Discover Honda’s amazing new Civic ad. The two-minute performance begins with a 60 strong choir in a multi-storey car park about to embark on a musical piece. Garrison Keillor (the voice of Honda) breaks the silence with the line “This is what a Honda feels like”. As the composition begins, you realise that every sound the choir makes is an accurate representation of the sound the car makes on its journey – everything from going through a tunnel, to driving over a gravel driveway, to the windscreen demisting on a frosty morning, to reversing down an urban street. The choir effectively sings the Honda Civic driving experience.Primary Format :
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