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Across the Sound New Marketing Podcast Podcasts

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Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social

PLEASE NOTE IF YOU ARE SUBSCRIBED TO ACROSS THE SOUND VIA THIS FEED, YOU'LL NEED TO SWITCH OVER TO "JAFFE JUICE" IF YOU WANT TO CONTINUE LISTENING TO THIS AUDIO PODCAST. SUBSCRIBE HERE It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often than not, royally mess up their lives. So Mitch and I discuss and provide some triangulat ...

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Bubbles 'n Beans

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Matt McDermott, Bill Green and Alan Wolk to discuss the following topics: The LinkedIn Bubble Netflix Traffix Brand Tagging on Facebook Shopping Smackdown: Tablets v Mobile Ronald (McDonald) lamesauce (as opposed to Barbera Streisand and Duck Sauce) Download or listen here Subscribe to this wonderful podcast series via iTunes here

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Jaffe Juice #152 - Joel and Jaffe debate the life, death, afterlife and rebirth of the 30-second spot

Just in time for the Upfronts and perfectly timed with The Rapture, Mitch and I lock horns to debate the 30-second spot and all the sweeping generalizations surrounding its demise or resurrection. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here

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Hulu Beans (Marketing Podcast Panel Discussion)

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ty Montague, Natalie Zmuda and Gunther Sonnenfeld to discuss the following topics: Hulu's Crossroads Measuring Effectiveness of Out-of-Home Don-Google D.I.Y. Privacy The Ad Supported Kindle Download or listen here Subscribe to this wonderful podcast series via iTunes here

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Jaffe Juice #151 - Salem Baskin joins Joel and Jaffe as we debate the New C-Suite

In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad & The Ugly" or "The Three Musketeers" or whatever floats your boat. In this episode, we use Jonathan's very crabby post which references a Forbes article about the rise of the "Chief Customer Officer". We talk about whether companies like Forrester or Ad Age are boosting nonsense ...

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Second Hand Beans (Marketing Panel Discussion)

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics: Sears wants free ideas Buying blog buzz Managing your own media SABMiller gets inventive The Cannes holding company Award Download or listen here Subscribe to this wonderful podcast series via iTunes here

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Jaffe Juice #150 - Monday Morning Super Bowl Ad Quarterback

Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot. In a well intentioned rant this morning, I delivered my critique on what could quite possibly be the worst portfolio of ads in the history of the Big Game. Perhaps you agree. Perhaps you don't. Here were my top 10 takeaways (if they don't make sense initially, you'll just need to li ...

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Jaffe Juice Audio Podcast #148 - Jaffe and Joel debate the Digital Strategy Void

I was recently asked by a CMO to recommend an agency that was known for their digital strategy leadership. I was at a loss. So Mitch and I came together to discuss if this is in fac the case i.e. are there truly no firms that excel at digital strategy or are we just not aware of the ones that do? So we debated and had a conversation. Hope you enjoy it as well. Original blog post here Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here

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Jaffe Juice #148 - Chatting with Zuberance CEO Rob Fuggetta about Advocacy and Incentivization

I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization. He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of giving them something back. I do. So we debated and had a conversation. Hope you enjoy it as well. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here

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Electric Boogaloo Beans (BeanCast Marketing Podcast Panel Discussion)

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Twist Image and 6 Pixels of Separation's Mitch Joel, BFG Communication's Sloane Kelley and Ad Age's Natalie Zmuda as we discuss a just-in-time-for-the-holidays Smorgasbord, including: CES Content as Social Media Oscar Pricing on the Rise New Starbucks Logo Kerfuffle GSD&M Idea City loses their Creative Leader Download or listen here Subscribe to this wonderful podcast series via iTunes here Topic Links: CES ...

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My Flip the Funnel Interview on For Immediate Release

Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days of podcasting, where For Immediate Release and Across the Sound were probably the first two P.R. and Marketing podcasts respectively. Last week I had the pleasure of chatting with Shel (unfortunately Neville couldn't make it) for an episode of For Immediate Release where ...

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Jaffe Juice #147 - Jaffe and Joel discuss all things Mobile

Instead of getting together at the end of the year to do a predictable episode of predictions (although we do get in a couple of jabs at the beginning), Mitch and I decide to discuss a familiar topic: Mobile - and whether 2010 is, was or will be the Year of Mobile. There's a real zinger right at the end where I ask a question that probably warrants a lot more discussion and intense debate. We debate. You decide. Follow the conversation with @jaffejuice and @mitchjoel Listen to it LIVE (left ...

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Chili Beans (The Beancast Marketing Podcast)

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists George Parker, Ian Schafer and Anthony Kalamut as we discuss a just-in-time-for-the-holidays Smorgasbord, including: P&G Ends Soap Opera Sponsorship in favor of digital reallocation LinkedIn is the "social network" that keeps going (Mis)Match.com and their agencies Donation ban in apps Female satisfaction in Ads Download or listen here

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Cyber Beans

Latest Beancast marketing podcast is up, where I join host Bob Knorpp, Mullen's Edward Boches, Ad Age's Sheila Dougherty, and Co:'s Ty Montague, as we dig into an extra large turkey flavored list of topics, including: Black Friday, Small Business Saturday, Cyber Monday and Twitter Tuesday The just-in-time consumer Storytelling in advertising Blockbuster saying they're not dead yet Fox using Hulu ads for make-goods. Download or listen here

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Jaffe Juice #146 - Jaffe and Joel discuss The Agency of the Future or the Future of Agencies

Mitch and I get together and for once seem to agree on most of the discussion, except for the part on compensation (where I'm clearly right and he's obviously wrong) What began as a post Mitch wrote (do check it out and work through his individual points and if you like, respond with your thoughts, agreements and disagreements) becomes a great conversation about the Agency of the Future, at times the Future of Agencies and ultimately how agencies will need to deliver on behalf of their clie ...

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Jaffe Juice #145 - Chatting with The Conversation Manager's Author, Steven van Belleghem

With obvious synergies with "Join the Conversation", this was a great conversation with the author of "The Conversation Manager", Steven van Belleghem. Lots of great nuggets with some live case studies unfolding in real time associated with Kodak and Vonage. Audio comments to +1 206 203-3255. Follow me on Twitter. I'm @jaffejuice Download or listen directly here Subscribe to the show via iTunes here

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Jaffe Juice #144 - Jaffe and Joel discuss Kerfuffles, Tempests in Teapots and Perfect Storms

Mitch and I debate the social media inspired kerfuffle and whether this is just a bunch of social media insiders talking to themselves about their over imflated sense of self-importance or a harbinger of things to come. On the flipside are average consumers complaining online a boon to companies insofar that they're in a unique and unprecedented position to solve their customers' problems or like Jonathan Salem Baskin says, "just a tax of broken processes and customer service" We debate. Yo ...

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Bean there. Done that

Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Duane Forrester, Jeff Cutler and Saul Colt, as we dissect, debate and discuss: CAPTCHA as advertising (Golden Palace Casino ads on pregnant bellies never felt so good) Branding in the Online Space (yes, it's officially an episode of Back to the Future) Twitter Tax (Homage to #DeltaSkelter) The Recession is Over (See: Dog ate my homework and Read my lips: no more taxes) Likes as Loyalty Cards (not to be confused with DM' ...

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Jaffe Juice #143 - Chatting with Forrester's Josh Bernoff about his new book, "Empowered"

A conversation between myself and author of "Empowered", Josh Bernoff from Forrester. We talk about the fusion and intersection between I.T., Management and Employees in terms of helping service and support a likewise empowered customer. We also discuss HERO's, I.D.E.A., the HERO project effort-value evaluation and much more, including several key case studies/histories. Enjoy the conversation... Listen to it LIVE or download it here Subscribe to the show via iTunes here

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Jaffe Juice #142 - Joel and Jaffe Part 8 - The Death of Conversation

My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisibl ...

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Beanstalks (it's all about scale)

Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where we discuss: iAd-versity (Apple as a media company? See: Microsoft and MSN) Bidding against Google (we put the mono in poly) Facebook Places (can you say pleaserobme x 500,000,000?) The follow-back question (you scratch my back, I'll DM yours) Scammin ...

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Jaffe Juice #141 - Sugar, Old Spice...and all things Joel and Jaffe

I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it out on Adweek here. The full text of the Adweek article is below. Exhibit B: On Friday did my quasi-monthly "debate" with Mitch Joel, where we discussed the campaign, it's social media side, lovers v haters and of course, the "did it work?" component. Direct Download here Tunes subscription here Here ...

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Jaffe Juice #140 - Chatting with Anheuser Busch about their World Cup activation in South Africa

I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a Facebook profile/avatar face-painting application, mobile/fan-based Man of the March and much more. Got a comment or question on this episode? I'm @jaffejuice on Twitter. Audio comments to +1 206 203-3255. Direct download here Tunes subscription h ...

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Jaffe Juice #139 - Jaffe and Joel Part 6 on Life after the 30-second spot

Can you believe it's Mitch Joel who brings up the "Life after the 30-second spot" topic? It's a subject which is near and dear to my heart, but it's also one that I have some very informed and strong feelings about. It's a fascinating conversation, which touches on the evoution and future of TV, the very definition of what is TV versus video for example and the critical distinction between content and commercials. If you like these "debates" between Mitch and myself, look out for our tweets ...

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Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine

Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book. Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here iTunes subscription here

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Jaffe Juice #137 - Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation

Mitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world. What's real. What is not. Is it too late to stake your claim? How much is too much? What about giving away IP for free? It's a free form conversation, which has several nuggets intersperced throughout. Enjoy. Audio comments to +1 206 203-3255. Follow us on Twitter: @jaffejuice and @mitchjoel Direct download here iTunes subscription here

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I like Beans

As many of you know, I join Bob Knorpp once a month as he hosts one of the best marketing podcasts on the Web, The BeanCast. If you currently subscribe to Marketing Podcasts via iTunes, then do yourself a favor and subscribe today. For me, it's been a great way to stay connected to "audio" and in that regard, I've pushed out the show once a month to my own podcast subscribers, "Jaffe Juice - The New Marketing Podcast." It's also probably inspired me to get back to podcasting (which I just f ...

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Jaffe Juice #136 - iAds, Twitter Ads, FB and LinkedIn too - heADache Time

iAds, Twitter Ads, LinkedIn Ads, Facebook Engagement Ads.....to a hammer everything's a nail, but does that same adage work for paid media and social media? methinks not. How about you? @jaffejuice on Twitter and hopefully I resonate with you. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here Sponsored links (j/k): How long before sponsored tweets disappear - Marketing Week Twitter tells devs there will be plenty of revenue to go around - eCommerce Times

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Jaffe Juice #135 - FourSquare, For Squares or Faux Square - the Debate

This *really* is a good one, which is scary...because it implies the others weren't. Seriously though, in episode 3 of Jaffe vs Joel (kinda), we debate FourSquare and location-based platforms AKA MoSoSo with several very key discussion topics, themes and outcomes. Would love to hear your thoughts and feedback. As always, send in your audio comments to me on +1 206 203-3255 or follow me on Twitter but don't follow me on FourSquare unless you're a REAL friend. Direct download here iTunes subs ...

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Jaffe Juice #134 - Dishing out the juice and the hurt on the future of traditional agencies

Mitch and I get together for our monthly "debate". In this episode, we talk about Jet Blue's CMO Marty St George's twitter test to ascertain his agencies' digital savviness. We use this as a leaping off point to discuss the future of traditional agencies in an ever digitizing and socializing world. My blog post here As always, send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea) Direct download here iTunes subscription here

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Jaffe Juice #133 - The one with the raging social media agency debate

My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social as just another element of an expanding digital toolbox. The seed for this was an Adweek article. Clearly, both Mitch and I have our own unique biases. He works for a digital agency and I work for a social media agency. That said, Mitch and I bot ...

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Donate your Beans here

Been a little slow on the draw to cross post my monthly stint on The BeanCast, so here is the direct download (which will download automatically if you are subscribed to Jaffe Juice - The New Marketing Podcast) Topics covered on the show included: Haiti Text Messaging Campaign and Best Practices Conan versus Leno (Told ya!) IKEA's Easy to Assemble Web Video success Google leaves China Vanity Fair's Tweetheart Racism Kerfuffle Guests on the show (including yours truly) included: Bill Green, ...

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Jaffe Juice #132 - The Powered Acquisition and the Rise of the Social Media Agency

Recorded live via Talkshoe, a unique opportunity to hear from the principals of all 3 companies acquired by Powered, including crayonista Greg Verdino, Powered CMO Aaron Strout AND even an ex-crayonista and current social media marketer muckety-muck, Scott Monty...so give it a listen if you'd like to hear more about the acquisition, motivations for selling, vision we're buying into and thoughts about whether the industry needs a social media agency (hint: yes) As always, send in your audio ...

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On the record with Eric Schwartzman

At the recent PRSA conference in Slam Diego, I had the pleasure of sitting down with Eric Schwartzman, host of the fantastic "On the Record" podcast. I'd never met Eric before, but as a fellow podcaster, we were bound by our secret code of friendship (and our subscription to the very exclusive and almost impossible to join, CAPOW = Communications and Advertising Podcasters Of the World). Here's the link to listen to the podcast directly, but while you're at it, you should subscribe as well. ...

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Googly Bubbly Augmented Beans

"The police asked Tiger's wife how many times she hit him. "I can't remember," Elin said, "just put me down for a 5." - when you're getting jokes like that coming from About.com, you know Tiger Watch isn't over. Here's my JJTV take on Tiger (it's still my Beancast story to watch) and here's the rest of Sunday's episode... Host Bob Knorpp expertly moderated (or my case, attempted to restrain) a panel with myself and: Bill Green - Make the logo Bigger and Adverve Aaron Strout - CMO, Powered M ...

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Black Beans and Aol Tart

Rich Text Area. Another day, another Beancast. This time I shared the virtual stage with Kelly Eidson (Modea, Ad Age), Angela Natividad (Live and Uncensored, Adverve) and Ian Schafer (Deep Focus) Black Friday and Cyber Monday took up the lion's share of our discussion for all you retail junkees, but equally tasty was the discussion about Aol's new logo/branding/identity/SSDD efforts plus some Peperami crowdsourcing for desert. Now if that doesn't cause an ulcer, I don't know what will :) Di ...

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Jaffe Juice #131 - It's all about the pixels, baby!

My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the central themes behind the book and of course, Jay Leno. So give it a listen, buy the book (of course) and send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea) Direct download here iTunes subscription here

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Jaffe Juice #130 - The one where Jeremiah tells all and Jaffe bares all

So it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules permitting). Should be fun. Audio comments to +1 206 ... . Follow me on Twitter (@jaffejuice) and Jeremiah (@jowyang) Direct download here iTunes subscription here

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Jaffe on The Beancast #65

I guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and sadly, you'll need to put up with ex-crayonista, Ford's Scott Monty as well :) In last night's convo, we tackled a bunch of pretty intersting topics, including: Whether the "new PR" is lacking in the fundamentals Those creepy Palm Pre ads YouTube's version of Adsense The launch of sponsored tw ...

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Jaffe Juice #129 - Skatting and Riffing Jazz with Jeremiah Owyang

I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here

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Jaffe Juice #128 - Panasonic's Living in High Definition Community

Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255 Direct download here iTunes subscription here If you want to find out more and join the community, visit www.livinginhd.com Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want ...

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Jaffe Juice #127 - Hanging out with ma buddy Mitch talkin about stuff

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to JJTV. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here Subscribe on iTunes here (come on, it's only once a month nowadays) PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where ...

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Jaffe Juice #126 - Chatting with Bob Garfield about the end of the media world

Rich Text Area.Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice. Direct download here iTunes subscription here

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Jaffe Juice #125 - Capitalizing on Consumer Conversations

This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Direct download here iTunes subscription here Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09 Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibi ...

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Pathetic Bowl XLIII Monday Morning Quarterback

Monday morning redux of the big game. Audio comments to +1 206 203-3255Direct download hereiTunes subscription hereSome notes: I almost won my pool... How did you watch the big game? How many spots can you remember? How many of the...

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Jaffe Juice #123 - Chatting with attendees at Satmetrix's Net Promoter Conference

Chatting with attendees at Satmetrix's Net Promoter Conference in San Francisco, CA after my keynote presentation. Also in attendance, Fred Reichheld. My thanks to Jaffe Juice listener Deb Eastman (Satmetrix's CMO) for bringing me out. Audio comments to +1 206...

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Jaffe Juice #122 - Chatting with Geoff Livingston and Allyn Brooks about Social Philanthropy and Save Darfur

I had the pleasure of sitting down with Geoff Livingston and Save Darfur's Allyn Brooks about Social Philanthropy and the Darfur crisis. What are you waiting for? Add your voice now: http://www.addyourvoice.org/ - send President Obama a postcard and play...

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Jaffe Juice #121 - An unprecedented conversation about the future of podcasting with Jaffe, Curry, Holtz, Joel, Ravenscraft, Fogarty, Fallis, Hopkins and more

What a way to end the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar...

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Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe

On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255 Download direct here Subscribe via...

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Jaffe Juice #119 - Recorded LIVE via Talkshoe - Social Media Predictions Part I

This episode was recorded live at 1pm EST on Friday, 12/19 via Talkshoe. In it, I focused on the compendium of social media predictions for 2009, which Peter Kim helped champion/round up. Didn't make it all the way through, so...

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Jaffe Juice #118 - Answering the Ultimate Question with Authors Richard Owen and Doctor Laura Brooks

In this episode of Jaffe Juice, I sit down with authors of "Answering the Ultimate Question," Satmetrix's Richard Owen and Doctor Laura Brooks. The book focuses on the very intriguing Net Promoter Score and the implications for the conversational marketing...

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Jaffe Juice #117 - Caracas, Satmetrix and biggest mistakes of social media gurus

In this episode, I spend the bulk of my time in conversation with David Spark, discussing a recent post he wrote which appeared on Mashable. In his post, he discusses biggest mistakes made by "social media gurus". I also cover...

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Jaffe Juice #116 - Join the Political Conversation - A special Election 2008 New Marketing Podcast

In this episode I look back on a historical election and historical result from a new marketing and conversational perspective. Audio comments, halleluyahs and disagreements to +1 206 203-3255. Join the Jaffe Juice Facebook Group or just follow me on...

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Jaffe Juice #115 - An interview with author of "The Brand Bubble", John Gerzema

In this episode, I chat with John Gerzema, Chief Insights Officer at Young & Rubicam Group, who authored and just released a very interesting book titled, "The Brand Bubble: The looming crisis in brand value and how to avoid it."...

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Jaffe Juice #114 - A special episode featuring my conversation with Comcastcare's Frank Eliason

The entire episode is dedicated to my conversation with Frank Eliason AKA Twitter's comcastcares (www.twitter.com/comcastcares). Audio comments to +1 206 203-3255. Customer service inquiries to: We_Can_Help@cable.comcast.com Direct download here iTunes subscription here This is the new customer service. Take note....

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Jaffe Juice #113 - Cat Moriarty from USPS and I discuss the partnership between Deliver Magazine and Jaffe Juice

There are just not enough case studies or accounts of brands investing in podcasting...let alone any discussion on their efficacy, value and ultimately success. Thanks to Cat Moriarty from USPS, you'll hear a frank account of her reflections on this...

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Jaffe Juice #112 - Brand marketers join (or don't join) the conversation

Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode I talk about conversational marketing's silver bullet, indifference versus ignorance and apathy, Apple's most recent failure, Greyhound's crisis, CNN's iReport and much, much more. It's...

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Jaffe Juice #111 - Talking about my generation

This episode brought to you by USPS/Deliver Magazine and Julien Wolff Joel. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Generation C, Fortune 500 blogging, Delta Skelter, Conversation Starters, My ooVoo Day Political...

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Jaffe Juice #110 - Delta Skelter Baby

This episode brought to you by USPS/Deliver Magazine and Cocoa Pebbles. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Delta Skelter, JC Hutchins, Weezer, Contextualization and more. Direct download here iTunes subscription here...

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Jaffe Juice #109 - American patriotism, eggs, Linkory, Meevio, Hertz and much more

Audio comments to +1 206 203-3255. This episode brought to you in partnership by the USPS and Deliver Magazine. Join the Jaffe Juice Facebook Group. Direct download here iTunes subscription here 0m – Star Spangled Banner from Jump5 2m –...

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Jaffe Juice #108 - Podcasting Block or Verbal D?

My gratitude and thanks to USPS and Deliver Magazine for their continued partnership and support of Jaffe Juice. Audio comments to +1 206 203-3255. In this episode, ZuckerberGate, self-policing marketing, politicians, character blogs, Mark Kingdon and much much more. Direct...

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Jaffe Juice #107 - Do you face inward or outward from the fish bowl, Starbucks and SXSW

This is an episode which focuses mainly on the conclusion to Sarah Robbins' meme challenge about breaking out of the fish bowl. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group Direct download here iTunes subscription here...

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Jaffe Juice #106 - Fish bowls, echo chambers, bubbles, challenges and conversation starters

Conversation starter #9, Cliff Ravenscraft, the Sarah Robbins/Intelligirl Challenge, Auction Wally and much much more. Audio comments to +1 206 203-3255. Join the Facebook Group. My thanks to Deliver Magazine and USPS for their wonderful partnership. Direct download here iTunes...

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Jaffe Juice #105 - "CEO" Roundtable Discussion on Social Media

Recorded in the Palm Room at the Four Seasons in Beverly Hills on February 28th, a lively roundtable conversation on social media brought to you by United Online and Classmates.com. Audio comments to +1 206 203-3255 Direct download here iTunes...

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Jaffe Juice #104 - Advertising during recessionary times, My ooVoo Day with..., Facebook, Miller Highjack Life and much more

This episode brought to you by USPS and Deliver Magazine. Check out www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to join my Facebook Group. In this episode, Advertising during recessionary times, My ooVoo Day with..., Miller Highjack...

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Jaffe Juice #103 - Monday Morning Ad Quarterback

Super bowl reflections "as a consumer", followed by a series of "live" call-ins from a bunch of listeners, including Eric Cedo, Jay Berkowitz, Ask a Copywriter, Zena Weist, Roman Vinoly and Jim Nail. Audio comments to +1 206 203-3255. Direct...

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Jaffe Juice #102 - The New Marketing Podcast that's Absolutely Scrabulous!

As always, my thanks to Deliver Magazine and USPS for their support and partnership. Audio comments to +1 206 203-3255. In this episode, Scrabulous, UNM2PNM, Quality v Quantity, Conversation Starters, Charity and the Stupid Bowl. Don't forget to join the...

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Jaffe Juice #101 - The next 100 episodes start here

Thank you to Deliver Magazine and USPS for making episode #100 possible and for their partnership. Audio comments to +1 206 203-3255. Join the Facebook Group and Conversation. Direct download here iTunes subscription here 0m - Props to Matthew Ebel...

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A Milestone: Episode 100 of Jaffe Juice - The New Marketing Podcast

Ta-da. It's here. The 100th episode. It's a special one (you'll have to listen for more). Much thanks to the brilliant people at USPS and Deliver Magazine for making this possible and the one and only Matthew Ebel for his...

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Jaffe Juice #99 - Back from South Africa in time for the (Happy) New Year

Happy New Year everyone. Audio comments to +1 206 203-3255. Join the Facebook Group and participate in UNM2PNM. This episode brought to you in association with Deliver Magazine and the USPS. In this episode, recapping South Africa, Conversation Starters, closing...

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JJ#98 - Giving Thanks to the Conversation

This episode brought to you in partnership with Deliver Magazine and the USPS. Check them out at www.delivermagazine.com. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group. Direct download here iTunes subscription here 0m - Off to...

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JJ #97 - Admiral's Club at LGA, Dell, Deliver Segment #2, ooVoo, Ebel and MacAttack!

Recorded in the Admiral's Club at La Guardia Airport. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group, why don't you? Direct download here iTunes subscription here In this episode, I discuss my new PC (Dell XPS...

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JJ #96 - Q&A Live from Arb Camp, Rushbum and Firebrand

The bulk of this special episode is my Q&A from Arb Camp (Saturday, October 27th) where I debuted my "Join the Conversation" presentation. Also in this episode, Rushbum update and more on Firebrand. Audio comments to +1 206 203-3255. Join...

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Jaffe Juice #95 - Deliver Magazine and Going Green, DMA, Geek Dinner and Rushbum the Charts

This is the first episode of the Deliver Magazine partnership with Jaffe Juice. Check 'em out at www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to Join the Jaffe Juice Facebook group Direct download here iTunes subscription here...

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JJ #94 - A New Name and a New Partner for a New Marketing Podcast

On Friday of last week, I recorded my last "Across the Sound - The New Marketing Podcast" ever. The podcast I began 2 years ago with Steve Rubel, named "Across the Sound" as Steve lived in Long Island and I,...

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ATS #93 - The Experimentation Case Study Challenge with Kirk Skodis

The very final episode of Across the Sound (find out next week what becomes of ATS) Audio comments to +1 206 203-3255. In this episode, I sit down with Real Pie Media's Kirk Skodis and we judge the Experimentation case...

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ATS #92 - Catching up after a 2 week break

Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group. Direct download here iTunes Subscription here R.S.S. Feed here 3m40 - A reminder to submit your Experimentation Case Studies 8m10 - This will be the last or second...

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ATS #91 - Recording at the iMedia Brand Summit in San Diego

In this episode, I discuss Facebook, Tim Coyne, iMedia debrief, a brand joins the conversation, experimentation, the 100th Episode of ATS, Apple vs Apple vs Apple vs Apple and much more Audio comments to +1 206 203-3255. Join the Facebook...

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ATS #91 - Recording at the iMedia Brand Summit in San Diego

In this episode, I discuss Facebook, Tim Coyne, iMedia debrief, a brand joins the conversation, experimentation, the 100th Episode of ATS, Apple vs Apple vs Apple vs Apple and much more Audio comments to +1 206 203-3255. Join the Facebook...

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ATS #89 - A 3-way conversation on movie marketing with Kirk Skodis and Chris Thilk

This episode is sponsored by Real Pie Media and is a continuation of the month-long celebration of experimentation in (new) marketing. Audio comments to +1 206 203-3255. Case studies to acrossthesound@gmail.com. Join my Jaffe Juice Facebook Group. And if you...

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ATS# 86 - Meet this week's sponsor, Actor 2.0 Tim Coyne

Who is Tim Coyne and what is he doing sponsoring episode #86? Audio comments to +1 206 203-3255. Join the Twitter group at www.twitter.com/acrossthesound Direct download here iTunes or iPhone subscription here R.S.S. Feed here 2m - Feedback on the...

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Repost - ATS #78 - Breakfast in Sydney

Just returned from Sydney Australia, where The Conscience Organization (TCO) hosted me on a whirlwind Spread the Love speaking tour. In this special episode, I'm sitting down with TCO's Big Kahuna, Clive Burcham having breakfast at the Blue Hotel in...

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ATS #77 - Greg Verdino co-hosts, Jet Blue, AOL, The New CMO, Nikon and much more

Publitas' Greg Verdino joins me in a spirited conversation on change and innovation. Audio comments to +1 206 203-3255. Join the twitter group at www.twitter.com/acrossthesound Direct download here Quick and easy iTunes subscription here 2m - Updates on my trip...

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ATS #75 - A special live recording of ATS from Podcamp NYC

A very special episode of ATS – 75 episodes young; 25 to go - recorded live at Podcamp NYC on April 7th, 2007. Audio comments to +1 206 203-3255. Join ATS Twitter Group: www.twitter.com/acrossthesound A special shout-out to Ariel Waldman...

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ATS #74 - The New Marketing Podcast with Live Callers thanks to Twitter

This is an unusual podcast insofar that I use Twitter to let people call in LIVE to ATS via skype (jaffejuice). Audio comments and reactions to this format and the conversation to +1 206 203-3255 Direct download here Subscription via...

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ATS #73 - The New Marketing Podcast Rocks On

The Bumrush the Charts Special Edition. Audio comments to +1 206 203-3255 Direct download link here or subscribe directly via iTunes here 0m - My book is complete. Now begins the REAL work 3m30 - Upcoming guests include Hugh Macleod,...

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ATS #72 - The New Marketing Podcast in Mexico Ole

A quick 30-minute podcast from the Aeromexico Business Class lounge in Mexico City. Audio comments to +1 206 203-3255. Direct download here 0m - Greetings from Mexico City where I was speaking at the launch of CNNExpansion (www.cnnexpansion.com). On Tuesday...

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ATS #71 - The Return of The New Marketing Podcast

This is an interim podcast to give you an update on what's been going on and why I've been so irregular (there is medication for that) Audio comments to +1 206 203-3255. Direct download here om - I've been so...

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ATS #70 - The New Marketing Podcast Super Bowl XLI Edition

Recording live as I watched the Super Bowl at a party in Atlanta with CC, Shel, Neville and Aaron from crayon. Audio comments to +1 206 203-3255. It's a bit manic, but you get to experience the game and commercials...

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ATS #69 - The New Marketing VideoPodCast with Jason Calacanis

Woohoo - it's out!!!! Here's the direct link to download my first Video Podcast with Jason Calacanis as my co-host. It's a mash-up between our two shows...so you'll get the usual content, including Winners & Losers. It was a pretty...

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ATS #68 - The New Marketing Podcast BadAss Edition with George Parker

This episode is most decidedly not family-friendly. Apologies for the VoiP feedback which sounds like a lightsaber. ATS welcomes Adscam and Madscam's George Parker. Audio complaints to +1 206 203-3255. Links: YouTube review of MadScam, Adscam, AdHurl Direct Download Here...

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ATS #67 - Happy New Year 2007 from Across the Sound

Happy New Year everyone! 2007 is going to be the Year of New Marketing. Audio comments to +1 206 203-3255. In this episode, Sony's Flog, NBC, my book, Join the Conversation, WPP and much much more. Direct Download of ATS...

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ATS #66 - The New Marketing Podcast from a hotel room in Austin

We're winding up 2006. Time to pay it forward...recommend 1+ person to give ATS a listen. Audio comments to +1 206 203-3255. You're all invited to crayon's Holiday Party in Second Life on December 21st at 8pm EST Link to...

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ATS #29 - The New Marketing Podcast - Special Mashup Edition with For Immediate Release

Ironically uploaded in an elucubrated Starbucks!Content summary: About the FI R/ATS Mashup Edition; FIR listener survey update; new FIR Speakers Speeches podcast online; does Philips have a PR crisis over a patent application?; Castroil’s venture into RSS advertising and podcasting;...

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