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View the full archive of PodcasterNews.com Business and Politics The Engaging Brand: Show #283 - Social Media and Customer Retention Motivation behind flip the channel How retaining the customer should be at the core of your business strategy The need to fuse word of mouth and customer service Technology should bring out the humanity of your company The real role of social media - customer retention How to scale from 150 to 150,000 "friends" of the brand Difference between customer service and servicing the customer Is the business the social object or the process of buying? Don't take employees for granted Brought by ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Random Notes Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show 282 - How to manage your energy through thoughts This marketing podcast is brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. We discuss What is energy of thought? Are thoughts contagious? How you can manage your thought process Are negative thoughts more powerful than positive thoughts? How to neutralize a negative thought Techniques to manage negative meetings or negative people Do negative thoughts drain energy? Are there negative thoughts which are good for us? Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show 281 - The Google Way Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.   Why is there a fascination with Google? How Google can be seen as non comformist The idea of a gift exchange economic model How they are creating new marketplaces for new revenue generation Why has Google been successful with the free model? The talent management system at Google The reputation model of Google HR system The concept of 20% of time spent on own projec ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: The Phoenix Garage (dot com) Keeping challenged youth challenged in a different way. The Phoenix Garage works to keep at risk kids in school through their hands. With cool car projects Steve and a dedicated group of community volunteers are literally changing the lives of our youth. The Phoenix Garage   This Podcast brought to you by: Join us in our appreciation for these companies who have donated to Action-Works an educational 501(c)(3) non-profit who brings Science Technology Engineering and Math (STEM) to ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Brian Doyle Panasonic Factory Solutions Panasonic provides components and design solutions to leading manufacturers in the electronics, computer, communications, and home appliance industries, among others. We can meet your specific design needs, wherever in the world you manufacture. Panasonic Factory Solutions   This Podcast brought to you by: Join us in our appreciation for these companies who have donated to Action-Works an educational 501(c)(3) non-profit who brings Science Technology Engineering and Math (STEM) to o ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Logo Design Consultant: You Don’t Need a Logo Design " You Need the Right Logo Design As a business entrepreneur you know the significance of a logo design and possibly want your business to have a logo that speaks out to the potential clientele. Despite the fact that a logo is an important element of branding, you do not need a logo design if: You want your brand to stand out among others You want your logo to be the emblem of your corporate identity You want your business, product or services to be represented in the best possible manner through the logo design You want y ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show 280 - The Challenges of B2B Marketing Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.   Is Business to business marketing different to business to consumer? Is B2B marketing easier? The subjectivity of a marketing strategy. Is a marketing strategy in B2B best built over the medium term? How B2B marketing is about all functions The friendship model of marketing In these recessionary times what should professional services be doing? Outside trust starts ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report George Stelmaschuck AKS Cutting Systems All Plasma Cutters are not the same! If you want fast, accurate, repeatable, and dependable metal cutting, then you need an AKS Plasma Cutter. Whether you are involved in shape cutting, metal fabrication, metal working, or sheet metal work, AKS' plasma cutters and oxy-fuel cutting machines are your best choice. We produce the only machine-tool quality plasma cutting systems in the industry. Our plasma cutters are designed and built to outlast the competition. AKS Cutting Systems   Thi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Phil Heck Heck Industries Heck Industries was established in 1966 as an inventor and manufacturer of unique cost saving metal working machinery. We are the world leader in plate beveling machines. We offer a complete line of patented hand held bevellers, bench models and power feed machines. Even though we manufacture all products to the highest standards using state of the art machining techniques, we are most proud of our strong customer support, customer service, and skilled representatives. Heck Industries &nb ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show #279 - Jack Trout on Marketing Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Do people overcomplicate marketing? What Jack means by repositioning? How to evolve your marketing brand over time. How to recognise a marketing strategy going wrong The importance of living and thinking outside the company How to create innovation How to be innovative within functions Is there a risk of changing for change sake How to win the argument for change How to d ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Dave Erickson Haven Haven Manufacturing was founded over 50 years ago and is committed to designing and building innovative tube cutting, brush deburring, endfinishing and supported shear cutting machines for the tube cutoff and processing industry. Our reputation was established with the speed and precision of our "Dual-Blade Shear" cutoff machine. We have continued to complement our product line with a variety of innovative automated high speed and high volume tube cutting, cold saw cutting, tube mill cuttin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Jeff Arendas BLM Group USA Corp Machines and Systems for: Tube Bending, Tube Endforming, Lasertube Cutting, Combined Sheet&Tube Laser Cutting, Production Sawing of Tube & Bar, Combined Sawing and EndMachining. BLM Group USA Corp   This Podcast brought to you by: Join us in our appreciation for these companies who have donated to Action-Works an educational 501(c)(3) non-profit who brings Science Technology Engineering and Math (STEM) to our youth:   Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show #278 - How to be a great public speaker How do you define the role of a public speaker How speaking is "intimacy of the mind" The process of creating a great speech How to combat nerves when speaking How to write a good presentation How to find a rythmn The development of Obama as a speaker How to deal with speaking when you are promoted at work Does a speaker have to be good with words? Sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Rick Baca Cambridge Machinery On Thursday, August 20, 2009 Cambridge Machinery was purchased by Comco USA, Inc., a subsidiary of the Comco Corporation of Japan. Comco is a $50 million dollar corporation with offices in Toyota, Japan; Shanghai, China; Czech Republic; Bangkok, Thailand, and Chicago, Illinois. Comco is also the designer and manufacturer of the Comco (formerly Keins) CNC Tube Benders, Rotary Head CNC Bender, “1-D” Booster Benders, NC Benders, High-End End Former, Premium Heat Exchange Machines, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report Mike Kanzia Nitto Kohki USA Nitto Kohki U.S.A., Inc. was founded in 1969 to provide sales and provide services of machine tools and quick-connecting fluid couplings that are designed and manufactured by Nitto Kohki Co., Ltd. located in Tokyo, Japan. We attained a position at the forefront of the industry, pioneering the development of unique, high quality products based on the core technologies of fluid mechanics, precision engineering and more recently, electronic engineering. Through our products, Nitto Kohki has co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show #277 - Beating the commodity trap in marketing We discuss Do commodities make markets honest? What are the positive aspects of commodities? How do you recognise as a marketing department when your product/service is becoming a commodity? The effect of retailers on creating a commodity. 3 forms of commodity traps Is profitability or market share growth your marketing aim? How to succeed in beating a commodity trap Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show #276 - Am I the only sane one working here How we need to think about the context not just the content of our conversations at work How to handle control freak bosses How too much honesty is not always a good thing How to handle a micro manager How to handle a political animal The best way to get someone to change behaviour The importance of self awareness How to handle team members with no people skills The problem with offices and people working together Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoT ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Engaging Brand: Show #275 - How to stay younger and feel sharper Why we lose the wisdom of youth as we grow older? How society has changed from wanting to be like your parent, to wanting to be like your child. Are there good aspects of growing older? The distinction between ageing and maturity. What is adaptive navigation? How to get out of a rut How changing habits can change perspective Plan your life as if you don't have much to lose Why living to the future is better than living in the past How people can be a blood supply to your brain The need for ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Better Process Podcast: Industry Report David Welsh JobPack Manufacturing Solutions Production Planning from JobPack helps your manufacturing business perform, grow, and allows you to stay ahead of your competitors in this ever increasing competitive business environment. JobPack Production Scheduling provides your company with flexibility in resolving delivery dates and priorities, making it easier to retain your competitive edge and continuously perform. The JobPack Productivity Suite offers a completely integrated set of modules that offer a comprehensive array of ada ... Listen | Listen in your iPhone | Download | View full cache | Visit Website