 The Market Research Podcast in a creation of B2B International who specialises in carrying out ad-hoc business to business research that is custom designed for our clients needs. As our name suggests we have carried out research in most industrial sectors with experience spanning all corners of the globe.Primary Format :
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Questionnaire Design - Chapter 4
Today we publish Chapter 4 of our new free audio book, Questionnaire Design. This week’s chapter discusses “The fundamental principles of questionnaire design”.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 3
Today we publish Chapter 3 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Three different question types”.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as a [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 2
Today sees the publishing of Chapter 2 of our new free ebook - “Questionnaire Design”, written by Paul Hague, CEO of B2B International.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being published as [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 1
It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 3 of 3
This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before.
Don’t forget to come back next Monday for the first part of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 2 of 3
Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here.
For more information on this area or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 1 of 3
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data.
• Different types of quantitative data including ordinal and categorical data.
• [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design.
• The three most important types of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The important terms and definitions that are used in sampling.
• The use of the two main types of sampling methods – random samples and quota samples.
• How to match the sample plan [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes.
• The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing.
• The role [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 5 - Introduction To Qualitative Research
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Qualitative research techniques and in particular focus groups, depth interviews and observation• How to use qualitative tools for exploring and evaluating concepts and ideas.
• The advantages and disadvantages of the different qualitative [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 4 - An Introduction to Research Methodologies
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Where you can use desk research and the most important sources of secondary data.
• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 3 - Research Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The building blocks of intelligence – which includes secondary as well as primary data.
• The applications for qualitative and quantitative research.
• How to match the research design to the research method.
• [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 2 - Research Objectives
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• How market research can be used to help organisations grow by finding new markets for their products or new products for their markets.
• How to separate out the aims of market [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 1 - The Basics Of Market Research Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers:• The role of market research in helping business decisions through the systematic and objective collection of data. • The applications of market research and how many studies are to help [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Questionnaire In Postal ResearchFollowing on from last weeks podcast, today we discuss the questionnaire in postal research and ways in which response rate can be improved.For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Using Postal Surveys In Industrial Research
This podcast considers the topic of using postal surveys in industrial research. In doing this, it looks at where they will work and where not, and factors affecting the response rate.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Making Your Ads Work Harder
This podcast considers the topic of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.
If you have found this podcast to be of use, why not have a look at our podcast on ‘making the promotional pound go further’.
For more information on this [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Assessing A Sales Area’s Potential
This podcast considers the topic of assessing a sales areas potential. In doing this, it covers the folling areas:
- Directories
- By association
- Employment statistics
- Population statistics
- Fieldwork
If you have found this podcast to be of use, why not have a look at our podcast on ‘the problem with price’.
For more information on this area or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Nursing The Chairman’s BabyHow far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.If you have found this podcast to be of use, why not have a look at our podcast called ‘beyond customer satisfaction’.For more information [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Industrial InterviewInterviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hundreds of jobs.If you have found this podcast to be of use, why not have a look at [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Market Research and Sales Managers
The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of’ the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.
If you have found this podcast to be of use, why not have a look at our [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
How To Avoid Competing On Price
Companies that sell raw materials or simple components face a marketing problem - how to give their products recognisable benefits which differentiate them from competitors. A popular tactic is to cut prices in the belief that this is the principal motivation influencing buyers; there being little to choose between other features such as quality, delivery [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Getting People To Switch
What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 13
The 13th and final Chapter of our latest free ebook - “The Power Of Industrial Brands” is published today. Every Monday for the past few months we have been publishing a new chapter on our company blog all of which have been available for free download. As well as this, you can download each chapter [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 12Chapter 12 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.Next week we will [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 11
Chapter 11 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
In most industrial and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 10
Chapter 10 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Service is an effective [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 9
Chapter 9 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Effective promotion is vital [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 8
Chapter 8 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
In consumer markets the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 7
Chapter 7 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Strategies for brands include [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 6
Chapter 6 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Brand differentiation should be [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 5
Chapter 5 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Branding is an effective [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 4Chapter 4 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.Sub brands are part [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 3
Chapter 3 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
We use branding to [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 2
Chapter 2 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
One of the simplest [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 1
Today sees the publishing of Chapter 1 of our new, free ebook - “The Power Of Industrial Brands”. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.
Branding is [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Guiding Acquisitions and Investment Policy
The sizeable sums involved in acquisitions, and the dire implications they have on a company’s future, demand that these decisions are in the hands of the senior team running the organisation. The chairman plays a leading role, assuming a high level of responsibility for directional changes, group growth and corporate strategy.
This weeks podcast was [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Problem With Price
In the ever-changing business world of today, with increased globalization and low-cost manufacturing from Asia, competitive advantage is key. Competitive jostling is a never ending battle as continuous product innovations result in shifts in competitive advantage. Consequently the question most companies ask themselves is ‘How do we get more?’ This is one of the hardest [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Market Research In China - Part 2
As already discussed, no agency has in-house fieldwork coverage of the whole of China. However, most major agencies do have 3 offices – one in each of Shanghai, Beijing and Guangzhou. Head Offices are spread across the three cities, although there are more in Shanghai than in Beijing or Guangzhou. Companies with [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Market Research In China - Part 1
To most Western companies, the idea of conducting or commissioning market research in China is a difficult, if not daunting, concept to grasp. Frequently, the perceived barriers of researching a Chinese market are seen as so insurmountable that no serious consideration of the potential benefits is even made. Too often, research agencies and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Making The Promotional Pound Go Further
There must be more misunderstood money spent on business to business promotions and advertising than on anything else in the marketing budget. Maybe your promotional spend is excessive; maybe it isn’t enough. What we do know is that it is difficult to measure its effectiveness and very few people even try.
This weeks podcast, written [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Using Focus Groups In Market Research - Part 2 of 2
Focus groups take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. Focus group research has been used in the industry for more than 30 years and there is a wealth of published literature on the relative merits of the methodology and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Using Focus Groups In Market Research - Part 1 of 2
Despite their recent shunt into the public eye over the past decade, focus groups are nothing new. Within the social sciences, they can be found detailed in the literature as far back as the 1920’s. This non-directive approach increased in appeal in the 1930s and 1940s as many sociologists were looking for alternative ways of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Beyond Customer Satisfaction
Recently, when preparing for a presentation, Dan Park was re-reading some material that suddenly struck him in a different way compared with his previous reading of it. Drawing on original USA research from customer satisfaction surveys the American marketing specialist Jack Trout makes the following points:
* More than [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Market Research Interview - Segmentation
This Market Research Interview is the final part in Series 1 of Market Research Conversations. We will be back with a second series towards the end of the year/the beginning of the new year - we will keep you posted over the next few months.
In this podcast Paul Hague talks with Rod Humphreys about the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Online Focus Groups As A Business To Business Research Technique
Ever since the emergence of the Internet, the market research industry has sought ways of using online research in order to achieve more effective results. Desk research conducted over the Web is a long-established technique that has made desk research quicker, easier, more up-to-date and more cost effective. Similarly online surveys are widely regarded as [...]Listen | Listen in your iPhone | |
