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Digital Podcast 56: USA Today’s Podcasts Are a Mess
USA Today is the largest newspaper by circulation, so I decided that they would be a great starting point for our review and benchmarking of how well print publishers are approaching downloadable media as a business.
USA Today is not yet treating downloadable media as a business opportunity. Downloadable content is not presented well and seems to be left to some enterprising reporters who are experimenting with using downloadable media. The individual efforts seem to range from quite ent ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 55: USA Today’s Celeb Watch ReviewIn this episode of Digital Podcast, I review USA Today's Celeb watch to see how well they embrace best practices.
I liked USAToday.com's presentation of Celeb Watch the best. It is the one micro-site that is well done. There is significant room for improving off a good start, particularly in the areas of audience interaction and technical issues like feed and tag quality.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 54:USA Today’s Talking Tech ReviewWhile I liked the Talking Tech show’s content and production quality, the presentation of the show on the website and feeds needs a lot of improvement. The presentation of Talking Tech is disappointing when compared to Celeb Watch. The page has a picture of the show’s hosts, a short blurb about the show and short bios for the hosts.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 53: USA Today’s PopCandy Podcast ReviewIn this episode of Digital Podcast, I review Pop Candy, an audio podcast from USA Today. PopCandy is a blog about popular culture that also publishes an audio podcast. The podcast focuses on music and interviews and the podcasts are intermingled with blog posts. I liked the content that was produced as a supplement to the blog. However, there is lots of room for improvement in many aspects of the overall user experience and presentation of the PopCandy podcast.Listen | Listen in your iPhone | Download | View full cache |
Downloadable Media Widgets - A New Tool for Advertisers and PodcastersI spoke with Susan Bratton, CEO of Personal Life Media, the other day and Susan told me about an exciting new widget that they are launching. Normally, I wouldn't pay much attention to a new widget, but this one seems really interesting because it introduces a new distribution mechanism for downloadable media that has the potential to make downloadable media much more attractive to advertisers.
And Susan's making the widget available to other podcasters who want to do the same thing.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 52: Everyone Can Be a StarIn Digital Podcast 52, Andrew interviews Jonathan Strietzel, Co-founder and Chief Creative Officer of Big Stage, whose breakthrough technology allows users to create and integrate life-like 3-D avatars of themselves into movies, videogames, commercials and other digital video content using just three digital face photos.
Imagine if you and your friends could star in a music video, famous movie clip, or commercial as realistically as if you were around for the shoot. Jonathan describes the ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 51: Bringing Personalities to Life VirtuallyIn Digital Podcast 51, Andrew interviews Peter Hodge, CEO of Virsona, about Virsona’s new artificial intelligence technology that can bring any personality to life.
Imagine if anyone could have a personal conversation with Iron Man, the Michelin Man, or their great-great-great-great grandfather. Peter describes his new company and technology that is about to make these ‘holodeck’ scenarios a reality – at least the conversation part.Listen | Listen in your iPhone | Download | View full cache |
Best Practice Review: Revision3Revision3 is a new media company that describes itself as a "TV network for the web". They publish technology related video shows such as Diggnation, TekZilla, popSiren and about a dozen other shows.
Revision3 states that their "expects professionally produced programming but wants it to be unexpected, edgy, smart and real." They also understand the importance of a multi-device content strategy, stating that their audience "wants to watch shows whenever they want, wherever they are, and o ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 49: Automating the Digital Supply ChainIn Digital Podcast 49, we interview Richard Cottrell, Chief Executive Officer of Accenture's newly formed Digital Media Services business about automating the digital supply chain. Richard describes Accenture's planned offerings and how acquisitions like Digiplug and Origin Digital play a role in building out the services.
Our interest in the story was triggered by the announcement of the Origin Digital acquisition. We interviewed Origin Digital’s CEO Darcy Lorincz last year at Digital ... Listen | Listen in your iPhone | Download | View full cache |
The Podcast Consumer in 2008Edison Media Research has released a new study the podcast consumer. The study has lots of interesting information that I think reinforces the importance of traditional media companies starting to think of subscribable media as an important new line of business.
Key findings from the study include:
Podcasting continues to grow quickly: Audio podcast listeners grew from 13% of Americans to 18% and video podcast consumption grew from 11% to 15%.
Podcasts enable more media consumption: ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0Charlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.
In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks th ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 47: Making the News SocialDo you like to talk about the news? Want to find other people in your neck of the woods that also like to talk about the news? If so, you should check out Topix.
At the spring Digital Hollywood, I interviewed Chris Tolles, CEO of Topix, to discuss the social news site.
Chris describes how Topix takes news feeds from a vast array of news sites and uses sophisticated algorithms to process the news into locations and categories. The result is the Topix news feed. Want to find local news ... Listen | Listen in your iPhone | Download | View full cache |
Battle at Kruger: A Tale of Two Media
Saturday's NY Times Television story, You’ve Seen the YouTube Video; Now Try the Documentary, describes a viral video's journey from YouTube to National Geographic Channel. It's an extraordinary video of a herd of buffalo fighting off a pride of lions and a croc to save one of its calves, and the video's adventure is almost as fascinating as the battle footage, with its viral popularity and National Geographic's interest triggered by an incidental upload to YouTube because it was ch ... Listen | Listen in your iPhone | Download | View full cache |
Dan Lyons AKA Fake Steve Jobs at Web 2.0In what was certainly the funniest and most enjoyable presentation at Web 2.0 Expo, Dan Lyons AKA Fake Steve Jobs, discusses how he came to start the Fake Steve blog and explains why he thinks it works. Thanks to the Web 2.0 team for putting together this video and the other videos from the Web 2.0 Expo.
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Sun’s Jonathan Schwartz Interviewed by Tim O’ReillyTim O'Reilly interviews Jonathan Schwartz, CEO of Sun. Sun pioneered the phrase the network is the computer.
Tim asks Jonathan about how he uses blogging to help run Sun, what he thinks about cloud computing, the acquisition of MySQL, the challenges of power consumption and the importance of data in the world of the networked computer.Listen | Listen in your iPhone | Download | View full cache |
Yahoo Announces New Open StrategyYahoo's CTO Ari Balogh opened his speech at Web 2.0 Expo speaking about about 3 big bets: being the most important starting point for the web, being a must buy advertising property and being open.
In his speech Ari, describes Yahoo's New Open Strategy called Y! OS.Listen | Listen in your iPhone | Download | View full cache |
ADM Annouces Ad and Audience Standards for Downloadable MediaThe Association for Downloadable Media, an organization whose purpose is to help provide advertising and audience measurement standards for episodic and downloadable media, announced today a proposal for advertising standards at Ad:Tech San Francisco.
A cross section of podcasters, agencies, device manufacturers and others interested in monetizing downloadable media have developed the proposed standards.
Why do we need standards for downloadable media?Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 46: Personality Not IncludedIn Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing for Oglivy's 360 Digital Influence group, about his new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.
The book is about why brands need to have a personality, how to avoid being faceless and finding a way to add more authenticity into marketing. Listen | Listen in your iPhone | Download | View full cache |
Kobe’s Social Media Irresponsibility Puts Nike’s Brand at Risk
Kobe Bryant recently released a video of himself jumping over a speeding car, or at least appearing to jump over a speeding car. While the video is likely some special effect, the stunt is incredibly stupid and irresponsible. He starts the video by showing off his new Nike's which makes me believe that this is part of some kind of ad campaign.
The video has been shown on numerous news shows this morning and will undoubtedly get sent around until everyone has seen it.Listen | Listen in your iPhone | Download | View full cache |
Social Media Marketing at SeaWorldSocial media can be a very effective mechanism for marketing as shown in this video case study produced by Shel Israel as part of FastCompany.tv. The campaign was put together by SeaWorld San Antonio and focused on a pre-launch campaign for a new ride at the park called Journey to Atlantis.
They put up a WordPress blog and uploaded raw content to Flickr and YouTube. They then worked the online communities focused on roller coasters to get the word out.
This is an excellent example of ... Listen | Listen in your iPhone | Download | View full cache |
Outlook for the Television Industry and Digital MediaAnything surprising about adoption of content on these new digital channels?
Response to ad supported streaming of premium content has been wildly successful. However, the ad supported model cannot keep up economically with sell through or even rental. So the challenge becomes how to do both and not cannibalize the sell through business where someone will pay you $1.99 for a download.
Long tail content has proven to be surprisingly successful.Listen | Listen in your iPhone | Download | View full cache |
Be Real PublisherAs a follow up to our earlier post of Think Publishing, Not Podcasting, I found Jason Calacanis's post asking "Are ad networks for loser/weak publishers" a must read for anyone serious about building a publishing business.
Jason argues that if you are serious about building a publishing business you need to take control of your advertising sales. I could not agree more. Jason says that if you're under $250,000 in revenue then ad networks are ok, but over $250,000 in revenue you should hi ... Listen | Listen in your iPhone | Download | View full cache |
2007 YouTube Video AwardsYouTube has given video awards to 12 videos. The categories are Adorable, Comedy, Commentary, Creative, Eyewitness, Inspirational, Instructional, Music, Politics, Series, Short Film, and Sports. The winners get bragging rights, a trophy and an invitation to an event later this year, presumably an awards ceremony.
Which one do you like best?Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 45: How to Make Social Networking Profitable
In this podcast, we interview Murtaza Hussain, CEO of Peanut Labs. Our focus is on making money in social networks by understanding the opportunity to turn a community into an economy.
Before we dive into the interview, it's worth explaining why this is an issue.
Facebook and MySpace have grown very large as social networking sites and white label services like Ning have also grown very popular. These sites have lots of users and lots of page views, but how to make social networking si ... Listen | Listen in your iPhone | Download | View full cache |
YouTube - Now a Video Management and Delivery PlatformYouTube announced the launch of YouTube Everywhere. This opens up YouTube services and functionality to be used on every website or application that wants to integrate with YouTube and use its services. You can set it up so that your users can upload videos to YouTube and never leave your site. You can retrieve your user's videos and play them on your site, with a player that you get to brand. You can add/edit user and video metadata (titles, descriptions, ratings, comments, favorites, ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 44: 17 Questions about PodcastingI received an inquiry from a PhD candidate at International University of Catalonia, in Barcelona. The questions focused on the history of podcasting, what's special about podcasting and what's next for podcasting. He had 17 questions which I have listed below. I put together this podcast to share my take on the brief history of podcasting and rest of his questions.
If any has a different take on this leave us some comments or make your own podcast answering the 17 questions.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 43: A Historical Perspective on the New Economics of MediaIn Digital Podcast 43, I take a quick tour through the history of media to examine how the economics of the industry are changing. I kept the video under the 10 minute YouTube limit and speed through some of the changes.
Fundamentally, we are entering a new era of media economics where supply is outstripping demand. We are on the verge of seeing what I believe will be hyper-deflation in impression based economics. There is simply too much supply and not enough demand. Consumers are incr ... Listen | Listen in your iPhone | Download | View full cache |
Top 10 Takeaways From Graphing Social WestLast week I attended Graphing Social Patterns West and reported on the sessions that took place down in San Diego. It was a great event with lots of content.
After a bit of reflection, these are my top 10 takeaways from the event.Listen | Listen in your iPhone | Download | View full cache |
Social Application Development 101Jia Shen, Chief Technology Officer and co-founder of RockYou, and R. Tyler Ballance, lead developer of Slide's Top Friends application, spoke at Graphing Social Patterns West about social application development.
Both Jia and Tyler flew through their presentations so I had a hard time keeping up. I have enclosed Jia's slides below.
Jia focused on a three phase approach to application development that map to the lifecycle of the application. It starts with marketing and validation. You ... Listen | Listen in your iPhone | Download | View full cache |
Facebook Anthem - Poking fun at Facebook
More: Digital Podcast | Alex Nesbitt | E-Mail | 562-824-5193 Listen | Listen in your iPhone | Download | View full cache |
Introduction to OpenSocial Apps & ContainersPatrick Chanezon (Google), Chris Schalk (Google), Kevin Marks (Google), Lou Moore (hi5 Networks) spoke on a panel about building OpenSocial applications at Graphing Social Patterns West.
What does Social mean? We look at each other, talking, laughing, we help each other, we read together, we do projects together. We also have social objects that we tell stories about.
The challenge is how do we socialize objects online without having to create yet another social network?Listen | Listen in your iPhone | Download | View full cache |
Distributed Social Networking for the Web CitizenChris Messina presented about DiSo.
DiSo is a project founded by Steve Ivy and Chris Messina, built on top of WordPress. The project aims to explore the design of a distributed social network using many of the building blocks the blog software already supports, while leveraging technologies like XMPP and XFN for friendslist federation and message delivery.
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MyBlogLog API: A Social Network Lookup ServiceIan Kennedy, from Yahoo, spoke about new things at MyBlogLog. MyBlogLog announced an About Me widget and the public release of it’s API. He showed a number of examples of sites using the API to enrich their environmentsListen | Listen in your iPhone | Download | View full cache |
Using Social Apps & Media for Social CausesBeth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in effective use of social media. Beth discussed how social media can be used to help social causes. She describes how she does large experiments to find out what works.
She has raised over $200,000 to help Cambodian children. Listen | Listen in your iPhone | Download | View full cache |
Future of Social Networking at GSP WestCharlene Li of Forrester presents on the Future of Social Networking. Charlene speaks about her kids and how they are setting up online playdates. Meet at such and such a site at this time etc. I know this too. My son does exactly this on Runescape.
Social networks will be like air, she says. It will no longer be a list of destinations and multiple identities, but will be universal id. What will it be. My email, my phone number etc. The ID will be federated like OpenID, with a few ma ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 41: Advertise on an iPodIn Digital Podcast 41, we connect with Wizzard Media's CEO Chris Spencer to talk about podcast based advertising. As Chris puts it, how else can you advertise on an iPod.
We cover some of the history of Wizzard and how they have brought together some of the most popular podcast hosting companies such as Libsyn and SwitchPod, and built a podcast advertising network to go with it.
The show focuses on podcast based advertising and in particular we discuss the two advertising campaigns W ... Listen | Listen in your iPhone | Download | View full cache |
Fastest Way to Make a PodcastOr maybe I should call it a CinchCast. Cinch is a new service from Blog Talk Radio that makes it extremely easy to record a podcast and produce the necessary RSS feeds. Just call 646-200-0000, record your CinchCast and you will find an RSS feed all ready for you at http://cinch.blogtalkradio.com/YOURPHONENUMBER.Listen | Listen in your iPhone | Download | View full cache |
How the Social Web is Remaking Brand BuildingIs brand based advantage eroding as Umair Haque argues in a post entitled The Shrinking Advantage of Brands?
Umair points to Millward Brown's report about the top 100 most powerful brands in which the number one brand is Google as evidence that there is a shrinking advantage of brands.Listen | Listen in your iPhone | Download | View full cache |
What makes a podcast great?We want to know what you think makes a podcast great. Tells us why you listen or watch your favorite podcasts. We're using a social polling technology from Sodahead to give everyone a chance to say what they think makes a podcast great.
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Digital Podcast 40: Social Media Performance MeasurementI believe that a lot of money will be wasted on social media initiatives and to make sure we don't waste too much I think we need to build a framework for managing performance on the social web. I hope this podcast can be the start of a conversation about online performance measures and management as it relates to social media.
The hype and growth surrounding the space means that everyone is rushing in to connect with the huge audiences that are possible with successful social networks. ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 39: USC’s David BloomIn Digital Podcast 39, we interview David Bloom. David is Associate Dean and Chief Communications Officer at USC's Marshall School of Business. I met David at an event USC's Marshall school hosted during the Los Angeles Technology Week. David described some the social media initiatives being used by the University to communicate with potential students, students and alums.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 38: ExpoTV’s David Becker on Managing Risk in Social Marketing CampaignsIn Digital Podcast 38, we interview David Becker, Chief Marketing Officer at ExpoTV.com. ExpoTV is all about consumer generated video product reviews both on line and on TV. ExpoTV covers just about any product you can imagine with about 250,000 reviews.
If you are interested in producing a social media marketing campaign that uses [...]Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 37: Microsoft’s Dean CarignanAs part of our Super Fan series, we interviewed Dean Carignan. Dean is Director, Advertising Business Strategy for Microsoft's Entertainment & Devices Division. Dean was able to provide us with some excellent perspective on these new advertising opportunities. He is part of a group that looks at opportunities to advertise via the Xbox, Media Center, Zune and mobile platforms. We go into depth on in game advertising and how important this new segment will be. He walked us through ca ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 36: SodaHead’s CEO Jason FefferWe interview Jason Feffer, Founder and CEO, of SodaHead. Jason was one of the earliest employees at MySpace and experienced their rapid rise into major social networking site. After MySpace, Jason founded SodaHead, a company in the Social Answers space. SodaHead allows users to set up opinion polls that users get to vote and comment on. It's a fun and addictive experience, and well worth trying. Jason's discussion of his experience at MySpace illustrates the importance of operational op ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 35: Pandora’s Tim WestergrenAs part of our Super Fan series, we interview Tim Westergren, founder and Chief Strategy Officer of Pandora, about how Pandora works and what they are doing to engage and activate their community.
We discuss the importance of having a good product and connecting with fans. Tim speaks about how he has traveled the country to learn from Pandora's fans and how he uses Town Hall meetings to get feedback directly from the fans. They started small with just six people in these Town Hall meetin ... Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 34: Reuters’ Stephen SmythWe spoke with Stephen Smyth, General Manager & Senior Vice President, Americas Reuters Media about how Reuters is working to build it's audience and strengthen its relationships with Super Fans. We discussed how they think about user segments and their needs. Stephen shared how they start with the target users experience and then build the content to fit the desired experience. He highlighted a number of the more interesting initiatives Reuters has underway at Reuters Labs. Reuters ... Listen | Listen in your iPhone | Download | View full cache |
Social Media Star Kina Grannis Wins Super Bowl ContestKina Grannis, a big Digg fan, used social media and some great content to win Dorito's Crash the Super Bowl Contest. She just appeared on the Super Bowl in a 60 second music video and has won a recording contract with Interscope Records.Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 33: Will Flannery of Fox Cable NetworksWe sat down with Will Flannery, Vice President of Advanced Services for Fox Cable Networks (FCN), and Brian Peterson, Director of Corporate Communications, to discuss the challenges of multi-channel content distribution, the importance and role of Super Fans and what we can learn about Super Fans from sports fans.
We have a great discussion about the [...]Listen | Listen in your iPhone | Download | View full cache |
Digital Podcast 32: Jeffrey Bridges of Pendant ProductionsAs part of our Super Fan podcast series, I spoke with Jeffrey Bridges, founder and executive producer of Pendant Productions. Pendant is an audio production group dedicated to making radio dramas like the old radio serials of the ’30s and ’40s, only modernized for today’s audiences. Pendant had 986,000 downloads of their shows in [...]Listen | Listen in your iPhone | |
