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The SAP TV Video Podcast: Learn more about the company as well as its people and products. SAP TV keeps you up to date on the latest events, IT trends, and innovative solutions from SAP.

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40 Years of SAP

2012 marks a historic milestone for SAP - our 40th anniversary. It is an ideal time to reflect on how our solutions have forever changed how companies do business. Looking ahead to the future, we focus on our vision to make the world run better and improve people's lives.

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2011 in Review: The Next Era of Transformation

2011: a year to remember for SAP. The software company made it clear it wants to lead in analytics, mobile, in-memory, cloud and database. Again, SAP delievered on its goal, helping to make the world run better.

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SAP co-CEO Bill McDermott on CNBC's "Mad Money" with Jim Cramer

Bill McDermott talks the Cloud, HANA and the acquisition of SuccessFactors with CNBC's Jim Cramer.

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Jim Hagemann Snabe on Reuters TV

Reuters TV interviewed SAP co-CEO Jim Hagemann Snabe on the SuccessFactors acquisition. Asked for the reason for the deal Snabe said: "They are the fastest growing company in the Cloud", adding that "there is an unique combination here" bringing SuccessFactors into SAP.

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Bill McDermott on Bloomberg "Inside Track"

SAP co-CEO Bill McDermott talked to Bloomberg "Inside Track" about the background of the SuccessFactors acquisition. "This accelerates our Cloud story", McDermott told the network.

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Bill McDermott on Big Bets and Real Leadership, Live with CNN International

In a live interview, SAP co-CEO Bill McDermott spoke with Max Foster on CNN International's "Quest Means Business." McDermott focuses on leadership in a down economy - real leaders look to the future and invest in innovation. The SAP co-CEO also talks about cloud security and tells CNN's international audience that SuccessFactors is the number one cloud solution provider in HCM.

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Bill McDermott Talks the True Value of SuccessFactors, Live on Fox Business

In a live interview with Liz Claman, anchor of "After the Closing Bell," Bill McDermott talks about the true value of SuccessFactors. The SAP co-CEO tells Claman the 3.4 Billion USD acquisition gives the software giant an adrenaline shot in the cloud. McDermott also talked European profits in a down economy and why SAP continues to grow.

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Bill McDermott and Lars Dalgaard Talk Revenue with SuccessFactors Buy, Bloomberg TV

In an interview with Bloomberg's "Inside Track," Bill McDermott and Lars Dalgaard call the SuccessFactors acquisition a "revenue play" - a deal generate in the near and long term. McDermott says the demand for the cloud will be tremendous. The SAP co-CEO stresses the complimentary fit between SAP and SF and will help SAP reach 1 Billion customers, 35% profit margin and 20 Billion in revenue.

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Jim Hagemann Snabe on CNBC Squawk Box Europe

SAP co-CEO Jim Hagemann Snabe talked to CNBC Squawk Box Europe about the rational and the impact of the acquisition of cloud provider SuccessFactors. "The price is definitely the right price", Snabe answered when asked if the 3.6 billion USD weren't too high. "We are becoming a powerhouse for the cloud", Snabe said justifying the investment.

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Jim Hagemann Snabe on Bloomberg TV "Countdown"

SAP Co-CEO Jim Hagemann Snabe talked to Bloomberg TV Linzie Janis and Mark Barton about the acquisition of cloud provider SuccessFactors. "The opportunity to drive growth and innovation for our customers is tremendous", Snabe told the network.

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SAP CIO Oliver Bussmann Talks Tablets and Mobility on Bloomberg TV

In an interview with Bloomberg TV CIO Oliver Bussmann told Cory Johnson that the adoption rate of tablets in the workplace is very high. He explained how companies can use mobile devices for their business.

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ChariTra – The Power of Technology for Social Causes

ChariTra is a recently launched online network for social causes, which enables non-profit organizations to post their needs. Individuals or organizations who want to support a need, can get registered and make a promise to volunteer time or resources. This unique application was built at SAP Labs India, it is based on SAP HANA and runs in the cloud.

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Making a Difference: Sustainability Initiatives at SAP Labs India

SAP Labs India aims to teach as many under-privileged children as it has customers: 100,000 by the end of 2011. A truly unique project is its collaboration with the Autism Society of India.

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Jim Snabe on Fox Business News about China and SAP Growth

In an interview with Fox Business News SAP co-CEO Jim Hagemann Snabe laid out SAP's plans to invest 2 Billion USD in China over the next four years while stressing SAPÂ’s innovation strategy.

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Jim Snabe on CNN International about Chinese Investment and European Debt

In an interview with CNN International SAP co-CEO Jim Hagemann says SAP is helping the Chinese build their tech infrastructure. The SAP CEO also digs deep on the European debt crisis.

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Improved Patient Care with SAP HANA

The AOK, Germany's largest health insurance, has chosen the SAP HANA™ platform to improve patient care and reduce costs. AOK plans to use SAP HANA to conduct real-time analyses of mass medical data in order to identify patterns of illness early on and offer individualized pre-emptive programs. The company aims to become even more attractive to its customers and even more efficient.

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Jim co-hosting CNBC Squawk Box Europe

SAP co-CEO Jim Hagemann Snabe joined CNBC Squawk Box Europe to act as co-host of Europe's most influential business show. On a frenzied news day with the Greek debt crisis escalating and markets in turmoil, Jim shared his views regarding the Eurozone crisis and how he sees the solution. He also talked about the economic situation on a global scale and talked about a sustainable and long-term innovation strategy for both companies and states.

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"Thought Leaders@SAP", Sanjay Poonen Talks with Sal Khan, Education Innovator

Sal Khan is transforming the way we learn on the web. SAP President of Global Solutions, Sanjay Poonen, sits down for a wide-ranging interview with the education reformer.

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McDermott on Europe and SAP Profits on CNN International's 2Quest Means Business"

SAP co-CEO Bill McDermott appeared on CNN International's "Quest Means Business" for a live interview with anchor Richard Quest. McDermott talks SAP's record profits and the financial troubles in Europe.

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SAP's McDermott Lays Out Winning Strategy for Fox Business, "After the Bell"

SAP co-CEO Bill McDermott speaks live with David Asman on Fox Business, "After the Bell." McDermott focused on what SAP does, how it does it and how it helps companies win.

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Jim Hagemann Snabe Q3 2011 on CNBC Europe

SAP co-CEOs on TV for Q3 Earnings 2011

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McDermott Talks Profit Surge on CNBC US

SAP co-CEO Bill McDermott appeared on the highest rated morning business show in the US, CNBC's "Squawk Box." McDermott talked SAP profits, the new IBM CEO and Oracle's Larry Ellison.

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SAP - Diversity is a must for Success

Prominent guests such as German Justice Minster Sabine Leutheusser-Schnarrenberger and head of German Employer Association Dieter Hundt opened up the SAP Global Diversity Days in Walldorf. They discussed with Jim Hagemann Snabe about SAP's goal to have 25 % women in leadership positions by the end of 2017. SAP's co-CEO made it clear, that diversity is a must for the company's future success.

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SAP Increased Brand Value 2011

SAP's brand value has increased 14 % according to the new Best Global Brands report. SAP is now ranked the 24th most valued brand in the world - above Nike and Amazon.com and the highest rank ever.

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Charity Concert for Japan

To benefit the victims of this year's earthquake in Japan, SAP sponsored a charity concert held at the prestigious Alte Oper in Frankfurt. The German Philharmonic Orchestra delighted the audience with Beethoven's Ninth Symphony, conducted by artistic director Dr. Paulus Christmann. The revenue generated through ticket sales and donations will be used to support children's projects in Japan. The concert was initiated by a local branch of the Lions Club together with the German-Asian Busines ...

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Sustainability Tour at the SAP Labs Bangalore

Namaste SAP Labs India! Jim Hagemann Snabe visited the SAP Labs in Bangalore. His sustainability tour of the campus was an inspiring experience for SAP's Co-CEO.

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SAP Solutions Portfolio - "The Big Picture" presented by Sanjay Poonen.

Find out why 60 percent of the world's electronic transactions use SAP. Sanjay Poonen, President SAP Global Solutions, delivers a captivating snapshot of SAP's innovative portfolio. From Big Entreprise to SME, across all major industries, SAP has the answers. Mobility, Big Data, and the Cloud, it's all here.

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Sustainable Business in Ghana

SAP and PlaNet Finance joined forces to help improve the incomes and living conditions for rural Ghanaian women engaged in the shea nut harvesting and shea butter business. The women harvest and process shea nuts into high quality, handcrafted shea butter, used in many cosmetic products. For the initiative, SAP and PlaNet Finance provide education, microfinance, information technology and software support.

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Bringing Transparency to the Mining Business

SAP has partnered with the "German Development Organization (GIZ)" to support Ghana in meeting the global standard for transparency in the oil and mining industries set by the Extractive Industries Transparency Initiative. The Ghanaian Ministry of Finance uses SAP BusinessObjects enterprise performance management solutions to monitor and analyze payments and revenue flows from its hard minerals industry, as well as from future oil and gas production.

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E-Care: Better life for patients

Watch patient John Murray reporting about an new, innovative e-care solution by SAP. This solution allows interacting with physicians via mobile devices. The benefits are: Patients can live more independently and it saves money for the healthcare system.

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Software solutions for developing countries

SAP TV recently visited the Republic of Ghana in West Africa. That's where SAP is testing new business models that can be expanded for developing economies around the world. In partnership with SAP, Ghanaian farmers use modern technology to help run their businesses. For many, this can mean a secure income. The lessons learned from this project will help SAP roll out similar solutions for other fast growing markets around the world.

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Software solutions for developing countries

SAP TV recently visited the Republic of Ghana in West Africa. That's where SAP is testing new business models that can be expanded for developing economies around the world. In partnership with SAP, Ghanaian farmers use modern technology to help run their businesses. For many, this can mean a secure income. The lessons learned from this project will help , SAP roll out similar solutions for other fast growing markets around the world.

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Investor Relations Award 2011

SAP has been rewarded from the German Investor Relations Association for its excellent Investor Relations work. See the video about the ceremony and watch how SAP´s CFO Werner Brandt comments on this award.

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Better treatment with SAP Mobile Apps

Today, healthcare organizations need patient data available at all times. This is now possible - thanks to SAP Electronic Medical Record.

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SAP Mobile Apps for Better Sales

With SAP Sales on Demand a sales rep can access the knowledge base of the entire sales organization on his mobile device, anytime, any place.

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Jim Hagemann Snabe on Bloomberg TV

Watch SAP's co-CEO Jim Hagemann Snabe talking live from SAPPHIRE NOW from Orlando, Florida to Bloomberg TV 'Taking Stock with Pimm Fox'. Snabe explains the new SAP deal with China Telecom, the opportunities with cloud computing and the chances to expand business in China.

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Creating the Mobility Movement

Raj Nathan, CMO at Sybase, is Head of the SAP Mobile Applications Unit. In this personal portrait, Raj shares his vision of Enterprise Mobility at SAP, and beyond.

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SAP runs SAP: CIO Oliver Bussmann on in memory

In-memory technology will radically change business processes and the way businesses are run in the future. Enabling processing of huge amounts of data in real time, in-memory technology is the result of high-tech research.Together with current hardware developments, the technology paves the way for fundamental innovations in business and the IT industry.

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Bill & Jim on Bloomberg TV

The both Co-CEOs were guests at the show 'Last Word' with Andrea Catherwood, which aired live April, 12. Bill and Jim talked about their acquisition strategy, the SAP business model and the innovation strategy. Besides other actual business topics they also discussed SAP's approach following the Japanese earthquake.

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Bill McDermott co-Host on CNBC Squawk Box

Bill joined CNBC anchors Stephen Sedgwick and Anna Edwards live in their London studio as a co-host. During the two hour broadcast, Bill discussed and commented several topics including the general economic situation after the crisis, inflationary pressure in the Euro-Zone, the oil price and its effect on the economy as well as the impact of Japan earthquake disaster on the economy.

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SAP runs SAP: Enterprise Mobility

According to IDC, by 2013, more than 1.19 billion workers worldwide will be using mobile technology. They will access sometimes sensitive data outside the secure walls of corporate headquarters. A challenge for enterprises and CIOs.

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SAP runs SAP: Green IT

Energy management is an emerging challenge in enterprises. Not only is data center energy consumption the fastest-growing cost, it is also the single largest line item in a CIO's operating expenses. See how SAP Global IT is successfully reducing CO2 emissions and cost.

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SAP Sustainability Report 2010 - CEO Perspective

Sustainability is transforming the business world in the 21st century. And as a business software company, SAP has an important role to play as this transformation unfolds. SAP issued its sustainability report 2010. Watch SAP's co-CEOs Bill McDermott and Jim Hagemann Snabe talking about this high-level topic. Get more details: http://www.sapsustainabilityreport.com

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SAP Sustainability Report 2010 - Bill McDermott on Volunteering

Sustainability is transforming the business world in the 21st century. And as a business software company, SAP has an important role to play as this transformation unfolds. SAP issued its sustainability report 2010. Watch SAP's co-CEO Bill McDermott talking about this high-level topic. Get more details: http://www.sapsustainabilityreport.com

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SAP Sustainability Report 2010 - CEOs on customer impact

Sustainability is transforming the business world in the 21st century. And as a business software company, SAP has an important role to play as this transformation unfolds. SAP issued its sustainability report 2010. Watch SAP's co-CEOs Bill McDermott and Jim Hagemann Snabe talking about this high-level topic. Get more details: http://www.sapsustainabilityreport.com

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SAP Sustainability Report 2010 - Jim Snabe on operations impact

Sustainability is transforming the business world in the 21st century. And as a business software company, SAP has an important role to play as this transformation unfolds. SAP issued its sustainability report 2010. Watch SAP's co-CEO Jim Hagemann Snabe talking about this high-level topic. Get more details: http://www.sapsustainabilityreport.com

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Afaria Mobile Device Management, Demo

A demonstration about the power of SYBASE Afaria, by Jeff Schwartz, IT Manager Sybase.

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Afaria Mobile Device Management, Demo

A demonstration about the power of SYBASE Afaria, by Jeff Schwartz, IT Manager Sybase.

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Cutting-Edge Real-Time Analytics at Hilti

Hilti's innovative power is legendary. Now, the company has worked with SAP on SAP HANA, the new high-speed in-memory analytic appliance that combines SAP in-memory computing technology with hardware from leading partners.

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Cutting-Edge Real-Time Analytics at Hilti

Hilti's innovative power is legendary. Now, the company has worked with SAP on SAP HANA, the new high-speed in-memory analytic appliance that combines SAP in-memory computing technology with hardware from leading partners.

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SAP on the catwalk with Ferragamo

Italian luxury-goods maker Salvatore Ferragamo faces increased demand for its products, especially in Asia. Existing IT systems struggled to support this rapid growth. That was the reason for Ferragamo to choose SAP solutions to standardize its business IT onto one single platform across all regions. See the story about the tradition of Ferragamo, their outlook for the future and how SAP software helps to run its business better.

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SAP on the catwalk with Ferragamo

Italian luxury-goods maker Salvatore Ferragamo faces increased demand for its products, especially in Asia. Existing IT systems struggled to support this rapid growth. That was the reason for Ferragamo to choose SAP solutions to standardize its business IT onto one single platform across all regions. See the story about the tradition of Ferragamo, their outlook for the future and how SAP software helps to run its business better.

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SAP on the catwalk with Ferragamo

Italian luxury-goods maker Salvatore Ferragamo faces increased demand for its products, especially in Asia. Existing IT systems struggled to support this rapid growth. That was the reason for Ferragamo to choose SAP solutions to standardize its business IT onto one single platform across all regions. See the story about the tradition of Ferragamo, their outlook for the future and how SAP software helps to run its business better.

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Company Car Redefined

SAP is the first German company to launch a field study on electric cars in its company fleet. 450 German SAP employees will test about 30 e-cars during the next months.

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Angelika Dammann - Challenging the Status Quo

What kind of person is Angelika Dammann and what is her aspiration for SAP's people? An SAP TV team shadowed the SAP Chief Human Resources Officer during two fully packed business days in Shanghai and Walldorf, Germany.

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Vishal Sikka on HANA

Vishal Sikka, SAP Board Member and CTO, comments on the official HANA launch. Vishal explains the importance of this new technology and how this breakthrough innovation will change the world of IT.

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SAP Cricket Cup

Have you ever heard of wickets, squares, batsmen and bowlers? No? Well, neither have some of the players at the SAP Cricket Cup in Mumbai. Watch how SAP and 24 customer companies come together to play ball.

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High-Tech for Help in Haiti

Does the money you donate really reach the victims of disasters? Direct Relief International brings medical help to people in desperate need, for instance in Haiti. Using SAP software, the charity ensures that all donations are delivered efficiently and donators have full transparency on every dollar spent.

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Vishal Sikka on Timeless Software

SAP software is timeless! Vishal Sikka, CTO, explains how Timeless Software delivers continuity and reliability while at the same time it supports changes in system architectures.

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Crouching Tiger - Flying Dragon

An insight into SAP´s strategy in APJ by Steve Watts, President of SAP APJ.

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Ten More Golden Years

Hera Siu, President of SAP China, outlines the challenges and opportunities for SAP in China.

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China and SAP - A long-term commitment

The software company started its business here over 20 years ago. Today 2500 employees are working for SAP in China alone and more than 1500 customers run SAP installations. To underline its commitment to China, the SAP executive board held its first meeting ever in Beijing.

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Growing in China

SAP Co-CEO Bill McDermott about the growth strategy of SAP for China.

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SAP Business ByDesign - Behind the Scenes

See SAP developers and software architects at work to make SAP's new SME on-demand solution available on mobile devices. A rare glimpse behind the secured walls of SAP, unveiled here for the first time.

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SAP's Mobile Strategy

Mobility dramatically changes the way we do business. Where does that leave SAP? And how does that fit into SAP's orchestration strategy? Vishal Sikka, CTO and Executive Board member and Kevin Nix, SVP Enterprise Mobility outline SAP's mobile strategy.

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Next Big Thing: Organic Electronics

In Germany, companies such as BASF, Merck, Heidelberg, SAP and the Innovation Lab are working on innovations that have the potential to revolutionize our daily lifes - Organic LEDs consuming 50 % less energy than energy saving lamps, thin, transparent solar-cell sheets and organic RFID-labels printed on every fresh product in the supermarket. A glimpse behind the scenes of science.

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Certified: SAP is green

SAP's global data center in St. Leon-Rot has been certified as highly energy efficient by the TÜV Rheinland, setting new standards for the certificate. The data center saved in 2009 roughly 55 million kilowatt hours / 14,000 tons of C02 emissions, thanks to the use of advanced technologies.

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SAP Cup 2010

Champagne, sweat, fights and team-spirit - the SAP Cup 2010 was a thrilling tournament. See the party of the winning teams, public viewing, the new board member Angelika Dammann and Co-CEO Jim Hagemann Snabe scoring a penalty kick.

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SAP Cup 2010

Champagne, sweat, fights and team-spirit - the SAP Cup 2010 was a thrilling tournament. See the party of the winning teams, public viewing, the new board member Angelika Dammann and Co-CEO Jim Hagemann Snabe scoring a penalty kick.

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Surf Through Traffic with SAP's iPhone App

Anyone who's stuck in traffic during rush hour will welcome AUS Traffic, the new SAP iPhone app which cuts down on both time and nerves. AUS Traffic helps people navigate their way around traffic jams and road construction areas in Brisbane and Sydney, two of Australia's busiest cities. This app was developed by SAP Research and automatically searches in Twitter for relevant traffic updates and displays them on a Google city map.

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SAP Business ByDesign on the iPad

Business software, too, will be mobile in future. A main focus of SAP´s work. Watch a first demo of how this technology works - with real data and in real time, only the names are fictious.

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Driving Mobile Innovation

Step by step business applications capture the world of smart phones. Running on iPhone, BlackBerry and Windows Mobile devices, SAP CRM Mobile Sales opens up complete now vistas to sales forces. One example how SAP's global services partnership with German information technology company T-Systems drives innovation.

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SAP Streamwork - Scream less at Work

SAP Streamwork is the first solution that brings together people, information and business methods. The new on-demand, collaborative decision-making software makes people scream less at work.

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SAP Elderly Care

Countries around the world are seeing aging populations. As doctors find ever new treatments to help a growing number of chronically ill patients live longer, patient care environments must evolve accordingly, says Dr. Randolph Gordon from Deloitte Consulting. The Global Health Care business unit at SAP is working on innovative IT solutions, for example, in-home devices that help extend the time that elderly people can live independently in their communities.

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SAP Elderly Care

An aging population is a problem in many countries of the world. The people living longer and therewith medicines have to treat with a growing number of chronically ill patients, says Dr. Randolph Gordon from Deloitte Consulting. SAP Global Health Care is working on innovative IT solutions - for example so-called in-home-devices - which help elderly people to live independently in their community as long as possible.

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NCN: Winning Customers in Russia

National Cable Networks (NCN) operates cable networks in major cities throughout Russia. Recently, the company won the prestigious CRM Gartner Award for its use of SAP CRM, the first-ever Russian implementation to win this award.

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SAP Customer Insight: AMG

The AMG Mercedes SLS is one of the most fascinating sportscars of our time. It is the first car fully designed by AMG, a German company well known for handcrafting some of the most powerful engines in the world.

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Squawk Box CNBC Europe

Business-software maker SAP is focused on innovation and the execution of its strategy, co-CEOs Jim Hagemann Snabe and Bill McDermott told CNBC Wednesday. In February, SAP's CEO Leo Apotheker resigned after just 9 months at the helm.

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CNBC Squawk Box US

SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe, tell CNBC how SAP is getting back on track.

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SAP Customer Insight Porsche

Lean production at its best, that´s what Porsche showcases at their Leipzig plant. This allows assembling two different cars on the same line, the four door Panamera together with the Cayenne.

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Original1 - Fighting against Counterfeits

Nokia and SAP are cooperating to effectively combat the counterfeiting of consumer products with the newly founded company Original1. Its solution combines SAP software with mobile phone technology: with a normal cell phone, consumers can identify exactly where a product comes from – and if it’s genuine or fake.

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SAP Customer Insight: SAP Runs SAP CRM 7.0

So SAP does actually run SAP. See how CRM 7.0 changes the way, SAP operates and takes customer service to a whole new level.

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SAP Customer Insight: Schumacher Elevator Company

The small city of Denver, Iowa, is home to Schumacher Elevators. The family competes in a business dominated by a handful of huge global manufacturers. SAP TV reporter Itay Hod went to see how SAP helps Schumacher grow.

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Ultimate Insanity

Dave´s Insanity is the world´s hottest sauce. It´s the only hot sauce ever banned from the National Fiery Foods Show for being too hot. The mad genius behind it is Dave Hirschkop.

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SAP's CEO Apotheker joins climate discussion

In a joint interview on CNBC Europe together with Tom Knutzen, CEO of Danisco, Léo Apotheker discussed options to come to a solution in the deadlocked climate discussion in Copenhagen.

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SAP CEO: "Something has to happen in Copenhagen"

Léo Apotheker, CEO of SAP and a member of the CNBC Carbon Council, asks his business colleagues in the world to speak with a loud voice to Copenhagen urging the politicians to sign a carbon contract.

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A silver lining? IT Investment after the Crisis

Two years into the worst crisis the world economy has ever seen, there are signs of recovery. As things are looking up, how has IT investment changed? A search for clues with experts in India, Europe and the US.

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Award Winning SAP Campaign

The film campaign "Secure Internet Use" has won the renowned German Politikaward 2009. The award honours outstanding campaigns and contributions to political communications. SAP is one of the initiators of the campaign.

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Award Winning SAP Campaign

The film campaign "Secure Internet Use" has won the renowned German Politikaward 2009. The award honours outstanding campaigns and contributions to political communications. SAP is one of the initiators of the campaign.

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FIRST Lego League at SAP- A Smart Move

250 children aged 10-16 fought hard and played for keeps in the regional FIRST Lego League contest sponsored by SAP in St. Leon-Rot. This creative team of kids was given the challenge to create Lego robots which could make "smart moves" in an effort to find new methods of transportation. One team even made the long haul all the way from Sofia, Bulgaria to join the contest.

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SiWear - Augmented Reality

Worn directly on the body, intelligent IT can support processes in production and commissioning. See how this future technology, which is based on SAP NetWeaver Mobile, is already tested at Daimler AG in Mannheim. The new technology is part of the SiWear research project, which is sponsored by the German Federal Ministry of Economics and Technology. Partners are SAP Research, Daimler AG, teXXmo GmbH, The Mobile Research Center and Neo Business Partners GmbH.

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SiWear - Futuristic Clothing

Worn directly on the body, intelligent IT can support processes in production and commissioning. See how this future technology, which is based on SAP NetWeaver Mobile, is already tested at Daimler AG in Mannheim. The new technology is part of the SiWear research project, which is sponsored by the German Federal Ministry of Economics and Technology. Partners are SAP Research, Daimler AG, teXXmo GmbH; The Mobile Research Center and Neo Business Partners GmbH.

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Jon Bon Jovi at SAP

200 SAP employees turned out at a SAP Clear Purpose volunteer activity in Camden, New Jersey. They built a playground in just a single day. Rock legend Jon Bon Jovi showed up to pay tribute. Similiar projects were held in 10 countries across North and Latin America during the SAP Month of Service.

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Q3 Earnings of SAP AG

Interview ith Léo Apotheker, CEO of SAP AG about the quarterly results conducted by Chris Burns from Bloomberg TV

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SAP Global Diversity Days (RNF)

As a global company, SAP benefits from the diversity of its employee base. At this year's Diversity Days evening event, SAP Executive Board member John Schwarz, told what it means to really "live diversity". Siddhartha Rao, an Indian colleague based in Walldorf, gave his perspective.

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SAP Global Diversity Days (RNF)

As a global company, SAP benefits from the diversity of its employee base. At this year's Diversity Days evening event, SAP Executive Board member John Schwarz, told what it means to really "live diversity". Siddhartha Rao, an Indian colleague based in Walldorf, gave his perspective.

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Bikinis and Rainboots

Style West is a unique company that brings that and much more under one roof. Husband-wife team Dave and Kerri Sengstaken have turned the California based PR agency into one of the fastest growing businesses in the US - with the help of SAP.

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SAPTV Style West e.mpg

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SAP is India´s Top Software Company at 2009 Dataquest Annual Awards

For the first time, an enterprise software company bagged this prestigious award, surpassing companies like Oracle or last year´s winner Microsoft.

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SAP is India´s Top Software Company at 2009 Dataquest Annual Awards

For the first time, an enterprise software company bagged this prestigious award, surpassing companies like Oracle or last year´s winner Microsoft.

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Win a Breeze with SAP Business Objects

Business Intelligence software and sailing - two worlds apart? Not at the 505 world championship at San Francisco Bay. For the first time ever, SAP is contributing solutions from the SAP Business Objects portfolio to support sailors. An exciting demonstration of the ease of use and similarities of business and sailing.

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Win a Breeze with SAP BusinessObjects

Business Intelligence software and sailing - two worlds apart? Not at the SAP 505 world championship. For the first time ever, SAP is contributing solutions from the SAP Business Objects portfolio to support sailors. An exciting demonstration of the similarities of business and sailing.

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John Wookey about SAP's On Demand Offerings for Large Enterprises

In June 2009 John Wookey, Executive Vice President of Large Enterprise On-Demand unveiled SAP's on-demand strategy for large enterprises. For SAP it is the next big evolution in the IT industry, which will allow faster turn-around of customer requirements and closer collaboration between customers and vendors.

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John Wookey about SAP's On Demand Offerings for Large Enterprises

In June 2009 John Wookey, Executive Vice President of Large Enterprise On-Demand unveiled SAP's on-demand strategy for large enterprises. For SAP it is the next big evolution in the IT industry, which will allow faster turn-around of customer requirements and closer collaboration between customers and vendors.

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John Wookey on Cloud-Computing

SAP's Executive Vice President of Large Enterprise On-Demand, John Wookey discusses the role of SAP in cloud computing and how this technology will shape the IT landscape.

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John Wookey about SAP's On Demand Offerings for Large Enterprises

In June 2009 John Wookey, Executive Vice President of Large Enterprise On-Demand unveiled SAP's on-demand strategy for large enterprises. For SAP it is the next big evolution in the IT industry, which will allow faster turn-around of customer requirements and closer collaboration between customers and vendors.

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The Internet of Things

The connecting of the virtual world computers and communication systems - with the physical world is opening up a whole new dimension for our society. Digital memory in manufacturing, new business model for the mobility industry and the effective use of different types of energy are just a few examples of how the Internet of Things can increase efficiency and revolutionize many business areas to the benefit of society and the environment.

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Swine Flu - Preparing for the Worst

How business intelligence software can help track the virus. SAP TV reporter Phil Frank spent some time in the greater New York area to learn how hospitals are preparing their emergency rooms for a next big wave of the swine flu pandemic.

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SAP Cup 2009

For the first time in its history, the SAP Cup had two winning teams: one in the "active" category and still another in the "hobby" category. SAP TV shadowed one of the participating teams up close, right through to the very end of this annual one-week tournament.

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Business Decisions at The Speed of Light: Molson Coors (japanese)

Molson Coors Brewing Company, one of the largest brewers in the world, had the chance to test-run the new SAP Business Objects Explorer. Global information manager Katrina Coyle is convinced, this solution will fundamentally change the way Molson Coors look at data in future.

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What is Sustainability about?

Global warming, volatile energy prices, an economy in meltdown. The current crisis has provoked an attitude shift in companies, and the buzzword is sustainability. But what is sustainability all about?

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SAPPHIRE 2009 Orlando: A Clear Vision For Success

SAPPHIRE 2009 Orlando, the IT industry's most important customer conference. SAP presents a clear vision for success in a new reality.

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SAPPHIRE 2009 Orlando: First Hand Impressions

SAPPHIRE Orlando is a good spot to get clear impressions of the world economy. Here, people from thousands of companies have come to look for IT solutions. With 70% of the world economy running on SAP, this delivers a pretty good picture of the state of things.

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Marge Breya about SAP Business Objects Explorer

Hear more about SAP BusinessObjects Explorer. Marge Breya, EVP and GM manager, Solution Management at SAP AG talks about how the new solution gives customers a clear line of sight into every corner of their business.

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Marge Breya about SAP BusinessObjects Explorer

Hear more about SAP BusinessObjects Explorer. Marge Breya, EVP and GM manager, Solution Management at SAP AG talks about how the new solution gives customers a clear line of sight into every corner of their business.

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Business Decisions at The Speed of Light: Molson Coors

Molson Coors Brewing Company, one of the largest brewers in the world, had the chance to test-run the new SAP Business Objects Explorer. Global information manager Katrina Coyle is convinced, this solution will fundamentally change the way Molson Coors look at data in future.

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Skullcandy - Success Beyond Adrenaline

Rick Alden's Skullcandy: Recession-buster with the help of SAP. See how innovation is No. 1 at the Utah based headphones company. 300% of growth in the last 4 years speak for themselves.

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Vishal Sikka on Technology Trends

The Corporate Technology Officer of SAP, Vishal Sikka talks about cloud computing, timeless software and other trends in Information Technology.

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Say good-bye to Desktop Dominance and hello to the new, unwired Enterprise.

Sybase Inc. and SAP AG are teaming up to shape the inevitable: an unhindered and fully mobilized workforce. Starting this summer, SAP customers will be able to access their entire suite of business applications from most mobile devices; a reality made possible by Sybase's cutting-edge mobile application framework and infrastructure.

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SAP and Sybase announce Mobility Partnership

See how SAP and Sybase will collaborate to deliver the SAP Business Suite to a wide array of mobile devices, including iPhone, Windows Mobile and BlackBerry, as reveiled at a press conference in New York City. John Chen, CEO Sybase and Vishal Sikka, Chief Technology Officer, SAP have the details.

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CeBIT Highlights 2009

Despite of the economic crisis hundreds of thousand attendees found their ways to Hanover to attend CeBIT, the worlds biggest trade fair for IT. Among them: Germany's chancellor Angela Merkel and the governor of California, Arnold Schwarzenegger. Both were impressed by the innovative power of SAP. There is a lot to see and SAP TV took a look for you.

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SAP Business Suite 7: TCM / Performance Management

Make the most of the employees not only in your department but in your entire organization by actively managing performance and talent.

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SAP Business Suite 7: Investigative Case Management

Improving law enforcement effectiveness with an integrated case management system.

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SAP Business Suite 7: Enhancement Packages

Innovation without disruption – enhancing SAP leveraging SAP Solution Manager

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SAP Business Suite 7: Product and Service Leadership

Enhance market responsiveness to drive product quality and profitability

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SAP Busines Suite 7: UI Flexibility

It is easier than ever with the new Business Suite 7 to change and adapt the User Interfaces to individual requirements.

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SAP Business Suite 7: Retail - Store Profitability

See how the SAP Business Suite 7 helps to target profitable customers in a difficult economy.

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SAP for Kids

What goes on behind all those closed doors at SAP? What are Mom and Dad's jobs anyway? A new children's book translates the complicated world of the global software maker into a story told using language children can understand. Nine-year-old Alina and six-year-old Alban are on hand to test it out.

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Sleep Better with SAP

A luxurious sleeping experience is what bed maker and retailer Hästens wants to bring to its global customer base, and SAP software helps this luxury retailer to deliver it in the most efficient way possible.

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SAP BUSINESS SUITE 7 RETAIL DEMO

See how SAP Business Suite 7 helps targeting profitable customers in a difficult economy.

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Suite Solutions for Difficult Times

Difficult times are often good times for companies to invest in IT and gain market share. Diageo and Hästens are two shining examples.

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Jim Hagemann Snabe on SAP Business Suite 7

SAP Executive Board Member Jim Hagemann Snabe introduces the new SAP Business Suite 7

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Annual results press conference

SAP announces good results, but offers a conservative outlook. SAP meets the global economic crisis with a workforce reduction.

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Merchants Go Mobile

Thanks to the Collaboration@Rural project, SAP enables small grocers in rural South Africa to sell the goods, their customers actually need - through a mobile delivery system.

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SAP helps combat illness in Africa

Discover how a small clinic in South Africa is improving treatment of the chronically ill. SAP Research's project PATH is paving the way for more efficient healthcare in emerging economies.

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SAP helps combat illness in Africa

Discover how a small clinic in South Africa is improving treatment of the chronically ill. SAP Research's project PATH is paving the way for more efficient healthcare in emerging economies.

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With Innovation to the Top

German Chancellor Angela Merkel experienced four promising SAP research projects while she attended the third IT summit in Darmstadt. The who's who of German IT met up at the event, which demonstrated how innovative information technology can be.

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Crisis-Proof Communication

Red alert at the Darmstadt fire department. An explosion has bee reported at a nearby technical university. Fortunately, it's only an exercise - the Technical University of Darmstadt and city rescue services practice their emergency response. Optimal communication between all involved is crucial. That's where the research project SoKNOS comes into play.

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The Heart of the SAP Community at SAP TechEd Bangalore

The heartbeat of SAP TechEd can be felt best at the Community Clubhouse. In Bangalore, community members gather here to find out more about SAP solutions, and ask the hard questions.

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The Best of SAP TechEd 2008 Bangalore

Three days packed with workshops, lectures and fun ? in 40 seconds.

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Certified: The SAP Ecosystem in India

SAP TechEd is the physical gathering of the SAP Ecosystem. It is huge in India, with more than 300.000 communty members.

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SAP TechEd Demo Jam in Bangalore

Always a highlight for techies, SAP Demo Jam features fascinating stuff, also in Bangalore. Amazing what these guys and girls come up with to win the title of best demo of the night.

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Happy Birthday SAP Labs India!

Innovation, global development and state of the art IT. The SAP Labs India are celebrating their tenth anniversary. A success story.

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SAP TechEd 2008 Bangalore: Co-Innovation Indian Style

4.100 developers, geeks and nerds from 21 countries in Asia have come to Bangalore, India to meet and learn at SAP TechEd. SAP Board Member Peter Zencke kicks of SAP´s main educational event in Asia. It´s 10 years to the day that SAP opened its Lab in Bangalore, more reason to celebrate a special day.

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IT industry and the economic crisis

Until now the IT industry was a safe haven in difficult economic times. But the current financial crisis seems be hitting the sector hard. Is this the end of the golden age? Experts say "no"!

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The Motor of Success

On Sunday the last race in this Formula One World Championship Season will take place in Sao Paulo, Brazil. Vodafone McLaren Mercedes race driver Lewis Hamilton is the clear favorite.SAP is at the very heart of this title challenge as SAP's All-in-One for Automotive software manages the ongoing development of the Mercedes-Benz V8 engine inside the racing car.

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Congratulations from SAP for a fabulous victory!

On Sunday Lewis Hamilton became the youngest Formula One world champion ever with the Vodafone McLaren Mercedes team.A dream came true - as well for SAP. The software company played no small role in Lewis Hamilton's victory. The SAP solution SAP All-in-One for Automotive manages the continuous development of the high performance V8 engine inside the racing car.

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A red hot trend

Meat roasted on a spit over an open flame - and served straight to the table."Churrasco"is the Brazilien art of barbecue. Now the trend has caught on dramatically in the United States, headed by the restaurant chain"Fogo de Chao."A success story made possible by dedication, perfect service, and SAP Business One.

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SAP TechEd 2008 Berlin: Education at Work

Despite difficult economy, a record number of attendees came to SAP TechEd Berlin to get first hand insight into SAP´s solutions.

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The Best of SAP TechEd 2008 Berlin

Technical education, collaboration and fun at SAP TechEd 2008 Berlin.

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A Different View: SAP TechEd 2008 Berlin Demo Jam

SAP TechEd´s heavyweight developer competition features cool jammers, innovative demos and food for thought.

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A Different View: SAP TechEd 2008 Berlin Community Clubhouse

Community ClubhouseThe place to meet, learn and network ist the Clubhous. Featuring a new guest in Berlin: the SAP Eco Hub.

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SAP TechEd 2008 Berlin: Connect. Collaborate. Co-Innovate.

Connect. Collaborate. Co-Innovate. Highlights from the keynote by Léo Apotheker, Co-CEO of SAP AG.

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SAP´s New COO

Erwin Gunst has a mission: as SAP's new Chief Operations Officer he wants to leverage the company's performance and to enhance internal and external processes - we accompanied him on his"listen-and-learn"tour in Japan, the land of the rising sun.

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An American in Europe

SAP's new board member Bill McDermott visits employees, customers and partners in Europe to get known to them - a marathon through 3 countries in only 48 hours - we were with him on his inauguration tour.

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Singapore Grand Prix Formula One

In Singapore the first Formula One Grand Prix night race has taken place. SAP sponsored this singular event.

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SAP Global Diversity Days 2008

Highlights from the gala celebrating the SAP Diversity Days 2008 under the motto"The Art of Diversity".

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University professors at SAP / Hasso Plattner on University Alliances

Approximately 300 university professors from around the world attended the two-day meeting to discover how SAP business software can support the latest topics in research and education. Main topic this year: Africa.

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Techies take over Las Vegas

Casinos, fun and Hollywood flair. No other city captures it better than Las Vegas. But when the techies annually descend on the city in September, they are only interested in computers. A feature about the unique world of programmers, nocturnal demo jams and the founder of Wikipedia.

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Best of SAP TechEd 2008 Las Vegas

A full week of in-depth technical education, collaboration, and fun.

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SAP TechEd: The SAP Ecosystem in Action

SAP TechEd is the annual physical gathering of the SAP ecosystem. See activities happening at the event including an interview with Zia Yusuf, Executive Vice President, Global Ecosystem and Partner Group.

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A Different View: SAP TechEd Demo Jam

This heavy-weight developer competition features demo jammers competing while the crowd cheers to choose a winner!

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Connect, Collaborate, Co-Innovate

Highlights from the keynote by John Schwarz, CEO of Business Objects, an SAP Company, and a member of the SAP Executive Board.

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A Different View: Community Clubhouse

SAP's Communities of Innovation gather at the Community Clubhouse to learn, network, and collaborate.

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Jimmy Wales at SAP TechEd 2008 Las Vegas

See Jimmy Wales, Founder of the ultimate social collaborative community, Wikipedia, speak to SAP TechEd attendees about the history of Wikipedia and the future of communities and collaboration.

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A Different View: SAP Community Day at SAP TechEd 2008

See the SAP communities come together to learn, collaborate, and have fun the day before SAP TechEd.

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