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View the full archive of 360° View - A fresh view on marketing and advertising. 360View #001. The First 360View Podcast This is the “What is the 360View Podcast all about?” Blog entry. My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the written description…. 360View is a series of weekly Podcasts that [...] Listen | Listen in your iPhone | Download | View full cache | 360View #002. The Future of Radio with Keith Shipman, CEO of Horizon Broadcasting This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (today’s show), the future of Internet marketing, how major advertisers [...] Listen | Listen in your iPhone | Download | View full cache | 360View #003. The Tivo Effect and New Balance Athletic Shoes The Tivo Effect is a Podcasting mashup of a white Paper (you can get a copy by going to our agency’s front page) that I did in the spring of 2004 and an article I recently read in the Wall Street Journal about New Balance, the athletic shoe company. First Tivo. When I wrote the white [...] Listen | Listen in your iPhone | Download | View full cache | 360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners. This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software development based in Bangkok Thailand – think outsourcing. One of their services is Sonic Leads. Robert is [...] Listen | Listen in your iPhone | Download | View full cache | 360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox. Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based [...] Listen | Listen in your iPhone | Download | View full cache | 360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan. This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One or read the supporting Blog entry, Michael Keeshan is the major domo [...] Listen | Listen in your iPhone | Download | View full cache | 360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers happy let alone keeping them at all. The ratio of “get” to “keep” is abysmal. This [...] Listen | Listen in your iPhone | Download | View full cache | 360View #008. The State of Email Marketing. An Interview With eRoi’s Dylan Boyd. If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block wanted mail, lower open rates and consumer email [...] Listen | Listen in your iPhone | Download | View full cache | 360View #009. The Business Development Strategy. I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to [...] Listen | Listen in your iPhone | Download | View full cache | 360View #010. Search Engine Marketing. An Interview with Anvil Media’s Kent Lewis. Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM), I did the first in a series of interviews with leaders in the SEM world. Today’s interview [...] Listen | Listen in your iPhone | Download | View full cache | 360View #011. The PhotoshopTV Podcast – A Photoshop Hit. An Interview with Kevin Agren. Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – right? Huge numbers are projected for the future, uh [...] Listen | Listen in your iPhone | Download | View full cache | 360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo! There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing oriented Blog to build audience. This ranging interview is with Susan Mernit who has delivered groundbreaking programs for [...] Listen | Listen in your iPhone | Download | View full cache | 360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This week’s Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world’s hottest 80 year old man. I’ve brought back my serial entrepreneur friend [...] Listen | Listen in your iPhone | Download | View full cache | 360View #014. The State of Advertising with ADWEEK’s Cathy Taylor. This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am [...] Listen | Listen in your iPhone | Download | View full cache | 360View #015. The State of Advertising with ADWEEK’s Cathy Taylor: Part Two. Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that [...] Listen | Listen in your iPhone | Download | View full cache | 360View #016. ADWEEK’s Cathy Taylor: Part Three. I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK’s Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be sharing a two part interview with Lance Mald, [...] Listen | Listen in your iPhone | Download | View full cache | 360View #017. An Interview with Time Inc.’s Creative Director Lance Mald: Part One. While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and [...] Listen | Listen in your iPhone | Download | View full cache | 360View #018. An Interview with Time Inc.’s Creative Director Lance Mald: Part Two. We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to [...] Listen | Listen in your iPhone | Download | View full cache | 360View #019. An Interview with Podcast411’s Rob Walch: Part One. Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! – Rob interviews a real live Podcaster in a format that [...] Listen | Listen in your iPhone | Download | View full cache | 360View #020. An Interview with Rob Walch of Podcast411: Part Two. Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than [...] Listen | Listen in your iPhone | Download | View full cache |