 Each week, the CBC's technology columnist Tod Maffin introduces listeners to new technology, from consumer electronics to the latest Internet trends.Primary Format :
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Webinar: The Seven Critical Keys to Marketing Your Brand on Google+ Google+, the search engine’s quickly growing social network, is poised to become a huge force in marketing your brand. In direct competition with Facebook, G+ has one major leg up on Zuckerberg’s creation: Search Engine Visbility. If you expect your brand to be found online a year from now, you must attend this fast-paced, information-packed [...]
by Tod Maffin: Web Site | Blog | Presentations | Books | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Episode 2: “Bi-Polar Disorder and Psychosis”Get Alerted When Each Show’s Out! Want to get an email as soon as each episode is released? Just sign up here — it’s 100% spam-free and your information will never be shared with anyone else. It’ll only be used to alert you to new episodes, once a week. Taking Crazy Back: Episode 2 “Bi-Polar [...]
by Tod Maffin: Web Site | Blog | Presentations | Books | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Taking Crazy Back Radio – Episode 1For the next five weeks, I’m producing and hosting a radio series about mental health and addictions. It airs Tuesdays at 6:00 p.m. on Great Talk AM 1110 KWDB. This is episode one. Click the yellow play button on the right to play. Show runs 55 minutes. Taking Crazy Back – Episode 1 by todmaffin Links [...]
by Tod Maffin: Web Site | Blog | Presentations | Books | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Taking Crazy Back Radio – Episode 1For the next five weeks, I’m producing and hosting a radio series about mental health and addictions. It airs Tuesdays at 6:00 p.m. on Great Talk AM 1110 KWDB. This is episode one. Click the yellow play button on the right to play. Show runs 55 minutes. Download audio file (TCB1_mixdown.mp3) Donations Welcome to Recoup Cost [...]
by Tod Maffin: Web Site | Blog | Presentations | Books | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Audio: My thoughts on Steve Jobs’ legacyHere’s the audio from the short segment I did on CBC Radio’s The Current, talking about the legacy that Steve Jobs leaves behind. http://www.todmaffin.com/uploads/audio/stevejobs.mp3 by Tod Maffin: Web Site | Blog | Presentations | Books | Contact Tod
by Tod Maffin: Web Site | Blog | Presentations | Books | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Here’s the audio of the interview I did with Mark Forsythe of CBC Radio‘s B.C. Almanac, talking about protecting your identity online. 15 min audio — click the Yellow play button at the right end of the bar below to play. Download audio file (almanac_identitytheft.mp3) by Tod Maffin: Web Site | Blog | Speeches | [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website A Beginner’s Guide to Auto-Tune the NewsIn case you haven’t seen any of the Auto-Tune the News stuff, it’s worth a few minutes to watch these videos. Auto-Tune the News is a series of music videos which are mostly taken from real news coverage and set to music. But the real genius behind these incredibly popular viral videos is that the [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Boosting ROI with Social MediaOne of the biggest myths of social media is that people believe social media is not measurable. Not true. In fact, social media is very likely the most measurable marketing tactic one has at one’s disposal. This is an interview I did with Donna Papacosta, as part of the Grand and Toy Small Business Podcast [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website What’s On My Business BookshelfHere’s a short video of the books currently on my “shortlist” shelf of business books. Related articles The Bookshelf Apartment (neatorama.com) Bookshelf Porn: the joy of shelves (telegraph.co.uk) the bookshelf as memory theater (text-patterns.thenewatlantis.com) Bookgasmic Image Collections – Bookshelf Photos for Lovers of Bookshelves (VIDEO) (trendhunter.com) by Tod Maffin: Web Site | Blog | Speeches [...]
by Tod Maffin: Web Site | Blog | Speeches | Book ... Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Use Google TasksClick to Play A simple approach to using Google Tasks by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact Tod
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website How to Use Google Tasks (the simple approach)I’ve tried pretty much every online task manager out there. Finally, I stumbled upon the simple Google Tasks and tweaked it to make it very powerful. Here’s how my to-do list is set up within Google Calendar. You may find it very helpful! by Tod Maffin: Web Site | Blog | Speeches | Books | [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website My “Four Buckets System:” How I Organize, Read, and Act On 537 Articles a DayLike a lot of folks in the social media space, I follow a lot of blogs, Twitter feeds, YouTube accounts, and other content. According to Google Reader, I average 537 articles a day. I don’t just skim them, I actually have a pretty well-defined system for organizing, reading, and taking action on many of the [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Chasing “It”: How Radio and Podcasting Need to AdaptClick here if you can not see the embedded video above. by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact Tod
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Deconstructing Viral: How to Build a Killer Viral Marketing CampaignA New Presentation by Tod Maffin Now booking for Fall 2010/2011 Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Klout and the Incalculable Value of Surprising InfluencersKevin Rose had a fever. And, because he’s a nerd, he tweeted about it. That prompted the writers behind the deadpanned-but-hilarious TV ads for Old Spice to create a video response just for Kevin. You can see it below: This video has been the talk of the web in the last few days — not [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Klout and the Incalculable Value of Surprising InfluencersUPDATE: I did a segment on CBC Radio about this viral marketing campaign. Click the yellow Play icon on the bar below to listen. You can listen to it here. Kevin Rose had a fever. And, because he’s a nerd, he tweeted about it. That prompted the writers behind the deadpanned-but-hilarious TV ads for Old [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website When Virus Warnings Become Their Own VirusesThis morning, the University of Calgary breathlessly released a news release titled Danger in the Internet Café.
It reports on a new computer virus that can sneak onto your computer from other infected computers via unencrypted wireless signals, like the ones typically found in Internet cafés. From there, like most viri these days, it plants adware. [...]
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Taking Crazy Back — Highlights from my F5 Expo keynoteShare
Embed this on your own blog or web site:
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Get the perfect word at SnappyWords.comListen | Listen in your iPhone | Download | View full cache | Visit Website Now available: My ebook for realtorsDRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a quick 60+ page handbook for any realtor who wants to get started in social media marketing.
You’ll get an instantly downloadable PDF file, formatted just like a real book, that you can read or print out to take with you to [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Asus AiGuru SV1T Review – Skype PhoneClick to Play
Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it’s a great unit — can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup. Thanks to Jessica Samuels from AM 1150 Radio in Kelowna B.C. and Ben Eadie from MechanicalMashup.com for testing help. For [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Friend Splitting: Doing Business And Personal on FacebookSo you’ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you’re faced with a dilemma.
Do you stop posting any personal comments like jokes, updates about your family, etc.?
Or do you post only [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media Marketing for RealtorsClick to Play
Tod Maffin, author of “DRIVE! The Busy Realtor’s Guide to Social Media Marketing”, presents one of his keynote addresses. Details at
by Tod Maffin: Web Site | Blog | Speeches | Books | iPhone App | Contact TodListen | Listen in your iPhone | Download | View full cache | Visit Website Taking Crazy Back: The Action Manifesto (or “Why It’s Time to Stop Being So Nice”)I am sick — SICK!– of endless government study. I mean that literally. I live with a disorder that we would know a lot more about if only government took it seriously and did more than study the problem.
On the mental health scale, my disorder is mild. I can function, live a balanced life, and [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His informatio ... Listen | Listen in your iPhone | Download | View full cache | Visit Website News report about my “Leading the Facebook Generation” half-day seminarHere’s how a local TV station covered my half-day workshop, Leading the Facebook Generation, in Medicine Hat last week.
What the Meeting Planner Said
“This event more than doubled any other event we have ever had so we were very pleased. The feedback from the evaluations provided was very positive… Everyone enjoyed Tod’s sense of humor and [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teachin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Audio Interview: “Friends with Benefits: A Social Media Marketing Handbook”If you’re a small business trying to find your way around social media, a very solid resource has hit the bookstores. Friends With Benefits: A Social Media Marketing Handbook was written for marketers looking to find new effective ways to sell products and services through social media channels like blogs, Facebook and Twitter.
Julie Szabo and [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Audio Interview: Building Influence, Improving Reputation, and Earning Trust Through Social MediaThe new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book]
I had the chance to interview co-author Julien Smith for about 20 minutes about [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millen ... Listen | Listen in your iPhone | Download | View full cache | Visit Website New Video: Tod giving Social Media Marketing presentationAbout the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major conferences from Stockholm to Sydney, Berlin to Florida, and across North America. Each year, he speaks to [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tod on Tape: A 13-Year-Old BroadcasterOkay, this ain’t stayin’ up long… but here’s a 13-year-old me at my first radio gig, on UBC’s campus radio station CiTR.
Press the blue Play icon below to listen.
About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Tea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The JFK Assassination: Me and John F. KennedyForty-six years ago, today, President John F. Kennedy was assassinated in Dallas. That much is known. The rest, pretty much, is speculation.
When I was 11, I found myself browsing through the used books section of the Value Village in New Westminster, B.C. My eyes stopped on a weathered copy of the Warren Commission findings — [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Friend Splitting: Doing Personal AND Business on FacebookSo you’ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you’re faced with a dilemma.
Do you stop posting any personal comments like jokes, updates about your family, etc.?
Or do you post only [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Mi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Watch Tod’s ‘SWARM Communications’ webinarFor more information about the full presentation, check out Tweet Warfare: Protecting Your Brand When It’s Attacked Online.
About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of R ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Video: Tod In ActionAbout the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, Teaching, and Marketing to Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at major conferences from Stockholm to Sydney, Berlin to Florida, and across North America. Each year, he speaks to [...]About the author: Tod Maffin [contact] is a keynote speaker and thought-leader in the areas of Recruiting, Leading, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Now watch online! “Swarm Communications: Protecting Your Brand When Good Buzz Goes Bad”Want to see the whole 90-minute keynote presentation?You are viewing a selected portion of a longer keynote presentation I give called “Tweet Warfare: Protecting Your Brand from Online Attacks.” (Clicking won’t stop the video; it will open a new page up.)This keynote is for any public relations or communications person in an organization or association, or [...]About the author:Tod Maffin[contact] is a keynote speaker and thought-leader in the area ... Listen | Listen in your iPhone | Download | View full cache | Visit Website New: “Managing the Facebook Generation: How to Lead, Inspire, and Retain the Generation-Y Millenials”I’ve been working all summer on my new H.R. presentation. Here it is!
Managing the Facebook Generation
How to Lead, Inspire, and Retain the Generation-Y Millenials
In this follow-up to Tod’s massively popular presentation Recruiting the Facebook Generation, Tod will show your delegates the eight key ways your business must change if you want to engage and retain [...]This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, o ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Blogathon Vancouver (at Workspace) at 2:30 a.m.Here are the troopers who were doing their Blogathon things in the wee hours, at Workspace. Everyone’s very, very tired.
This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.
Blogathon [...]This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entire ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Behind the Scenes at CBC Vancouver’s new “integrated newsroom”One of the projects CBC is undertaking across the country is a sweeping “integration” of its news-gathering resources. Rather than having separate newsrooms, assignment desks, and reporters for TV, radio, and web, CBC will now have a single source for its operations. CBC Vancouver just opened its integrated newsroom.
Behind the Scenes at CBC Vancouver’s new [...]This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website What iPhone 3’s Voice Memos actually sound like (not bad!)Sean Carruthers did a great review of the iPhone’s new Voice Memos application (comes with the iPhone 3.0 software update) the other day.
One thing I haven’t been able to find any reviews of the actual audio quality, so I did my own test and I have to say… the quality is really much better than [...]This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Mental health advocacyAudio of an interview I did on CBC Winnipeg’s Information Morning radio show about my own journey through depression and addiction.
This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Flip Mino HD and Flip HD: ReviewClick to Play
I’ve had a chance to play with the Flip Mino HD for about a week or two now and I’m overall really very impressed. In the end, I prefer my own video editing software than the packaged one, but that’s just personal preference. I really didn’t miss the lack of zoom or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Toshiba Portege R600 ReviewThis is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.
Toshiba Portege R600 ReviewListen | Listen in your iPhone | Download | View full cache | Visit Website Toshiba Portege R600 ReviewThis is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.
Toshiba Portege R600 ReviewListen | Listen in your iPhone | Download | View full cache | Visit Website Toshiba Portege R600 ReviewThis is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.
Toshiba Portege R600 ReviewListen | Listen in your iPhone | Download | View full cache | Visit Website Whodunit— This is VERY cool!You owe it to yourself to stop whatever you’re doing and press the Play button on the video below. It’s only two minutes long, but it’s most excellent.This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or this in its entirety without attribution and a [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website The TRUTH EXPOSED behind those misleading VoteSmart B.C. TV adsThis is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.The TRUTH EXPOSED behind those misleading VoteSmart B.C. TV adsListen | Listen in your iPhone | Download | View full cache | Visit Website VoteSmart B.C. EXPOSED!Click to PlayPerhaps you’ve seen the ads on television extolling the virtuals of the Gordon Campbell liberal government of B.C. Watch this video to see the TRUTH EXPOSED behind these misleading commercials.This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or this in its entirety [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Genius Remix: William Hung vs. Outkasta
Genius Remix: William Hung vs. OutkastListen | Listen in your iPhone | Download | View full cache | Visit Website Credit Union presentationsTod Maffin has spoken to these and more credit unions and related organizations:
IBM Credit Union, U.S.
Capital One Credit Union
Connect CU Association
Capital One Credit Union
Young Presidents Association
Envision Financial Credit Union
HSBC
Credit Union Managers Association
Credit Union Central of British Columbia
B.C. Public Sector Bargaining
Worklife B.C.
Canadian Society of Association Executives
Vancouver Board of Trade
International Association of Business Communicators
Credit Un ... Listen | Listen in your iPhone | Download | |