PR/PA Ideas To Use Podcasts

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Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use. Primary Format : Management Also Listed as: Management City : Unknown State/Province : Unknown Country : Unknown Country : UN User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Add to iTunes Text Only listing of PR/PA Ideas To Use Podcasts Trumix.com listings available of PR/PA Ideas To Use Podcasts Click Here to Update the directory of this podcasts programs.

Trumix.com listings available of PR/PA Ideas To Use Podcasts Build your own playlists with this podcast. Corporate Reputation: Getting Sustainable Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping the profits that Savitz believes a sustainable business culture will bring. In this podcast, Savitz and I discuss how a company can adopt a culture of sustainability, how a company can find its “sustainability sweet spot”, and companies that have not adopted ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Corporate Reputation: Conversation with Jeffrey T. Resnick Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups. Resnick warns executives that they are probably not doing enough to protect their company's reputation and that they lack the information necessary to accurately determine where reputational risks reside in the company. I met with Resnick Thursday (5/24/07) morning in his Princeton, New Jersey office. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation with Pheedo's Bill Flitter Bill Flitter is founder and vice president of marketing for Pheedo. Flitter’s company converts RSS feeds into “rich, dynamically updating advertising that engages your audience.” I spoke to Flitter about Pheedo and RSS feeds at Monday’s ClickZ Advertising in Social Media Conference. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation with Technorati's Peter Hirschberg Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders in social media, including Peter Hirschberg, chairman and chief marketing officer for Technorati. Hirshberg discusses Sun Microsystems' use of social media and upcoming changes to Technorati. Listen | Listen in your iPhone | Download | View full cache | Visit Website Using Technology for Crisis Communication The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, president and CEO of PIER System, about VT’s emergency notification response. PIER is a web-based communication tool that enables corporations, universities, government and other organizations to instantly communicate with workers, students and the area community. Text messages, e-mails, notices on Facebook and voice message can be managed and deployed instantly ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Blog or Perish? Study Tells Business to Blog Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success? The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new study of business blogging, Behind the Scenes in the Blogosphere. Listen | Listen in your iPhone | Download | View full cache | Visit Website Click Z Online Video Advertising Forum: Len Ostroff Thanks to the magic of green screen technology, Rovion is helping corporations, small businesses, political campaigns and others deliver their message through video. Rovion's video technique, called "In Person", makes an organization's spokesperson appear in front of your browser window. I had an opportunity to speak with Rovion's CEO, Len Ostroff, at the Click Z Online Video Advertising Forum last Frida in New York. Listen | Listen in your iPhone | Download | View full cache | Visit Website ClickZ Online Video Advertising Forum: Adam Gerber Adam Gerber, vice president of ad products and strategy for Brightcove, Inc., discusses the company's online video advertising services, especially their video syndication service. I especially like how Brightcove is helping Reuters syndicate their news videos. Our interview was recorded at the Click Z Online Video Advertising in New York last Friday. Listen | Listen in your iPhone | Download | View full cache | Visit Website ClickZ Online Video Advertising Forum: Pete Blackshaw What constitutes “online buzz”? Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics, explains what is, and is not, “buzz”. Blackshaw was a speaker at the Click Z Online Advertising Forum, Friday, June 16 in New York. Listen | Listen in your iPhone | Download | View full cache | Visit Website ClickZ Online Video Advertising Forum: Conversation with Dor ClickZ's Online Video Advertising Forum last Friday looked at the growth of online video advertising and how it can be part of an interactive marketing and advertising strategy. I attended the program and spoke with four online video advertising leaders. They shared their perspective on the state of online video advertising. Some explained how they put it to use for their clients, while another discussed the buzz about online buzz. Through Thursday, I will post a new podcast intervi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Merck & Co. Discusses Its CSR Program Despite many years of charitable contributions and philanthropic support, Merck & Co. historically did not publicize its corporate social responsibility record. The company’s commitment to CSR may be rooted in one of its earliest leaders, George W. Merck, who said: We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. I invite you to listen to my discussion with Dav ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Merck & Co. Discusses Its CSR Program Despite many years of charitable contributions and philanthropic support, Merck & Co. historically did not publicize its corporate social responsibility record. The company’s commitment to CSR may be rooted in one of its earliest leaders, George W. Merck, who said: We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. I invite you to listen to my discussion with Dav ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Ethical Corporation Explores Communicating Corporate Values Today I attended Ethical Corporation’s “How To Communicate Your Corporate Values to Consumers” conference in Philadelphia. The conference examines how companies are communicating their values and corporate social responsibility efforts to consumers and attracted corporate communications experts and corporate responsibility leaders from around the world. While there I spoke with Toby Webb, Ethical Corporation’s founder. Based in London, the company is an independent publisher an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Ethical Corporation Explores Communicating Corporate Values Today I attended Ethical Corporation’s “How To Communicate Your Corporate Values to Consumers” conference in Philadelphia. The conference examines how companies are communicating their values and corporate social responsibility efforts to consumers and attracted corporate communications experts and corporate responsibility leaders from around the world. While there I spoke with Toby Webb, Ethical Corporation’s founder. Based in London, the company is an independent publisher an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website News Release Search Engine Optimization Today we spoke with Lee Odden, founder of Top Rank Online Marketing, about search engine optimization (SEO) for news releases. SEO can help boost the rank of your news releases among popular search engines and make sure your target audiences find your news releases. Odden explains how news release SEO works and how it can get your message out to where you need it. Listen | Listen in your iPhone | Download | View full cache | Visit Website News Release Search Engine Optimization Today we spoke with Lee Odden, founder of Top Rank Online Marketing, about search engine optimization (SEO) for news releases. SEO can help boost the rank of your news releases among popular search engines and make sure your target audiences find your news releases. Odden explains how news release SEO works and how it can get your message out to where you need it. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #4 Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence of new issues early in their life cycle. Sardella discussed the use of belief formation models and the factors that impact belief formation, including negativity and trustworthiness. According to Sardella, companies that can express empathy a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute, #4 Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence of new issues early in their life cycle. Sardella discussed the use of belief formation models and the factors that impact belief formation, including negativity and trustworthiness. According to Sardella, companies that can express empathy a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #3 Eric S. Jackson is vice president of corporate communications for FedEx. Jackson discusses the importance FedEx places on corporate culture and the company's goal to create a "common culture", not a single culture. I invite you to listen to my interview with Mr. Jackson, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #3 Eric S. Jackson is vice president of corporate communications for FedEx. Jackson discusses the importance FedEx places on corporate culture and the company's goal to create a "common culture", not a single culture. I invite you to listen to my interview with Mr. Jackson, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #2 Paulo Henrique Soares is general manager of corporate communications for Companhia Vale do Rio, a Brazilian global mining company. Soares discusses CVDR's robust employee communications program, including several interesting ways the company gets its message out to all its employees, including CVDR's many shift workers. For CVDR, employee communications is a key element for achieving strategic alignment within the organization. I invite you to listen to my interview with Mr. Soares, re ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #2 Paulo Henrique Soares is general manager of corporate communications for Companhia Vale do Rio, a Brazilian global mining company. Soares discusses CVDR's robust employee communications program, including several interesting ways the company gets its message out to all its employees, including CVDR's many shift workers. For CVDR, employee communications is a key element for achieving strategic alignment within the organization. I invite you to listen to my interview with Mr. Soares, re ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #1 The Reputation Institute held their 10th International Conference on Reputation, Image, Identity and Competitiveness in New York, May 25 to 28, 2006. This year’s conference focused on strategic alignment, “a key aspect of creating a strong reputation.” This podcast features Engelina Jaspers, HP’s vice president or corporate marketing. She discussed HP’s brand ambassador program, the company’s global citizenship report, and HP’s employee blogging policy. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversations from Reputation Institute Conference, #1 The Reputation Institute held their 10th International Conference on Reputation, Image, Identity and Competitiveness in New York, May 25 to 28, 2006. This year’s conference focused on strategic alignment, “a key aspect of creating a strong reputation.” This podcast features Engelina Jaspers, HP’s vice president or corporate marketing. She discussed HP’s brand ambassador program, the company’s global citizenship report, and HP’s employee blogging policy. Listen | Listen in your iPhone | Download | View full cache | Visit Website Blogging for Politics and Business with Shel Israel About an hour ago I spoke with Shel Israel, co-author of "Naked Conversations”. Shel’s book describes how blogs are changing the way businesses talk with customers. Shel and I discuss not only corporate blogging, but how political candidates and elected officials can use blogs to speak with their constituents. Listen | Listen in your iPhone | Download | View full cache | Visit Website Blogging for Politics and Business with Shel Israel About an hour ago I spoke with Shel Israel, co-author of "Naked Conversations”. Shel’s book describes how blogs are changing the way businesses talk with customers. Shel and I discuss not only corporate blogging, but how political candidates and elected officials can use blogs to speak with their constituents. Listen | Listen in your iPhone | Download | View full cache | Visit Website An Interview with Steve Rubel Novita Issue Communications interviews Steve Rubel, author of micropersuasion.com Listen | Listen in your iPhone | Download | View full cache | Visit Website An Interview with Steve Rubel Novita Issue Communications interviews Steve Rubel, author of micropersuasion.com Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Gov. Jim Florio Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Former New Jersey Governor Jim Florio. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Gov. Jim Florio Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Former New Jersey Governor Jim Florio. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Sen. Leonard Lance Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Senator Leonard Lance, New Jersey State Senate Minority Leader. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Sen. Leonard Lance Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Senator Leonard Lance, New Jersey State Senate Minority Leader. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Lillo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Pete Lillo of Insight Consulting Services, LLC. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Lillo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Pete Lillo of Insight Consulting Services, LLC. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Tom Grady Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Tom Grady of the Brain Injury Association of New Jersey. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Tom Grady Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with Tom Grady of the Brain Injury Association of New Jersey. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Guzzo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Pete Guzzo of TTP Government Relations. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Pete Guzzo Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Pete Guzzo of TTP Government Relations. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Rich Reitman Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Rich Reitman of The Reitman Group. Listen | Listen in your iPhone | Download | View full cache | Visit Website Voices from the NJCC Walk to Washington - Rich Reitman Novita Issue Ccmmunications attended this year's New Jersey Chamber of Commmerce Walk to Washington event. While there we interviewed several of the attendees about their expectations for the first 100 days of Governor Jon Corzine's administration and other issues. This interview with with Rich Reitman of The Reitman Group. Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Reputation Management? Does a good corporate reputation mean a steady stream of healthy profits? Does it mean lavishing benefits on employees? Does it mean being actively engaged in philanthropic activities? Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line. Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Reputation Management? Does a good corporate reputation mean a steady stream of healthy profits? Does it mean lavishing benefits on employees? Does it mean being actively engaged in philanthropic activities? Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line. Listen | Listen in your iPhone | Download | View full cache | Visit Website Handling the Media with Lou Hampton From Fortune 50 CEOs to Presidential candidates, Lou Hampton of The Hampton Group of Washington, DC has successfully trained countless executives, political officials and celebrities facing high pressure and high stakes media exposure. Novita Issue Communications recently talked with Mr. Hampton about the essentials of handling reporters and getting your message heard. (27 min., 32 sec.) Listen | Listen in your iPhone | Download | View full cache | Visit Website Handling the Media with Lou Hampton From Fortune 50 CEOs to Presidential candidates, Lou Hampton of The Hampton Group of Washington, DC has successfully trained countless executives, political officials and celebrities facing high pressure and high stakes media exposure. Novita Issue Communications recently talked with Mr. Hampton about the essentials of handling reporters and getting your message heard. (27 min., 32 sec.) Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations: A Member of the Legal Team “Because the matter is in litigation, it is inappropriate for us to comment.” This is the typical reply from public relations executives to press inquiries regarding legal matters. Is this the best we can do? Does saying nothing help or hurt our clients or employers? What is PR’s role in lawsuits? Richard S. Levick, Esq., President of Levick Strategic Communications, discusses how PR plays a critical role in litigation strategy. Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations: A Member of the Legal Team “Because the matter is in litigation, it is inappropriate for us to comment.” This is the typical reply from public relations executives to press inquiries regarding legal matters. Is this the best we can do? Does saying nothing help or hurt our clients or employers? What is PR’s role in lawsuits? Richard S. Levick, Esq., President of Levick Strategic Communications, discusses how PR plays a critical role in litigation strategy. Listen | Listen in your iPhone | Download | View full cache | Visit Website Legal Use of E-mail in PR/PA Campaigns E-mail is a terrific and inexpensive tool for delivering your message, but are you complying with Federal regulations? Did you know that some means of obtaining e-mail addresses are a criminal offense? We sat down with Gary A. Kibel, an attorney with Davis and Gilbert of New York, to talk about the legal uses of e-mail in a public relations or public affairs campaign. Mr. Kibel is an associate in the law firm’s New Media, Intellectual Property and Advertising, Marketing and Promotions G ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legal Use of E-mail in PR/PA Campaigns E-mail is a terrific and inexpensive tool for delivering your message, but are you complying with Federal regulations? Did you know that some means of obtaining e-mail addresses are a criminal offense? We sat down with Gary A. Kibel, an attorney with Davis and Gilbert of New York, to talk about the legal uses of e-mail in a public relations or public affairs campaign. Mr. Kibel is an associate in the law firm’s New Media, Intellectual Property and Advertising, Marketing and Promotions G ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations Research What is public relations research and how is it different from public opinion or marketing research? Why don't more PR professionals conduct PR research? We discuss these questions with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami. Listen | Listen in your iPhone | Download | View full cache | Visit Website Public Relations Research What is public relations research and how is it different from public opinion or marketing research? Why don't more PR professionals conduct PR research? We discuss these questions with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami. Listen | Listen in your iPhone | Download | View full cache | Visit Website