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Jaffe Juice #153 - Jaffe and Joel discuss why celebrities and the like struggle with being social It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often... Listen | Listen in your iPhone | Download | View full cache | Visit Website Earned Beans (Marketing Podcast Panel) Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists George Parker, Griffin Farley and Jeff Cutler to discuss the following topics: The Cannes P.R. Controversy with an Ad Agency (vs P.R. firm) winning the grand... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #152 - Joel and Jaffe debate the life, death, afterlife and rebirth of the 30-second spot Just in time for the Upfronts and perfectly timed with The Rapture, Mitch and I lock horns to debate the 30-second spot and all the sweeping generalizations surrounding its demise or resurrection. Listen to it LIVE (left click) or download... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bubbles 'n Beans Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Matt McDermott, Bill Green and Alan Wolk to discuss the following topics: The LinkedIn Bubble Netflix Traffix Brand Tagging on Facebook Shopping Smackdown: Tablets v Mobile... Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media was made for Small Business From time to time I drop by my friend, Jim Blasingame's Small Business Advocate Radio show. This week I was on the show and we discussed the following: Social Media is custom-made for small business - listen here The dangers... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hulu Beans (Marketing Panel Podcast Discussion) Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ty Montague, Natalie Zmuda and Gunther Sonnenfeld to discuss the following topics: Hulu's Crossroads Measuring Effectiveness of Out-of-Home Don-Google D.I.Y. Privacy The Ad Supported Kindle Download... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #151 - Salem Baskin joins Joel and Jaffe as we debate the New C-Suite In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad... Listen | Listen in your iPhone | Download | View full cache | Visit Website Second Hand Beans (Marketing Panel Discussion) Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics: Sears wants free ideas Buying blog buzz Managing your own media SABMiller gets... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #150 - Monday Morning Super Bowl Ad Quarterback Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot. In a well intentioned... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice Audio Podcast #148 - Jaffe and Joel debate the Digital Strategy Void I was recently asked by a CMO to recommend an agency that was known for their digital strategy leadership. I was at a loss. So Mitch and I came together to discuss if this is in fac the case i.e.... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #148 - Chatting with Zuberance CEO Rob Fuggetta about Advocacy and Incentivization I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization. He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of... Listen | Listen in your iPhone | Download | View full cache | Visit Website Electric Boogaloo Beans (BeanCast Marketing Podcast Panel Discussion) Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Twist Image and 6 Pixels of Separation's Mitch Joel, BFG Communication's Sloane Kelley and Ad Age's Natalie Zmuda as we discuss a just-in-time-for-the-holidays Smorgasbord, including: CES... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #130 - Why Facebook is worth $50 billion Goldman Sachs just sent $500m Facebook's way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #131 - J&J nails Channel Planning From the JJTV vaults...an episode on the rise and role of channels within a video environment. Johnson & Johnson did just that about 2 years ago when they created a health channel on YouTube that has over 2.5 million views... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #129 - The Digital Chicken and the Social Egg Which scenario do you think is more likely: Digital agencies expand into social or social agencies back into digital? The argument is not dissimilar to the TV becoming more like the Web vs the Web becoming more like TV. In... Listen | Listen in your iPhone | Download | View full cache | Visit Website My Flip the Funnel Interview on For Immediate Release Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #128 - Customer Consolidation Just in time for the holidays (and the huge Storm in the North East), American Airlines announced they were pulling their fares and schedules from Orbitz. This isn't the first time we've seen this kind of tension with respect to... Listen | Listen in your iPhone | Download | View full cache | Visit Website Happy Holidays! In Jaffe Juice fashion, here's my wishes to you in the form of a JJTV message. For me personally, I turn the big 4-0 on Friday and so there's a lot to reflect on before I become truly angry, crabby... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #127 - The Similarities between Sound and Technology The only time you should ever be aware of the sound at a concert is when it sucks. Technology is no different. To illustrate my point, I use the "Four Seasons" in Atlanta as a great demonstration of paying attention... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #147 - Jaffe and Joel discuss all things mobile Instead of getting together at the end of the year to do a predictable episode of predictions (although we do get in a couple of jabs at the beginning), Mitch and I decide to discuss a familiar topic: Mobile -... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chili Beans (The Beancast Marketing Podcast) Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists George Parker, Ian Schafer and Anthony Kalamut as we discuss a just-in-time-for-the-holidays Smorgasbord, including: P&G Ends Soap Opera Sponsorship in favor of digital reallocation LinkedIn is... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #126 - Nespresso shows us how to brand sand A while back, consulting firm Booz-Allen wrote a very interesting piece called, "How to Brand Sand". In today's day and age where seemingly everything is under threat of being commoditized, along comes Nespresso and shows how color, variety and experience... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #125 - GroupOn tells Google where to GetOff WOW! $6 billion dollars is a lot of money (even in my book), except if you're GroupOn founder, Andrew Mason, who just rejected an acquisition offer from the Mighty Googol. So why not the love? Purchase price not high enough?... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #124 - Physical, Digital and Mobile You need three storefronts: physical, digital and mobile. No matter what line of business you're in, you need to establish a presence, marketplace and storefront across these three mission critical dimensions. Each platform brings something unique and differentiated to the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #123 - The Dragonfly Effect I recently sat down with Stanford University GSB Professor Jennifer Aaker to discuss her new book, "The Dragonfly Effect". Check it out and enjoy! What do you think? Let me know. Share JJTV with your colleagues, clients and followers Tweet... Listen | Listen in your iPhone | Download | View full cache | Visit Website Cyber Beans Latest Beancast marketing podcast is up, where I join host Bob Knorpp, Mullen's Edward Boches, Ad Age's Sheila Dougherty, and Co:'s Ty Montague, as we dig into an extra large turkey flavored list of topics, including: Black Friday, Small Business... Listen | Listen in your iPhone | Download | View full cache | Visit Website What makes a video "viral" - can you predict success? I've always contended that "viral" videos are the lazy marketer's guide to "new marketing". Simply put: great content will naturally be "viral" and by "viral", I mean shared, passed along and forwarded to others. This week, I am at Stanford... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #122 - Get your Groupon When community meets commerce in an increasingly digital, connected and social world, great things are possible. This is all about GroupOn - Social Commerce meets Flash Mob meets FourSquare meets Daily Deal meets App. GroupOn had a banner day on... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #146 - Jaffe and Joel discuss The Agency of the Future or the Future of Agencies Mitch and I get together and for once seem to agree on most of the discussion, except for the part on compensation (where I'm clearly right and he's obviously wrong) What began as a post Mitch wrote (do check it... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #121 - Chatroulette Is The Devil Don't look at the finger; look at where its pointing. In this case we're talking about Chatroulette as a proxy for creativity and the latest example is "The Last Exorcist" (http://www.youtube.com/watch?v=CNSaurw6E_Q) In fact, it's amazing how many marketers have played... Listen | Listen in your iPhone | Download | View full cache | Visit Website Has Beans Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Bill Green, Walter Pike and Len Kendell, as we dissect, debate and discuss: Cablevision vs News Corp/Fox and the customer service angle Affiliate Links in the Hard News... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #120 - Golden Oldies The Median TV viewer age is now over 50. The average viewer of the top 20 programs on TV is out of the coveted 18-49 age demographic i.e. over 50. For Dancing with the Stars as a case in point,... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #145 - Chatting with The Conversation Manager's Author, Steven van Belleghem With obvious synergies with "Join the Conversation", this was a great conversation with the author of "The Conversation Manager", Steven van Belleghem. Lots of great nuggets with some live case studies unfolding in real time associated with Kodak and Vonage.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #119 - The correct spelling is b-o-o-k-e A short while ago Amazon.com announced that they're selling 80% more Kindle e-books than they are hardcovers. Take a moment and digest that. 15 years of hardcover sales eclipsed - and then some by 35 months of Kindle. wow. Place... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #118 - Social Amplification What is the role for social media? How do you create commitments over campaigns? Is it all about P.R. - earned media - or something else? In the interim, I'd like to introduce a new term: social amplification. Probably the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #117 - Undercover Boss is really Undercover Brand Undercover Boss speaks to the core idea of "Flip the Funnel" with respect to customer service, customer experience and the power of employees to serve their customers. Yes, it's a giant "product placement" and yes, it's a little over the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #144 - Jaffe and Joel discuss Kerfuffles, Tempests in Teapots and Perfect Storms Mitch and I debate the social media inspired kerfuffle and whether this is just a bunch of social media insiders talking to themselves about their over imflated sense of self-importance or a harbinger of things to come. On the flipside... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #115 - Blame it on the Feta I finally figured out who - or what - is to blame for the demise of advertising: F.E.T.A. (Failed Engagement Through Advertising) Exhibit A: This print advertisement in People Magazine. No call to action. No sampling. No demonstration. No website... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #115 - Jet Blue, Dunkin Donuts and Dove Social Media Update A tale by means of update of 3 brands: 1. Jet Blue and Steven Slater - when a brand has earned a reputation as being part of the conversation, have their earned the right to remain silent once in a... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bean there. Done that Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Duane Forrester, Jeff Cutler and Saul Colt, as we dissect, debate and discuss: CAPTCHA as advertising (Golden Palace Casino ads on pregnant bellies never felt so good) Branding... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #114 on-the-go - British Airways brings back the Elevator Pitch In an effort to woo small businesses and play up the importance of face-to-face communication in an otherwise Skype-led world operating during recessionary times, British Airways brought back the classic elevator pitch (literally) in Grand Central Station to offer 250... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #143 - Chatting with Forrester's Josh Bernoff about his new book, "Empowered" A conversation between myself and author of "Empowered", Josh Bernoff from Forrester. We talk about the fusion and intersection between I.T., Management and Employees in terms of helping service and support a likewise empowered customer. We also discuss HERO's, I.D.E.A.,... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #113 - Viacom Dios A judge recently ruled in favor of YouTube in a law suit filed by Viacom in reference to the Digital Millennium Copyright Act. This is big news and has massive implications with respect to Intellectual Property and Content Creation in... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #112 - Talent, Talent and Talent (in that order) It's all about talent. It always was. In a recent survey reported by Mediapost, 78% of all companies professed to be doing social media, but only 41% of them said the had a strategy in place. That strategy is going... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #111 - When it comes to Digital, No Cannes Do Maybe it's just me, but this year's crop of Cyber Lions winners at Cannes don't exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we've made. I don't think the winners were digital at... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #142 - Joel and Jaffe Part 8 - The death of conversation My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Beanstalks (it's all about scale) Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #110 - iPhone Trust Fail The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story. Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with the brand... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #109 - Old Spice in 3 minutes or less Ladies look at your mouse. Now look at me. Now look at your mouse. Now here's a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very Spicy. Key... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sugar, Old Spice...and all things Jaffe Juice I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it out on... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #108 - Social Commerce has arrived Instant commerce. Just add social. How do we get the actual transaction (means/process) to be almost as meaningful as the consumption of that good or service (end)? It starts with putting the social back into commerce. Just ask Levi. Spread... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #140 - Chatting with Anheuser Busch about their World Cup activation in South Africa I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #107 - Hubris & Humility in 140 characters or less Twitter's iPhone App sucks. Yes, they purchased Tweetie and are attempting to go it alone so to speak....but why? Twitter is going the same way that every other company that came before it went. It's forgetting it's roots, equity and... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #106 - The Juice on the iPad I love to love Apple. I love to hate Apple. I hate to hate Apple. And of course I hate to love Apple as well. I do love my iPhone though. And I love it enough to wait for the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #105 - The single greatest branding exercise in our time Google built a mega-global brand with barely a penny spent on marketing and advertising as we know it. What's the only example of any kind of visual or graphic on their homepage? Their own logo! And who foots the bill... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #139 - Jaffe and Joel Part 6 on Life after the 30-second spot Can you believe it's Mitch Joel who brings up the "Life after the 30-second spot" topic? It's a subject which is near and dear to my heart, but it's also one that I have some very informed and strong feelings... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book. Audio... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #104 - Who Gets Twitter? Hu Gets Twitter How do you scale Humanity? That's the real question to be answered when it comes to adopting and truly delivering on social media. If you truly want to scale your brand, you're going to have to scale the human beings... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #103 - Delta Skelter turns 2 I had a bad experience on Delta 2 years ago. I haven't forgotten. Although apparently Delta has. Happy Birthday. PS It's not too late to win me back PPS I'm not the only one to have a bad Delta Skelter... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe #101 - The Mayor Of Frappuccinoville Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino. Overall, kudos to this... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #101 - The social media success that is the Roger Smith Hotel The power of advocacy, retention and word of mouth in action for the Roger Smith Hotel and how authentic connections (as opposed to tools) helped an otherwise unknown hotel become a Social Media Mecca. This is my conversation with Brian... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #100 - A milestone JJTV has hit 100 episodes. Time to kick it up a notch though. So help spread the word. Tell a friend. Subscribe to the show on YouTube. Spread the word: Share JJTV with the world, your co-workers, colleagues, friends and... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #99 - Vodafone meets Domino's; Domino's meet Vodafone The ease of spitting out something inflammatory or defamatory shows how vulnerable companies are in this day and age, especially when we're giving employees access to our corporate messaging in the form of Facebook, Twitter etc. This is the danger... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #137 - Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation Mitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world. What's real. What is not. Is it too late to stake your claim? How much is too much? What about giving away IP for... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice Overdose? Never! ...so here's a summary of a variety of places and spaces I've been spreading the juice of late: A terrific interview with destination CRM/CRM magazine on "Flip the Funnel" Marketing podcast, The Beancast - the latest episode just posted... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #98 - The future of media explained by the first real social media guru His name is Theodor Seuss Geisel AKA Dr Seuss and according to his prophetic text, "One Fish. Two Fish. Red Fish. Blue Fish," he outlined the full continuum and future of "media" i.e. paid, earned, owned and NON-MEDIA. What do... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #97 - There are no original ideas anymore They say there are truly no new ideas. That may be said, but it still doesn't mean we can't give credit where credit is due. At the very minimum, attribution should be a given. And then of course there's compensation........ Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #96 - The Chase People love to buy, but they hate being sold to. The ultimate paradox is our biggest challenge and biggest opportunity. It applies to consumers and it applies to the B2B space as well. People either want to buy or they... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #95 - Abandoning a sinking ship Ty Montague and Rosemarie Ryan are leaving JWT in search of their next adventure. The real question here is whether in fact advertising and communication agencies and their established executives have a future. Is it possible to teach and old... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #94 - Social Media Experts And Charlatans Some thoughts about so called "social media experts" and their portrayal as "snake oil salesmen" or charlatans. My position is that it's less about deception and more about lack of experience and a degree of ineffectiveness in terms of being... Listen | Listen in your iPhone | Download | View full cache | Visit Website I like Beans As many of you know, I join Bob Knorpp once a month as he hosts one of the best marketing podcasts on the Web, The BeanCast. If you currently subscribe to Marketing Podcasts via iTunes, then do yourself a favor... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #93 - Show Me The Reach It's amazing how many companies are selling fringe social media solutions to mainstream brands that have mainstream audiences. Prove to me that you have enough people that count. And enough people that matter. If you're trying to experiment as part... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #136 - iAds, Twitter Ads, FB and LinkedIn too - heADache Time iAds, Twitter Ads, LinkedIn Ads, Facebook Engagement Ads.....to a hammer everything's a nail, but does that same adage work for paid media and social media? methinks not. How about you? It's also episode 4 of the collaboration between Twist Image... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #92 - Chatroulette brings a new spin on red or black Chat Roulette is definitely the new bright and shiny object. What can we learn from this? Where is the finger pointing? Will it become the next Twitter? Who knows and quite frankly, who cares? That's not the point. Here is... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Real Role of Social Media My TV appearance on First Business, where I was interviewed by Paul Eggers discussing social media, commitment marketing, customer service and "Flip the Funnel". Find out more at www.flipthefunnelnow.com Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #91 - Is WPP to social media what oil is to water? Sir Martin Sorrell, who heads up the WPP Holding Company had some strange words to say about social media at a recent conference. I'm not sure he's looking at social media the right way at all (paid media versus non... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #90 - Too Fat to Brand A final word on the Kevin Smith - Southwest - Too Fat to Fly Kerfuffle from a branding standpoint. In this episode I wonder whether Kevin Smith comes out of this as the "Biggest Loser" from a branding standpoint, forever... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #89 - I Like You Facebook fans the fire of brand love by diluting it down to like. Confused? You probably should be. Spread the word: Share JJTV with your likers (as opposed to lovers), co-workers, colleagues, friends and family Tweet or RT: New JJTV... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #88 - SxSW Redux My thoughts from my virgin visit to SxSW: The surprising at&t coverage (and reasons why...) Has SxSW jumped the shark? Invasion of the Marketers (coming soon...) Content is Clown It's all about the relationships Spread the word: Share JJTV with... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #87 - Lets do lunch (making an impression with a business card) An interesting experiment at SxSW inspired by my new friend, Elaine Ellis @ Trada. At a given point in time at SxSW, I reached into my pocket to assess all the business cards and which ones stood out. Can the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #86 - Are metrics hurting creativity? Is too much left brain thinking killing right brain thinking? Is our obsession for ROI hurting our ability to be creative? What are the implications for social media? Metrics will either liberate us or suffocate us. Which side will you... Listen | Listen in your iPhone | Download | View full cache | Visit Website Double Dose of JJTV recorded at SxSW Two for the price of zero: JJTV #84: JJTV #84 - SxSW sips with Steve Hall and Sarah Evans I like how this turned out. Think I'll do more of these in the future at events like SxSW. Thanks @prsarahevans... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #135 - FourSquare, For Squares or Faux Square - the Debate This *really* is a good one, which is scary...because it implies the others weren't. Seriously though, in episode 3 of Jaffe vs Joel (kinda), we debate FourSquare and location-based platforms AKA MoSoSo with several very key discussion topics, themes and... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #83 - High Voltage (Chevy scores a hit at SxSW) I take my hat off to Chris Barger and his Chevy/GM team for really being the marketing darling of SxSW with their Volt activation. When you do the right things for the right reasons at the right time....you almost stack... Listen | Listen in your iPhone | Download | View full cache | Visit Website SxSW and how you can get on dot TV We live in a world of retweeting (in the olden days it was called plagiarism - ha!) and so in that spirit, I'm going to pretty much cut 'n paste fellow Powerdista, Greg Verdino's post, based on it's eloquence, succinctness... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #82 - I had a great experience I had a great experience. How about you? Check out www.ihadagreatexperience.com and its evil twin, www.ihadabadexperience.com. Spread the word. And more importantly, add your own experiences to ihage and ihabe. Additional links: Flip the Funnel's hub Spread the word: Share... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #81 - at&t Flips The Funnel (or at least attempts to) AT&T's gets a lot of flack about it's poor customer service, lack of service etc etc. And most of it is deserved. ...but here's a case where at&t appears to be taking proactive steps to avoid "brand mutiny" i.e. when... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #80 - Grammy Fail See no evil. Hear no evil. Speak no evil. And a social media debacle. What a wasted opportunity #fail PS Where was all the hyped social media in last night's Oscars? Additional links: Ad Age: To regain luster, oscars get... Listen | Listen in your iPhone | Download | View full cache | Visit Website Speaking Whether you're interested in a bit of inspiration, motivation, degradation or deprecation, I'll keep you on your toes and challenge you to face change head-on with a healthy dose of insight, foresight and prescription. My primary signature keynote presentations are... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #79 - Keynote for a Cause We all can help in times of need. This episode is all about social media actually stepping up to the plate instead of beating chests, hyping, commenting, speculating, positing, tweeting and retweeting...actually making a difference. I want to see other... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #134 - Dishing out the hurt and the juice on the future of traditional ad agencies Mitch and I get together for our monthly "debate". In this episode, we talk about Jet Blue's CMO Marty St George's twitter test to ascertain his agencies' digital savviness. We use this as a leaping off point to discuss the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #78 - My take on Pepsi's Refresh Everything Perhaps the big winner at this year's Super Bowl was Pepsi, scoring a P.R. coupe by pulling *out* of the Big Game and reallocating their dollars to community/cause related efforts. That said, the irony of ironies here is that the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #77: Google's Super Bowl Ad - Hit or Miss? Google advertises during the Super Bowl. In related news, the Mayan calendar predicts the end of the world. So how did the Googol do in this Super Bowl? Actually pretty well (even if they did talk out of both sides... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV: #76 - X misses the spot with Comcast's new name Xfinity is Xcruciating. It's like AT&T changing it's name to XCingular and then back to the Xat&t. Instead of pumping hundreds of millions of dollars into convincing us you've changed (when in actual fact, you haven't), why not just change?... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #75 - Toyota Recall Redux There's an auto brand called Toyota. Maybe you've heard of them. This episode talks about the importance of having a "direct dialogue with ones customers" ESPECIALLY during times of need (or even crisis) There's also an interesting follow-up in terms... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #72, 73 & 74: The launch of Flip the Funnel On February 11th, about 100 people came to the Roger Smith Hotel to celebrate the official launch of my third book, "Flip the Funnel". This is my 5 minute (max) speech which came in at an efficient 8 minutes. Look... Listen | Listen in your iPhone | Download | View full cache | Visit Website Flip the Funnel: Halve your Budget; Double your Revenue It's time. It's time to talk about my new book. Finally. It's time to talk about why retention is the new acquisition. it's time to talk about the new rules of customer service and how customer service can become THE... Listen | Listen in your iPhone | Download | View full cache | Visit Website How Toyota can Flip the Funnel It's tough going these days if you work for Toyota or any of its partners. It's tougher being a customer especially with the doubt surrounding loose floor mats and sticking accelerator pads and safety concerns in general. And then there's... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #71 - Is Your Brand Social Do you have a social brand? What is a social brand? Can a shoe or a can or a car even BE social? How come Apple is the "most social brand" when in reality they're anti-social. I also introduce R.E.A.C.H.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #70 - The Great Agency Race The changing landscape of the agency business and the race between traditional, digital and social agencies to lead branding efforts. Additional links: Adweek article that started this conversation Podcast debate between myself and Twist Image's Mitch Joel Spread the word:... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #69 - Nook's Promotion Strategy: The Best or Worst EVER??? In this episode, I debate whether Barnes & Noble's promotion and distribution strategy for their e-Reader - the Nook - was the best OR worst EVER. Whilst I'm not sure about the limited supply portion, the in-store promotion via pop-up... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #133 - The one with the raging social media agency debate My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social as just... Listen | Listen in your iPhone | Download | View full cache | Visit Website Donate your Beans here Been a little slow on the draw to cross post my monthly stint on The BeanCast, so here is the direct download (which will download automatically if you are subscribed to Jaffe Juice - The New Marketing Podcast) Topics covered... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tefillinage: How to pray with Teffilin on a plane Shmuly Tennenhaus, the man behind the Obamica and the John McKippah (scroll down) is at it again! This time in response to an incident which just occured involving a young Orthodox Jew who was praying on a plane (doing the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #68 - Et tu Twitte Twitter - with its retweeting policy - seems to be going the same way as Facebook - with its privacy policy: GET BIG FAST. Perhaps this episode should have been called deja vu. Come on people....there's more to conversation than... Listen | Listen in your iPhone | Download | View full cache | Visit Website Oh yeah, crayon got acquired... It's probably testiment only good things, but I've been too busy to focus on the acquisition/roll-up announcement since the day it happened. I still haven't gotten around to telling about 90% of the people I'd like to tell...including family members!... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #67- Accenture the negative I wonder if there will be any backlash against Accenture for pulling their sponsorship of Tiger Woods. It shows how fickle and spineless this brand really is....with you during the good times; first to bolt when things get hairy. Spread... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #66 - Your 15 seconds of fame courtesy of Kodak A great example of innovation and leveraging media assets (in the form of digital/OOH) in the form of Kodak's Times Square billboard interactive session. Here's Kodak's Tom Hoehn's blog post. Spread the word: Share JJTV with the world, your clients,... Listen | Listen in your iPhone | Download | View full cache | Visit Website The magical number 30 30 is an incredible number with both magical and mystical properties. It has huge implications for business, economics and finance. It also has a series of very relevant marketing attributes which include holistic thinking, integration, (strategic) planning, innovation and more. Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #65 - CES or bust I'm at C.E.S. and exploring some of the most exciting consumer electronics gadgets, gizmos and technology that is hitting, about to hit or will hit the marketplace. In this episode I discuss some of the trends to watch out for... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #64 - Kelly Clarkson retouching kerfuffle Self Magazine recently defended their "retouching" of Kelly Clarkson in their September issue in order to make her "look her personal best". And in doing so, managed to reaffirm the magazine industry "looking their professional worst." Which got me to... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #63 - The Perfect Tablet What is the perfect tablet device? Companies like this show's sponsor, HP, have been in the game for a while. And with Apple about to make a play, as well as other newcomers like the JooJoo (legit challenger or also... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #62 - Ali G was right about Da Meedya "Never a truer word said in Jest," goes the saying. And when it comes to "the media", the real question is this: "Who do you trust?" The Fake news? The mainstream news? The sensationalist news? Or your neighbor? PS Congrats... Listen | Listen in your iPhone | Download | View full cache | Visit Website On the Record with Eric Schwartzman At the recent PRSA conference in Slam Diego, I had the pleasure of sitting down with Eric Schwartzman, host of the fantastic "On the Record" podcast. I'd never met Eric before, but as a fellow podcaster, we were bound by... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #61 - Method and scum do not mix My thoughts on the Method "Shiny Suds" Kerfuffle. In short, my 2 points concern "activist" consumer groups gaming the rhetoric system and also a brand disconnect AKA Method did not need to resort to this typical creative agency-led schlock. Spread... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #60 - Twitter Should Be Banned At Conferences Twitter should be banned at conferences. There I said it. You want to be part of the conversation...that's fine, but don't check your integrity, common sense and respect at the door. And if I see heckling, insulting and disrespecting at... Listen | Listen in your iPhone | Download | View full cache | Visit Website Googly Bubbly Augmented Beans "The police asked Tiger's wife how many times she hit him. "I can't remember," Elin said, "just put me down for a 5." - when you're getting jokes like that coming from About.com, you know Tiger Watch isn't over. Here's... Listen | Listen in your iPhone | Download | View full cache | Visit Website A sneak preview ahead of my MarketingSherpa Keynote in Miami, January 21, 2010 Come join me at MarketingSherpa's 5th Annual Email Summit in Miami, where I will be keynoting on Thursday, January 21, 10:30 am-12:00pm. The topic of my keynote will be "Flip the Funnel" and it's essentially going to be the official... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #59 - Tiger Woods and the Death of Privacy What's the real story here? it's really about the death of privacy and whether this sacrosant aspect of our lives should be the price of fame and celebrity. Spread the word: Share JJTV with Harvey Levin, your clients, co-workers, colleagues,... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #58 - Should HR own social media? Should HR own Social Media? 'Er, no. Inspired by a Chris Kieff blog post. Spread the word: Tell that person with the pink slips, your clients and co-workers Tweet or RT: New JJTV: Should HR own social media? Er, no.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #57 - Micro-soft Has Microsoft lost its way? That would be true if it ever were on the right path at all. In short, the brand has an identity crisis; an acute lack of purpose, conviction and confidence. It's about authenticity and what... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #56 - Presentations as Conversations Presentations as conversations. Inspired by another conference twitter kerfuffle and a Jeremiah Owyang post. Spread the word: Tell the conference organizer, your clients and co-workers Tweet or RT: New JJTV: If a presentation can be a conversation, so can your... Listen | Listen in your iPhone | Download | View full cache | Visit Website Black Beans and Aol Tart Another day, another Beancast. This time I shared the virtual stage with Kelly Eidson (Modea, Ad Age), Angela Natividad (Live and Uncensored, Adverve) and Ian Schafer (Deep Focus) Black Friday and Cyber Monday took up the lion's share of our... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #55 - VoIP about face on the iPhone Apple and AT&T's decision to reverse VoIP restrictions on the iPhone shows the power of open vs closed environments, as well as the continued rise and ubiquity of wi-fi access. Thank you to HP for sponsoring this show. In addition... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #54 - Balloon Boy deals a fatal blow to journalistic credibility Think about this: if CNN et al could be suckered into the Balloon Boy hoax, what else have they been fooled into in the past? At times like these, I'm glad I'm not a journalist and just a lowly blogger...... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #53 - Hey A-listers, tis better to give than receive Two great community-driven crowdsourcing projects, which you should support: The 3Six5 Project and Age of Conversation 3. Plus a little rant against affected A-listers. Thank you to HP for sponsoring this show and thank YOU for all your purchases as... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #52 - Ampy Old Men Brands need to anticipate both good reaction and bad backlash and they need to stay the course, unless of course they're dumb enough to walk into blogger or twitterstorms without a clue as to what to expect. #pepsifail Thank you... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #51 - Conde Nast becomes Conde Last Conde Nast shutter Gourmet and Modern Bride magazines. Evening Standard is now free. It's not going to get better people (unless of course they get on Twitter). Perhaps I wasn't that far off in JJTV #47. Thank you to HP... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #50 - Anniversary and Update Show 50 and going strong. An update on our sponsor, Queensland Tourism and "The audience conference". Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Just in... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #49 - Bait and Switch Freemiums are doomed If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore. In this episode, I... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bean there. Done that. How did you spend your Sunday night? I spent it recording an episode of The Beancast (and also watched some fine baseball....GO YANKEES!!!) Besides host, Bob Knorpp, I also shared the stage with: Edwart Boches, Chief Creative and Social Officer... Listen | Listen in your iPhone | Download | View full cache | Visit Website When are you going to learn? It's now about you. It never was. Unless you've been living under a rock (not that there's anything wrong with that), you've probably heard about The Audience Conference, taking place in NYC on Friday, November 6th at the Hudson Theater. Some of the speakers include: Dan Farber... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #48 - The future of TV is social CBS launches viewing rooms online. CNN streams live online and via an iPhone App. It's not the screen size that matters. Content want to be free. Size of the screen is not a determination of a viewing or a consumption... Listen | Listen in your iPhone | Download | View full cache | Visit Website Journey of a Lifetime Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206." The premise? Bold, lofty, ambitious and truly global: Coca-Cola does... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #47 - This is the end No longer are we going to be slaves or victims to the 6 o'clock News. The total amount of time spent consuming paid media is decreasing. Why? Because people are going to be spending more time creating their own content.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #46 - Here come the Wiggles The Wiggles get social media. We could learn a lot from them. Well done Sam, Murray, Jeff, Anthony, Wags, Dorothy, Captain Feathersword and of course, Henry the Octopus. Spread the word: Tell Russel Crowe (again), your friends, clients and co-workers... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #45 - Worst Job in the World The best job in the world just went under review. Come on people (and that includes the government of Australia) and get some sense, already. Stop the madness and an unnecessary waste of time, money and resources. Spread the word:... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #44 - American Express FAIL A good old fashioned rant, with the following takeway: "Advertising is going to become the noose that hangs us if we cannot deliver against our promises" AKA next time, "pick up the damn phone. " #AMEXFAIL #AmericanExpressFail Spread the word:... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #43 - Jaffe on Letterman I'm your biggest fan, I'll follow you until you love me. Was this written about Facebook? Irrespective, this episode is about dealing with the "press" and specifically focusing on Dave Letterman's current kerfuffle with extortion, infidelity, crisis communications and ratings.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #42 - Why the Palm Pre will fail I'm going on record. The Palm Pre will fail. And by fail I don't necessarily mean "wiped off the face of the earth," but certainly relative to the hype and investment, not to mention being the alleged "iPhone Killer". Spread... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #41 - The Black Hole of Marketing Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers and more.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #40 - Reinventing music marketing in the social age Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers and more.... Listen | Listen in your iPhone | Download | View full cache | Visit Website Networked Beans sponsored by Heinz best drunk with wine from GaryVee I've now settled in to a comfortable monthly recurring guest role on "The Beancast", which is BY FAR the industry's marketing podcast with the best momentum right now. In this episode, I joined host Bob Knorpp with panelists Bill Green... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #131 - It's all about the pixels, baby My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing it, the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #39 - JetBlue has 1MM followers on Twitter and you don't Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers and more.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #39 - Facebook Fire Sale Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers and more.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #37 - Razors, Fish and Red Herrings A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below. Episode 37: Publicis just acquired Razorfish for... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #130 - The episode where Jeremiah tells all and Jaffe bares all So it's official. Jeremiah and I are not working together. You'll have to listen to hear details of his new gig. But the two of us are going to record an episode of the show together once a month (schedules... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #36 - The Digital Switch and Divide A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below. Episode 36: Were we prepared? 1.7 million... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #35 - Change happens (slowly) A note to Jaffe Juice digest subscribers. You'll need to click through to the blog if you want to view the JaffeJuiceTV videos. YouTube and iTunes direct subscription links are also listed below. Episode 35: Somebody call 9-1-1. Shawty's slow... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #34 - The Year of Mobile Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #33 - It's grilled, not fried Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Heinz means beans I guess I'm becoming somewhat of a regular (once a month that is) on The Beancast. By putting it out on the Jaffe Juice feed, you get a bit of extra Jaffe, plus host Bob Knorpp, ABC's Becky Worley and... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #32 - Am I a blogger? Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #31 - The death of the 30-second spot Thank you to HP for sponsoring this show. Great news as they've extended their support through August. That means you can still take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School around the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #30 - An update on HP, Australian Bloggers, 3 Wolf Moon, Oprah and more This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #29 - Storytelling via Tshirts This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #28 - Introspecting about Mommy Bloggers or Mothers that Blog This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #129 - Skatting and Riffing Jazz with Jeremiah Owyang I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #27 - 3 Wolves 1 Moon This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #26 - The ROI of Social Media This show sponsored by HP. You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do: Visit www.hpshopping.com/employee/jaffejuicetv and register... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #25 - I want to have a conversation with you This show sponsored by HP. You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do: Visit www.hpshopping.com/employee/jaffejuicetv and register... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #23 - Oprah, can you hear me? This show sponsored by HP. You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do: Visit www.hpshopping.com/employee/jaffejuicetv and register... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #22 - The GM who cried wolf This show sponsored by HP. You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do: Visit www.hpshopping.com/employee/jaffejuicetv and register... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #21: Every blog post deserves a response This show sponsored by HP. See the end of this post for details on how you can join their friends 'n family Employee Purchase Program for discounts and deals on HP printers, Netbooks etc. Every time a blogger hits the... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #20 - HP is the first sponsor of the show One of the main reasons I started JJTV was to fill a void in the marketplace, namely there wasn't a single marketing related show on TV, radio or anywhere else. I also wanted to "challenge" brands to step-up and support... Listen | Listen in your iPhone | Download | View full cache | Visit Website Odds 'n Ends Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG's 2 stars. My only question... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #19 - Disclosure, Confidence and the Laporte v Arrington Kerfuffle Leo Laporte and Mike Arrington got into virtual fisticuffs on the Gillmor Gang over the Palm's iPhone wannabee, the Pre (he got a Pre; I got toilet paper.) They're both journalists. I'm not. I'm a marketer. Here are my thoughts.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #18 - Sprint finally gets it right After the Dan Hesse bluff, Sprint leaves the wireless revolution and focuses on the NOW. Even thought they kind of cheated, kudos to them on a great effort. Spread the word: Tell Dan Hesse (dan@sprint.com), your friends, co-workers, clients and... Listen | Listen in your iPhone | Download | View full cache | Visit Website Congratulations GM....you now have officially hit the bottom of the barrel Not even 24 hours after you announce you're filing for bankruptcy protection, essentially swindling countless shareholders and creditors out of obscene amount of money and leaving thousands upon thousands of employees, dealers, partners etc SOL....you give us this: Reinvention? That's... Listen | Listen in your iPhone | Download | View full cache | Visit Website Kudo's to Boone Oakley Finally, an agency gets it right. Now whilst I'm still not a fan of any company (Skittles, Modernista) completely ceding their digital presence to a surrogate/substitute e.g. YouTube, Facebook, Wikipedia or Twitter, I think Boone Oakley did a terrific job... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #17 - The good, bad and ugly of iPhone Apps MLB hit it out the park with this iPhone app. Babyshaker on the other hand, did not. On a third hand, interesting implications with respect to Apple's one-sided and subjective selection and curation policy. Spread the word: Tell Bud Selig,... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #16 - My 10kTweetup at Southern Hospitality Party of the Century. Thanks Justin Timberlake. I owe you one, buddy. See you all at my 100ktweetup.....coming soon to a TGIF near you. Flickr set here Spread the word: Tell Justin Timberlake, your friends, co-workers, clients and colleagues Tweet... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #15: Sponsored Conversations and the Ford Fiesta Movement Ex-crayonista Scott Monty works at Ford. He's been working on an influencer program to help promote and launch the new Ford Fiesta. It's what Forrester calls sponsored conversations and whether you like it or not; understand it or not (FTC)...it's... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #14 - The King acts like a Clown I'm no prude, but I don't like it when the dude is rude. Link to the commercial is here Spread the word: Tell Oprah, Alex, Russ, your friends, co-workers, clients and colleagues Tweet or RT: I'm no prude, but I... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #13 - The TwitteRFP and how Current fixed the RFP process The RFP process is broken. Jordan Kretchmer and Current_ fixed it. Hooray! Spread the word: Tell your friends, co-workers, clients and colleagues Tweet or RT: JaffeJuiceTV on how Current_ and @jkretch fixed the RFP process with their TwitteRFP - http://bit.ly/UGOH5... Listen | Listen in your iPhone | Download | View full cache | Visit Website MoSoSo 2.0? Announcing the GyPSii iPhone App Today, crayon client, GyPSii went live with their iPhone App on ITunes. I'm excited about the potential for this app, given my belief (and New Year's prediction) that we're going to see a dramatic rise in Mobile Social Networking space.... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #12: Product placement, Toilet Paper and ADD 12 shows in, I look back in reflection and introspection on how far we've come (or not). I discuss product placement on JaffeJuiceTV, my indulgent gift from Charmin and the format for future interviews. Ways you can do you part... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJTV #11: Hey Oprah.... I love Oprah, but not in that way. Thanks to Twitter and JaffeJuiceTV, I can have an intimate 1-on-1 dialogue with her. Perhaps she'll respond. Here's how you can help: Tweet or RT: New JJTV - Could @jaffejuice be @oprah's... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #128 - Panasonic's Living in High Definition Community Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1... Listen | Listen in your iPhone | Download | View full cache | Visit Website Beans, Beancounters and Beancasts! For a change, I was on another podcast as opposed to releasing an episode of my own one. This time it was the Beancast, which I'm happy to say is proof that podcasting is in fact still alive and kicking.... Listen | Listen in your iPhone | Download | View full cache | Visit Website LiHD Podcast - Episode 2: It's all about the community The second episode of the Living in HD Podcast is up. In it, we welcome Kate, LiHD's Community manager. Debates continue as to whether brands should have individual(s) names and faces; when it comes to community however, we think the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #127 - Hangin out with ma buddy Mitch talkin bout cool stuff A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to Ben & Jerry's. Enjoy! Audio comments to +1... Listen | Listen in your iPhone | Download | View full cache | Visit Website Don't answer the door: It's Domino's Snot Supreme! Doing the rounds in the Social Media fishbowl today is this video "gem", from two alleged Domino's employees - one lazy and one debauched. It's a textbook P.R. crisis communication case and people like Ian Schafer are speculating that this... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Launch of the Living in High Definition Podcast This is a little backwards, because I still want to spend some time over the next couple of weeks outlining the single most signficant project we've worked on at crayon, namely Panasonic's "Living in High Definition" community and commitment. We've... Listen | Listen in your iPhone | Download | View full cache | Visit Website Digging the HD Scene SXSW came and went. I wasn't there, but crayonistas Jane Quigley and Greg Verdino represented us in full force. They also represented two of our clients: ooVoo and Panasonic - with the latter being involved in a unique live taping... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #125 - Capitalizing on Consumer Conversations Interview Rich Text Area.This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter:... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sun drenched linkety-link Back from a week long (delayed...long story) vacation in the Bahamas and catching up on how the world turned (any stories I missed? put them in the comment thread and I'll upgrade 'em): Chris Wilson over at Fresh Peel has... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sun drenched linkety-link Back from a week long (delayed...long story) vacation in the Bahamas and catching up on how the world turned (any stories I missed? put them in the comment thread and I'll upgrade 'em): Chris Wilson over at Fresh Peel has... Listen | Listen in your iPhone | Download | View full cache | Visit Website L'enfant terrible According to Wikipedia, "L'enfant terrible (Terrible child) (also spelled enfant terrible) is a French term for a child who is terrifyingly candid by saying embarrassing things to adults, especially parents. The Webster's Dictionary also defines an enfant terrible as an... Listen | Listen in your iPhone | Download | View full cache | Visit Website L'enfant terrible According to Wikipedia, "L'enfant terrible (Terrible child) (also spelled enfant terrible) is a French term for a child who is terrifyingly candid by saying embarrassing things to adults, especially parents. The Webster's Dictionary also defines an enfant terrible as an... Listen | Listen in your iPhone | Download | View full cache | Visit Website You can't be half a virgin I must admit I'm a little surprised this didn't raise more discourse/debate (and even outcry) in the industry - and by "this", I refer to Virgin America's misdirected tantrum against popular advertising blog, Adrants.Here's the blow-by-blow breakdown of this particular... Listen | Listen in your iPhone | Download | View full cache | Visit Website You can't be half a virgin I must admit I'm a little surprised this didn't raise more discourse/debate (and even outcry) in the industry - and by "this", I refer to Virgin America's misdirected tantrum against popular advertising blog, Adrants.Here's the blow-by-blow breakdown of this particular... Listen | Listen in your iPhone | Download | View full cache | Visit Website It's just like...it's just like....a mini...mall! Man oh man, where was Sammy Stephens last night when we needed him: ...and while we're at it, we could have benefited from a Super Broker Shuffle for extra cash4gold trade-in value: Listen | Listen in your iPhone | Download | View full cache | Visit Website It's just like...it's just like....a mini...mall! Man oh man, where was Sammy Stephens last night when we needed him: ...and while we're at it, we could have benefited from a Super Broker Shuffle for extra cash4gold trade-in value: Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #124 - Pathetic Bowl Monday Morning Quarterback Monday morning redux of the big game. Audio comments to +1 206 203-3255Direct download hereiTunes subscription hereSome notes: I almost won my pool... How did you watch the big game? How many spots can you remember? How many of the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #124 - Pathetic Bowl Monday Morning Quarterback Monday morning redux of the big game. Audio comments to +1 206 203-3255Direct download hereiTunes subscription hereSome notes: I almost won my pool... How did you watch the big game? How many spots can you remember? How many of the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #123 - Chatting with attendees at Satmetrix's Net Promoter Conference Chatting with attendees at Satmetrix's Net Promoter Conference in San Francisco, CA after my keynote presentation. Also in attendance, Fred Reichheld. My thanks to Jaffe Juice listener Deb Eastman (Satmetrix's CMO) for bringing me out. Audio comments to +1 206... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #123 - Chatting with attendees at Satmetrix's Net Promoter Conference Chatting with attendees at Satmetrix's Net Promoter Conference in San Francisco, CA after my keynote presentation. Also in attendance, Fred Reichheld. My thanks to Jaffe Juice listener Deb Eastman (Satmetrix's CMO) for bringing me out. Audio comments to +1 206... Listen | Listen in your iPhone | Download | View full cache | Visit Website World's longest ad? Absolutely brilliant. Hat tip to Durham Listen | Listen in your iPhone | Download | View full cache | Visit Website Dear C.E.O., all I want for Xmas is competance... A man is stranded on a desert island and stumbles upon a magic lamp. He rubs it and a genie pops out granting him any one wish. He immediately wishes for World Peace; no war, famine, hatred, poverty or evil... Listen | Listen in your iPhone | Download | View full cache | Visit Website Dear C.E.O., all I want for Xmas is competance... A man is stranded on a desert island and stumbles upon a magic lamp. He rubs it and a genie pops out granting him any one wish. He immediately wishes for World Peace; no war, famine, hatred, poverty or evil... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #122 - Chatting with Geoff Livingston and Allyn Brooks about Social Philanthropy and Save Darfur I had the pleasure of sitting down with Geoff Livingston and Save Darfur's Allyn Brooks about Social Philanthropy and the Darfur crisis. What are you waiting for? Add your voice now: http://www.addyourvoice.org/ - send President Obama a postcard and play... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #122 - Chatting with Geoff Livingston and Allyn Brooks about Social Philanthropy and Save Darfur I had the pleasure of sitting down with Geoff Livingston and Save Darfur's Allyn Brooks about Social Philanthropy and the Darfur crisis. What are you waiting for? Add your voice now: http://www.addyourvoice.org/ - send President Obama a postcard and play... Listen | Listen in your iPhone | Download | View full cache | Visit Website CES La Vie in HD! I'm back from my first CES and besides the side effects of acute lack of sleep and the looooong road to recovery ahead, the buzzing in my head is the best kind possible. If you've been following my blog or... Listen | Listen in your iPhone | Download | View full cache | Visit Website CES La Vie in HD! I'm back from my first CES and besides the side effects of acute lack of sleep and the looooong road to recovery ahead, the buzzing in my head is the best kind possible. If you've been following my blog or... Listen | Listen in your iPhone | Download | View full cache | Visit Website CES Here I am!!! So I'm in my room with about 45 minutes to spare before I head to the Convention Center for the first time to see the wonder and awe that is CES. I'm also going to be giving a Spotlight Presentation... Listen | Listen in your iPhone | Download | View full cache | Visit Website CES Here I am!!! So I'm in my room with about 45 minutes to spare before I head to the Convention Center for the first time to see the wonder and awe that is CES. I'm also going to be giving a Spotlight Presentation... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #121 - The future of podcasting with Jaffe, Curry, Joel, Holtz, Mignon, Ravenscraft, Fallis and Hopkins (oh my!) What a way to begin the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bop bopa-a-lu a-whop bam boo Linkety-Link So it turns out I'm not on vacation anymore (long story), so I might as well do some Linkety-Link then: Podango is closing shop and everyone is running around with their heads cut off lamenting the death of Podcasting. I... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bop bopa-a-lu a-whop bam boo Linkety-Link So it turns out I'm not on vacation anymore (long story), so I might as well do some Linkety-Link then: Podango is closing shop and everyone is running around with their heads cut off lamenting the death of Podcasting. I... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #120 - Part 2 of 2009 Social Media Predictions Recorded LIVE via Talkshoe On my birthday, I got to spend part of it with you guys LIVE and ON-DEMAND. It's part 2 of 2009 Social Media Predictions. Follow me on Twitter (jaffejuice) Audio comments to +1 206 203-3255Download direct hereSubscribe via iTunes hereLinks:Fedex... Listen | Listen in your iPhone | Download | View full cache | Visit Website ...and now a few messages from me Thought I'd use one post to give you several bits of information/updates that border from the sublime to the ridiculous:1. Keycard ChroniclesI was watching a Blink-182 segment on MTV cribs, where one of the band members (I forget which one)... Listen | Listen in your iPhone | Download | View full cache | Visit Website How many social media experts does it take to make 2009 predictions? The answer is not 15 contributors (David Armano, Rohit Bhargava, Pete Blackshaw, Chris Brogan, Todd Defren, Jason Falls, Ann Handley. Joseph Jaffe (Me), Peter Kim, Charlene Li, Ben McConnell, Scott Monty, Jeremiah Owyang, Andy Sernovitz and Greg Verdino), but rather... Listen | Listen in your iPhone | Download | View full cache | Visit Website Crumbelievable Linkety-Link So great, I predict it will probably snow today: Courtesy of Feed Company, Top 10 "Viral" Ads of 2008. Here's my question, what determines Top 10? Views? Here's Numero Uno called "Where the Hell is Matt?" which somehow was made... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #119 - Recorded LIVE via Talkshoe - Social Media 2009 Predictions Part 1 This episode was recorded live at 1pm EST on Friday, 12/19 via Talkshoe. In it, I focused on the compendium of social media predictions for 2009, which Peter Kim helped champion/round up. Didn't make it all the way through, so... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sunday Brunch Linkety-Link Time to do a bit of a link purge: Traditional Interactive is dying. Hooray! Superlist of what NOT to do in social media. Hope making lists of links isn't one of them! When will marketers learn? Suicide and advertising don't... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #118 - Answering the Ultimate Question with authors Richard Owen and Doctor Laura Brooks In this episode of Jaffe Juice, I sit down with authors of "Answering the Ultimate Question," Satmetrix's Richard Owen and Doctor Laura Brooks. The book focuses on the very intriguing Net Promoter Score and the implications for the conversational marketing... Listen | Listen in your iPhone | Download | View full cache | Visit Website Who gives a shit about toilet paper? I'm sorry but I couldn't resist that post title.On Saturday night I was in Times Square and came across the Charmin (and Duracell) pop-up retail restroom "experience", which apparently is in its third year now.With trendy, good-looking hosts and hostesses... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #117 - Caracas, Satmetrix and biggest mistakes from social media gurus In this episode, I spend the bulk of my time in conversation with David Spark, discussing a recent post he wrote which appeared on Mashable. In his post, he discusses biggest mistakes made by "social media gurus". I also cover... Listen | Listen in your iPhone | Download | View full cache | Visit Website YouTube Live - if you missed it, I know a website you can visit to view it I tuned in on Saturday night to watch parts of YouTube Live's launch. I must say it was quite impressive - a celebration/concert that was pretty slick, even with the occassional geeky and amateur hour moments. From the 3 cameras... Listen | Listen in your iPhone | Download | View full cache | Visit Website Barefoot, Pregnant and in the Kitchen That's how Moms used to be described. Today, everything has changed, with one small caveat: when they are in the kitchen, they're usually on the laptop - creating, communicating, connecting and collaborating with other Moms, friends, family members, business associates... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #116 - Join the Political Conversation - A special Election 2008 New Marketing Podcast In this episode I look back on a historical election and historical result from a new marketing and conversational perspective. Audio comments, halleluyahs and disagreements to +1 206 203-3255. Join the Jaffe Juice Facebook Group or just follow me on... Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Links that will change your life OK, maybe that was a slight overpromise, but here they go anyway: Holy Moly, a laptop with 24 hours of battery life? Say it's so, HP! I see a cross-promotion with Starbucks on the horizon. Mitch Joel, are you paying... Listen | Listen in your iPhone | Download | View full cache | Visit Website Patriotic or Pathetic? Seems like there's a rush of opportunism (or is it just plain and simple patriotism) associated with tomorrow's historic election when it comes to brands. On the weekend, we popped into Ben & Jerry's and found out we could get... Listen | Listen in your iPhone | Download | View full cache | Visit Website Unpolitco linkety-link It's linkety-link for the independents within us all: Osama Bin Twitter? And you thought Barack had problems. So apparently the proof of concept that a technology has gone mainstream is now 3-fold: the appearance of porn, gambling and alleged terrorism!... Listen | Listen in your iPhone | Download | View full cache | Visit Website Politico Linkety-Link Here goes my one-sided political linkety-link: The original Wassup guys reunite for a very succinct summary of the issues and which candidate they believe will do a better job at solving the conerns that matter. Note the A-B disclaimer at... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #115 - An interview with author of "The Brand Bubble", John Gerzema In this episode, I chat with John Gerzema, Chief Insights Officer at Young & Rubicam Group, who authored and just released a very interesting book titled, "The Brand Bubble: The looming crisis in brand value and how to avoid it."... Listen | Listen in your iPhone | Download | View full cache | Visit Website Terry Tate makes a late charge for President (at Reebok's expense) Remember Terry Tate, Office Linebacker? In a series of some of the earliest and best examples of "long form content" / digital webisodes, Terry burst onto the scene on behalf of Reebok. It was a really great example of how... Listen | Listen in your iPhone | Download | View full cache | Visit Website Join the Political Conversation - part 4 Could this "ad" be titled, "silent but violent"? In a very interesting twist, KFC will reach out to the Presidential candidates on Monday night in Nashville (during Dancing with the Stars no less) with the following challenge: "if anyone mentions... Listen | Listen in your iPhone | Download | View full cache | Visit Website Honey-filled linkety-link For sweet and scrumptious times ahead, a compendium of links that caught my eye, head and/or heart (but not necessarily in that order) Fellow crayonista, Greg Verdino, reflects on a piece by Max Kalehoff which underpin the strong organizational forces... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #114 - A special episode featuring my conversation with Comcastcare's Frank Eliason The entire episode is dedicated to my conversation with Frank Eliason AKA Twitter's comcastcares (www.twitter.com/comcastcares). Audio comments to +1 206 203-3255. Customer service inquiries to: We_Can_Help@cable.comcast.com Direct download here iTunes subscription here This is the new customer service. Take note.... Listen | Listen in your iPhone | Download | View full cache | Visit Website 2 examples of "this is great"; "no it's not"; "yes it is" Exhibit A: Billed as the first ever interactive game in YouTube, there's this from Hexolabs. Taking advantage of annotations, it's a pretty low-tech demonstration of non-linear video storytelling. Pretty cool for that reason. Not so much from a gaming standpoint,... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe on Seinfeld on Gates on Microsoft on CP+B The blogosphere has been lit up over the past week or two regarding the new campaign from American Express Microsoft, featuring Jerry Seinfeld and Steve Ballmer Bill Gates. The reaction, with few exceptions, has been decidedly negative - scathingly so.... Listen | Listen in your iPhone | Download | View full cache | Visit Website Eepybird is at it again! Stephen Voltz and Fritz Grobe are at it again. I had the pleasure of meeting this dynamic duo at TCCC (that's The Coca-Cola Company) when they wowed the folks at Coke with a demonstration of a conversation which for the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #113 - Cat Moriarty from USPS and I discuss the partnership between Deliver Magazine and Jaffe Juice There are just not enough case studies or accounts of brands investing in podcasting...let alone any discussion on their efficacy, value and ultimately success. Thanks to Cat Moriarty from USPS, you'll hear a frank account of her reflections on this... Listen | Listen in your iPhone | Download | View full cache | Visit Website Visiting the brand E.R. - the difference between onslaught and onslaught(er) Andrea Vascellari sends me this Greenpeace video response to Dove's Onslaught (their follow-up to Evolution...and not to be confused with Slob Evolution) In his post, Andrea notes this as a perfect example of how public reputation can be smashed down... Listen | Listen in your iPhone | Download | View full cache | Visit Website What is marketers' speed to market? Oh, about 11 months And that's a best case scenario. Such is the case where EA took about 11 months to respond to Levinator25, who introduced the "Jesus shot" in EA's Tiger Woods PGA Tour 08. In the official response, EA directly addresses Levinator25... Listen | Listen in your iPhone | Download | View full cache | Visit Website Linkety-Link: you know you want it Embrace it. Swim in it. Be it. jetBlue attempts to give Delta Skelter a run for its money. This is an interesting one with consumer generated content implications. Hat tip to Sean Cheney. Press release which announces ExactTarget keynote speaker... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bloggers gone Wild My new BFF, Julian Cole, down under in Australia got my attention twice recently with his 12 Historical Social Media (Marketing) Moments and also his personalized response to the NAB kerfuffle. In his top 12, you'll notice that another Kerfuffle... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #112 - Brand marketers join (or don't join) the conversation Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode I talk about conversational marketing's silver bullet, indifference versus ignorance and apathy, Apple's most recent failure, Greyhound's crisis, CNN's iReport and much, much more. It's... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #111 - Talking about my generation This episode brought to you by USPS/Deliver Magazine and Julien Wolff Joel. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Generation C, Fortune 500 blogging, Delta Skelter, Conversation Starters, My ooVoo Day Political... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #109 - American patriotism, eggs, Linkory, Meevio, Hertz and much more Audio comments to +1 206 203-3255. This episode brought to you in partnership by the USPS and Deliver Magazine. Join the Jaffe Juice Facebook Group. Direct download here iTunes subscription here 0m – Star Spangled Banner from Jump5 2m –... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fun with Video - recapping Mi-a-mi 3 clips this week from my trip to Miami for Womm-U and our geek dinner: 1. Chatting with my new hero, author JC Hutchins about what can only be called a social media miracle with his book, "The 7th Son"... Listen | Listen in your iPhone | Download | View full cache | Visit Website Do we need the Mainstream Media? For those of you who read this blog regularly (that is when I actually get to posting! HA!), you'd know my position on Second Life hypeing and dehyping by the Mainstream Media. ...but I got to thinking about the MSM... Listen | Listen in your iPhone | Download | View full cache | Visit Website More video from Minneapolis, Finland and Toronto. Enjoy Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #108 - Podcasting Block or Verbal D? My gratitude and thanks to USPS and Deliver Magazine for their continued partnership and support of Jaffe Juice. Audio comments to +1 206 203-3255. In this episode, ZuckerberGate, self-policing marketing, politicians, character blogs, Mark Kingdon and much much more. Direct... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fun with video - the Jaffe edition So I've been traveling like crazy (hence the non-existent blogging and podcasting), but I have been capturing video throughout my various journeys around the world. Here are some snippets from last week in Copenhagen, where I presented in a movie... Listen | Listen in your iPhone | Download | View full cache | Visit Website Epiphanectic New Marketing Links that caught my eye Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week) Organic's CEO, Mark Kingdon, departs the agency for Chief... Listen | Listen in your iPhone | Download | View full cache | Visit Website Whacked linkety-link (new marketing - or not - on my radar) In no respective order, and interspersed with several tangents for flavor: Hey Bob Garfield, Comcast cares. They really do. They have a twitter account which says it all, doesn't it? Is the Cluetrain still relevant? Do people even know about... Listen | Listen in your iPhone | Download | View full cache | Visit Website Key links that caught my eye this week... Rapper and bloggers separated at birth? Fo Sho! Anatomy of a mob - ridiculously thorough commentary and coverage on Zuckergate 'er wuz I sleeping unerneath a rock? GM announces they'll shift $1.5bn of their $3bn treasure chest to digital/1-to-1 initiatives... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #107 - Do you face inward or outward from the fish bowl, Starbucks and SXSW This is an episode which focuses mainly on the conclusion to Sarah Robbins' meme challenge about breaking out of the fish bowl. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group Direct download here iTunes subscription here... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #106 - Fish bowls, echo chambers, bubbles, challenges and conversation starters Conversation starter #9, Cliff Ravenscraft, the Sarah Robbins/Intelligirl Challenge, Auction Wally and much much more. Audio comments to +1 206 203-3255. Join the Facebook Group. My thanks to Deliver Magazine and USPS for their wonderful partnership. Direct download here iTunes... Listen | Listen in your iPhone | Download | View full cache | Visit Website Thought Leadership - old skool style I'm really happy to announce that as of this week, I am now a monthly Adweek contributor. Every week I'll be penning a new article on conversation, innovation and/or new marketing experimentation. My first contribution is in this week's Adweek... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #105 - "CEO" Roundtable Discussion on Social Media Recorded in the Palm Room at the Four Seasons in Beverly Hills on February 28th, a lively roundtable conversation on social media brought to you by United Online and Classmates.com. Audio comments to +1 206 203-3255 Direct download here iTunes... Listen | Listen in your iPhone | Download | View full cache | Visit Website Super De-Duper Linkety Link for the week of Feb 25 A busy week of traveling to the DMA Leaders Forum and a breakfast roundtable in Miami and LaLaLand respectively meant light posts, but plenty of notes: 6 ways of preventing the death of a brand Tweet or change the world.... Listen | Listen in your iPhone | Download | View full cache | Visit Website Mega Linkety-Link These days I seem to keep my Firefox open with about 50 tabs to the extent where Firefox takes up about 400K+ of Memory. Fortunately, my Dell XPS M1330 has 4GB of memory, but still... At some point the computer... Listen | Listen in your iPhone | Download | View full cache | Visit Website Where's MY friggen' royalties??? 3 years ago I was consulting for a company who will remain nameless and I suggested to them that the songs from American Idol should be readily available for purchase on iTunes. It was a no-brainer to me that consumers... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #104 - Advertising during recessionary times, My ooVoo Day with..., Facebook, Miller Highjack Life and much more This episode brought to you by USPS and Deliver Magazine. Check out www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to join my Facebook Group. In this episode, Advertising during recessionary times, My ooVoo Day with..., Miller Highjack... Listen | Listen in your iPhone | Download | View full cache | Visit Website Macbook Air Parody It's always dangerous when marketers act like humans and pesky consumers. Here is luminary Mitch Joel's attempt to convince us that Sony Vaio's are just as good at interoffice memos as Macbook Airs. Listen | Listen in your iPhone | Download | View full cache | Visit Website My ooVoo Day with....YOU! Many of you may know that one of crayon's clients is a company called ooVoo. ooVoo's software promotes (amongst other things) multi-person video chat, with up to 6 people at the same time. In fact, that was my a-ha moment... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #103 - Monday Morning Ad Quarterback Super bowl reflections "as a consumer", followed by a series of "live" call-ins from a bunch of listeners, including Eric Cedo, Jay Berkowitz, Ask a Copywriter, Zena Weist, Roman Vinoly and Jim Nail. Audio comments to +1 206 203-3255. Direct... Listen | Listen in your iPhone | Download | View full cache | Visit Website The real winner of the Super Bowl Nothing like a bit of brand-jacking to knock some "common sense" into all the status quo drivel. I love it. Hat tip to Chris Trela for the alert. Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #102 - The New Marketing Podcast that's Absolutely Scrabulous! As always, my thanks to Deliver Magazine and USPS for their support and partnership. Audio comments to +1 206 203-3255. In this episode, Scrabulous, UNM2PNM, Quality v Quantity, Conversation Starters, Charity and the Stupid Bowl. Don't forget to join the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #101 - The next 100 episodes start here Thank you to Deliver Magazine and USPS for making episode #100 possible and for their partnership. Audio comments to +1 206 203-3255. Join the Facebook Group and Conversation. Direct download here iTunes subscription here 0m - Props to Matthew Ebel... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Milestone: Episode 100 of Jaffe Juice - The New Marketing Podcast Ta-da. It's here. The 100th episode. It's a special one (you'll have to listen for more). Much thanks to the brilliant people at USPS and Deliver Magazine for making this possible and the one and only Matthew Ebel for his... Listen | Listen in your iPhone | Download | View full cache | Visit Website The future of radio and the future of Apple I was interviewed on NPR today ahead of Steve Jobs' annual Macworld Keynote address. I took the interview on my cellphone on the train into NYC which beat the last time, where I hid in the staff toilet at Pershing... Listen | Listen in your iPhone | Download | View full cache | Visit Website On the road again... As 2008 slowly cranks up to a deafening roar, my travel is slowly settling in and I thought I'd share some early calendar events and commitments. Of course if you are in the area(s) mentioned and want to meet, we... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #99 - Back from South Africa in time for the (Happy) New Year Happy New Year everyone. Audio comments to +1 206 203-3255. Join the Facebook Group and participate in UNM2PNM. This episode brought to you in association with Deliver Magazine and the USPS. In this episode, recapping South Africa, Conversation Starters, closing... Listen | Listen in your iPhone | Download | View full cache | Visit Website Most Contagious of 2007 I'm a big fan of Contagious Magazine. Here is their annual Most Contagious release, highlighting key breakthrough campaigns and initiatives. Download mostcontagious2007.pdf Listen | Listen in your iPhone | Download | View full cache | Visit Website JJ#98 - Giving Thanks to the Conversation This episode brought to you in partnership with Deliver Magazine and the USPS. Check them out at www.delivermagazine.com. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group. Direct download here iTunes subscription here 0m - Off to... Listen | Listen in your iPhone | Download | View full cache | Visit Website Linkety-Link 11/9/07 So many links, so little time... Big Blue sings the blues for mainstream advertising, with 30% of money currently with traditional media companies expected to make their way to the Google's and Yahoo!'s (assuming they even exist) of the world... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJ #97 - Admiral's Club at LGA, Dell, Deliver Segment #2, ooVoo, Ebel and MacAttack! Recorded in the Admiral's Club at La Guardia Airport. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group, why don't you? Direct download here iTunes subscription here In this episode, I discuss my new PC (Dell XPS... Listen | Listen in your iPhone | Download | View full cache | Visit Website JJ #96 - Q&A Recorded Live at Arb Camp, plus Rushbum and Firebrand The bulk of this special episode is my Q&A from Arb Camp (Saturday, October 27th) where I debuted my "Join the Conversation" presentation. Also in this episode, Rushbum update and more on Firebrand. Audio comments to +1 206 203-3255. Join... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jaffe Juice #95 - Deliver Magazine and Going Green, DMA, Geek Dinner and Rushbum the Charts This is the first episode of the Deliver Magazine partnership with Jaffe Juice. Check 'em out at www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to Join the Jaffe Juice Facebook group Direct download here iTunes subscription here... Listen | Listen in your iPhone | Download | View full cache | Visit Website Delivering a new podcast and a new partner! On Friday of last week, I recorded my last "Across the Sound - The New Marketing Podcast" ever. The podcast I began 2 years ago with Steve Rubel, named "Across the Sound" as Steve lived in Long Island and I,... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #93 - The Experimentation Case Study Challenge with Kirk Skodis The very final episode of Across the Sound (find out next week what becomes of ATS) Audio comments to +1 206 203-3255. In this episode, I sit down with Real Pie Media's Kirk Skodis and we judge the Experimentation case... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS#92 - Advertising Week, Firebrand, Join the Conversation and Marc Ecko Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group. Direct download here iTunes Subscription here R.S.S. Feed here 3m40 - A reminder to submit your Experimentation Case Studies 8m10 - This will be the last or second... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #90 - Part 2 of the 3-way discussion on movie marketing with Kirk Skodis and Chris Thilk This episode is sponsored by Real Pie Media and is part 2 of a movie marketing 3-way with Real Pie Media's Kirk Skodis and Movie Marketing Madness' Chris Thilk. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #89 - A 3-way conversation on movie marketing with Kirk Skodis and Chris Thilk This episode is sponsored by Real Pie Media and is a continuation of the month-long celebration of experimentation in (new) marketing. Audio comments to +1 206 203-3255. Case studies to acrossthesound@gmail.com. Join my Jaffe Juice Facebook Group. And if you... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #88 - Including a discussion with David Erickson on the Minneapolis Bridge Collapse Audio comments to +1 206 203-3255. Join the Jaffe Juice group on Facebook or www.twitter.com/jaffejuice. Included in this episode, a discussion with David Erickson from e-Strategy.com on the Minneapolis Bridge collapse Direct download here iTunes Subscription here R.S.S. Feed here... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #87 - A Month-long Celebration of Experimentation Sponsored by Real Pie Media This episode is sponsored by Real Pie Media, led by Kirk Skodis, a long time listener of ATS. Audio comments and suggestions to +1 206 203-3255. Join me and Jaffe Juice on Facebook. Direct download here iTunes Subscription here R.S.S.... Listen | Listen in your iPhone | Download | View full cache | Visit Website An iPhone for an episode Part II (with a twist) If you're wondering whether my spontaneous iPhone (which I looooooooove) for an episode of Across the Sound was a fluke, wonder no longer. It's official. I have my second iPhone, but this time it's a whole different ball game. Enter... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #85 - Live from the IAB Conference in Mexico City This episode was recorded in Mexico City after my keynote at the IAB Conference on July 27th, 2007. Unique insights into the Mexican online ad market. Audio comments to +1 206 203-3255. Join the twitter group at www.twitter.com/acrossthesound Direct download... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #84 - iPhone for an episode trade, monetizing podcasts, Simpsons, 7-11 and much more Audio comments to +1 206 203-3255. Join the ATS Twitter Group at www.twitter.com/acrossthesound. This week's show builds on last week's experiment of an iPhone for an episode of ATS sponsorship. Direct download here iTunes or iPhone subscription here 0m -... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #83 - Nikon D80, iPhone for an episode, Fatblogging, Jack Jaffe, Pod Baiting and much more In this episode, listener comments about the Nikon D80, iPhone for an episode, Fatblogging, Jack Jaffe, Pod Baiting, Comment Pimping and much more. Audio comments to +1 206 203-3255. Direct Download here iTunes subscription here 0m - Terrific Simpsons introduction... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #83 - Nikon D80, iPhone for an episode, Fatblogging, Jack Jaffe, Pod Baiting and much more In this episode, listener comments about the Nikon D80, iPhone for an episode, Fatblogging, Jack Jaffe, Pod Baiting, Comment Pimping and much more. Audio comments to +1 206 203-3255. Direct Download here iTunes subscription here 0m - Terrific Simpsons introduction... Listen | Listen in your iPhone | Download | View full cache | Visit Website NPR, Toilets and Death Stars I was interviewed on NPR yesterday about Google's announcement regarding Maps and allowing consumers to create their own mash-ups using the Maps API. I was actually at Pershing Square for breakfast at the time and I ended up taking the... Listen | Listen in your iPhone | Download | View full cache | Visit Website NPR, Toilets and Death Stars I was interviewed on NPR yesterday about Google's announcement regarding Maps and allowing consumers to create their own mash-ups using the Maps API. I was actually at Pershing Square for breakfast at the time and I ended up taking the... Listen | Listen in your iPhone | Download | View full cache | Visit Website Still not listening to podcasts? Then you must be an overweight or unemployed imbecile! It's time to get off your lazy asses and get into the game. I'm sick and tired of standing in front of rooms of marketers and seeing them all fess up to never have listened to a single podcast. If... Listen | Listen in your iPhone | Download | View full cache | Visit Website Still not listening to podcasts? Then you must be an overweight or unemployed imbecile! It's time to get off your lazy asses and get into the game. I'm sick and tired of standing in front of rooms of marketers and seeing them all fess up to never have listened to a single podcast. If... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #82 - Part 1 of a 3-way with Tangerine Toad and CK about Blogger Outreach and Nikon D80's outreach program This is part 1 of a very special 2-part episode of Across the Sound focusing on blogger/influencer outreach and specifically, Nikon D80's outreach program. It is honest, spirited and pretty heated. Enjoy. Audio comments to +1 206 203-3255. Direct Download... Listen | Listen in your iPhone | Download | View full cache | Visit Website ATS #82 - Part 1 of a 3-way with Tangerine Toad and CK about Blogger Outreach and Nikon D80's outreach program This is part 1 of a very special 2-part episode of Across the Sound focusing on blogger/influencer outreach and specifically, Nikon D80's outreach program. It is honest, spirited and pretty heated. Enjoy. Audio comments to +1 206 203-3255. Direct Download... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hey Intel...before you hire your next agency, give Steve and myself a call At the beginning of this year, Adrants' Steve Hall and myself discussed Intel's beyond lame new tagline, Leap Ahead on Across the Sound - Episode 15. We both took positions on how long we expected it to live. Steve and... Listen | Listen in your iPhone | Download | View full cache | Visit Website