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Provident Partners' Marketing Minute podcast provides commentary on marketing trends and tactics. Marketing Minute offers information and insight to bring success to organizations of all shapes and sizes. Primary Format : Blogs Also Listed as: Business Lead generation Marketing Talk City : St. Paul State/Province : MN Country : USA Country : NA User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: Car talk | Talk | View this Podcast on a Google Map. Add to iTunes Text Only listing of Marketing Minute Podcasts Trumix.com listings available of Marketing Minute Podcasts Click Here to Update the directory of this podcasts programs.

Trumix.com listings available of Marketing Minute Podcasts Build your own playlists with this podcast. Ford Has Social Media Personality and its Scott Monty, Plus the Mustang Time 19:32 Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. The [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The times are changing for journalism - MinnPost is out ahead Time 28:03 My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How are presidential campaigns and parties using social media I normally don’t get into politics on this blog, and I’m not going to start now. That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign . From a marketing perspective this year has great examples on both sides of the asile [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing by the Numbers – Stephen Baker’s The Numerati Time 17:53 A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net The premise [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Robert Scoble on Global Impact of Social Media and Effective Use of Twitter Time 24:19 This podcast you’ll get the big picture of social media with Robert Scoble,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. This conversation is useful for corporate marketers in discussing social media with their senior management as a company evaluates whether and how to participate. Companies operate [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A time for dialogue in democracy, an interview with the authors of Millennial Makeover Time 21:37 I have said for a long time that social media is more a movement than a market. So when I heard the authors of Millennial Makeover Michael Hais and Morley Winograd interviewed on the News Hour talking about how YouTube, et al social media was going to impact the future of American Politics, I had [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social networks satisfy business, brands, and individuals needs to collaborate, learn, and embrace Time 15:19 The idea of a group of people sharing information can apply to hobbyists (like whitewater,try KayakMind, a product launch team, or a global force of loyal fans. One of my current favorites is Natasha Bedingfield Many companies struggle with whether such a beneficial collaboration is a technology question. There are plenty of platforms [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Brands and marketing plans that live in wikis with author Denise Shiffman Time 21:04 Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. We get into the double edge sword of ROI for marketers, what sold a bunch of web banners, click through ads [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Taxes and Twitter a great combination for H&R Block Time 13:04 Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation is part of all marketing, whether you know it or not Time 18:34 Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe, our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Is social networking right for corporate marketing? Two tests will you help decide Time 13:37 I spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we’ll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website New rules of marketing and PR: it’s about what buyers value Time 16:56 A major change for a company marketing today is the transformation from “messaging to the masses” to “valuing the individual.” This value can be shown by first understanding lifestyles, priorities and associations of a company’s buyers, rather than their age and income, then tailoring a personal approach that is relevant to their needs. We [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position? Time 11:40 The Kellogg Foundation describes itself with these words: Where Everyone with Ideas and Dreams for Helping Vulnerable Children is Welcome. Last year it distributed its largest amount of program dollars, $357 million. Communications were much different when it was founded by WK Kellogg in 1930. Today, Director of Public Affairs, Dianne Price realizes [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketers can drink it up at the Tiki Bar and the new short form genre Time 20:22 Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. The show, available wherever [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Crisis communication lessons learned from Gov. Eliot Spitzer Time 21:28 You’ve probably heard about Eliot Spitzer and his, well, lapse in judgment. We’re not going to spend too much time rehashing the ins and outs of what happened and the political significance (or lack thereof, depending on your perspective). Instead, my colleague Mike Keliher, who heads our PR practice here at Provident Partners, and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The social mind of a corporate marketer Time 23:15 Wouldn’t you love to be a fly on the wall of a corporate meeting on social media? Many of the readers of this blog and listeners of the Marketing Edge podcast have been in those sessions where ideas are evaluated about whether to have a company blog, launch a podcast series or include bloggers [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Healthcare & the integrated channel - Understanding Cancer TV Time 18:33 There is a new medium to report about in this podcast, I’ll call the integrated channel. As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. In this podcast we feature a website that illustrates an [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Retailer Best Buy internal social network gives employees voice and management insights Time 14:03 Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Better search rankings and inbound marketing tactics can drive business Time 31:36 Creative marketing takes time to, well, create, and time to execute. So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, Hubspot created a unique website that invited businesses to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Political thinking will help companies better participate in social media Time 15:00 Put a taste of the Iowa caucus into your corporate communications. This will be an ongoing theme on the Marketing Edge during this election year. My premise is that social media is like oxygen to the embers of ideas. The networks and groups formed using social media resembles grassroots organizations and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 2008 full of spices for corporate marketers - REI potential is just one example Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement. The ingredients are all here if used with healthy amounts of honesty, transparency, and interaction. Let’s take a comprehensive look at [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Market researchers are the secret winners in the blogosphere Time 32:16 Plenty of attention is given to participating in blogs, join the conversation, be open, be authentic, yada yada yada. The early adopters have tested the social media space with ample case studies for dozens of new books and information for panel discussions. The hidden winners in the blogosphere [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Classic integration of focus group and social media - happy holidays As you know social media is about sharing. Marketers are dying to figure out ways to match the ability to share with honest feedback. I think we figured this out in this video. Watch carefully how the first person, despite their inital reaction to the product encourages the next person to try [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media Time 16:00 Jeremiah Owyang, senior analyst for Forrester and author of the well-read Web Strategist blog, is our guest on the Marketing Edge. You know, as of this posting, he is at the top of the Tweeterboard, a ranking of influencers using the microblogging platform Twitter. In this podcast, we touch upon his big three trends [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Video platforms for every flavor - try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of U.S. Internet users will consume online video by 2011, up from 62 percent last year — that’s 114 million people who watched [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Harvey Mackay’s guide to building relationships - it works offline and online Time 15:40 I know we like to talk about technology here on most days, but today we’re taking a different tact. Today we interviewed one of the deans of relationship building, Harvey Mackay, the author of Swim with The Sharks without Getting Eaten Alive and Beware the Naked Man who Offers You His Shirt. Mackay has [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Umbria listens - and so should corporate marketers Time 12:56 The first stop for marketers who are attempting to determine how to approach social media is to listen to the conversations taking place on the web. Most executives are going to ask, what are people saying about our company or our industry? Who are they and does it matter to us? [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website New journalism meets social media Time 18:45 The old maxim “you don’t argue with the guy who buys ink by the barrel” isn’t as accurate as it once was. The combination of blogs, new online publishers like TechCrunch and the Huffington Post, and social media sites are creating new opportunities for professional and unpaid journalism. The key to social media’s success is [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website I hate when this happens — and love when this happens Look, I like Scholastic just as much as any parent. We get some of their wonderful magazines and books. So please don’t get this post wrong. I just dislike getting something that says, Send this back in X days and write cancel and you won’t be billed. No, no — keep the book it’s free [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Pre-Vegas flight for Blogworld Expo Mobile post sent by AlbertMaruggi using Utterz.  Replies. This is a neat little tool that we are testing to post audio files on the fly. Utterz allows me to call a number record, then post the file privately or like we did here publicly. There is also a profile of all your Utterz at the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Direct mail and social media and Jaffe Juice: What’s the catch? Time 12:57 1:00 - 8:00 No catch really, just the reality that everything is integrated. Kind of like the Chaos Theory for marketing. Every piece of data you get about a market or customer behavior can make a difference. OK, enough theory — here’s what is happening. The U.S. Postal Service is pushing variable data and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social networks and analyizing their audiences Time 14:43 OK, let me put social networks into some kind of perspective so those that have a life beyond the Web can appreciate the concept: So you’re having a baby. I understand, having five children myself, that women get together for a baby shower and talk about baby stuff. That stuff might include some of the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website “Don’t Touch That Dial!” Becomes “Upload That Video!” Time 17:04 Many companies are trying to understand how forms of social media can be applied to achieve their business and branding objectives. This podcast features two examples of the successful use of social media and user generated videos. On this episode of the Marketing Edge, we feature Vespa scooters’ Go Green Challenge and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Out with the old, in with the new social media marketing paradigm Time 7:58 Karen O’Brien, a partner with the Crimson Consulting Group constructs a new way for marketers to evaluate the customer landscape. O’Brien says the outdated description of acquiring customers is to acquire, retain and grow them. Web 2.0 technologies, social media and the abundance of conversations taking place on the Web about products and services [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Printers expand as channel for marketers Time 14:09 This podcast is one part business strategy for marketing companies and one part examination of a neat direct mail piece from the US Postal Service. Printers are in one of the more competitive business environments, one in which they work to grind out every cent of profit. In Minnesota there are more than enough printers [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website I paid attention and I learned some things Time 14:09 You have to love a good headline, one that makes you curious enough to read further. Let’s hope this one worked. In this podcast, we’ll look at nine lessons I’ve learned by running my own business for six years and consulting with dozens of others on their marketing and communication strategies. I learned by [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Viral Envy: Yeah, me too Time 13:33 Viral Envy: Many marketing people and CEOs suffer from this, usually after seeing a viral video or site that is forwarded to them from a friend. “Yikes! Thousands of hits with no media buy! Little production cost! Praise Web 2.0!” Yes, it’s an envy of mine as well. But no longer. Here’s an interview with [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Multimedia search & viral video essentials Time 18:15 Audio and video content on the Web has raised the bar for search engines — consumers demand superior search capability that provides context as well as accuracy. While Google redefined search a few years ago, the next wave of search now includes video and audio, which brings into play technologies like EveryZing. Today’s [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website VSocial connects viral video and business objectives OK, YouTube is great for parties, vacation videos and has some utility for business, but is it the perfect platform for a company’s multimedia social engagement? There are a few other video/social platforms that are better suited for an in integrated interaction with audiences. Enter vSocial, a dynamic platform that allows companies to post, share and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Audio and video: Positioning for the future I spent most of the week in the New York metro area, first speaking on a panel on the issue of podcasting and blogging at the Business Smart Tools conference in Stamford, Conn., then reporting from the Streaming Media East conference in Manhattan.Loathe the name podcasting, even though it is accepted as new word in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website It’s time for a social-media strategy: Ask Greg Verdino Live blogging is cool, but is it rude when you are in the middle of someone’s presentation? Hmmm, my parents would think so. Instant reaction is great theater, but should it be the stuff thoughtful blogs are made of? Are you looking for the silver-bullet marketing tactic or the next big thing? Well, you’ve come [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Video Growth in B2B and B2C Tactics - eMarketer Tells How Podcast length: 9:17Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. In this podcast, we’ll hear from the senior analyst on video on the ’Net for eMarketer, David Hallerman, about how is video being used in both the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting and other digital tactics at Deloitte Podcast length: 9:38 Deloitte –- you may also know them as Deloitte & Touche –- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. Its main asset is knowledge, and it has an integrated approach to how it distributes that asset. In this Marketing Edge segment, you’ll meet Pat Harkin, national [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Corporate blogging Kool-Aid: An attorney’s point of view Podcast length: 12:25 Wouldn’t you like to be a fly on the wall in the conversation between a big company’s CMO and the general counsel on whether the company should have a blog? I would love it. You have that chance by listening to David Ritter’s presentation at Social Media 2007, a conference for marketers and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media 2007 preview: Nuts about Southwest Airlines Blog Social Media 2007 preview: Nuts about Southwest Airlines Blog In another preview of the Social Media 2007 conference, I chat with Paula Berg, manager of public relations and strategic communication at Southwest Airlines. Southwest Airlines joined the blogosphere in April 2006, and the blog immediately took off with customers and is flying high today. The corporate [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media 2007: Conference Preview The Social Media 2007 conference, sponsored by Business Capital Edge, is being held April 5 and 6 in Chicago. It will cover essential issues about corporate blogging and podcasting and will include presentations from Southwest Airlines, attorney David Ritter, and examples in my presentation of how companies are using podcasting in B2B and B2C environments.Provident [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Second Life with Linda Zimmer: NewComm Forum preview Get real about the virtual world with Linda Zimmer. In another preview of the NewComm Forum, I chat with Linda, who’s president and CEO of MarCom:Interactive. We discuss the real world of marketing opportunities in the virtual world of Second Life. Linda has a detailed understanding of this virtual world, and she will highlight aspects [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website JetBlue: Customer Bill of Rights In today’s Marketing Edge, I comment on JetBlue’s“customer bill of rights” and how it used public relations strategies to address its situation.JetBlue’s“customer bill of rights” sounds like it was written by lawyers for lawyers and not the customer.In the letter and the YouTube video, there was no mention of what the passengers who [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Restoring relationships with an honest, neighborly salesman In another preview of the NewComm Forum, I chat with two companies that are reaching buyers by pushing the envelope in using social media and multimedia to win friends and influence buyers. I’ll highlight how, Sigler Music, a small music store in Fort Smith, Arkansas, has become a force in the music world by becoming [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website NewComm Forum preview: John Bell from Ogilvy PR on building relationships In another preview of the NewComm Forum, I chat with John Bell, managing director Ogilvy PR and executive creative director of the firm’s 360 Digital Influence team, about building a social media strategy. John talks about: introducing a complete social media strategy inside your organization, influencing the influencers, measuring success in today’s market, connecting a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Old PR tactic becomes new again Today we’re going to talk about an old public relations dog that’s doing new-media tricks. The radio actuality has been reborn. We use recorded commentaries — quick sound bites — that accompany news releases and pitches we send to reporters, editors and producers. In the early days of the actuality, these bites were dropped into [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Shel Holtz interview: podcasting and new media The idea of podcasting for business continues to grow. For those who like numbers, I’ll point you to a study by the Pew Internet and American Life Project (PDF) that shows us that 12 percent of Internet users had downloaded a podcast –- and that was back in April of 2005! The numbers for the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website NewComm Forum preview with Jim Ylisela of Ragan Communications Today’s Marketing Edge podcast is a look ahead at the upcoming New Communications Forum, March 7-9 in Las Vegas. As our regular listeners already know, I’m speaking at the forum, along with a whole slew of other great speakers from the world of “new communication.” I spoke with Jim Ylisela, group publisher for Ragan Communications, co-presenter [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Crash the Super Bowl with user-generated advertising Old-school advertising: Madison Avenue makes the rules. New school: Main Street makes the connections. In the growing trend to reach beyond traditional messaging, corporate America increasingly taps the unlimited pool of user-generated content as advertisements. Doritos is sponsoring the “Crash the Super Bowl” commercial contest in which they’ve received hundreds of 30-second spots from regular Janes [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Blogs and trust The top issue in 2007 for marketers is trust. The confluence of social media, aggressive marketers and the community of the blogsphere is creating a whirlpool of contentious issues. The bottom line here is trust, and whether marketing will taint the blogsphere, which people are increasingly using to exchange information and ultimately, make buying decisions.This podcast highlights how social media are going through a phase where marketers are going to be challenged to use tactics that do no ... Listen | Listen in your iPhone | Download | View full cache | Visit Website New business through seminars: worldwide perspectives This podcast is a demonstration of several things that I believe are important to increasing interaction within a digital community. In this case, it's the digital community of marketers and communicators.In this episode, you'll hear a listener's marketing challenge about conducting seminars and increasing attendance. The question comes from Ben Figgis of theQatar Science and Technology Park. Ben conducts seminars around the world, educating companies on the benefits of Qatar's technology a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The great blog debate Today’s Marketing Edge features a podcast debate about blogs. I, your host Albert Maruggi, am joined by Michael Keliher, PR practice manager for Provident Partners, to duke it out over whether businesses should get into blogging. The verbal sparring is moderated by John Havens, About.com’s guide to podcasting. We hash out some of the pros and cons of blogs, from a business and marketing perspective. I take a “What will blogs get me?” approach. Mike highlights the social and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Deceptions Can be A New Marketers Opportunity Today’s Marketing Edge features an interview with Nomi Prins, author of “Jacked: How Conservatives Are Picking Your Pocket.” We highlight how some marketers are being intellectually dishonest in marketing their services and products, and we discuss the opportunities presented by such slight of hand. You know what we mean: You’ve seen the Blockbuster ad campaigns for “NO LATE FEES,” and then you’ve been hit with a “restocking fee.” Banks peddle their credit cards l ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Interview with Andrew Baron of Rocketboom, commentary on social media, blogs and more The past three guests on the Marketing Edge have been among the biggest visionaries of the podcasting medium: Leo Laporte, Scott Bourne and Paul Dunay. Today we continue that line up with Andrew Michael Baron, the founder of Rocketboom, one of the first and most successful video podcasts on the Web. Rocketboom is a video series of social news-style packages, less stiff than a typical news package with people that can make an emotional connection to the viewer. Rocketboom has cont ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Leo Laporte and Albert Maruggi live today from the Podcast and Portable Media Expo We're coming at you live (or nearly live) from the Podcast and Portable Media Expo in Ontario, California. Albert Maruggi, your host here at the Marketing Edge, recaps some highlights from the early sessions at the Expo. He talks about the need for a new word to describe podcasting - something that doesn't make people think they need an iPod to listen in. He also discusses the idea of quality over quantity with regard to a podcast audience. Albert is joined by Leo Laporte, host of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website How podcast? Using IRSS to deliver valued content Part two of a two-part series with guests Paul Dunay, director of global field marketing for BearingPoint, and Mike Gauthier, CEO of e-tractions. They are pushing the envelope on new ways of reaching out to new media and Web site users to identify the type of content the users value. Their methods involve a combination of using RSS and IRSS tactics along with podcasting, vidcasting, e-mail and Web microsites. The Marketing Edge podcast is produced by Provident Partners. This podc ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Why podcast? A look at successful podcast tactics Among marketers who are early adopters, podcasting has become an almost regular thing. It is, however, still very much in its infancy. We are still in the market with machetes, clearing a path to reveal either the promised land or a swamp of quicksand. In some cases, as we hear in this podcast, there is a garden of new prospects, media coverage and significant benefits that result from podcasting. Today Albert Maruggi, host of the Marketing Edge and president of Provident Partne ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcast sponsorships and the business of audio on the Web Marketing Edge Podcast special guest Scott Bourne: Scott is speaking at thePortable Media Expolater this month on the topic ofSelling Podcast Sponsorships. We’ll also preview his remarks at this popular conference being held Sept. 29 and 30 in Ontario, California.There are early adopters and there are visionaries. Provident Partners is an early adopter of podcasting. We were one of the first marketing firms in the country to see the medium as a business tactic and had early success with t ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Angles Marketing to and For Non Profits - Reaching Sub-Culture Communities You've all seen how Amazon and other online retail sites create affiliations, you know, People who bought this book also bought... Creating associations is the efficient wrinkle for marketers. Non-Profits have been doing this type of associating for a while in the physical world. For example, producing rides for cyclists or marathons for runners with the objective to raise money and expand their network of advocates.Albert Maruggi, host of the Marketing Edge podcast for business and cons ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Angles Marketing to and For Non Profits - Reaching Sub-Culture Communities You've all seen how Amazon and other online retail sites create affiliations, you know, People who bought this book also bought... Creating associations is the efficient wrinkle for marketers. Non-Profits have been doing this type of associating for a while in the physical world. For example, producing rides for cyclists or marathons for runners with the objective to raise money and expand their network of advocates.Albert Maruggi, host of the Marketing Edge podcast for business and cons ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting 102: Response to Marketing Sherpa's Podcasting 101 guide Marketing Sherpa published a “Podcasting 101” primer yesterday (Aug. 22) that included some great, basic points about podcasting and how to get started down that exciting path. There are some holes in this Sherpa guide, though, and today’s Marketing Edge podcast will serve as “Podcasting 102 and beyond.” Provident Partners, the group behind the Marketing Edge podcast, has been producing this podcast and clients’ podcasts for nearly two years, which Marketing Sherp ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting 102: Response to Marketing Sherpa's Podcasting 101 guide Marketing Sherpa published a “Podcasting 101” primeryesterday (Aug. 22) that included some great, basic points about podcasting and how to get started down that exciting path. There are some holes in this Sherpa guide, though, and today’s Marketing Edge podcast will serve as “Podcasting 102 and beyond.”Provident Partners, the group behind the Marketing Edge podcast, has been producing this podcast and clients’ podcasts for nearly two years, which Marketing Sherpa’s report will ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Search-engine optimization, the interview: Part 2 Today's post is part 2 of our interview with Steve Kind, president of Be Wise Technology on the topic of search engine optimization. One of the big questions we cover today is, what are "reciprocal links" and how important are they in improving your search engine rankings? Steve and Albert Maruggi, president of Provident Partners, cover this and more on the topic of SEO. Listen | Listen in your iPhone | Download | View full cache | Visit Website Search-engine optimization, the interview: Part 2 Today's post is part 2 of our interview with Steve Kind, president ofBe Wise Technologyon the topic of search engine optimization.One of the big questions we cover today is, what are "reciprocal links" and how important are they in improving your search engine rankings? Steve and Albert Maruggi, president of Provident Partners, cover this and more on the topic of SEO. Listen | Listen in your iPhone | Download | View full cache | Visit Website Finally, a useful survey about business podcasting At last, we have a decent survey about business executives using podcasts. Decent meaning it has quantity – more than 4,000 respondents – and quality – those respondents are registered users of a Web service delivering information about technology to decision makers and researchers. KnowledgeStorm, the Web-based resource for business technologies and applications, and Universal McCann, the integrated communications and creative marketing agency, teamed up to conduct an in ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Finally, a useful survey about business podcasting At last, we have a decent survey about business executives using podcasts. Decent meaning it has quantity – more than 4,000 respondents – and quality – those respondents are registered users of a Web service delivering information about technology to decision makers and researchers.KnowledgeStorm, the Web-based resource for business technologies and applications, and Universal McCann, the integrated communications and creative marketing agency, teamed up to conduct an insightful look ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Search Engine Optimization - Fact from Fiction Have you been examining search engine optimization lately? I’m amazed at the difference in pricing across the board. The other issue is how often does your site need to be overhauled to meet your objectives. After all, can you always be the first ranked site? In this podcast, Albert Maruggi, host of the Marketing Edge and president of Provident Partners interviews Steve Kind, president of Be Wise Technology. Steve’s insight into these and other topics may save you frustratio ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Search Engine Optimization - Fact from Fiction Have you been examining search engine optimization lately? I’m amazed at the difference in pricing across the board. The other issue is how often does your site need to be overhauled to meet your objectives. After all, can you always be the first ranked site?In this podcast, Albert Maruggi, host of the Marketing Edge and president ofProvident Partnersinterviews Steve Kind, president ofBe Wise Technology. Steve’s insight into these and other topics may save you frustration and money. I ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Direct Mail Makes Come Back - It's About the Big Picture Albert Maruggi, president of Provident Partners, interviews Joy Gendusa, founder of PostcardMania. Many marketers are confronted with the dilemma of using effective, measurable tactics, and while digital tactics like email are full of wonderful statistics and inexpensive, there seems to be trouble in email paradise. The overuse of email marketing, advances in technology to prevent unrequested email, and other types of obstacles, have tainted the original appeal of email marketin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Direct Mail Makes Come Back - It's About the Big Picture Albert Maruggi, president ofProvident Partners, interviews Joy Gendusa, founder ofPostcardMania. Many marketers are confronted with the dilemma of using effective, measurable tactics, and while digital tactics like email are full of wonderful statistics and inexpensive, there seems to be trouble in email paradise. The overuse of email marketing, advances in technology to prevent unrequested email, and other types of obstacles, have tainted the original appeal of email marketing, especially ... Listen | Listen in your iPhone | Download | View full cache | Visit Website IRSS: Individualized RSS feeds shine light on Web traffic The age-old question – which is just a few months old, really – for podcasting is, “Who is listening to my podcast?” The answer may well be revealed by using Individualized RSS, or IRSS. Paul Dunay, head of global field marketing for Bearing Point and the author of the Buzz Marketing Blog, writes: “Enter Individualized RSS – or IRSS. IRSS gives each feed a unique identifier, which is created during the subscription process. This is a significant step forward. With IRS ... Listen | Listen in your iPhone | Download | View full cache | Visit Website IRSS: Individualized RSS feeds shine light on Web traffic The age-old question – which is just a few months old, really – for podcasting is, “Who is listening to my podcast?” The answer may well be revealed by using Individualized RSS, or IRSS. Paul Dunay, head of global field marketing forBearing Pointand the author of theBuzz Marketing Blog, writes:“Enter Individualized RSS– or IRSS. IRSS gives each feed a unique identifier, which is created during the subscription process. This is a significant step forward. With IRSS, you no longer ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Trends 2006: Part 2 It’s official: The Web has come out of it’s text-only shell. The early adopters of podcasting and video on the Web have made it safe for others to dip their toes into the multimedia waters. This episode of the Marketing Edge podcast is loaded with examples of how multimedia is being used and why to jump in. It uses the lightening rod of a Forrester report by Charlene Li, which estimates that only 1 percent of internet households use podcasting. Many critics raced to rebut the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Trends 2006: Part 2 It’s official: The Web has come out of it’s text-only shell. The early adopters of podcasting and video on the Web have made it safe for others to dip their toes into the multimedia waters.This episode of the Marketing Edge podcast is loaded with examples of how multimedia is being used and why to jump in. It uses the lightening rod of aForrester reportby Charlene Li, which estimates that only 1 percent of internet households use podcasting. Many critics raced to rebut the Forrester rep ... Listen | Listen in your iPhone | Download | View full cache | Visit Website PodZinger president Alex Laats in a Marketing Edge Podcast interview Today’s installment of the Marketing Edge podcast features Alex Laats, president of PodZinger, in a discussion with host Albert Maruggi on multimedia search technology for content creators. As Web sites increasingly add audio and video formats to their information content, consumers and creators alike see the need for a new generation of search technology. PodZinger is a search engine that fulfills that need, giving Web searchers the ability to move beyond text and accurately sea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website PodZinger president Alex Laats in a Marketing Edge Podcast interview Today’s installment of the Marketing Edge podcast features Alex Laats, president of PodZinger, in a discussion with host Albert Maruggi on multimedia search technology for content creators. As Web sites increasingly add audio and video formats to their information content, consumers and creators alike see the need for a new generation of search technology. PodZinger is a search engine that fulfills that need, giving Web searchers the ability to move beyond text and accurately s ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Does The How To Business Magazine Format Work? There are plenty of How-To magazine formats for sports, recreation, and hobbies, but a How To run your business? In the Minneapolis/St. Paul metro there is such a venue it's called Upsize Magazine. In its five years on the market, it has developed a fairly sizable and regular readership. Albert Maruggi of Provident Partners, interviews Beth Ewen is the editor with a firm grasp on the pulse of readers. Apices has the liberty to give the readers what they want and the sensitivity to un ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Does The How To Business Magazine Format Work? There are plenty of How-To magazine formats for sports, recreation, and hobbies, but a How To run your business? In the Minneapolis/St. Paul metro there is such a venue it's called Upsize Magazine. In its five years on the market, it has developed a fairly sizable and regular readership. Albert Maruggi of Provident Partners, interviews Beth Ewen is the editor with a firm grasp on the pulse of readers. Apices has the liberty to give the readers what they want and the sensitivity to ... Listen | Listen in your iPhone | Download | View full cache | Visit Website When Should You Go With A News Conference Format in A Crisis Communication Event The real-time news cycle has created pressure on companies in fast moving situations to make a quick decision on whether to hold a news conference or issue a statement. This Marketing Minute by Albert Maruggi highlights the pros and cons of going in front of a crowd of journalists. It is a difficult decision that includes several considerations among them, information available, pending investigations, and external news events. Maruggi references a January 16 fatal incident inv ... Listen | Listen in your iPhone | Download | View full cache | Visit Website When Should You Go With A News Conference Format in A Crisis Communication Event The real-time news cycle has created pressure on companies in fast moving situations to make a quick decision on whether to hold a news conference or issue a statement. This Marketing Minute by Albert Maruggi highlights the pros and cons of going in front of a crowd of journalists. It is a difficult decision that includes several considerations among them, information available, pending investigations, and external news events. Maruggi references a January 16 fatal incident i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Trends 2006 - Part One The year before us will be a dynamic one for marketers. The confluence of Broadband usage, podcasting, search engine capabilities for video and audio, online advertising and internet e-commerce gives businesses the opportunity to be innovative with their messaging and media buying. This podcast highlights some of the major trends that have come together to create these opportunities. Marketing Edge host Albert Maruggi of Provident Partners comments on recent articles and resea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Trends 2006 - Part One The year before us will be a dynamic one for marketers. The confluence of Broadband usage, podcasting, search engine capabilities for video and audio, online advertising and internet e-commerce gives businesses the opportunity to be innovative with their messaging and media buying. This podcast highlights some of the major trends that have come together to create these opportunities. Marketing Edge host Albert Maruggi of Provident Partners comments on recent articles and res ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Google Ad Sense Revenue Stream Options - Healthcommunities.com Leading the Way Google AdSense is an untapped revenue stream for certain types of company Web sites. Healthcommunities.com has been fishing that stream for a while and Tom Lund head of marketing and business development for healthcommunities.com knows the waters well. Healthcommunities.com is featured as a Google AdSense case study and Tom Lund is the Marketing Edge guest on this Market Focus segment. This podcast highlights the criteria for companies to use when considering the Ad Sense revenue str ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Google Ad Sense Revenue Stream Options - Healthcommunities.com Leading the Way Google AdSense is an untapped revenue stream for certain types of company Web sites. Healthcommunities.com has been fishing that stream for a while and Tom Lund head of marketing and business development for healthcommunities.com knows the waters well. Healthcommunities.com is featured as a Google AdSense case study and Tom Lund is the Marketing Edge guest on this Market Focus segment. This podcast highlights the criteria for companies to use when considering the Ad Sense revenue s ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting & PR Like Turkey & Mayo Provident Partners has had a ton of new podcasting business for which we are very thankful. Here are a couple of real life examples of how podcasting has led to great public relations and media coverage. First for a client called Technomic Asia www.technomicasia.com and then for a technology firm called SoftBrands. www.softbrands.com Lastly, we highlight ways we are promoting a new book launched by our client author Steven Ganster. The book is entitled The China Ready Compa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting & PR Like Turkey & Mayo Provident Partners has had a ton of new podcasting business for which we are very thankful. Here are a couple of real life examples of how podcasting has led to great public relations and media coverage. First for a client called Technomic Asia www.technomicasia.com and then for a technology firm called SoftBrands. www.softbrands.com Lastly, we highlight ways we are promoting a new book launched by our client author Steven Ganster. The book is entitled The China Ready Com ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Video iPod: Milestone or sinker stone? InformationWeek weighs in The Marketing Edge brings you an exclusive interview with the Senior Editor of Information Week Online, Mitch Wagner, on the release of the Apple video iPod. His column on the video iPod set off a firestorm of comments. The media pundits are hot on this issue - Will people watch videos on a 2.5 inch screen? Traditional marketers like Phil Swann of TVpredictions.com are skeptical noting that a portable TiVo is not what consumers want. Others, including me, look to history as a guide. Radi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Video iPod: Milestone or sinker stone? InformationWeek weighs in The Marketing Edge brings you an exclusive interview with the Senior Editor of Information Week Online, Mitch Wagner, on the release of the Apple video iPod. His column on the video iPod set off a firestorm of comments. The media pundits are hot on this issue - Will people watch videos on a 2.5 inch screen? Traditional marketers like Phil Swann of TVpredictions.com are skeptical noting that a portable TiVo is not what consumers want. Others, including me, look to history as a guide. Radi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Public relations across the pond and in the U.S. It's a small media world and it's getting smaller. Still, there are differences in the way journalists perform their craft in Europe compared to the United States. In this podcast, Mark Mitchell, partner of Patterson Mitchell , a U.K.-based public relations firm, highlights how some companies can make a splash across the pond before coming to the U.S. media. Technology firms in particular have implemented a strategy of establishing credibility in European markets as thought leaders ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Public relations across the pond and in the U.S. It's a small media world and it's getting smaller. Still, there are differences in the way journalists perform their craft in Europe compared to the United States. In this podcast, Mark Mitchell, partner of Patterson Mitchell , a U.K.-based public relations firm, highlights how some companies can make a splash across the pond before coming to the U.S. media. Technology firms in particular have implemented a strategy of establishing credibility in European markets as thought leade ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing negotiating the shifts in ad spending - cyber and brick analytics merging A shift in ad spending is another trend that marketers are creating and will have to deal with in the coming months. This interview with Dave Haley of Dean Foods highlights the trend in consumer package goods to reach the consumer at the point of decision. You may say that point-of-sale advertising is nothing new, and we would agree with you. There is, however, a noticeable trend in the percentage of ad spending moving toward that confluence in time when the buyer is ready to make the purch ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing negotiating the shifts in ad spending - cyber and brick analytics merging A shift in ad spending is another trend that marketers are creating and will have to deal with in the coming months. This interview with Dave Haley of Dean Foods highlights the trend in consumer package goods to reach the consumer at the point of decision. You may say that point-of-sale advertising is nothing new, and we would agree with you. There is, however, a noticeable trend in the percentage of ad spending moving toward that confluence in time when the buyer is ready to make the purch ... Listen | Listen in your iPhone |