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Podcast: Measuring Staff Satisfaction - Part 2 of 2
Following on from our last podcast - this week we have the second of two parts of our podcast that discusses the importance of staff satisfaction.
This podcast looks at the importance of measuring and maintaining staff satisfaction, and the impact that this has other areas of a business. The podcast is based upon a [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Measuring Staff Satisfaction - Part 1 of 2
“Few would argue that the most valuable resource of any organisation is its people. Staff well-being and their level of satisfaction has been found to directly impact on organisational performance and ultimately organisational success; dissatisfied staff are unlikely to foster a satisfied customer base, and dissatisfied customers directly impact on the bottom line. Thus, measurement [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Measuring Return On Investment Of Market Research
Ensuring that money is being well spent is always imperative in business - even more so in such frugal times as these. Measuring return on investment can be fairly straightforward on certain occasions. Investments on tangible things (such as stocks, shares, products, etc) can be measured by the amount invested against the amount gained [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Research As An Aid To Optimum Pricing
2009 is already being billed as a ‘difficult year’ due to the global financial crisis - in times like these, ensuring that you have the correct pricing strategy is as important as ever.
This podcast looks at how research can aid companies in ensuring they are offering the most optimum price to their customers [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: The When & How of Using Distributors
This weeks podcast discusses the importance of distributors, and how and when they should be used. We cover the pros and cons of using distributors, how to spot the good ones, and how to steer clear of the not so good.
This is the last podcast of 2008! Thank you all for another very successful [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Loyalty – How To Win Devotion From Your Customers
Today we look at the importance of customer loyalty, and how to attain the best levels of customer loyalty in your business. Ensuring that your customers are not only satisfied, but extremely satisfied, has become increasingly more important in today’s current economic climate as purse strings tighten, and customers become ever more frugal.
The podcast [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: The Art Of The Brief
This week’s podcast covers the design of one of the most important steps in the research process - the brief. Without an adequate brief, it can be difficult to design a piece of research that fully meets a project’s needs - a project can only be as good as the brief that it stems from. [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Image Research In Industrial Marketing
What is a good image? This depends entirely on what face the management of the company wants to project. The BSC may find it advantageous to be seen as a big manufacturer of steel plate. This image of size may place them in a position to compete for very latest orders at home and overseas. [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Identifying The Driving Forces Of Your Business
This week’s podcast discusses how to “identify the driving forces of your business”. The posdcast dicsusses the basic premise that:
“a company’s core competences can be defined as the activities for which resources are deployed in such a way that they achieve a differential and sustainable competitive advantage in the marketplace.”
As part of the podcast we [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Sharpening The Distributor Network
This week’s podcast discusses the issue of ensuring that distribution networks are running in tip-top condition. The podcast describes how to identify weaknesses in your distributor network and what to do in order to rectify those weaknesses.
The podcast is based on an article from B2B International’s article series.
For more information on this area or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Pricing Research - What Do Our Customers Value?
Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing - a subject that’s of high importance in the current economic climate.
Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Using Market Intelligence - Part 3 of 3
Here we have the final part (3 of 3) of our podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Using Market Intelligence - Part 2 of 3
Following on from last weeks podcast - today we have part 2 of our 3 part podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Using Market Intelligence - Part 1 of 3
Today we launch the first in a three-part podcast. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business. The podcast is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA).
The [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Advertising Amongst SMEs - Part 2 of 2
Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.
There are over a thousand classifications of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Advertising Amongst SMEs - Part 1 of 2
This podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works.
There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Podcast: Getting People To Switch
“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague.
What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 11
And so we come to the final chapter in our serialised audio book Questionnaire Design by Paul Hague. This final chapter gives the listener many “examples of questions”.
Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also being published [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 10
Here we have Chapter 10 of Questionnaire Design, our new free audio book from Paul Hague. This chapter looks at more “sepcial questionnaires”, such as those used in self completion surveys.
Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 9
Today we publish Chapter 9 of our new free audio book, Questionnaire Design. The chapter is called “getting the questionnaire right” as covers the use of software for developing questionnaires, along with the importance of piloting a questionnaire.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 8
Chapter 8 of our new free audio book, Questionnaire Design, is published here today. The chapter focuses on “the layout of the questionnaire”. To quote the chapter itself:
“A questionnaire is a working document. It presents the questions as well as the place and space to record the answers. Thought needs to be [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 7
Today we publish Chapter 7 of our new free audio book, Questionnaire Design. This week’s chapter discusses the importance that “interviewer instructions” play in administered interviews.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 6
Today we publish Chapter 6 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Framing The Questions”, and how important the wording of a particular question is.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Questionnaire Design - Chapter 1
It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International.
Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 3 of 3
This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before.
Don’t forget to come back next Monday for the first part of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 2 of 3
Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here.
For more information on this area or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing and Selling To Chinese Companies - Part 1 of 3
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data.
• Different types of quantitative data including ordinal and categorical data.
• [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design.
• The three most important types of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The important terms and definitions that are used in sampling.
• The use of the two main types of sampling methods – random samples and quota samples.
• How to match the sample plan [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes.
• The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing.
• The role [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 5 - Introduction To Qualitative ResearchWelcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.This chapter covers:• Qualitative research techniques and in particular focus groups, depth interviews and observation• How to use qualitative tools for exploring and evaluating concepts and ideas.• The advantages and disadvantages of the different qualitative [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 4 - An Introduction to Research MethodologiesWelcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.This chapter covers:• Where you can use desk research and the most important sources of secondary data.• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 3 - Research Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The building blocks of intelligence – which includes secondary as well as primary data.
• The applications for qualitative and quantitative research.
• How to match the research design to the research method.
• [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 2 - Research Objectives
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• How market research can be used to help organisations grow by finding new markets for their products or new products for their markets.
• How to separate out the aims of market [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
A Practical Guide To Market Research - Chapter 1 - The Basics Of Market Research Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers:• The role of market research in helping business decisions through the systematic and objective collection of data. • The applications of market research and how many studies are to help [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Questionnaire In Postal Research
Following on from last weeks podcast, today we discuss the questionnaire in postal research and ways in which response rate can be improved.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Using Postal Surveys In Industrial Research
This podcast considers the topic of using postal surveys in industrial research. In doing this, it looks at where they will work and where not, and factors affecting the response rate.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Making Your Ads Work Harder
This podcast considers the topic of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.
If you have found this podcast to be of use, why not have a look at our podcast on ‘making the promotional pound go further’.
For more information on this [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Assessing A Sales Area’s Potential
This podcast considers the topic of assessing a sales areas potential. In doing this, it covers the folling areas:
- Directories
- By association
- Employment statistics
- Population statistics
- Fieldwork
If you have found this podcast to be of use, why not have a look at our podcast on ‘the problem with price’.
For more information on this area or [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Nursing The Chairman’s Baby
How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.
If you have found this podcast to be of use, why not have a look at our podcast called ‘beyond customer satisfaction’.
For more information [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Industrial Interview
Interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hundreds of jobs.
If you have found this podcast to be of use, why not have a look at [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Market Research and Sales Managers
The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of’ the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.
If you have found this podcast to be of use, why not have a look at our [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
How To Avoid Competing On Price
Companies that sell raw materials or simple components face a marketing problem - how to give their products recognisable benefits which differentiate them from competitors. A popular tactic is to cut prices in the belief that this is the principal motivation influencing buyers; there being little to choose between other features such as quality, delivery [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Getting People To Switch
What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business to business marketer. This is because we b2b marketers operate in a world complicated by the multi-faceted decision making unit comprising buyers, technicians, management policy [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 13
The 13th and final Chapter of our latest free ebook - “The Power Of Industrial Brands” is published today. Every Monday for the past few months we have been publishing a new chapter on our company blog all of which have been available for free download. As well as this, you can download each chapter [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 12Chapter 12 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.Next week we will [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Power Of Industrial Brands - Chapter 11Chapter 11 of our latest free ebook - “The Power Of Industrial Brands” is published today. Each Monday we will be publishing a new chapter on our company blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from this site.In most industrial and [...]Listen | Listen in your iPhone | |