JD Power and Associates International Automotive Roundtable Podcasts

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Opportunities in the Aftermarket A review of important findings from J.D. Power and Associates Feature Contenting and Emerging Technology Studies Listen | Listen in your iPhone | Download | View full cache | Visit Website Wheel and Tire Opportunities Listen | Listen in your iPhone | Download | View full cache | Visit Website Bridging the Gap Between Mobile Electronics and Dealerships Listen | Listen in your iPhone | Download | View full cache | Visit Website Top 3 Things To Maximize Local Search Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships. Listen | Listen in your iPhone | Download | View full cache | Visit Website Challenges To Growing Local Search's Potential Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships. Listen | Listen in your iPhone | Download | View full cache | Visit Website Evaluating the ROI of Local Search Search engines have dramatically transformed the way consumers look for retailers, and local search invites even greater impact. The panel will explore what dealers can do with local search to maximize the sale of vehicles, parts, accessories, and service. The discussion will include current best practices and a look into the future of local search and its impact on dealerships. Listen | Listen in your iPhone | Download | View full cache | Visit Website Best Practices in Classified and Auction Ads Online classified ads now lead to more vehicle sales than newspaper and magazine classified ads combined. The panel will discuss what tactics dealers can use in their online classified advertising to maximize both the quantity and quality of leads coming from the ad. Listen | Listen in your iPhone | Download | View full cache | Visit Website Understanding Lead Quality and Lead Management Dealers now handle millions of online leads, a task that did not exist 10 years ago. Industry experts working with thousands of dealers will reveal best practices in dealership structure, lead response, follow-up policies, and training for the maximization of close ratios, gross margins, and sales force retention. Listen | Listen in your iPhone | Download | View full cache | Visit Website Best Practices For Dealer Sites Virtually every dealer now has a Web site, although the amount and type of information on dealer sites varies greatly. The panel will explore site policies and designs that maximize sales and service opportunities. Listen | Listen in your iPhone | Download | View full cache | Visit Website Emerging Trends & Innovation with Automotive Research Sites How do the automotive research sites keep up with the changing needs of consumers and advertisers? Listen | Listen in your iPhone | Download | View full cache | Visit Website Behavioral Targeting for Auto Manufacturers What does it mean and how can automotive advertisers utilize it to find and influence in-market car shoppers? Listen | Listen in your iPhone | Download | View full cache | Visit Website Search and Future of Search Listen | Listen in your iPhone | Download | View full cache | Visit Website Behind the Scenes at Yahoo! Automotive Listen | Listen in your iPhone | Download | View full cache | Visit Website What's Next for Creative? How can advertisers use emerging media opportunities to market to the broadband audience? Listen | Listen in your iPhone | Download | View full cache | Visit Website Advancements in Site Design Using design to best meet the needs of consumers. Listen | Listen in your iPhone | Download | View full cache | Visit Website The Growth of Automotive Interactive Advertising Budgets Trends, progress and evaluation of automotive interactive ad budgets and if/when they will equal interactive media consumption. Listen | Listen in your iPhone | Download | View full cache | Visit Website