Internet Marketing Voodoo Podcasts

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IMV54: The Age of Engage Denise Shiffman, Founder of Venture Essentials and author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV46: CGM Videos Micki Krimmel, blogger, filmmaker, activist and online community/social media consultant joins host Paul Lewis to discuss the environment of Consumer Generated Video and how marketers can leverage... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV45: Organic Search Gord Hotchkiss, CEO of Enquiro Search Solutions joins host Paul Lewis to discuss the current state of organic search and how marketers can prepare for the next phase. Listen in to gain leading edge... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV42 : BtoB Online Marketing President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding the evolution and adoption rates of btob... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV33 : Enterprise Blogging Join Paul Lewis, president and CEO of MindComet, in his inaugural edition as host of the Internet Marketing Voodoo business podcasting series. In this episode, Paul discusses corporate blogging with... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV32 : The Dangers of User Generated Content Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV31 : Social Networking Goes Mobile Dan Melinger, CEO of Kamida, the company behind the location-based messaging community Socialight, discusses leveraging the next era of mobile social networks and the emerging opportunities for highly targeted location-based advertising. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV30 : Email Marketing's Profound Evolution Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces to discuss the current state of email marketing, predict the future of the powerful medium and share their strategies for success. Listen in with host Ted Murphy as the trio discusses the Email Experience Council and their role in enforcing standards and ethics for the leading digital communica ... Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV29 : Web 2.0 Talkr CEO Chris Brooks joins host Ted Murphy to discuss the era of Web 2.0 and the evolution of online marketing for the integration of these smart web applications. Brooks forecast the development of the marketplace and the restructuring of the way consumers receive information and interact online. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV28 : Mobile Marketing Jamie Wells, managing director at TCS Mobile, joins host Ted Murphy to define mobile marketing, outline the strategies behind launching a successful mobile marketing campaign and discuss emerging mobile channels and applications. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV27 : Customer Relationship Management Art Hall, Vice President of Customer Care Operations at NetBank, joins Ted Murphy to discuss constructing a successful CRM strategy that builds customer relationships and improves customer interaction and engagement. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV26 : Generating Revenue with RSS Pheedo's Founder and Vice President of Marketing Bill Flitter joins host Ted Murphy providing years of expertise within the realm of RSS marketing and generating revenue through RSS feeds. Flitter discusses RSS from both a publisher and advertiser perspective from the types of RSS advertising to its evolution as an online marketing medium. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV25 : Online Video Founder of TurnHere Brad Inman joins host Ted Murphy to forecast and define the trends and developments of video into online marketing campaigns to entertain and engage consumers. The duo discuss TurnHere.com's network of professional filmmakers that create stories for marketers in the travel and hospitality industries. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV24 : RSS Advertising Ted Murphy brings on FeedBurner Vice President Brent Hill to define online advertising tactics integrated into RSS feeds. Capture targeted traffic by selecting RSS content channels from blogs, podcasts, video podcasts, Web sites and text feeds from leading publishers and media networks across the world. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV23 : RSS Defined NewsGator President and CEO J.B. Holston joins host Ted Murphy to define RSS and discuss the impact of content syndication for Internet and e-mail marketers, content publishers, corporate communication executives, bloggers and podcasters. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV22 : Hispanic Online Marketing Join host Ted Murphy with Lee Vann, founder of Captura Group, as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy, increasing market share and driving revenue through reaching niche markets. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV21 : Online Advertising and Rich Media Rich media is changing the online advertising industry, providing advertisers with the ability to enhance brand experiences and consumer interactivity. Join host Ted Murphy with special guest Gal Trifon, president and CEO of Eyeblaster, as they discuss the trends in media buying and the innovations and advancements in rich media advertising transforming the user experience and the way marketers construct their media plan to advertise online. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV20 : Email Marketing Email Marketing Specialist Nancy Carl of Armstrong uncovers the email marketing strategies that build brand loyalty, engage and facilitate customers through the purchase cycle. Carl relays how the Fortune 500 global leaders in the design and manufacture of commercial and residential flooring, ceilings and cabinets improve customer conversion rates and educate their consumers on the latest product advancements through managed email communications. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV19 : Entertainment Marketing & Integrated Promotions Host Ted Murphy and Lisa Jenkins, electronic marketing manager for the House of Blues, discuss entertainment marketing and integrated promotions, incorporating podcasts, mobile marketing and email into marketing plans to build customer relationships and reach niche markets.ted Promotions transcript. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV18 : Marketing to Women Online Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides insight into what women want, when they want it and how to meet their needs. Learn the strategies behind the hit Web site and blog SheFinds.com, quickly gaining the attention of thousands of women across the nation. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV17 : Online Gaming Host Ted Murphy and Senior Analyst James Belcher of eMarketer discuss the million dollar online gaming industry and the evolution of advertising in games from console to online networks and... Visit the website for more information including top ten lists, best practices, photos, bios and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV17 : Online Gaming Host Ted Murphy and Senior Analyst James Belcher of eMarketer discuss the million dollar online gaming industry and the evolution of advertising in games from console to online networks and multiplayer online games. Learn the cost effective solutions for advergaming and which game to select for your target audience. Guest ProfileJames BelcherSenior Analystjbelcher@emarketer.comJames Belcher covers international online audiences. He has studied technology-related issues since 1997, specializ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV16 : Podcasting Join host Ted Murphy as he defines the latest developments in podcasting with Senior Analyst Mike Chapman from eMarketer. Learn how major brand managers and marketing executives across the nation are using podcasts to reach a niche market and the top strategies behind podcast marketing, advertising and sponsorships. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV15 : Viral Marketing Reach millions in a matter of minutes by making your branding contagious through viral marketing strategies. Join host Ted Murphy and special guest Richard Castellini, VP of Consumer Marketing at CareerBuilder.com, as they discuss the success strategies behind the award winning viral marketing campaign "Monk-e-mail." Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV14 : Social Networks Join host Ted Murphy and special guest Debra Aho Williamson, Senior Analyst at eMarketer, as they discuss the impact of social networks as marketing vehicles and the potential opportunities for advertisers everywhere. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV13 : Marketing to Hispanics US Hispanics are estimated to account for over $600 billion in spending power, representing a huge opportunity for marketers seeking new channels. Renowned industry leader Ignacio "Nacho" Hernandez, Founder and CEO of iHispanic Marketing Group, joins host Ted Murphy to layout significant differences that define trends in online search within the Latin American and US Hispanic cultures. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV12 : Business Blogging Recognized Global Web Strategist Jeremiah Owyang joins host Ted Murphy to discuss developing effective business blogs that build relationships with consumers and prospects, common mistakes companies make when creating a blog and how business blogs are anything but a fad. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV11 : Integrating Online into Traditional Advertising Host Ted Murphy takes on traditional advertising's movement online with President and CEO Andy Fletcher of Fletcher Martin. Gain insight into the importance of an integrated approach and learn why even online marketing may be viewed as turning "traditional" by your consumers. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV10 : Paid vs. Organic Search Strategies Paid and organic search face-off in this episode of Internet Marketing Voodoo featuring host Ted Murphy and special guest David Berkowitz, Director of Strategic Planning at 360i and columnist for MediaPost's Search Insider. Tune in and learn why organic and paid search strategies have every marketer rethinking how they write copy, generating inbound links and whether incorporating pay-per-click strategies will really improve ROI. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV9 : Relationship Marketing Host Ted Murphy welcomes back Paul Lewis, SVP of Sales and Strategy at MindComet, to share the subtleties behind connecting with consumers and driving sales through relationship marketing. Learn how to determine the true value equation your company has to offer your consumers and why many companies fail at communicating their personalized marketing message. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV8 : Traditional Web Analytics is Dead In this intense episode of Internet Marketing Voodoo host Ted Murphy and special guest Avinash Kaushik, Senior Manager of Web Research and Analytics at Intuit, discuss the controversial statement "Web analytics is dead." Learn from Kaushik as he explains why traditional web analytics is taking a back burner to Intuit's "trinity" strategy of Behavior, Outcome and Experience. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV7 : Internal Email Marketing Join host Ted Murphy and special guest Shay Studley-Toland, Communications Director at Tyco Healthcare, as they discuss how organizations should use internal email marketing to bridge communication gaps within growing corporations. Learn if open and click-through rates really matter and what information should never cross the mail server. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV6 : Customer Relationship Management Data gathering is an extremely useful tool, but determining what to collect and how to capture it without invading your consumers' privacy can be difficult. Join Ted Murphy and Ginger Conlon, Editor-in-Chief at 1to1 Media, as they discuss how to best implement a CRM system. Topics include how to capture data that increases ROI and marketing to your target audience effectively. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV5 : Brand Terrorism In this episode, Ted is joined by Paul Lewis, SVP of Sales and Strategy at MindComet. The duo discuss the rise of brand terrorism and its role in destroying brand credibility and search rankings potentially taking thousands out of your marketing budget. Tune in for more on denial of service attacks, phishing, search advertising attacks, google bowling and other scams hackers use to destroy brands and their Internet marketing efforts. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV4 : Loyalty Programs In this episode, Ted is joined by Michael Friedman, director of Interactive Marketing Services for Darden Restaurants. Ted and Mike discuss how to best integrate a loyalty program into your marketing mix. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV3 : Online Communities Ted interviews Relationship Strategist, Kelly Kennedy, on the benefits of creating an online community. Learn how to create an environment for your customers where they can share ideas and grow closer to your brand. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV2 : Blog Law In this episode our host, Ted Murphy, is joined by special guest John Dozier, President of Dozier Internet Law. Ted and John discuss the legal issues surrounding blogs in the corporate environment. They cover topics such as defamation, free speech, and international issues that arise from the globally accessible internet. What you learn here could save you from a potentially damaging lawsuit. Listen | Listen in your iPhone | Download | View full cache | Visit Website IMV1 : Video Blogging Join host Ted Murphy and Justin Johnson, site owner of VidBlogs.com, as they define for listeners the trend of video blogging and what armed consumers with a video camera and a voice mean for marketers. Stay tuned for upcoming Internet marketing podcasts in which Ted will bring on industry thought leaders, marketing executives and brand managers from across the nation for exclusive one-on-one interviews providing tips and insight into Internet marketing strategies. Listen | Listen in your iPhone | Download | View full cache | Visit Website