 Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.Primary Format :
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Kristin Syltevik: Golden rules of PR
Today’s show is a gift for anyone thinking about promotions and PR. Mike’s guest in this show is Kristin Syltevik, CEO of Hotwire PR, and she’s going to tell you the five things a PR company should prove to you before you part with your hard-earned money. It’s invaluable advice, so listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Alex van Someren: How not to spend £100mIn this week’s show, Mike meets Alex van Someren, former CEO of nCipher, an enterprise data security company. What’s interesting about Alex, though, is this: he raised £100 million of funding, invested it, spent just the interest on growing the company, and then returned the money to his investors. To find out how, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Daniel Doulton: Getting the messageMike’s guest in this programme is Daniel Doulton; COO of SpinVox, the nifty service which converts your voicemails into text messages. The business has won awards, grown exponentially, and managed to raised money right in the middle of the credit crunch. To find out more about this extraordinary company, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Harold Goddijn: TomTom, a clear direction.In this show, we meet Harold Goddijn, CEO of Satellite Navigation manufacturers, TomTom. TomTom has broken all the rules: manufacturing a technology product and brand from scratch, selling direct to retailers without middlemen, and achieving a successful flotation. For the full TomTom phenomenon, listen on!Listen | Listen in your iPhone | Download | View full cache | Visit Website Brent Hoberman: After Lastminute.com.In this show, Mike’s guest is Brent Hoberman. You’ll know Brent as co-founder of internet sensation Lastminute.com, but as you’ll hear, he’s had plenty more ideas up his sleeve. Oh, and like many entrepreneurs, he’s also knows what it’s like to be fired. To hear the Lastminute story, and to find out about his current venture, Mydeco, listen on!Listen | Listen in your iPhone | Download | View full cache | Visit Website Phill Robinson: Planning the mighty oak.Many small businesses struggle to see what’s going to happen next week let alone next month. Phill Robinson of Velocix sees things differently. He says businesses work on a seven year cycle- and that’s how far ahead he likes to plan things. It obviously works- he’s a veteran of several successful technology companies, growing them from scratch into corporate giants. To get your future plans into shape, listen on!Listen | Listen in your iPhone | Download | View full cache | Visit Website Simon Clark: Fidelity, Integrity, Money!In this programme, Mike meets Simon Clark of venture capital firm Fidelity Ventures. On occasions we’ve been pretty scathing about VC’s, but Simon is credited with fixing many companies which were full of potential yet out of control. To hit the big-time, many entrepreneurs need strategy as well as money, and that’s where an experienced VC can lend a hand. To turn a growing business into an IPO-ready business, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Richard Richardson: Marketing Judo.This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Emma Willis: A cut above.Are you proud enough of your work to put your own name above your premises? Emma Willis is. She’s the only female shirt-maker on London’s world-famous Jermyn Street. Through a dedication to quality and style, Emma has carved out an enviable reputation and a thriving design house. To hear how she did it, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Your chance to change the world : Craig Dearden Phillips.In this show we’re back with one of our first ever Beermat Radio guests, social entrepreneur Craig Dearden Phillips. His venture, Speaking Up is achieving what he calls a ‘double bottom line’: profits and social outcomes. And he’s just written a book: “Your Chance to Change the World – The No-fibbing guide to Social Entrepreneurship”. If anyone knows how to work and give at the same time, it’s Craig- so listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Reputation management: Michael Hayman.What do you stand for? In this show, we meet Michael Hayman, CEO of PR Company The Communication Group. His company has marshalled companies and political parties through many a reputational crisis. If your name’s above the door, the buck stops with you, and Michael’s here to explain what that means for your business.Listen | Listen in your iPhone | Download | View full cache | Visit Website Lindsey Walker and Shelley-Anne Salisbury: Tips from the Clips.Mike’s meets Lindsey Walker and Shelley-Anne Salisbury, inventors of the Linziclip- a revolutionary hairclip now on sale in 17 countries. We’ll learn about inventions and patent protection, but also about the value of being a double act: because sometimes finding a complementary partner is just what a business needs.Listen | Listen in your iPhone | Download | View full cache | Visit Website Keith Haviland: From premise to promise.Mike’s guest in this show is Keith Haviland, head of Delivery at business consultants Accenture- with 8000 people worldwide reporting to him. But what is delivery? It’s not about couriers. It’s delivering on whatever your business promises to do. Keith says every company has a premise- and turning premise to promise is what this programme is all about.Listen | Listen in your iPhone | Download | View full cache | Visit Website Ian Sanders: Take the Leap!Mike’s guest in this show is Ian Sanders. He’s had a 20 year marketing career in some of Europe’s biggest media companies and now runs his own business consultancy working with clients like MTV and Unique Broadcasting. He’s also the author of “Leap!” a bestselling book for anyone who wants to start their own business. It covers all the exciting bits of entrepreneurship, but also asks scary questions- like who’s going to make the tea...?Listen | Listen in your iPhone | Download | View full cache | Visit Website David Giampaolo: A piece of the Pi.In this show, Mike meets David Giampaolo, whose business career started at a tender age- cutting lawns in Florida. As an adult, he followed his passion- health and fitness- opening gyms in the US and UK, and successfully selling out more than once. Now he's Chief Executive of Pi Capital- an influential group of 300 multi-millionaire investors and philanthropists. What's he investing in today? And what makes rich people happy? Listen on to find out.Listen | Listen in your iPhone | Download | View full cache | Visit Website Carmel McConnell: Feeding tomorrow's entrepreneurs.In this programme, Mike's guest is Carmel McConnell. A natural reactionary, Carmel is enjoying a change of direction after a high-flying stint at BT. She is the founder of Magic Breakfasts, a charity which feeds some of the thousands of British schoolchildren who don't get a decent meal each day. It's an astonishing and sometimes harrowing story- so listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Louise Third: PR on a Beermat.In this show, we catch up with Louise Third and Maisha Frost. Louise is the author of “PR on a Beermat”, and she has hooked up with journalist Maisha to give us the lowdown on how small businesses can use PR to build a bigger company profile. Everyone can use the press, and it can be up to ten times as effective as advertising- but only if you handle journalists effectively. We’ve got all the answers, so to give your marketing some extra oomph, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Spencer Gallagher: Building a top agency.Spencer Gallagher is our guest in this programme. He's the MD of Bluhalo, an award-winning web design house with glamorous clients and a high turnover- yet it all began in a shed at the bottom of his family's garden. How do agencies grow? And what are the ingredients of expansion and success? For Spencer's advice, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Spencer Gallagher: Building a top agency.Spencer Gallagher is our guest in this programme. He's the MD of Bluhalo, an award-winning web design house with glamorous clients and a high turnover- yet it all began in a shed at the bottom of his family's garden. How do agencies grow? And what are the ingredients of expansion and success? For Spencer's advice, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Dan McGuire: I Tripled the Ratecard.Mike's guest in this show is Dan McGuire, whose service has revolutionised the recruitment industry and won him the Young Entrepreneur of the Year award. It's richly deserved- 27-year-old Dan has never stopped doing deals; and his company, Broadbean, has always punched above its weight. To find out how he did it, and some priceless advice on business strategy, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Dragon's Den and Rachel Lowe: Revisited.In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Kelvin McKenzie: The full blaze of the Sun.This programme is the first of two shows with Kelvin MacKenzie, ex-editor of the Sun, ex-MD of BSkyB, and bete noir of the right wing. We’ll find out what it’s like to run a national newspaper - and working with that titan of the media: Rupert Murdoch. As you’d expect from Kelvin, this is a forthright and robust interview, so for an invigorating insight into the media, listen on.
Listen | Listen in your iPhone | Download | View full cache | Visit Website Dave Rogers: The Real Deal.In this show, Mike catches up with deal making specialist Dave Rogers. Canadian-born Dave has managed multi-million pound portfolios, and is a whirlwind business coach- particularly on making deals and communicating effectively: that’s why his book is called “Awesome Coaching”. As you can imagine, Dave is a pretty good communicator himself, so to find out how you can do better deals, sit back and enjoy...Listen | Listen in your iPhone | Download | View full cache | Visit Website Judy Naake: The Queen of Self-Tan! Mike’s guest in this show is Judy Naake. Judy is the ultimate saleswoman, and has earned her living pounding the streets, first as a cigarette-selling glamour-girl, and then building up her own business selling self-tanning products. Hard graft and a dedication to customer service mean Judy is now the tanning queen, counting Posh Spice and Cat Deeley among her many celebrity clients. Listen on to find out how she's done it.Listen | Listen in your iPhone | Download | View full cache | Visit Website Paul Dunn: The Wizard of Wow.Paul is called “the Wizard of Wow”, but that’s not just self-marketing-speak: he’s built up two 20-million-dollar companies and remains passionate about customer service. This interview is chock-full of examples of companies who’ve got it right- and others who’ve got it wrong. If you want your customers to say “so what”, switch off now. If you want more “wow”, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Rene Carayol: Blueprint for leadership.In this show, we meet Rene Carayol. Rene is an expert in leadership. It’s an overused word, but Rene has homed in on the skills which make great business leaders: the ability to communicate and listen effectively, and the ability to change cultures rather than just analyse spreadsheets. It’s no surprise that people like Bill Clinton and Michael O’Leary of Ryanair are on his list of business heroes. For an inspirational interview which truly raises the bar when it comes to running a be ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Dr John Demartini: Your Breakthrough Experience.Mike’s guest in this show is Dr John Demartini, one of the few lecturers on the business circuit to focus both on personal and business welfare- and who can legitimately claim to practise what he preaches. John runs seminars across the world, helping entrepreneurs to find what he calls their “Breakthrough Experience”. We caught up with him on a whistlestop break in the UK, so prepare for a motivational tour de force!Listen | Listen in your iPhone | Download | View full cache | Visit Website Helena Hudson: Cooking up a classic.In this show, Mike meets Helena Hudson, a classic second-time round entrepreneur. After a successful city career, Helena and her husband decamped to Brighton for a better life. And they’ve found it: Helena runs The Real Eating Company, a chain of three deli-cafés on the South Coast, with more in the pipeline. With no previous experience and nothing more than a good idea, listen on to find out how she’s done it.Listen | Listen in your iPhone | Download | View full cache | Visit Website Mindy Gibbins Klein: The Book Midwife.In this programme, Mike’s guest is Mindy Gibbins-Klein, otherwise known as: The Book Midwife. What better way to become the acknowledged expert in your field than to be a published author? Mindy knows how to take your years of experience, and turn it into a book. It might just be the best publicity your business has ever had. To find out more, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Sir Keith Mills: A rewarding career.If you haven’t heard of Sir Keith, you’ll have heard of his products. He is the king of loyalty schemes, having founded not only Air Miles but also the omnipresent Nectar Card. Oh, and as if that wasn’t enough, he then chaired the bid team which brought the 2012 Olympics to London. A classic entrepreneur and genius marketer, he also sits on the board of Spurs FC. Here’s his story.Listen | Listen in your iPhone | Download | View full cache | Visit Website Christine Comaford-Lynch: Rules for Renegades.Our guest in this programme is Christine Comaford-Lynch, an expert at re-invention and best-selling author of “Rules for Renegades”. Christine has charted the waters of technology companies like Microsoft and Oracle, successfully constructing a high-tech HR consultancy out of thin air. She puts her success down to GSD: which stands for “Gets Stuff Done”. If you’re a GSD kind of person- with a healthy dose of guts to boot, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Eric Edmeades: The Entrepreneur Adventurer.Mike’s guest in this show is Eric Edmeades, obsessive traveller, speaker and author. Eric is a master practitioner in NLP, but has ample business experience too. His approaches can be unconventional: his recent Adventure Seminar took a team to the top of Mount Kilimanjaro. As you’ll hear, there’s no stopping Eric, so for an inspirational, off-beat and maverick interview, listen on!Listen | Listen in your iPhone | Download | View full cache | Visit Website Making a business of technology: Sir Robin SaxbyIn this show, we meet Professor Sir Robin Saxby, President of the Institute of Engineering and Technology. Don’t be fooled by his academic credentials- Sir Robin is a businessman to the core, having worked through fifty years of technology companies from Motorola to ARM. For anyone seeking a career in high-tech industries, or pursuing a dream technology business, this is an essential listen.Listen | Listen in your iPhone | Download | View full cache | Visit Website Smoothie Operator: Jamie MitchellIn this programme, we meet Jamie Mitchell, UK managing director of smoothie makers Innocent Drinks. Jamie calls Innocent 'a classic startup': impeccably managed, carefully branded, and socially responsible from the bottom up. If you fancy building a retail brand from scratch, this is the interview for you.Listen | Listen in your iPhone | Download | View full cache | Visit Website James Minter: Be our guest! In this show, we meet James Minter, who spent ten years in the navy, nearly became an accountant, but settled on converting an old 1950’s actors’ haunt into what is today the Adam Street Private Members Club. Minter’s business strategy combines hospitality, property management and office space- to find out how he has built a successful business from a property shell, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Molly Bedingfield: Where business meets charityIn this show, Beermat Radio welcomes Molly Bedingfield. You’ll know the surname because Molly is mum to pop stars Daniel and Natasha Bedingfield, but Molly is a prodigious social entrepreneur in her own right. Her latest venture, Global Angels, is in the vanguard of business philanthropy. To find out more about social enterprise and indeed the future of the third sector, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Leading by example: Allan LeightonIn this show, we meet Alan Leighton, Chairman of the Royal Mail. A true business heavyweight, his career includes stints at corporate giants like Mars, Asda and BSkyB. He's also written a book, in which he's debunked the management consultant theories of business and instead interviewed as many people as possible who have actually run businesses of their own. For the distilled wisdom of a serial CEO, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Leaders Quest: Fields Wicker-Miurin OBEFields has had a stellar career in the city, but is now a Partner in Leader’s Quest, a social enterprise which brings together ideas about globalisation and the role of business in society; encouraging leaders to make a contribution to their wider communities. For an insight into a hugely successful and ethical career, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Roger Hamilton, Part 2: Wealth Dynamics.In this programme, we're back for a second session with Roger Hamilton, one of the world's foremost wealth consultants. We'll learn how he profiles entrepreneurs and businesspeople with the Wealth Dynamics system- and perhaps even find out what sort of entrepreneur you are!Listen | Listen in your iPhone | Download | View full cache | Visit Website Andrew Bishop: FX, spuds and rock'n'roll.In this programme, Mike Southon meets Andrew Bishop; whose entrepreneurial career began selling... potatoes. He is now credited with turning round the fortunes of musician’s friend Carlsbro, the amplifier manufacturer- not least by building a quality manufacturing base in China. For more on entrepreneurship and international business, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Sir Philip Trousdell: From Forces to Business.In this show, Mike Southon meets Sir Philip Trousdell; a former army commander and commandant at Sandhurst, who explains how the army's officer training is not just a grounding for the Forces, but also for business. He explains what business can learn from the Army- and how to get things done in your office without shouting!Listen | Listen in your iPhone | Download | View full cache | Visit Website Alan Bates: Get some experience, get a mentor.Mentoring is a vital source of guidance for entrepreneurs and business owners, yet many never get round to commissioning advice from these friendly faces with bags of experience under their belts. In this show, Mike talks to Nigel Winship of First Thought Consulting and his mentor Alan Bates, to hear first hand how mentoring can make a difference to a business.Listen | Listen in your iPhone | Download | View full cache | Visit Website Glyn Moore: Advice for every small business.What's the difference between sales and marketing? How do I balance my work and home life? In this show, Mike gets practical answers on these and many more issues troubling small businesses and startups from Glyn Moore of Icon Business Solutions.Listen | Listen in your iPhone | Download | View full cache | Visit Website Mike Klein: If you don't succeed, buy back the company.Mike Klein describes the day he was pushed out from his own company as one of the worst of his whole life. Undeterred, he soldiered on, eventually buying the company back, turning it round, and selling it on for a handsome profit. For a lesson in a key entrepreneurial skill- persistence- listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Roger Hamilton: Wealth creationIn this show Mikes guest is wealth consultant Roger Hamilton. Roger's path to entrepreneurship began with selling drawings on the streets of Cambridge. He finishes today as one of the world's most respected consultants in entrepreneurship. On the way he has won and lost many corporate battles: for the full story, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Sean Smith: Managing the Customer ExperienceIn this programme, Mike meets customer experience expert Sean Smith. With years of training and consultancy experience both in the UK and overseas, he is now a respected author and speaker on the subject of brand experience. His book: 'See, Feel Think Do - the Power of Instinct in Business', explains how to understand your customers, how to create revenue streams by anticipating change, and how to offer the right incentives at the right time. For more advice, listen on.Listen | Listen in your iPhone | Download | View full cache | Visit Website Rob Brown: TRIP the sale fantasticIn this show, we meet Rob Brown. Rob is proof that you can learn to sell- as he claims to have been a 'useless' salesman to start with. He's not only had a successful sales career, but is now a sought-after writer and trainer in business networking techniques; thanks to his "TRIP" system. In the next half hour, Rob explains some of the secrets of TRIP to Mike Southon.Listen | Listen in your iPhone | Download | View full cache | Visit Website Robblie Steinhouse: Secrets of NLPIn this show, Mike Southon talks to Robbie Steinhouse of the NLP School, Europe. During a successful career running his own companies, Robbie realized the value of developing people- sales people in particular- using the principles of NLP. he is now a Master Practitioner and one of the country's leading NLP teachers. In this show, Robbie shares with Mike some of the techniques that make NLP such a powerful sales and communications tool.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jonty and Alise Crossick: Working with your spouseIn this programme, Mike Southon talks to Jonty and Alise Crossick. They founded the English Teddybear company with nothing, in the middle of the UK's recession and still made a huge success of it. Now they run a highly successful property company. Throughout, as you'll hear, despite being a couple, their powerful personalities have enabled them to work together to create highly successful businesses.Listen | Listen in your iPhone | Download | |