PR/PA Ideas To Use Podcasts

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Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use. Primary Format : Management Language : Unknown Also Listed as: City : Unknown State/Province : Unknown Country : Unknown Region : XX User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of PR/PA Ideas To Use Podcasts Methings.com listings of PR/PA Ideas To Use Podcasts If you like this podcast, you might also like:

View the full archive of PR/PA Ideas To Use ClickZ Online Video Advertising Forum: Adam Gerber Adam Gerber, vice president of ad products and strategy for Brightcove, Inc., discusses the company's online video advertising services, especially their video syndication service. I especially like how Brightcove is helping Reuters syndicate their news videos. Our interview was recorded at the Click Z Online Video Advertising in New York last Friday. Listen | Listen in your iPhone | Download | View full cache | Visit Website Corporate Reputation: Getting Sustainable Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping the profits that Savitz believes a sustainable business culture will bring. In this podcast, Savitz and I discuss how a company can adopt a culture of sustainability, how a company can find its “sustainability sweet spot”, and companies that have not adopted a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Click Z Online Video Advertising Forum: Len Ostroff Thanks to the magic of green screen technology, Rovion is helping corporations, small businesses, political campaigns and others deliver their message through video. Rovion's video technique, called "In Person", makes an organization's spokesperson appear in front of your browser window. I had an opportunity to speak with Rovion's CEO, Len Ostroff, at the Click Z Online Video Advertising Forum last Frida in New York. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation with Technorati's Peter Hirschberg Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders in social media, including Peter Hirschberg, chairman and chief marketing officer for Technorati. Hirshberg discusses Sun Microsystems' use of social media and upcoming changes to Technorati. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation with Pheedo's Bill Flitter Bill Flitter is founder and vice president of marketing for Pheedo. Flitter’s company converts RSS feeds into “rich, dynamically updating advertising that engages your audience.” I spoke to Flitter about Pheedo and RSS feeds at Monday’s ClickZ Advertising in Social Media Conference. Listen | Listen in your iPhone | Download | View full cache | Visit Website Corporate Reputation: Conversation with Jeffrey T. Resnick Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups. Resnick warns executives that they are probably not doing enough to protect their company's reputation and that they lack the information necessary to accurately determine where reputational risks reside in the company. I met with Resnick Thursday (5/24/07) morning in his Princeton, New Jersey office. Listen | Listen in your iPhone | Download | View full cache | Visit Website Using Technology for Crisis Communication The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, president and CEO of PIER System, about VT�s emergency notification response. PIER is a web-based communication tool that enables corporations, universities, government and other organizations to instantly communicate with workers, students and the area community. Text messages, e-mails, notices on Facebook and voice message can be managed and deployed instantly f ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Blog or Perish? Study Tells Business to Blog Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success? The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new study of business blogging, Behind the Scenes in the Blogosphere. Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations Research What is public relations research and how is it different from public opinion or marketing research? Why don't more PR professionals conduct PR research? We discuss these questions with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami. Listen | Listen in your iPhone | Download | View full cache | Visit Website Legal Use of E-mail in PR/PA Campaigns E-mail is a terrific and inexpensive tool for delivering your message, but are you complying with Federal regulations? Did you know that some means of obtaining e-mail addresses are a criminal offense? We sat down with Gary A. Kibel, an attorney with Davis and Gilbert of New York, to talk about the legal uses of e-mail in a public relations or public affairs campaign. Mr. Kibel is an associate in the law firm�s New Media, Intellectual Property and Advertising, Marketing and Promotions Gro ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations: A Member of the Legal Team �Because the matter is in litigation, it is inappropriate for us to comment.� This is the typical reply from public relations executives to press inquiries regarding legal matters. Is this the best we can do? Does saying nothing help or hurt our clients or employers? What is PR�s role in lawsuits? Richard S. Levick, Esq., President of Levick Strategic Communications, discusses how PR plays a critical role in litigation strategy. Listen | Listen in your iPhone | Download | View full cache | Visit Website Handling the Media with Lou Hampton From Fortune 50 CEOs to Presidential candidates, Lou Hampton of The Hampton Group of Washington, DC has successfully trained countless executives, political officials and celebrities facing high pressure and high stakes media exposure. Novita Issue Communications recently talked with Mr. Hampton about the essentials of handling reporters and getting your message heard. (27 min., 32 sec.) Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Reputation Management? Does a good corporate reputation mean a steady stream of healthy profits? Does it mean lavishing benefits on employees? Does it mean being actively engaged in philanthropic activities? Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Rich Reitman Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Rich Reitman of The Reitman Group. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Guzzo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Pete Guzzo of TTP Government Relations. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Tom Grady Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Tom Grady of the Brain Injury Association of New Jersey. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Lillo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Pete Lillo of Insight Consulting Services, LLC. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Sen. Leonard Lance Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Senator Leonard Lance, New Jersey State Senate Minority Leader. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Gov. Jim Florio Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Former New Jersey Governor Jim Florio. Listen | Listen in your iPhone | Download | View full cache | Visit Website An Interview with Steve Rubel Novita Issue Communications interviews Steve Rubel, author of micropersuasion.com Listen | Listen in your iPhone | Download | View full cache | Visit Website