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Charity begins ONLINE   Among the many organisations around the world becoming increasingly engaged with stakeholders online, the not-for-profit sector, in particular charities, has been up the front leading the way.  Possibly motivated by the social and interactive nature of online communication, possibly even more motivated by the ultra-low budget required, charities are helping to shape how online communication [...] Listen | Listen in your iPhone | Download | View full cache | Everyone can sell The fact is, what many people called “selling”, is similar too (if not the same as) “consulting”.  It turned out that ’selling’ is a skill that practically everyone, already had, but never realised it.  John Butel has been working for decades with individuals and organisations to establish efficient sales mechanisms, add to the confidence and competence of the sales [...] Listen | Listen in your iPhone | Download | View full cache | The CEO Lifecycle Statistically-speaking, the average Chief Executive Officer lasts about 3 years leading any single organisation.  That’s not a long time, especially for a CEO who has a clear mandate for changing an organisation.  There are a lot of pressures on the CEO of a publicly listed company - or really any organisation - from staff and [...] Listen | Listen in your iPhone | Download | View full cache | Consumerism and public advocacy online In this edition of Reputation Online,  we look at consumerism and public advocacy in cyberspace.  One organisation in Australia that is increasingly developing its online reach is the Australian Communication Consumer Action Network (ACCAN). Steve Cropper’s guest is Elise Davidson. Listen | Listen in your iPhone | Download | View full cache | The Trouble with retail - online The internet provides business with a whole raft of opportunities to broaden their business online: enhance provision of their goods and services, engage with customers and access new markets.  And as Australia inches towards the brave new world of the National Broadband Network, it’s fair to say  that there will be a lot more business [...] Listen | Listen in your iPhone | Download | View full cache | 15 - Reporters in PR For the longest time, the ranks of public relations and public affairs practitioners were filled by former journalists. But more recently, since the spawning of new tertiary communications courses, PR and Public Affairs practitioners have come less and less from newsrooms and increasingly from universities. But more recently still, we are beginning to witness a [...] Listen | Listen in your iPhone | Download | View full cache | 15 - Reporters in PR For the longest time, the ranks of public relations and public affairs practitioners were filled by former journalists. But more recently, since the spawning of new tertiary communications courses, PR and Public Affairs practitioners have come less and less from newsrooms and increasingly from universities. But more recently still, we are beginning to witness a [...] Listen | Listen in your iPhone | Download | View full cache | 14 - The Library of the Future Throughout history, libraries have stood at the centre of a community and have played a crucial role as the storehouse of culture and learning.   These days, as billions of people around the world are increasingly using the internet to access literature, we may ask, what will be the role of the library of the future?  [...] Listen | Listen in your iPhone | Download | View full cache | 14 - The Library of the Future Throughout history, libraries have stood at the centre of a community and have played a crucial role as the storehouse of culture and learning.   These days, as billions of people around the world are increasingly using the internet to access literature, we may ask, what will be the role of the library of the future?  [...] Listen | Listen in your iPhone | Download | View full cache | 13 - Who’s Who in the Online Zoo How does a modern organisation with a complex mix of stakeholders and issues engage in a meaningful way with its stakeholders online?  The case in point this week is Sydney’s world-famous Taronga Zoo.  You might think that as custodians of beautiful and rare animals, the zoo does not have any reputational issues but it most [...] Listen | Listen in your iPhone | Download | View full cache | 13 - Who’s Who in the Online Zoo How does a modern organisation with a complex mix of stakeholders and issues engage in a meaningful way with its stakeholders online?  The case in point this week is Sydney’s world-famous Taronga Zoo.  You might think that as custodians of beautiful and rare animals, the zoo does not have any reputational issues but it most [...] Listen | Listen in your iPhone | Download | View full cache | 12 - The new online marketing paradigm Many business leaders, particularly those over 40, are aware of the bloggersphere, social media, online networks and suspect that they should start participating.  But they don’t know why or how and some even have a resistent attitude against online engagement. However there is little or no chance to opt out because in the 21st century, a new marketing [...] Listen | Listen in your iPhone | Download | View full cache | 11 - The Art Of The Interview How do we go about giving a superior performance and best represent ourselves, our organisation, our industry or profession?  Since my days as TV and radio news reporter and anchorman, I’ve been coaching people all over the world about this.  And so too has this week’s Reputation Online guest. Pat Kennedy created Kennedy Communications back in [...] Listen | Listen in your iPhone | Download | View full cache | 11 - The Art Of The Interview How do we go about giving a superior performance and best represent ourselves, our organisation, our industry or profession?  Since my days as TV and radio news reporter and anchorman, I’ve been coaching people all over the world about this.  And so too has this week’s Reputation Online guest. Pat Kennedy created Kennedy Communications back in [...] Listen | Listen in your iPhone | Download | View full cache | 10 - Measuring customer satisfaction online One of the cardinal rules of good marketing is delivering customer satisfaction and there is a full suite techniques that have been developed over a long period of time.  And not surprisingly, the internet is also loaded with a stack of tools to monitor what customers think about your products and services - the good, [...] Listen | Listen in your iPhone | Download | View full cache | 09 - India Online Business in the west is examining the Indian online phenomenon very closely in search of lessons to be learned.  What India has accomplished online in a very short time is remarkable.  But how about people in India’s countless villages?  What does the online space mean to them?  And what are the key issues for marketers [...] Listen | Listen in your iPhone | Download | View full cache | 09 - India Online Business in the west is examining the Indian online phenomenon very closely in search of lessons to be learned.  What India has accomplished online in a very short time is remarkable.  But how about people in India’s countless villages?  What does the online space mean to them?  And what are the key issues for marketers [...] Listen | Listen in your iPhone | Download | View full cache | 08 - ROI from online communication Despite the big migration to online communication among PR people and even more so elsewhere in the marketing community, lots of organisations either don’t yet realise the potential or more likely, they feel it is yet another cost they don’t need.  So what is social marketing and online engagement actually worth to marketers in dollars and [...] Listen | Listen in your iPhone | Download | View full cache | 07 - Financial & Investor Relations Online Financial and investor relations PR practitioners have to content with an elaborate set of regulations governing what one can and cannot say or do. How do they handle all the challenges of their practice in the complicated, fast-moving online environment? This week, Reputation Online’s guest is Carden Calder, Managing Director of the Sydney-based Financial and [...] Listen | Listen in your iPhone | Download | View full cache | 06 The new media - a journalist’s perspective Since there was a thing called “Media”, we’ve associated it with newspaper headlines, radio broadcasts and TV News.  But the advent of social media, the bloggersphere and social networks has prompted us to rethink what we mean by “Mass Media”.  Anyone who can write a blog or put up a podcast might be considered to [...] Listen | Listen in your iPhone | Download | View full cache | 05 A Business Park in a Virtual World What if you could bring an ad to life in a way that allows people to step inside of your concept, look around, talk with people and experience your marketing offering ‘virtually’, if not actually in person.  Imagine if customers spend hours sampling your products rather than merely seconds. This week’s Reputation Online guest is Jim [...] Listen | Listen in your iPhone | Download | View full cache | 04 - PR measurement and evaluation It’s one of the oldest bug bears of the public relations profession.  How do you demonstrate to your boss that your PR plan is having an impact?  Measurement and evaluation of PR campaigns is something that many PR practitioners understand and actively use.  But for many PR folk, measuring PR remains the undiscovered country. Well my [...] Listen | Listen in your iPhone | Download | View full cache | 03 - 3D websites The world has been using websites in a multitude of ways for decades now.  It’s standard equipment.  A website looks like a 2-dimensional metaphor for a magazine or a brochure.  But what if it were possible to metaphorically walk inside a website as if you were in some kind of micro-virtual world? An Australian company has [...] Listen | Listen in your iPhone | Download | View full cache | 02 - Getting Started This week we switch our focus to how to get started.  There’s is so much out there, the trouble is knowing what would work best for you and your organisation.  Actually, it’s essential to firstly conduct a review of your organisation’s goals, where you stand in the marketplace, who your main audiences are and which [...] Listen | Listen in your iPhone | Download | View full cache | 01 - Language of Online In this first edition of Reputation Online, we talk to Professor Jim Macnamara of the University of Technology Sydney.  professor Macnamara is an accomplished PR practitioner and a leading academic in communication studies.  In this interview, he presents the case in favour of businesses participating in online conversations with customers and other stakeholders.  He also [...] Listen | Listen in your iPhone | Download | View full cache |