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View the full archive of Digital Podcast Ashton Kutcher Vs. CNN – The Twitter Competition Ashton Kutcher and CNN seem to be in a race to 1,000,000 Twitter followers. Ashton brings everyone up to date with this video from his car via Qik. Some memorable quotes from Ashton: I found it astonishing that one person can have as big a voice as an entire media company on Twitter. Listen | Listen in your iPhone | Download | View full cache | Ten Takeaways from LA Games Conference The LA Games Conference, held in Hollywood, was a great event. I had 10 key takeaways from the show. If you want to learn more, click through to see the video. The strong financial performance of the game industry continues despite the bad economy The rise of free to play - see FreeRealms.com as an example The power of virtual currency, goods, commerce to monetize play and turn communities into economies (Got to wonder when will Facebook and Myspace figure this out?) Apple doubled ... Listen | Listen in your iPhone | Download | View full cache | 7 Steps for Surviving The Bankruptcy of the Impression Economy This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper - The LA Times) and 4 other newspapers in bankruptcy court. The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that prov ... Listen | Listen in your iPhone | Download | View full cache | Want to Be a Talk Show Host? I have just had the privilege of getting a copy of Talk Show Tips which provides 72 Secrets to being a great talk show host. The author is Susan Bratton, host of the #1 social media podcast Dishymix and CEO of Personal Life Media. Susan produces 40 different podcasts from TheDivaCast to Buddhist Geeks to Inside Out Weight Loss, so she knows a lot about hosting talk shows. Susan has launched Talk Show Tips: 72 Secret 'Master Host' Techniques as a training system for anyone who hosts a podca ... Listen | Listen in your iPhone | Download | View full cache | Top 4 Takeaways from Blogworld Expo – #BWE09 The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success. From those tracks, I came away ... Listen | Listen in your iPhone | Download | View full cache | The $816 CPM Story – #BWE09 At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention. Here's the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts. Listen | Listen in your iPhone | Download | View full cache | The US Army Gets Social – #BWE09 One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what's the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web. So how is the US Army dealing with the messy, distributed, un-controllable social web? Listen | Listen in your iPhone | Download | View full cache | Podcasts Everywhere – #bwe09 At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button. Brent Mitchell, MediaFly's Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo. Listen | Listen in your iPhone | Download | View full cache | Ning Launches Virtual Goods – #DH09 At Digital Hollywood, I caught up with Julie Supan, VP of Marketing for Ning. Ning, a site that lets you set up your own custom social network, has just announced the launch of a virtual gifts platform that allows users to buy and sell virtual goods using Ning's virtual currency. I thought it was an exciting announcement as I have written a lot about how to make social networking profitable by turning communities into economies. Listen | Listen in your iPhone | Download | View full cache | Podcasts Everywhere - #bwe09 At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button. Brent Mitchell, MediaFly's Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo. Listen | Listen in your iPhone | Download | View full cache | Ning Launches Virtual Goods - #DH09 At Digital Hollywood, I caught up with Julie Supan, VP of Marketing for Ning. Ning, a site that lets you set up your own custom social network, has just announced the launch of a virtual gifts platform that allows users to buy and sell virtual goods using Ning's virtual currency. I thought it was an exciting announcement as I have written a lot about how to make social networking profitable by turning communities into economies. Listen | Listen in your iPhone | Download | View full cache | The US Army Gets Social - #BWE09 One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what's the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web. So how is the US Army dealing with the messy, distributed, un-controllable social web? Listen | Listen in your iPhone | Download | View full cache | Top 4 Takeaways from Blogworld Expo - #BWE09 The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success. From those tracks, I came away ... Listen | Listen in your iPhone | Download | View full cache | The $816 CPM Story - #BWE09 At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention. Here's the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts. Listen | Listen in your iPhone | Download | View full cache | Want to Be a Talk Show Host? I have just had the privilege of getting a copy of Talk Show Tips which provides 72 Secrets to being a great talk show host. The author is Susan Bratton, host of the #1 social media podcast Dishymix and CEO of Personal Life Media. Susan produces 40 different podcasts from TheDivaCast to Buddhist Geeks to Inside Out Weight Loss, so she knows a lot about hosting talk shows. Susan has launched Talk Show Tips: 72 Secret 'Master Host' Techniques as a training system for anyone who hosts a podca ... Listen | Listen in your iPhone | Download | View full cache | 7 Steps for Surviving The Bankruptcy of the Impression Economy This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper - The LA Times) and 4 other newspapers in bankruptcy court. The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that prov ... Listen | Listen in your iPhone | Download | View full cache | Monetizing Joy Jill Peterson and Kevin Heinz's JK Wedding Entrance Dance video on Youtube has met with extraordinary viral success. As I write this, the video has been viewed 17.3 million times. It is a joy to watch and I'm sure it was a joyous day as well. Jill and Kevin have added links to the video and to the video download page to support the Sheila Wellstone Institute, which is dedicated to ensuring that ending violence against women and children is a national priority. I hope the 17+ million vie ... Listen | Listen in your iPhone | Download | View full cache | Monetizing Joy Jill Peterson and Kevin Heinz's JK Wedding Entrance Dance video on Youtube has met with extraordinary viral success. As I write this, the video has been viewed 17.3 million times. It is a joy to watch and I'm sure it was a joyous day as well. Jill and Kevin have added links to the video and to the video download page to support the Sheila Wellstone Institute, which is dedicated to ensuring that ending violence against women and children is a national priority. I hope the 17+ million vie ... Listen | Listen in your iPhone | Download | View full cache | Ten Takeaways from LA Games Conference The LA Games Conference, held in Hollywood, was a great event. I had 10 key takeaways from the show. If you want to learn more, click through to see the video. The strong financial performance of the game industry continues despite the bad economy The rise of free to play - see FreeRealms.com as an example The power of virtual currency, goods, commerce to monetize play and turn communities into economies (Got to wonder when will Facebook and Myspace figure this out?) Apple doubled ... Listen | Listen in your iPhone | Download | View full cache | Ashton Kutcher Vs. CNN - The Twitter Competition Ashton Kutcher and CNN seem to be in a race to 1,000,000 Twitter followers. Ashton brings everyone up to date with this video from his car via Qik. Some memorable quotes from Ashton: I found it astonishing that one person can have as big a voice as an entire media company on Twitter. Listen | Listen in your iPhone | Download | View full cache |