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Primary Format : Business Language : Unknown Also Listed as: City : Unknown State/Province : Unknown Country : Unknown Region : XX User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of MKTpodcast Podcasts Methings.com listings of MKTpodcast Podcasts If you like this podcast, you might also like:

Super Bowl Commercials - Worth $86,666 per second? This year’s Super Bowl commercials are more expensive than ever. Clearly, those buying them think they’re worth it. But we have some words of advice for those marketers who have budgets that are closer to $86,666 per quarter. Download as a PDF Listen | Listen in your iPhone | Download | View full cache | Visit Website Just because you’re dead doesn’t mean you can’t work in marketing Our latest and, perhaps, most unusual marketing technique – using the dead to do one-to-one marketing. Click the “Play Now” link above to hear it. Listen | Listen in your iPhone | Download | View full cache | Visit Website Political season has begun again. Oh, joy. Well, it’s political season again and, once again, the negative campaigns are all around us. In the midst of all the ugliness, one particularly nasty campaign stands out. Download Political open season Listen | Listen in your iPhone | Download | View full cache | Visit Website Let’s bring back the jingle. The last good jingle I heard was for 7-Eleven on the radio about 10 years ago. They were launching a coffee that would help them stand up to the onslaught of Starbucks. This was a great jingle. I was humming it all day. Haven’t heard a good one since. This week we’re remembering those great jingles [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A marketing idea that shouldn’t be so unusual. With so many vying for the consumer’s attention, having a consistent brand message is more important than ever. So why do so many companies jump around? This week we’re lamenting the lack of branding discipline and saluting one very successful company that attributes it’s incredible success to just that.Download Brand message consistency is critical Listen | Listen in your iPhone | Download | View full cache | Visit Website The Dot Com Boom got a few things right. Just because it happened in the Dot Com Boom doesn’t make it wrong. There were a few marketing ideas back then that were really good. Remember that over-used word “Evangelist?” Download The Dot Com Boom wasn't entirely wrong. Listen | Listen in your iPhone | Download | View full cache | Visit Website Ralph Nader hates Planet Central Ralph Nader, longtime public interest advocate and corporate critic, hates Planet Central. Listen in to find out how an unusual marketing technique pissed off a former presidential candidate. Download as a PDF Download Standard Podcast Listen | Listen in your iPhone | Download | View full cache | Visit Website Opportunistic Marketing Gas prices are high. North Korea has missiles aimed at us. Bird flu could become a pandemic. All good news for marketers. This week we’re talking about Opportunistic Marketing. Download Standard Podcast Listen | Listen in your iPhone | Download | View full cache | Visit Website High-Impact Direct Mail If you really want to get on a customer’s radar, hit them over the head with a sledge hammer. This week we’re talking about high-impact direct mail. Download as a PDF Download High Impact Direct Mail Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing to the time challenged Everyone feels it these days. We’re all chronically short of time. So how do you market to someone who’s only got a second to listen? Download Standard Podcast Listen | Listen in your iPhone | Download | View full cache | Visit Website Covert Marketing Techniques Using inventive marketing techniques sometimes means taking a page from the playbook of the CIA. Listen | Listen in your iPhone | Download | View full cache | Visit Website PRODUCT PLACEMENT IN PODCASTS – THE NEXT THING? It’s entirely possible the phenomenon of product placement in podcasts could help to make millionaires of us podcasters. Listen | Listen in your iPhone | Download | View full cache | Visit Website Conducting your marketing orchestra Unfortunately, many marketers have not looked at media fragmentation as an opportunity. Far from causing problems, Planet Central believes fragmentation is an opportunity for companies like you to truly optimize your messages. The trick is to know which media to deploy for what purpose. Listen | Listen in your iPhone | Download | View full cache | Visit Website How big business can think really, really small. Companies big and small often overlook a really valuable marketing tool - Micro Marketing. We think an important part of your marketing mix should be the smaller, more tactical, personal efforts. Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting Stats&Facts Should your company be podcasting? We’ll answer some basic questions about this new medium and help you decide for yourself.Download as a PDF Listen | Listen in your iPhone | Download | View full cache | Visit Website To Blog or Not To Blog More and more companies are using blogs as a way to talk to prospects and customers. If your company isn’t blogging, what’s stopping you?Download as a PDF Listen | Listen in your iPhone | Download | View full cache | Visit Website