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#96 Podtini for Wednesday, September 17, 2008
On this weeks show Matt and I present part two of our hard hitting series "Secrets of the New Media Expo Exposed". In today’s segment we dive headfirst into the topsy turvy world of viral marketing.
Stay tuned for parts three and four of our series "Secrets of the New Media Expo Exposed" where we discuss beating a dead horse.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#95 Podtini for Tuesday, September 2, 2008On this weeks show Matt and Don are discussing Don's trip to the New Media Expo in Las Vegas.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://ww ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#94 Podtini for Thursday, August 7, 2008On this weeks show Matt and I discuss a true oxymoron, "Advertising Ethics", specifically the practice of purchasing competitors trademarks as keywords in Google Adwords and using them to drive more traffic to their sites.
On another note ... Brent and I will be in Las Vegas next week learning all we can about Blackjack and what’s new in Podcasting at the New Media Expo. We’ll have a special Podtini report when we get back.
Don’t forget to keep those questions and comments coming, w ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#93 Podtini for Friday, July 18, 2008On this weeks show Matt and Don play a round of thumbs up or thumbs down. Today’s topic is new business ideas.
On another note we want to let all of our listeners know that for the rest of the summer Podtini will be posting new shows every other week. In September after all of the vacations are over we’ll be back to our weekly format.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#92 Podtini for Monday, June 30, 2008Have you ever dreamed of throwing your MBA in the trash, packing up your mini mansion, and moving to the coast of Maine to make an honest living fishing for lobster? Well don’t dump that diploma just yet now you can do it virtually and reap the rewards of a true man lobstermen’s experience.
On this weeks Podtini Matt and done are discussing catchapieceofmaine.com.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
In ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#91 Podtini for Wednesday, June 18, 2008On this week’s Podtini Matt and I play the role of Dr. Phil as we take a look at the often touchy subject of client-agency relationships.
But before that we’d like to apologize to our faithful listeners for taking so long to get this week’s show up. It’s been a busy couple of weeks around the bar. As a way of saying we’re sorry we present you with this super-sized episode of Podtini.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#90 Podtini for Monday, June 2, 2008On this weeks show Matt’s out of town and Don has the bar to himself. Instead of a regular show Don has agreed to give our listeners a rare glimpse into the often shocking backstage world of Podtini show prep.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#89 Podtini for Friday, May 23, 2008What’s the first image that comes to mind when you hear the term "Baby Boomers"? Is it stacks of cash in your parent’s savings account, a fifty plus couple sipping martinis by the pool while enjoying their empty nest or is it an older couple downsizing to a small cottage on a lake to live out their golden years?
On this weeks show Matt and I are exposing the myths about baby boomers.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at sho ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#88 Podtini for Thursday, May 15, 2008If your like us and have recently purchased Viagra online without a prescription or you’ve just received your brand new replica Rolex watch then chances are your responding to email marketing.
On this weeks show we discuss the impact of email marketing and why it may be one of your brands best paths to marketing success.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#87 Podtini for Friday, May 2, 2008On this weeks show Matt and Don let their thumbs do the talking as they discuss why you should care about mobile marketing and text messaging.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
s ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#86 Podtini for Tuesday, April 22, 2008On this weeks show it’s out with the Martini’s and in with the Buko juice in honor of our special guest from the Philippines Michelle Cruz.
First we’ll be discussing how brands can deal with something unpopular in the marketplace.
Then we take a look at localization vs. global brand standards.
All that and Don makes it through the show without causing an international incident.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#85 Podtini for Thursday, April 17, 2008Are Bloggers and Podcasters nothing more then a bunch of wannabe journalists sitting at home in their underwear churning out post after post of meaningless content that’s only read or heard by other bloggers and podcasters? Or, are they a group of savvy, intelligent, and opinionated individuals who are quickly becoming as important as traditional media outlets?
From the effect they're having on the world from elections to product launches we’d say it’s the latter.
On this week's Pod ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#84 Podtini for Wednesday, April 9, 2008Have you been considering a sweepstakes, contest or giveaway to promote your brand but you’re having cold feet. Before you take the plunge and find yourself married to a promotion that ends in a divorce from your customers listen carefully to this sorrowful tale of another brand gone bad.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#83 Podtini for Tuesday, April 1, 2008Imagine a world where the very sight of the Microsoft logo causes riots in the street, the Wal-mart logo commands armies of mullet quaffed discount seeking zombies and the Apple logo is the muse that inspires the next Davinci. Far fetched maybe or maybe not...
On this weeks show Matt and I discuss a brands psychological effect outside of a buying and selling environment.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
I ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#82 Podtini for Friday, March 21, 2008Are you worried about the impending recession? Just keep reminding yourselves, when the business gods close a door they open a window (and it’s not meant for you to jump out of)
On this weeks show Matt and I discuss how you can turn your economic frown upsidedown and make the most of the tough times ahead.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeep ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#81 Podtini for Friday, March 14, 2008On this weeks show Matt and Don are talking about Making a difference and marketing.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://www.podtini ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#80 Podtini for Wednesday, February 20, 2008It’s time to break out the iKeg, and the iFrisbee for an iCoed iParty on the iQuad.
On this weeks show Matt and I take a look at iTunes U and University Podcasting.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#79 Podtini for Tuesday, February 12, 2008On this weeks show Matt and I discuss, political advertising.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://www.podtini.com
http://www.myspace ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#78 Podtini for Tuesday, January 29, 2008Do you have a hobby or interest that you’re passionate about? Do you spend large amounts of time on web sites related to your interest? Do you alienate your friends and family by talking non stop about your interest? Would life not be worth living if you didn’t have this interest?
If you answered yes to two or more of these questions your not mentally ill, you’re a passionista.
On this week’s show Matt and Don are discussing marketing to "Passionistas".
Don’t forget to keep tho ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#77 Podtini for Tuesday, January 15, 2008Have you ever wondered who’s looking at your what? Where? How long they’re looking at it? And how old are they while they’re looking?
On this week’s Podtini Matt and I answer those questions and more.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
S ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#76 Podtini for Tuesday, January 8, 2008What kind of experience are you looking for when you travel or dine out? Matt loves to stay in posh 5 star hotels ordering room service while his dog relaxes at the hotels doggie day spa. While I prefer to explore the seedy underbelly of society at large by only staying in 4 star hotels, never paying more then fifty bucks for an entrée.
On this week's Podtini Matt and I are discussing new customer experience trends in the travel and hospitality industries.
Don’t forget to keep those qu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#75 Podtini for Wednesday, January 2, 2008After a much needed holiday break Matt and Don are back and bellied up to the bar, ready to bring you more from the world of marketing, advertising and branding.
On this weeks show Matt and Don are talking about customer loyalty programs. Are they boosting retailer’s bottom lines or are they driving consumers crazy.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Goo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#74 Podtini for Tuesday, December 11, 2007On this weeks show Matt and Don are talking about Microtrends.
Check out the book "Microtrends: The Small Forces Behind Tomorrow's Big Changes" by Mark Penn Available at Amazon.com
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Trac ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#73 Podtini for Tuesday, December 4, 2007Matt is back from Budapest and he and Don are doing a little trend watching.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://www.podtini.com
ht ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#72 Podtini for Tuesday, November 27, 2007 Best of episodes 56-69Matt is away in Budapest and Don has the afternoon off. In place of this week's show we bring you "Catching Up With Podtini" episodes 56-69. We'll be back with a brand new episode next Tuesday.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#71 Podtini for Tuesday, November 20, 2007 Happy ThanksgivingThe bar is closed for the holidays. In place of this week's show we bring you a very special Thanksgiving greeting from all of us at Podtini.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
sh ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#70 Podtini for Wednesday, November 14, 2007 Product PlacementRecently Matt and I were drinking a couple of Starbucks new Gingerbread Latte’s while enjoying a luxurious drive in his BMW. We were on our way to see Jerry Seinfeld’s brilliant new Bee Movie at a clean, comfortable Lowe’s theatre.
During the movie we each had a Coke and some delicious Orville Redenbacher Popcorn.
After the movie Matt and I stopped off at the bar for a couple of Kettle One Martinis and to record this week's Podtini all about product placement.
Don’t forget to k ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#69 Podtini for Tuesday, November 11, 2007 Corporate CharityOn this week’s Podtini Matt and Don are discussing corporate charity, do companies really want to save the world, or are they just looking to boost their brand.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, ques ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#68 Podtini for Tuesday, October 30, 2007 Major League MarketingWhat’s crunchy on the outside and full of miscellaneous animal parts on the inside?
The free stolen base Taco Bell Tacos Matt and I are going to get after this weeks show.
On this week’s Podtini Matt and I are discussing The World Series and marketing.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#67 Podtini for Tuesday, October 23, 2007 Bursting BubbleFor the past decade or so any schmuck with a job, social security card and a valid driver’s license could walk into a sub-prime mortgage lender and borrow way more then they can afford.
Want a new car? Refinance your house.
Want to pay off your charged up diners club card? Try a second mortgage.
Two weeks in Waikiki with your whole family? Get a home equity line.
Sooner or later something had to give.
On this week’s Podtini Matt and I are discussing the bursting of the sub-prim ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#66 Podtini for Tuesday, October 16, 2007 Print vs OnlineDid you know 59% of senior executives trust print media over online?
On this week's Podtini Matt and I are talking about traditional advertising versus online and why recent reports of the death of print may have been greatly exaggerated.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#65 Podtini for Tuesday, October 9, 2007 Wal-Mart's New TaglineFor 19 years they touted their "Always Low Prices" Recently they’ve told us we can "Save Money" and "Live Better" Can you guess which worldwide mega-discount chain we’re talking about? I’ll give you a hint it starts with Wall and ends in mart (and no Paris they don’t sell walls there).
On this weeks show Matt and I are talking about Wal-mart’s new tagline and the controversy surrounding it.
Don’t forget to keep those questions and comments coming, we love to hear from you. Ema ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#64 Podtini for Monday, October 1, 2007 Get out of that boxAs the old saying goes "A fish rots from the head" and nowhere is this saying truer than in the area of corporate creativity and innovation. A company that is truly innovative has leadership that not only values creativity but has worked hard to create a corporate culture that supports and encourages creativity from all employees.
On this week’s Podtini Matt and Don are discuss why many companies who claim they think "outside the box" may actually not
even have the lid off.
Don’t fo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#63 Podtini for Monday, September 24, 2007 CouponsFor a limited time only we’re offering a very special deal to our listeners, download this week’s show and you’ll receive a coupon to hear next weeks show for free! Did that get your attention? For at least 47% of you it should have.
On this week’s Podtini Matt and I are talking about a marketing tactic as old as marketing itself, coupons.
Oh and by the way we aren’t actually offering a coupon for a free show since it’s a free show already (our lawyer wanted us to be clear abo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#62 Podtini for Monday, September 10, 2007 The Art, Science, and Future of the Written WordOn this week's Podtini it’s part two of Don's conversation with Bob Boucher, VP, Creative Services for Cole Creative in Boston. This time Don and Bob discuss the art and science of writing, why it’s important, why they still love it and where it’s going.
All this and not much else on this week’s Podtini.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good House ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#61 Podtini for Tuesday, September 4, 2007 Bringing Foreign Brands to the U.S.On this week's Podtini, Matt and Don are joined by their guest Mark Willingham from Carmen Steffens to discuss bringing foreign brands to the U.S.Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show UnderscoreBY Unique Tracks
Feedback, questions and comments:
... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#60 Podtini for Monday, August 27, 2007 Variable Data MarketingOn this week's Podtini, Matt’s still away in the peach State, and in his place Don's joined in studio by a guest from the Bay State, Bob Boucher, VP, Creative Services for Cole Creative in Boston. Don will be talking to Bob about Variable Data Marketing and its impact on response rates.
Join us next week for the return of Matt.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Out ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#59 Podtini for Monday, August 20, 2007 PROn this week's Podtini Matt’s away in Georgia participating in the 75th annual Atlanta Hog calling and peach pit spiting competition. In his place Don is joined via telephone by Tracy Hartman PR Director for Aloft Group. Let’s all wish Matt good luck and good spitting.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#58 Podtini for Monday, August 13, 2007On this week's Podtini Matt and Don discuss marketing to the faithful.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://www.podtini.com
http://ww ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#57 Podtini for Monday, August 6, 2007 What's New Pussycat - Rental Car AdvertisingOn this week's Podtini Matt and Don Introduce a new segment called "What’s New Pussycat?" where they’ll be taking a look at several new advertising opportunities being offered by Hertz and other car rental companies. If you’ve ever dreamed of seeing you’re your logo dangling from a rearview mirror then this is the show for you.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mind ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#56 Podtini for Monday, July 30, 2007 Personal InformationOn this week's Podtini Matt and Don delve into their "I would have never guessed that" file to take a look at the amount of personal information consumers are willing to give out in return for more relevant advertising, the answers might surprise you.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their B ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#55 Podtini for Monday, July 23, 2007A look back at shows 40-52
We'll be back next week with a brand new show
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@podtini.com
Visit us on the web at
http://www.podtini.com
http: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#54 Podtini for Monday, July 16, 2007 Keeping it freshFor most restaurants keeping their brand fresh means changing the menu every once in awhile. For one Manhattan eatery keeping it fresh means changing everything, not once but four times a year.
On this week's Podtini Matt and Don are talking Park Avenue Summer, Fall, Winter and Spring.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#53 Podtini for Tuesday, July 10, 2007 Agree or DisagreeOn this week’s Podtini Matt’s a contestant on every marketing professional’s favorite game show... Agree or Disagree. Matt tackles the topic of The Ten New Rules of Branding from the Graphic Design USA article by Simon Williams.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#52 Podtini for Monday, July 2, 2007 Happy Birthday to usOn this weeks show Matt and I celebrate one year of podtini.
Then we talk about the disappearing art of storytelling in advertising.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
Intro Music Rare Groove By Mixed Mindz
Outro Music Good Housekeeping By Mixed Mindz
For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com
Show Underscore BY Unique Tracks
Feedback, questions and comments:
show@pod ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#51 Podtini for Tuesday, June 26, 2007 K9 Team building & On Egg AdvertisingOn this weeks show Matt and Don throw us all a bone when they discuss the lessons that can be learned from canine team building techniques.
Then they look into the egg-cellent world of on egg advertising.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.
... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#50 Podtini for Monday, June 18, 2007 BrainstormingCan you come up with ten ways to demonstrate to your clients or prospect’s an intimate understanding of their business and industries?
On this weeks show Matt and Don have live brainstorming session where Don asks Matt and Podtini’s listeners to come up with 10 ways to show your customers and prospects you care.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
We're looking for Advertising, Marketing, Branding and Pr ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#49 Podtini for Monday, June 11, 2007 Consumer Centric CompaniesCommerce as we know it today started over two million years ago when one caveman traded a rock with another caveman in return for a monkey pelt. And so it has gone for millions of years, a company creates a product or service and sells it to a customer. This status quo may have continued for eons if not for the advent of C3.
On this week’s Podtini, Matt and I discuss Consumer Centric Companies. Will including the customer in the product development cycle build the kind of brand loyalty t ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#48 Podtini for Wednesday, June 6, 2007 Where is advertising least annoyingWe all know advertising can be annoying, but do you know where it’s the least annoying? The answer may surprise you.
On this week’s Podtini Matt and I take a look at where advertising is the most acceptable and where it’s not.
Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.
We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your qu ... Listen | Listen in your iPhone | |
