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Business Heart Podcasts

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Introduction: Jason Stein has been a personal friend, a colleague, and for some time now a Heart of Business practitioner. He works with clients and runs small groups for us, rolling up his sleeves and opening his heart (can you open an already wide-open heart?) to support folks in the steep slopes of their business. [...]

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Is Being Present Killing Your Business?

Introduction: Jason Stein has been a personal friend, a colleague, and for some time now a Heart of Business practitioner. He works with clients and runs small groups for us, rolling up his sleeves and opening his heart (can you open an already wide-open heart?) to support folks in the steep slopes of their business. [...]

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A Treasure Trove About Money

First of all, there is the free download from last week: Money/Power: The Problem, the Connection and Four Steps Forward Then, there is the download from last year’s Heart of Money course: Backwards: Why Common Abundance Manifestation Approaches Are Sabotaging Your Success And, here are four articles I’ve written on money: Profitability: How to Get [...]

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Power For Tomorrow’s Call

Tomorrow I’m holding a no-cost teleclass on the connection between Money and Power. One of the things I’ll talk about are the different kinds of Divine power. Sometimes we get a little loose and sloppy with terms, and it’s important to know that power isn’t just one thing- there are many shades and kinds of [...]

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Free Download- the Money-Power Connection

“Why do those who care so deeply often have such a troubled relationship with money and power?” This is the opening question in Money/Power: The Problem, The Connection, and Four Steps Forward. It’s a gift from me to you. Please go ahead and download it. Read it. Share it. Share this blog post. It’s important [...]

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Why I Sometimes Just Stand There Not Saying Anything

Yesterday was day one of the Sacred Moment 2011 live seminar. I was going to write this last night, but after playing with my kids, eating dinner, and trying to find a little space to integrate after holding the space for around 40 people to do deep inner work around sales and business, I fell [...]

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How to Be a Hero for Your Business in 2011

When I was an adolescent, World War II fascinated me. The combination of the ever-present memory of the Holocaust in my synagogue coupled with a boy’s fascination for blowing things up led me to read all kinds of exciting histories of the war in Europe and the Pacific. I returned to that recently in reading [...]

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Interview with Larry Willeman- CFO-for-Hire

One of my earliest marketing mentors Robert Middleton recently put me in touch with a fellow Portlander, Larry Willeman. We met for tea and I had a fascinating time hearing about what he does. Larry is a remarkable person (as is Robert, I’ll be interviewing him soonish.) Through his consulting firm, Willeman Strategyas Partners, he [...]

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Yollana Shore ZING!

If you want your business to carry you, instead of you lugging it around, please join us for Opening the Moneyflow 2011 Last week I made up for being incredibly impolite and finally introduced you to Jason Stein. Today I’m wanting you to meet Yollana Shore, our other Heart of Business practitioner who is involved with Opening the [...]

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Jason Stein’s Gift

I was so chagrined because it took an email from one of our fans to wake up to the fact that I haven’t properly introduced you to our practitioners. I’m starting with Jason Stein today, and I’ll introduce Yollana next week. I’m also prodding both of them to create their own video intros. I’ll disclose that Jason [...]

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Don’t Go to the Bathroom When You’re Choking

Join me for the no-cost teleclass “You’ve Got Six Months: Go!” I was talking with someone who had participated in our most recent Momentum class. It made me a little sad because it reminded me of something they taught us in paramedic school: if you go on a call for a choking victim and you [...]

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4:30 a.m. push

Today, Friday October 29, is the final day in a two-week “push.” I recently watched a very moving video of Scott Stratten’s talk “Keep Going Until We Stop.” It’s very moving and a fantastic commentary on what in the heck is so painful about our culture. You can see the video here: His talk touched me [...]

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Finding Freedom in Business

As you may know, I spent last week in a residential study retreat that is part of a Masters of Divinity program in Spiritual Ministry and Sufi Studies. I spent a week with my spiritual teachers and the other students in a remote rural area in northern California, immersed in learning about love. One of the [...]

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The Nitty Grit Heart: Lisa Sonora Beam

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business.. The intention is to help people integrate their sense of spirit and the business world, and to do it in a way that honors the details and numbers that businesses need to function, and honoring [...]

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Video Challenge Day Nine- The Wrap-Up

Wow… what a night. But I got it done. I think this is the best one yet- mostly because of who joined me. (If you’re wondering what this is about, check out Day One.) Enjoy! And thank you everyone for your support and love. I’d write a little more but… well, just watch it and [...]

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Video Challenge Day Eight

Day eight! It’s like the end of Hanukah, except there’s one more day. Today was my day to experiment with B roll. If you don’t know what b roll is, watch this video that BrantC showed me. Today I dug into strategy, spirituality, living in the moment, and planning. In other words… is strategy spiritual [...]

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Video Challenge Day Seven

Did it! Finished day seven of my two week video challenge. (If you’re curious what this is, and to see the other days, check out day one.) I must admit that there’s only one thing I like about this video: I filmed it in the rain. I enjoyed the heck out of that. Everything else… eh. [...]

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Video Challenge Day Six

Hey folks, This was the most challenging day yet of my two week video challenge (to get the big picture, and for a list of all the videos, check out day one). Today I had to prep for and teach a class, and I had to keep my word to myself about this video challenge. The [...]

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Video Challenge Day Five

It’s Monday, and Day Five of my two week video challenge. (If you want to read about it and see the first one, as well as a list of all the days, read/watch day one here.) Today the whole family slept late. The boys and my wife Holly didn’t wake up until almost 9am, and even [...]

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Video Challenge Day Four

Wow, I did it! Four days in a row, one video each day. I’m amazed. (If you’re wondering what this is about, check Day One.) Today I had a hankering to work the whiteboard in, and had to figure out how to light it without creating a monstrous glare. I did it moderately well, although it’s [...]

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Video Challenge Day Three

Third day is happening just under the wire! A late night last night because the kiddoos didn’t really want to sleep so much, and so a late morning, and things got crammed… So I filmed in the afternoon instead of the morning, and even as I write this iMovie is processing and uploading. Then, the video [...]

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Video Challenge Day Two

It’s the second day of my two-week video challenge. This video was done in about 99,000 takes, thanks to my not understanding the basics of lighting. Finally I got the lighting done right, and you could see me. Which may or may not be a good thing. I didn’t go overboard with the iMovie effects this [...]

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Video Challenge: Day One

I try to make a practice of catching onto the latest thing no sooner than ten years late. I’m breaking that a little here by picking up video only several years after it became easy to do. I realized that I freeze up around getting video done. I keep not getting it done, except in little [...]

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The Nitty-Gritty Heart: Rabbi Alan Lurie

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business.. The intention is to help people integrate their sense of spirit and the business world, and to do it in a way that honors the details and numbers that businesses need to function, and honoring [...]

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The Nitty Gritty Heart: Naomi Dunford

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business.. The intention is to help people integrate their sense of spirit and the business world, and to do it in a way that honors the details and numbers that businesses need to function, and honoring [...]

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Video! 70%!

After writing an article about making peace with 70%, and then having the wonderful Corrina Gordon-Barnes start with her video debut, I’ve finally been shamed enough to break through my own perfectionist issues and do a video. Crazy. So, without further ado, here’s my first public attempt at a Heart of Business video. Be gentle. I [...]

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The Nitty Gritty Heart: Jonathan Fields

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business.. The intention is to help people integrate their sense of spirit and the business world, and to do it in a way that honors the details and numbers that businesses need to function, and honoring [...]

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The Nitty Gritty Heart: Bill Baren

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business. Here’s where you can read about the inspiration and hear the debut interview with Pam Slim. The intention is to help people integrate their sense of spirit and the business world, and to do it in [...]

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The Nitty Gritty Heart: Matthew Ray Scott

Welcome to the latest Nitty Gritty Heart interview dealing with the intersection of heart and spirituality and the world of business. Here’s where you can read about the inspiration and hear the debut interview with Pam Slim. The intention is to help people integrate their sense of spirit and the business world, and to do it in [...]

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The Nitty Gritty Heart Debut: Pam Slim

Welcome to a series of interviews I’m calling “The Nitty Gritty Heart.” It has to do with the intersection of heart and spirituality and the world of business. The inspiration for this series came a few years ago at a lunch I was having with a fairly well-known business teacher. He was known for teaching nuts [...]

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A First Sloppy Video

This is so long overdue, folks. First, it took me forever to actually get a video camera (yes, that’s an Amazon affiliate link) that’s easy to use. I love the camera- it is easy to use. And it’s got an external audio miniplug, which is just dreamy. Then, I got shy- what in the heck do [...]

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Back to the Source with Guided Remembrance

This time of year is often full of extreme busy-ness. Either the crazy busy that comes with trying to tie up all the loose ends from the year, or the anxiousness that swells from trying to get a head start on the next year. Or both. At the same time, it seems as if something else [...]

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Pay What You Can and Tad Hargrave

A while ago I wrote an article, Avoiding the Horror of the Sliding Scale, in which I took a very strong stand against sliding scales because of the burden they put on your readers. Really.Many people who put a sliding scale into place do it because they are uncomfortable with money and pricing. In these [...]

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Pay What You Can and Tad Hargrave

A while ago I wrote an article, Avoiding the Horror of the Sliding Scale, in which I took a very strong stand against sliding scales because of the burden they put on your readers. Really.Many people who put a sliding scale into place do it because they are uncomfortable with money and pricing. In these [...]

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Pay What You Can and Tad Hargrave

A while ago I wrote an article, Avoiding the Horror of the Sliding Scale, in which I took a very strong stand against sliding scales because of the burden they put on your readers. Really.Many people who put a sliding scale into place do it because they are uncomfortable with money and pricing. In these [...]

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Pay What You Can and Tad Hargrave

A while ago I wrote an article, Avoiding the Horror of the Sliding Scale, in which I took a very strong stand against sliding scales because of the burden they put on your readers. Really. Many people who put a sliding scale into place do it because they are uncomfortable with money and pricing. In these [...]

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How to Actually Get Clients from a Business Talk

Let’s just start with an obvious truth: giving a free talk is a great way to get the word out about your business. You can present at the local library, which may host a series of free talks related to your business. Or a company may invite you in to present at a lunch meeting. [...]

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An Antidote for the Money Grumblies: The Kitchen Table Financial Summit

Every small business owner has the same worries: where’s the money coming from? Whether you are running a $1.5 million landscaping firm, a $300,000 consulting practice, or you are a self-employed service provider scraping by on less than $40K per year, you probably, at one time or another, have felt financial pinch. It’s true. Most people [...]

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How spiritual teachers make a living

How can you charge for spiritual teachings! They should be free! It's all the rage to use spirituality and other 'intangibles' in your business, especially in service businesses- which seems to be provoking some rage from folks. Like the email a friend of mine received at the beginning of this paragraph.

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Three Days Only- Valentine’s special on two products

Perhaps it’s kind of corny, but I couldn’t resist: St. Valentine’s day is coming up, and how could we at Heart of Business not celebrate it? Yes, it’s a promotion on two of our products: Unveiling the Heart of Your Business, and Creating Heart-Centered Websites. Product Promotion #1: Unveiling the Heart of Your Business One of [...]

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The Wackiness of Resonant Pricing

Havi today posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download. Your RIght Price pdf. The design of the pdf is a few years old- [...]

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From Attractive to Safe Marketing, Part 2

In the introduction to this series, I explained the difference between trying to create marketing that attracts, which is dangerous and usually futile, versus creating safe marketing that actually works. Then, in the second post, I got into more of the nitty-gritty of identity, and why it’s so much more better than talking about anything else. [...]

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From Attractive to Safe Marketing, Part 2

In the introduction to this series, I explained the difference between trying to create marketing that attracts, which is dangerous and usually futile, versus creating safe marketing that actually works. Then, in the second post, I got into more of the nitty-gritty of identity, and why it’s so much more better than talking about anything else. [...]

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From attractive to safe marketing

On Friday I wrote about why trying to create attractive marketing can lead you down the path to hype, and how marketing really needs to be safe. A kinda weird thought, I know, but check out the post, and it should become clear. As always, feel free to argue with me. But, that’s in the [...]

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From attractive to safe marketing

On Friday I wrote about why trying to create attractive marketing can lead you down the path to hype, and how marketing really needs to be safe. A kinda weird thought, I know, but check out the post, and it should become clear. As always, feel free to argue with me. But, that’s in the [...]

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Attractive marketing? Ugh!

Go ‘head, do it. Search for “attraction” and “marketing.” You’ll see that nearly every marketing guru up and down, left-right, forward-backward, is all about telling you how to make your marketing attractive. I’m telling you: Stop! Stop… please stop. It doesn’t work. You can’t make your marketing attractive. Huh? Well, okay, sure. You can bring some beauty and [...]

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Attractive marketing? Ugh!

Go ‘head, do it. Search for “attraction” and “marketing.” You’ll see that nearly every marketing guru up and down, left-right, forward-backward, is all about telling you how to make your marketing attractive. I’m telling you: Stop! Stop… please stop. It doesn’t work. You can’t make your marketing attractive. Huh? Well, okay, sure. You can bring some beauty and [...]

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Whether or not to publish your prices

In The Business Oasis, our online business community, one of the members wrote: "I am unsure if it’s a good idea to include my fees in my brochure and on my website." Good question: do you or don’t you include your price? If you don’t include pricing, are you being coy and deceptive? Or, if you [...]

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The Danger of Metaphors in Your Marketing

You’re trying to make a point to a potential client, either in person or on your website. "And that problem is like tripping on a toy, and spilling red wine onto your brand new white rug, in the middle of a business dinner where you’re trying to impress certain guests." Your client nods and makes a [...]

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The missing ingredient before you launch a new offer

Have you ever had a whiz-bang idea, and you’re ready to launch it out in the world? A book, a class, a program, something you’re wanting to contribute to the greater whole through your business? And you get it 90% done. In fact, you could have it done in time for tomorrow, 9am. But you don’t. [...]

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Avoiding the horror of the sliding scale

I know a healer who charges "between $25 and $1000- whatever you think it’s worth to you." Seems like an enlightened, trust-the-universe approach, eh? Kinda sweet, kinda generous. Kinda mean. Mean? How can a sliding scale payment offer like that be mean? Money is a funny subject. Funny strange, not funny ha-ha. Rich or poor, struggling or in [...]

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Right pricing, or pricing for exclusivity

You know the price you want to charge. But, you worry. You worry that some people won’t be able to pay. More than that, you worry about issues of social and economic justice. You worry whether the price that feels good to your heart is somehow ‘wrong’ or off-the-scale of morality. Especially when the people you [...]

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How the Kitchen Sink Drains Your Repeat Business

Okay, here comes someone who takes you up on one of your offers. And they come back again, and again, and again. They buy everything you’re offering, as quickly as you can offer it. They don’t even want to read your sales copy- they just say, "Yes, please, may I have some more?" It’s [...]

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Article: Avoiding the Third Degree Syndrome in Marketing

When you last wrote a flyer or a webpage, or when you last read one, what was the first bit of text on it, after the headline?I’m willing to bet you beads to bogarts that it was a series of questions. Like this list I just saw on a website I randomly picked off of [...]

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Hey! Why Such Long Sales Pages?

So, you get one of those emails from someone whose business you kinda like. And it's got some enticing little message in it- so you click to take a look at the offer. And suddenly you find yourself in highlighter land. Broad streaks of yellow, lots of exclamation points, and pages and pages of words making all kinds of claims and promises. And when you scroll allllllll the way down to the bottom, there isn't even a price. You need to click on an 'order now' button before they even tell you ...

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The Critical Importance of Candy in Your Writing

Okay, you've written an article, or a website, or a book. You've worked really hard on the headlines, and everything else, to make it as powerful and helpful as possible.And yet, when you show it to a prospective client, they glance at it, and say "Okay... I'll take a look at it later." And they never do.Is something wrong with your headline? Or maybe it's your hairdo?Listen to the podcast- around six minutes.What do you notice is going on visually about what you like to read, and what you ...

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When you feel so pressured to make money you can’t think

Your marriage falls apart, you or your partner is laid-off, or your spouse gets ill and you lose half your household income. The financial pressures sweep in like a sudden high tide, and as one of my clients wrote me, "I feel so pressured to make money I can't think." What do you do in a situation like this? "Forget about the bladdy-blah-blah of patience and organic growth, man! I need to make the rent like, yesterday!" Okay, but first you need to know about the two wings of growth. Read ...

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I’m just a girl who can’t say no.

One of the members of the Business Oasis, our online heart-centered business community, started a conversation about the drain that helping other people has on her. "I'm just a girl who can't say no," she told us.Electric response! It seems many people have this same issue. Of course we do.We want to help. We want to be liked. We want to be useful. And, we're all so used to coping with our own problems, that it seems a small thing to just suppress our own needs a little longer to help out a ...

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Why valuing yourself more can shut down your business

Those creepy-crawly doubts of competence and confidence can knock you flat. "Am I really worth it?" "Can I really charge this much?" "Am I any good at what I do?"It's normal to think those things, and I bet you do, too.As normal as they are, they can paralyze you. Make you shy to offer help to people. Turn you into a shrinking wallflower, hiding your light under a double-thick wool blanket.But, there's an answer: just work on valuing yourself more!BZZZZZZZZ- wrong answer.Trying to value you ...

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How to choose a business name

As far as making first impressions go, it seems like your business name is right up there. So you've spent a lot of time soul-searching, brainstorming, sweating up the perfect business name.And then, when you do, what happens?"I'm in a panic. The name I really want for my business is taken! What do I do?" That's what one of my clients wrote to me recently.What should she do?Well, maybe choosing a business name can be easier than you think. Read this article.Listen to the podcast- around fou ...

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How a personal secretary is critical to your response rate

Let's say you decide to go to dinner with a friend two weeks from now. What do you do? You write it in your calendar.But, let's say that for the past five days you and your friend have been playing phone tag, trying to decide when to meet for dinner. During that five days prior to setting the date, did you write it in your calendar?I'm betting you didn't.What's this got to do with the response rate from your email list? Read this article.Listen to the podcast- around five minutes.Ready to h ...

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How to write a 300 page book in four months

Write a book? Little ol' me? Come'on, don't be bashful. You know you've been wanting, meaning, planning, dreaming of writing your book.And, the great thing is that once you get it written, it has the potential to totally transform your business.So... how are you actually going to get that book written? And not only written, but make it good? Read this article.Listen to the podcast- around five minutes.And now... git writin'!

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Why your best clients give blah testimonials

Your client loved you. Luurrrved you! Working with you, the results they got. Oh happy day. Then why is it so darn hard to get a testimonial from them? And, if you do get a testimonial, it's of the blah-blah 'John Smith is great. Recommend him highly.' bariety. How can you get those great testimonials? Read this article. Listen to the podcast- around four minutes. Ready to go get'em, Barbara?

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When to get business help and when to go it alone

It's a sorta no-brainer when you need help in business: flummoxed, bewildered, stuck. But what kind of help do you really need? Do you need to take a class, read books, hire a coach, or get peer-support? It's a big question. Without the right support and education, everything you're working for can fall apart. But, the wrong support can be expensive, time-consuming and overwhelming. So what kind of support do you really need? Read this article. Listen to the podcast- around five minutes.

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How to tame a hydra-headed project

That book you wanted to write, that retreat you wanted to lead, the website you wanted to create? It seemed like such a good idea at the time. Now, weeks or months into it, you're facing the seven-headed hydra of ancient Greek mythology. Every time you finish a task, two more sprout in its place. It seems like the more you do, the more there is to do. It all looked so lovely when you started, but now it's eating you alive. So how do you tame a project that is out of control? Read this ar ...

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Why your customers lie to you

Why do you customers lie to you? In 1985 the Coca Cola Corporation spent gobs on the best marketing research money could buy, and asked thousands of people their opinion. Armed with overwhelming statistics, and clear answers from a huge number of people, they launched New Coke. The result? $4,000,000 down the drain. $20 a person spent on 200,000 people in focus groups, testing, market surveys, and the blind taste test. And the results that came back were totally wrong. The same thing wi ...

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When business planning becomes necessary

Recently I wrote an article on 'Why you don't need a business plan.' This started up a fair amount of controversy in The Business Oasis. (Aside: For those who don't know, The Business Oasis is the online community I run for heart-centered business owners. Anyone who owns the Guidebook qualifies to join.) Several community members, who are very experienced in business, chimed in to say that the high failure rate of new businesses can largely be attributed to a lack of planning during the ea ...

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How to integrate two or more businesses

Running more than one business at a time... oy! Do you feel like you're running five or more businesses, because of the skills you have? Solomon's solution was to cut the baby in half. Is there a better answer than going crazy, or chopping up your business? It has to do with how you define your business in the first place. Read this article. Listen to the podcast- around five and a half minutes.

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Offering a guarantee without losing your shirt

You may be offering a guarantee, but nervous about it. Or perhaps not offering one at all. What if a bunch of your clients ask for their money back? Sluuuurrrrrppppp... there goes your business, down the drain. What makes a guarantee safe for you? Read this article. Listen to the podcast- around five and a half minutes.

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Why you don’t need a business plan

For a truly micro-business, or being self-employed, a business plan is a recipe for disaster. A formal business plan can be over 100 pages, full of all kinds of strange things like 'competitive market analysis' and 'financial forecasting.' Ugh. You know who reads business plans? Banks and funders. You know who writes business plans? Businesses who are looking for significant capital funding. Not you. So, relax, forget about the business plan. Instead, read this article.

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Is your answer to ‘what do you do’ missing two critical words?

In the United States, the Boy Scouts of America have a reputation for helping little old ladies across the street. Isn't that nice? You would think so, but what if these strapping young men in blue uniforms were grabbing unsuspecting elderly women, and slinging them over their shoulders? Imagine thousands of our honored elders being bodily forced across streets, with cries of "Put me down, you big brute!" Doesn't seem so nice, does it? Yet, many people in business are flinging their resi ...

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How to use systems without turning into a zombie

A zombie is a corpse, re-animated by evil powers. So often when we encounter larger corporations, we encounter their systems, and we feel as if zombies have been sent to attack us. It's no wonder we hang up on telemarketers. And yet, if your business is going to be vital, healthy, and thriving, it will need systems to be able to stand up on its own. How can you use systems without creating customer-chasing zombies? Read this article.

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Coming up with article titles for your business.

Coming up with article titles for your business. It's not fair: newspapers come up with tens of thousands of words every day, and yet you're left staring at a blank screen wondering what to write. Writing articles, workbooks, even a book, is one of the best things you can do to promote your business, and build trust with your current customers. So where do you get the inspiration to just keep writing more and more and more? Maybe the newspapers have something to tell us. Read this articl ...

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Is an asteroid the only antidote for despair?

With the way the world is going, sometimes I just want to hide under the covers. Wars. Epidemics. Global warming. It all seems to much, and just being in business can seem like a useless way to spend our time. As a client asked me, Wouldn't it better if the big asteroid just came and we started all over from scratch? Resist the call of despair. Your business, and your heart, means more than you can imagine. Read this article.

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Why you don’t want Michelangelo working on your website

Everyone wants to live surrounded by beauty. Beauty soothes the soul, and lifts the spirit. It inspires us and keeps us healthy. We all want beauty. Unfortunately, this desire to have beauty means that you can spend a great deal of time creating a 'unique and beautiful' web design that people actually avoid. How can you spend so much time on beauty, sacrifice so much money with a designer, and still end up with a mess? Read this article.

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Why it’s so hard to ask for money, and how to make it easier.

Are you like most of us, and stutter, or gloss over, asking for money from your customers? It may seem silly, but asking for the money can be really hard to do. Unfortunately, that leaves you out of integrity with yourself and your customer. But, it's not because you didn't ask for the money. Where did you go out of integrity? Where is the problem? Read this article.

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What magazine editors know about funding your business

Every month I spend my business' money training and education. Books, classes, audios, products. It costs a pretty penny. There was something I learned when I was a magazine editor, that most business people don't know. If you know it, too, it can help to lighten the load of your training budget.

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What in the heck does go on your business’ home page?

Every website has a home page- but does yours welcome people in, or shut people out? The art of making someone feel welcome at a party is skill, for sure. We've all been to parties where the ambience is a little frosty, or awkward. People chat idly for a little while, drink your sparkling water, and leave. You don't want that happening on your website. So, what do you put your home page?

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Why and how to create an information product

Have you put off, or given up entirely, the idea of writing that book, or creating a CD or DVD, for your business? Maybe you've let that idea slip away because you thought your business wasn't suited to it. I mean, what you do is so individual and personal, or too complicated to explain, or so intuitive in nature, that it can't be captured in a product. Or maybe you already sell a product, and you can't imagine what a book or CD would possibly do for your business. These kinds of product ...

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Why your business needs a peer-led MasterMind Group

Are you taking the Big Gulp? The 'Big Gulp' is what happens when the new doctor has been through years of school, amassed a six-figure medical school debt, and graduated with her friends and colleagues. She excitedly rents a space to open her medical practice, hangs out her shingle, and waits for clients. I bet, even if you aren't a doctor, that you're familiar with the Big Gulp. There are a lot of reasons for the Big Gulp- lack of business knowledge, lack of marketing knowledge, fear of ...

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Email signatures that really hold water

You know that thing-a-ma-jig that dangles on the end of your emails? That's right, your email signature. Does it really deliver? Do people really click through your link to your website? Here's another question; do you click through other people's signatures? And if you don't, why does your signature read just like the ones that you don't click through, either?

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Why not to get help when you business looks like a bus accident.

I want you to imagine you're a paramedic. You drive up in your ambulance, and turn off the siren. Looking out through the windshield you see a car has smashed into a bus, and flipped over on its roof. There are people milling around, all of them pointing in different directions, "Come here first! This person needs you first!" There's just you and your partner, and more people than you can easily count need help. Dispatch has already told you that the system is 'Level 0' - meaning all the ...

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Writing articles that get read, remembered and recommended

You already know you should be writing articles for your business. But, how do you do it? You watch as all these 'big name' writers churn out article after article, seemingly effortlessly, and meanwhile your just wanting to write even one that is spot-on, and really helpful for your customers. And it wouldn't be a bad thing if it helped your marketing, too.

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How to deal with ‘freeloaders’ in your business

Can you give it to me for free? If you've been in business for more than five minutes, you've probably heard this one from somebody, in some form. Are they a con artist? Do they genuinely need help? You've got your values- you are doing this thing called business because you want to help. But if you give it all away... It can be a very uncomfortable situation- but there is a way to deal with freeloaders. And it's as easy as one... two... three... then back-up to one. What am I talking ab ...

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How spiritual teachers make a living

How can you charge for spiritual teachings! They should be free! It's all the rage to use spirituality and other 'intangibles' in your business, especially in service businesses- which seems to be provoking some rage from folks. Like the email a friend of mine received at the beginning of this paragraph.

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How long does it take to get a business going?

Are you violating child labor laws with your small business? I don't mean are you using a sweatshop to produce your products. I mean- how long has your business been around, and are your expectations of it reasonable? How long does it take to get a business going?

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How to get fear off your business’ back

I'm sure that, like me, you never get scared in business. Of course, we all know that's a bunch of baloney- we all get scared. Depending on where your business is, fear might even be a daily visitor. Is this a curse? Are you doomed? Is something wrong? You have to start dealing with fear much differently. But how? If you ignore fear, it ambushes you at night. If you let the fear in, it's easy to freeze and collapse. There is another way to deal with fear, and get it off your back.

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Why less passion is better for your business.

Gobble-gobble-gobble- everyone seems to be talking about how necessary it is to 'fuel your passion' to succeed in business. I'm here to say 'No!' You don't need to fuel your passion- less passion is sometimes much, much better for your long-term business.

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That’s not a ceiling- that’s a rear bumper

When you're lost and it's dark out, it's a good idea to follow someone very closely- especially if they know where they're going. But, after a while, it will be time to back off and realize that you aren't going where they're going- you're going where you're going. Unfortunately, many business owners don't back off and go their own way before they've become intimate with the rear bumper just ahead.

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Is discounting destabilizing the globe?

Discounting is a demon that threatens globality stability. Maybe that's a little strong, but given the outcomes of what a discounting mindset has done to our planet, it doesn't necessarily seem too strong. And yet, discounting seems like such an easy solution. Take a little off the top, and you sell more. And more people can afford it. And everything works better. That's not exactly true, and if you are attached to discounting, you may be hurting your customers and your business more tha ...

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How Homer can teach your writing to last 2700 years

How well you write is critical to your business. Writing is what is on your website, in your advertising, your marketing copy, any articles you write, even email responses. And, chances are, most of the writing you read tends to be a little boring. Is yours any different from the boring masses? Here's your choice: feed your writing to the vultures, or jazz it up by learning from someone whose words have lasted 2700 years.

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Is ‘being in service’ feeling a little mealy-mouthed?

I just want to help people Even if it's completely true for you (and I hope it is), it may start to sound a little mealy-mouthed. A certain -zing- missing. What's missing? How to win. Bus isn't winning heartless, heedless and hateful?

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Is tithing the road to abundance or new age nonsense?

Give, and ye shall receive. And, if you give $100, you’ll get back $700. Many spiritual traditions teach some variant to this- that if you give in charity, or tithing, that you will get it back many times over. This has led to some people attempting to use tithing as a strategy to create abundance. Does [...]

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Why you should sell something before it exists

What takes about 18 months for larger corporations, but 30 or 40 years for your average small business owner? Okay, it's not really true, but sometimes it seems that it takes forever for you to take a new idea for a business offer or product from conception to finished product. The answer to finally finishing? The answer will not only help you make your customers happier, and put more money in your bank account, but it's also a suprising spiritual development technique.

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Why things remain broken

There seems to be a lot wrong with this poor world of ours. That’s why you and I are doing what we’re doing: we’re trying to make things better. With so many dedicated people working, why do so many things remain broken? Broken is as broken does. Well, that’s not the most clear answer. But, the [...]

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How to serve a feast that keeps ‘em coming

What's the real reason I buy more Medjool dates? (Boy do I love those dates!) It's not because I like them. It's not what they do for my health. It's more obvious than that. The answer is the real key to repeat business, more referrals, and being of better service to your customers. Do you know what it is?

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Why your high prices may really be too low.

You probably set your prices thinking only of the value of your produce or service, without really thinking about everything your business needs. That means you are probably only charging for 25% of what you need to do. No wonder you feel as if you are on the gerbil wheel! Does that mean you have to quadruple your prices?

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How to hand off your most hated business tasks

No one likes everything you need to do to run your business. And, even if you did, there is no way you could do it all. So, the natural answer is to delegate, handoff, hire an assistant, whatever you need to do to offload those tasks. The problem is, that the tasks you hate the most are the most difficult to hand off, and the ones most likely to bite you in back afterwards. For instance, I had to have an ENTIRE YEAR of bookkeeping redone when I first hired out that task. Why? And, more imp ...

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The war your heart can win for your business

Do you have the desire to be at the top of your industry, or the best known for what you do? You may not realize it, but this dream may well be causing a war in your being, that is stopping you from attaining the very thing you claim to want. In business, dreaming big- big mission statements, and so on, have attained a kind of sacred cow status.

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When being pushy is the best thing you can do

People with hearts are respectful of others. This is true in or out of business. Respectful. Thoughtful. Caring. This is why so many of us hate ’selling,’ hate to think of having to be ‘pushy.’ It’s what keeps many people from going into business, and what keeps many more struggling once they are in. For those [...]

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Avoiding stall speed

Ever notice how hard it is to achieve, and maintain, a minimum speed in your business? When that's true, it makes me wonder: how you do you feel about 'business?'

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Business lessons from Baghdad in 885 C.E.

What does a 9th century Sufi saint facing an death sentence for heresy have to teach us about business? Or about Love? Or about systems and structures? Business seems to call for a particular mix of love and structure. And it’s not that you can have too much love, or too much structure- it’s the ratio [...]

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