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IMV1 : Video BloggingJoin host Ted Murphy and Justin Johnson, site owner of VidBlogs.com, as they define for listeners the trend of video blogging and what armed consumers with a video camera and a voice mean for...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV2 : Blog LawIn this episode our host, Ted Murphy, is joined by special guest John Dozier, President of Dozier Internet Law. Ted and John discuss the legal issues surrounding blogs in the corporate environment....
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV3 : Online CommunitiesTed interviews Relationship Strategist, Kelly Kennedy, on the benefits of creating an online community. Learn how to create an environment for your customers where they can share ideas and grow...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV4 : Loyalty ProgramsIn this episode, Ted is joined by Michael Friedman, director of Interactive Marketing Services for Darden Restaurants. Ted and Mike discuss how to best integrate a loyalty program into your marketing...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV5 : Brand TerrorismIn this episode, Ted is joined by Paul Lewis, SVP of Sales and Strategy at MindComet. The duo discuss the rise of brand terrorism and its role in destroying brand credibility and search rankings...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV6 : Customer Relationship ManagementData gathering is an extremely useful tool, but determining what to collect and how to capture it without invading your consumers' privacy can be difficult. Join Ted Murphy and Ginger Conlon,...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV7 : Internal Email MarketingJoin host Ted Murphy and special guest Shay Studley-Toland, Communications Director at Tyco Healthcare, as they discuss how organizations should use internal email marketing to bridge communication...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV8 : Traditional Web Analytics is DeadIn this intense episode of Internet Marketing Voodoo host Ted Murphy and special guest Avinash Kaushik, Senior Manager of Web Research and Analytics at Intuit, discuss the controversial statement...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV9 : Relationship MarketingHost Ted Murphy welcomes back Paul Lewis, SVP of Sales and Strategy at MindComet, to share the subtleties behind connecting with consumers and driving sales through relationship marketing. Learn how...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV10 : Paid vs. Organic Search StrategiesPaid and organic search face-off in this episode of Internet Marketing Voodoo featuring host Ted Murphy and special guest David Berkowitz, Director of Strategic Planning at 360i and columnist for...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV11 : Integrating Online into Traditional AdvertisingHost Ted Murphy takes on traditional advertising's movement online with President and CEO Andy Fletcher of Fletcher Martin. Gain insight into the importance of an integrated approach and learn why...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV12 : Business BloggingRecognized Global Web Strategist Jeremiah Owyang joins host Ted Murphy to discuss developing effective business blogs that build relationships with consumers and prospects, common mistakes companies...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV13 : Marketing to HispanicsUS Hispanics are estimated to account for over $600 billion in spending power, representing a huge opportunity for marketers seeking new channels. Renowned industry leader Ignacio "Nacho" Hernandez,...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV14 : Social NetworksJoin host Ted Murphy and special guest Debra Aho Williamson, Senior Analyst at eMarketer, as they discuss the impact of social networks as marketing vehicles and the potential opportunities for...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV15 : Viral MarketingReach millions in a matter of minutes by making your branding contagious through viral marketing strategies. Join host Ted Murphy and special guest Richard Castellini, VP of Consumer Marketing at...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV16 : PodcastingJoin host Ted Murphy as he defines the latest developments in podcasting with Senior Analyst Mike Chapman from eMarketer. Learn how major brand managers and marketing executives across the nation are...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV17 : Online GamingHost Ted Murphy and Senior Analyst James Belcher of eMarketer discuss the million dollar online gaming industry and the evolution of advertising in games from console to online networks and...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV18 : Marketing to Women OnlineHost Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV19 : Entertainment Marketing & Integrated PromotionsHost Ted Murphy and Lisa Jenkins, electronic marketing manager for the House of Blues, discuss entertainment marketing and integrated promotions, incorporating podcasts, mobile marketing and email...
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Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV20 : Email MarketingEmail Marketing Specialist Nancy Carl of Armstrong uncovers the email marketing strategies that build brand loyalty, engage and facilitate customers through the purchase cycle. Carl relays how the...
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