SMB TrendWire Podcasts

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Join us for in-depth audio conversations with small business experts. Like talk radio, only better. Primary Format : Business Language : English Also Listed as: City : Medina State/Province : OH Country : USA Region : NA User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of SMB TrendWire Podcasts Methings.com listings of SMB TrendWire Podcasts If you like this podcast, you might also like:

Get Your Media Groove On In these changing times, the need to be seen and heard above the roar of the crowd is far more challenging than ever before. What small business owners need are the same cost-effective, targeted media tactics and interview techniques that successful businesses use. Some of the most valuable business and marketing skills today are navigating [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Properly Plan For Your Website Most people don’t understand the spell they invoke when they recite the magic works “I need a website” in the presence of a developer. Sometimes the results are good, sometimes bad, sometimes the results are no where near what they wanted. Cal Evans, Author of “Avoiding A Goat Rodeo“ will be joining Anita Campbell and Brent [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Create a Marketing Ideas File When it comes to marketing your small business, coming up with ideas and creative, inexpensive ways of doing so can become quite the obstacle to overcome. That’s when a marketing Ideas File comes in handy. In this episode, David Langton, Founder of Langton Cherubino Group, joins Anita Campbell for an open discussion regarding techniques for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Protect Your Business When Accepting Payments When it comes to accepting payments for your small business, security for both your business and your customers is crucial. Protecting your business and your customers when accepting payments should be your number one priority. Brian Goudie, Senior Vice President and Small Business Center Director, First Data, oversees the company’s Small Business Center and focuses [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Small Business Legislative Outlook for 2012 It’s an election year, and many small business owners may be asking themselves, “Will anything get done on Capitol Hill to help small businesses?” In this episode, we have a special guest that will be able to shed some light on that subject for you. SBE Council President & CEO, Karen Kerrigan, joins Anita Campbell and Brent [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website StartUp Cup: A Community Driven Business Model Competition Sean Griffin has spent the last five years creating a business model competition which can be replicated in any community. The fundamentals of this program were developed in Silicon Valley during the dot-com era - but while all the world is focused on tech, StartUp Cup focuses on the other 98% of business startups. And while bootcamps [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A 360 Degree View of Successful Entrepreneurs Ever wonder what it takes to be a successful entrepreneur? Trep Life is an online series of video interview episodes featuring successful entrepreneurs that provides a unique, behind-the-scenes look at what it actually takes to be a successful entrepreneur. Join us for this special episode as we discover exactly what it takes to be a successful entrepreneur. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Business Gift Giving: How It Can Make A Difference The Holiday is fast approaching and gift giving is top of mind for many.  When you’re in business, the task of gift giving can be quite daunting regarding client and customer gifts to express your thanks. What is appropriate? How much should you spend? These questions and more are about to be answered for you. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Starting or Expanding a Business: Why Year End Planning Matters The final days of 2011 are approaching and with the end of the year comes thoughts of holiday gatherings and shopping trips. For a small business owner, however, it also should come with a list of ‘To-Do’s’ before 2012 hits. Nellie Akalp, the CEO of CorpNet an online legal document filing service, shares some top items [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Why Most Businesses Can’t Be Sold and 5 Fixes After working with hundreds of business owners over the last 10 years, certified business broker Julie Gordon White discovered a pattern of problems when owners contacted her to sell. As founder of BlueKey Business Brokerage M&A and author of “EXIT! 12 Steps to Sell Your Business for the Price You Deserve”, Julie knows that these [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Procrastination and Disorganization: Two Mistakes That Cost You at Tax Time Tracking, logging, categorizing, and organizing business expenses throughout the year can be a real hassle. Human nature says, “If its a hassle, put it off.” This leads to forgetfulness, which then leads to a mad scramble at the end of the year to get that disorganized shoe box of receipts to the tax professional who [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How Amazon, Apple, Facebook, and Google Have Redefined Business Companies like Amazon, Apple, Facebook and Google are doing things that collectively, they could not do individually – they are creating dynamic platforms that are stable – yet in motion. Phil Simon, Author of “The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business,” joins Anita Campbell and Brent Leary for an in-depth [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Value of an Online Presence for Small Businesses Karla Hakansson feels that enough cannot be said about the importance of having an online presence for small businesses.  And if you think that most small businesses already know the importance of an online presence – think again - many do not even have one. Karla Hakansson, Director of Global Channel Marketing at Verisign, joins Anita Campbell [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Don’t Give A Gift Card: Give An Experience Ety Rybak feels that nothing beats a memorable experience – from tickets to a Broadway show and a backstage meet and greet to 50 yard line seats at the Superbowl. Ety Rybak is the Co-Founder and Chief Operating Officer of Inside Sports and Entertainment Group, a provider of once-in-a lifetime event experiences for a cross section of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Emergence of the Mobile Office Today’s smartphones and tablets have influenced a new generation of mobile workers, new ways of doing business and the emergence of a new type of office – the mobile office. The mobile office is about cutting the ties to physical office space and making all the tools and technologies available to employees wherever they may [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unclutter Your Closets: Increasing Profit by Reducing Complexity Most people who have closets find them bulging with unworn clothing, shoes, etc. Businesses have the same exact problem with products, services, customers and suppliers. In the quest for growth in no-growth markets, they confuse proliferation for innovation. They expand adding more products and services.  Complexity is created but too few people understand how to measure and manage [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Power of Content For Marketing Susan Payton is passionate about content and focuses on helping small businesses become experts through their content.  As John Batelle, CEO of Federated Media said, “Every small business is in the publishing business today.”   And with the Internet leading the way, this is very true.  Susan Payton, President of Egg Marketing & Communications, joins Anita Campbell to shares tips [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Steps to Failsafe Selling Selling can be intimidating for many people – especially those that are not professionals at doing so. Entrepreneurs need to sell, whether they’re comfortable with it or not. After all, if they can’t sell their business or service then how can they expect others too? Human behavioral specialist, Educator, Author and Founder of The Demartini Institute, Dr. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Steps to Failsafe Selling Selling can be intimidating for many people – especially those that are not professionals at doing so. Entrepreneurs need to sell, whether they’re comfortable with it or not. After all, if they can’t sell their business or service then how can they expect others too? Human behavioral specialist, Educator, Author and Founder of The Demartini Institute, Dr. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Business Tools: Working In The Cloud The emerging “Cloud Workforce” – the segment of the workforce that works virtually, operating their businesses in the online cloud. It’s no secret that this new way of working requires new types of tools, systems and processes to maintain a competitive advantage. Ray Grainger, CEO of Mavenlink, joins Anita Campbell to discuss these tools and processes. Ray’s expertise [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Increase Your Chances of Getting a Small Business Loan Small Business Finance has been a hot topic this year. While several large banks have boasted about devoting more staff and financial resources to their small business lending programs, in fact, their loans to entrepreneurs have decreased. With capital being harder to secure, entrepreneurs need to be diligent about maintaining strong credit scores and in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website SBA Success: A Personal Story of Recovery Kevin Hartford and Ed Newell started their business, Alle-Kiski Industries, in 2005 with loans guaranteed by the SBA. A year later, a second SBA loan was granted to buy the building that houses their manufacturing shop. Kevin and Ed saw the economic downturn coming when business at their company took a turn for the worse. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Drive Growth in a Downward Economy Dennis Jarrett has driven the growth of his business to make them the #1 Fastest Growing Franchise in the country in less than 10 years. Dennis feels that the key factors for this growth include value, quality, reliability and their commitment to environmental stewardship, which continue to drive the company today. Dennis Jarrett, Co-founder of Stratus [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Top 5 Questions to Create an Unfair Market Advantage Is marketing dead? No - but it’s definitely changing! Today’s modern marketing is less about convincing and much more about educating.  And, as luck would have it, self-employed professionals are actually the best suited to capitalize on this newest trend. Patrick Schwerdtfeger, Author of “Marketing Shortcuts for the Self-Employed,” joins Anita Campbell and Brent Leary to discuss the top [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Business Partnering: Learning the Hard Way Susan learned the hard way that “you never know the skills and personality of others until you partner with them.  That’s when all the warts come out–in business and in love–and then it’s too late.” Susan lost her first business because she fired her partner and had to dissolve the company. She learned a thing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website $5,000 to Launch Your Business: Where to Begin? Bobbye Brooks & Tonilee Adamson are entrepreneurs with a desire to help people learn how to start and grow a successful business – particularly women. Media 4 Women has grown from a small startup company to a nationwide business, servicing every type of industry from the new entrepreneur to the large corporation. Bobbye Brooks & Tonilee [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Protect Your Startup from Cybercriminals Cybercriminals, like all predators, gravitate towards the weakest targets. With an arsenal of easily-distributed malware at their fingertips, hackers can infect your office with malware that will wipe out your machines, steal the financial data of your customers, or worse, hijack bank transactions. For your startup or small business, an incident like this could spell [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Boosting Clients Revenue Through Mobile and Social Commerce Kristin Intress is leading the hospitality industry beyond e-commerce and into social and mobile commerce. The hotel market is among the fastest growing segments of online travel and hotels must evolve their strategies in order to build a solid relationship with customers to increase revenue. Kristin Intress, CEO of InnLink, joins Anita Campbell and Brent Leary [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Entrepreneurship: A Viable Solution to Career Transition Deborah Shane launched her business in 2007, as a solution to a thoughtful, voluntary career transition from a 20 year career in broadcast radio.  Unemployment is currently running high and Deborah feels that entrepreneurship is a viable solution to a career transition. Deborah Shane, Author of “Career Transition – Make The Shift,” and Founder of Train with Shane, joins [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Group Buying: Tips on Growing Sales The Wall Street Journal has referred to Office Arrow as the “Groupon for business.” It’s a fact – the group buying phenomenon looks like it’s here to stay.  And why not?  After all, the economics make sense and your small business can truly benefit from it. Robert Ball, CEO of Office Arrow, joins Anita Campbell and Brent Leary to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tips to Keep Your Business Afloat During a Personal Crisis Small businesses are particularly vulnerable when a crisis strikes close to home.  And crisis can come in many forms – illness, death, divorce, fire, flood, a move.  Trying to keep everything afloat during a personal crisis in a small business, all while managing seriously heavy stress loads, can be quite a challenge, even for the best of us.  Tony [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Demystifying Attorney Fees For Small Businesses Hiring a lawyer is challenging for many small business owners because most know very little about the law and even less about the costs involved.  If you’ve found yourself in a similar situation, you’ve come to the right place – we’re going to help demystify attorney fees for small businesses. Some of the topics [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website It’s Never Too Late: But Why Wait? As many of us know, life doesn’t always unfold the way we want it to. And many times, an unusual event or occurrence can act as a catalyst of sorts for major change and transformation. This is the type of event that Lynda Bouchard experienced. One day, she was happily flying the friendly skies, employed [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Determine Your Perfect Customer Lifecycle Is your business slacking off after completing a sale? Do you find that your business becomes overwhelmed with getting the sale – only to stop nurturing those important relationships afterwards? If you’ve ever found yourself pondering such matters, you’ve come to the right place. In this episode, Scott Martineau, Co-founder of Infusionsoft joins Anita Campbell and Brent Leary [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Legal Tips Entrepreneurs Need to Know to Start a Business If you’re thinking about starting your own business or if you’ve recently done so, then you probably already know that there are things that need to be considered. More specifically, legal issues that need to be decided in order to protect what you are growing and creating. In this episode, Nellie Akalp, CEO of CorpNet.com, joins [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business: How to Navigate 2010 Tax Laws As tax season gets into full swing, it’s time to discuss the changes in this year’s taxes that will affect small businesses. From the IRS’ recently enacted payroll tax holiday to writing off up to $10,000 in start-up costs for businesses started in 2010, we have a small business champion for the latest must-claim deductions and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Daily Deal Site Trend: Profiling Moolala, A New Site There’s a new daily deal site out there aptly named, Moolala. And they’ve developed a unique rewards system at the new site called the Pay Matrix, which offers a daily deal for an early startup. So what does that mean for you and your small business? It means moola in your pocket! Matt Dale, Co-Founder of Moolala, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Compete Without Focusing on Price Sarah Petty opened a boutique photography studio two weeks before the tragedy of 9-11 struck and within 5 years, she was named one of the most successful photographers in the country by The Professional Photographer of America. Sarah Petty, Founder of The Joy of Marketing, joins Anita Campbell for an in-depth discussion about how she now shares [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Selling to Crazy Busy People Jill Konrath is a recognized sales strategist, speaker and author.  Her newest book, “SNAP Selling,” soared to the #1 Amazon sales book within hours of its release. Jill’s first book, “Selling to Big Companies,” was selected a must read by Fortune Magazine and has been an Amazon top seller since 2006. If you find yourself  struggling to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website SCORE Helps Small Businesses Succeed and Fuel America’s Economic Engine SCORE is an organization that mentors America’s small business owners and operators and can help people dreaming about starting their own small business or those looking to grow their businesses. SCORE is already making its mark as a catalyst for economic growth across the country.   In this episode, Ken Yancey, CEO of SCORE, joins Ivana [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Readying Your Small Business for a Better Economy Call of the Wild is the longest running adventure travel company, designed specifically for women only, in the world since 1978. Traveling across the United States and around the globe, Call of the Wild provides active adventures for women who are looking to make lifelong memories in a safe and fun environment. In this episode, Kate [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Highlights: New Small Business Administration (SBA) Website As part of the U.S. Small Business Administration’s mission to ensure that small business owners and entrepreneurs have access to accurate, timely and helpful information, the organization recently unveiled the new SBA.gov website. In this special episode, Joe Zepecki, Deputy Assistant Administrator of the Small Business Administration, joins Anita Campbell to discuss the newly unveiled site which [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Updating Your Small Business Network Small businesses make an array of mistakes when upgrading their networks. When a small business is up and running there are three things they should ultimately focus on:  connecting to a network with switches and routers ; securing businesses both physically and technically; and communicating with customers and employees. In this episode, Rick Moran, Vice President [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How CRM Can Boost Small Business Sales Many small businesses are desperately struggling to regain market share they may have lost from the downturned economy and simple, cost-efficient technologies that help them gain a competitive edge and optimize sales have become must-haves to stay on top of their “A-game.”  It is possible to get your business to a point where it can start growing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Mobilize Productivity On iPhone and iPad Using FileMaker The iPad and iPhone are making inroads into business and, as a result, FileMaker Inc. has recently introduced the FileMaker Go app for iPhone and iPad.  FileMaker Go allows users to work remotely and companies can now accomplish a range of productivity tasks on their smart phone or tablet that include conducting inventory checks while in the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website One Womans Journey: Turning Challenges Into Celebrations Deb Scott, Author of “The Sky is Green and The Grass is Blue:  Turning Your Upside Down World. . .Right Side Up,” left a successful corporate career in medical sales when she realized that she was not happy simply being a “gerbil on a wheel.”  However, shortly after leaving her 20 year career, a series [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A Picture Is Worth A Thousand Words: Video Is Even Better! Twenty million small and mid-sized businesses, auction sellers and ten million classified advertisers need effective, simple, economical ways to reach new and existing customers on mobile devices and the web.  Video ads can be worth their weight in gold to these small and mid-sized business and there are now many easy and affordable ways to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website New Technology For Growing Businesses Join Anita Campbell, host of Small Business Trends Radio Show, as she talks with Ramon Ray, Editor & Technology Evangelist for SmallBizTechnology, about some of the hottest technologies for small businesses. You’ll want to keep a pen handy as Ramon covers web sites, new products and services to help your business.  Topics such as “hot” startup technology, mobile technology, leveraging technology [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tidal Power and America’s Energy Future There’s a renewable energy source out there – the ocean tides.  Ocean tides are predictable, you can literally set your watch to them.  They’re a natural part of the clockwork of the universe and all of the planets affect a tidal pattern that repeats itself.  Tidal power takes advantage of the lateral flow and best of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Turn Your Standard Presentation Into Your Best Sales Tool Every business cranks out a lot of presentations – probably more than they can count. But are these slide decks boosting branding, driving customer engagement, and increasing sales? Presentations are second only to email as the most commonly used business tool, yet most are static, one-way communications that often miss the mark. Chuck Dietrich, CEO of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Businesses Excel Through SCORE’s Mentoring Program Everyone needs someone they can talk to and the same goes in business. A business mentor is someone that’s been there, done that, and the positive benefits of their ongoing wisdom and support are endless. A mentor is a friend, advisor, and confidant and a good mentor is one that takes an interest in the person [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Double Your Revenue By Mastering Persuasion In Print Jonathan Fields is a lawyer turned entrepreneur, author and blogger. His last book, Career Renegade: How to Make a Great Living Doing What You Love was an MSNBC Top 5 Small Biz Summer read in 2010. Jonathan has been featured widely in both online and offline media and was named one of the 20 people every [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 6 Tips for Growing Online Traffic and Sales That No One Tells You TJ McCue founded Sales Rescue Team in 2008 as a pay-it-forward lab giving website owners free advice on how to improve their design, copy, and the sales path that customers took or might take through a website. Today, it has since grown to a number of contractors who help small business owners build blogs and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Target Social Media to Reach Your Market Ethan Bloch started his first business at age 13 where he used the social channels of the day (chat rooms and instant messaging) to acquire customers. In college he created a video podcast and used YouTube, Twitter and Facebook to build a global fan base. Today, Ethan is the Co-Founder of Flowtown, a small business marketing tool [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media Success Stories and How You Can Become One Many small businesses are using social media in impressive ways.  Ways that drive tangible benefits and help them to grow their businesses. Dave Lifson, CEO of Postling, joins Anita Campbell to cover what tools small businesses are using and how they are tapping into their community of customers. Dave will also focus on the basic ways that small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Data Privacy: What Every SMB Should Know To Be Compliant Small businesses are strapped for time and resources, and therefore may not realize how serious of a problem that information data leaks can be, or how they can handle this issue affordably. They are governed by the same federal and state regulations and business rules as large enterprises and violating these rules can damage reputation, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Your Ego Holding You Back From Millions? Some small business owners are laughing all the way to the bank because they understand that sometimes –  you have to put your ego in the backseat if you want to truly skyrocket your sales, generate massive amounts of leads and procure publicity you’ve never dreamed of. Jim Kukral, Author of the book “Attention! This Book [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How Social Is Your Small Business? Shawn Hessinger, Chief Moderator at BizSugar, presides over a social media site that crowdsources the finest small business news and tips on the planet from a community of more than 51,000 members globally and growing.  Have you ever given any thought as to how social your small business is?  And what you might be able to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Goodbye Infomercials: How A 30 Year Old Brand Is Keeping With The Times Hair Club is a brand with high visibility from the old-school commercials -  Sy Sperling’s, “I’m not just the President, I’m also a client.”  However, many people still don’t know what the Hair Club is and keeping the 30 year old brand fresh has become even more of a challenge because of the ever changing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Save Time & Maximize Customer Data With Integrated Business Applications Many people have noted that famed dancer, Ginger Rogers, did everything Fred Astaire did – except she did it backwards and in heels.  The same concept is true today for small businesses; they need to do everything the big enterprises do, but faster and with fewer resources. Pamela O’Hara and Michelle Riggen-Ransom, Co-founders of The Small Business Web, join [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How the Movie Twilight Can Help Your Business Romance is a number one selling genre for a reason - and that reason isn’t Fabio.  Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct?  Surprisingly, many romance writers believe its wild success was a public gut reaction to many of the tragic events over the last decade. Romance taps into human [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Five Tips For Hiring A-Player Employees Eric Herrenkohl, recruiting specialist and author of How to Hire A-Players, argues that hiring just one “A-Player” can save an executive’s marriage as well as add immeasurable value to his business. Given the current economic situation, he says there is no better time than the present for small business owners to build the organizations they [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Owners Discover App Marketing Adam Boyden, President of Conduit, knows that small business owners wear many hats – one of which includes chief marketing officer.  Application marketing is beginning to attract small business owners for many reasons, including affordability, ease of use, and return on investment. Small business owners are using application technology to deliver messages, content, and functionality [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Build an Engaged Facebook Fan Page Base Using Multiple Channels Victoria Ransom is Founder and CEO of Wildfire Interactive, a platform that enables small businesses to easily and cost-effectively manage their social media marketing needs. Victoria started Wildfire to serve her own need – she needed an affordable way to building an engaged fan base on the Facebook page of her own small business. Seeing no [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Businesses Speak Out About Economy Based on the findings from more than 7,000 small businesses, Gail Goodman, CEO of Constant Contact, discusses trends in the small business marketplace – particularly, how small businesses are faring in this turmoiled economy. Gail joins host, Ivana Taylor, to give specific counsel on how to cope with a protracted economic recovery, particularly seen through the eyes of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Price for Profits and Growth for Your Business Rafi Mohammed, Ph.D., Founder of Culture of Profit, joins host, Anita Campbell, and co-host, Ivana Taylor, to discuss ideas and concepts from his new pricing strategy book, “The 1% Windfall: How Successful Companies Use Price to Profit and Grow.” In this episode, Rafi shares pricing tips that small businesses can implement which will start reaping them [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Behind the Scenes at AMEX OPEN Forum Our featured guest in this episode of Small Business Trends Radio is Jason Rudman, Director of OPEN Forum. Jason leads the team responsible for the content strategy and development of American Express OPEN’s online community for small business owners. Jason joins Anita Campbell and Brent Leary to share the in-depth story behind the growth of American Express OPEN Forum [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Creative Tips for Your Next Online Video Ever thought about using online videos to help spread the word about your business and capture more sales - but couldn’t think of a topic, what equipment to use, or what to do with it after you shoot it?  If that sounds like you, you’ll want to pay attention. Derrick M. Guest, CEO of Griot’s Roll Film Production, shares [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Congress Really Looking Out For Small Businesses? Congress and policymakers tout their support of small businesses at the drop of a hat - but what about all this legislation they propose?  Are they really looking out for small businesses? Dan Danner, President and CEO of National Federation of Independent Business (NFIB), joins Anita Campbell and Brent Leary to look at the issues impacting small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Latest Trends Driving Small Business Times are changing fast – and business trends are changing even faster. Topics such as cloud computing, “green” business and mobile devices are top of mind for many small business owners and entrepreneurs.  Small businesses are exploring how to take advantage of these new trends and tools and successfully incorporate them into their small businesses.  In this special [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Protect Your Online Reputation Protecting your online reputation is a topic that is fast becoming of increasing importance to the business community. Michael Fertik, CEO of Reputation Defender, joins Anita Campbell and Brent Leary for an in depth discussion concerning how to protect your online reputation.  Reputation Defender is a privacy and online reputation management company. In his position on the advisory [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Giving Referrals: A Great Way To Do Business John Jantsch, Founder of Duct Tape Marketing and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide,” joins Anita Campbell for an in-depth discussion to bring focus to the act of giving referrals – and the benefits it can have for your business. To put it simply, John feels it’s a great way to do [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website SEO Trends: What’s New, What’s Old? Aaron Wall, Founder of the SEOBook Training Program For SEOs, is a very busy man these days.  Aaron and his site have been mentioned in The Wall Street Journal, The London Times, Wired, USA Today, BusinessWeek, Business2.0, Time Magazine, The Register, MSNBC, and The Guardian to name a few.  But Aaron has graciously offered a slice of his [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Future of Small Business: Legislative Outlook Karen Kerrigan, CEO of the SBE Council, an advocacy and research organization dedicated to promoting small business, joins Anita Campbell for another quarterly in-depth discussion on the legislative outlook for small business. Many small business owners are wondering whether Congress and President Obama will move forward with policies that will help small businesses grow, create jobs and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Attach Emotion: Move From Commodity to Experience Shane Ketterman asked himself, “How do you get businesses and potential entrepreneurs motivated and inspired by rethinking how business is – and how it will be in the future?” The answer to Shane’s question unveiled itself and he likes to call it “rewire.” Shane Ketterman is the Founder of Gorilla-Force and he started his businesses based on years [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Deal With Multiple System Chaos It seems that today, small business owners and entrepreneurs are faced with a multitude of challenges, one being the fact that they have to deal with piecemeal solutions to keep their company running. Separate tools and applications for email marketing, CRM, e-commerce shopping carts, IT infrastructure, and more keep the company from economizing and growing. Tyler [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Customer Service: New Marketing For Small Business Barry Moltz, Founder of Barry J. Moltz: Crazy About Business, Insane for Your Success joins Anita Campbell for an in-depth discussion on customer service. More specifically, customer service as a new way of marketing for small business. Barry has founded and run small businesses with a great deal of success and failure for more than 15 years. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Summit 2010 Prime Strategies and Small Biz Technology just announced their Fifth Annual Small Business Summit 2010, taking place on March 16, 2010 in New York City. The theme for this event gathering is Business & Technology: Strategies for the New Economy. Since the first Summit 5 years ago, this event has attracted a loyal following of small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 100 Best Small Business Podcasts 2010 It’s that time again! Each year we scour the Internet for you and choose 100 of the most useful and informative podcasts we can find for entrepreneurs, small businesses and small business owners.  We realize that many people don’t have the time to do the footwork and sift through all of the resources out there, so we’ve done that for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Twitter Talk And Small Business Success Index Results Shashi Bellamkonda, “Social Media Swami” (Director of Social Media) at Network Solutions and Founder of Happenings, Advice and Technology Thoughts, and small business owner, Dr. Alan Glazier of Shady Grove Eye and Vision Care, join Anita Campbell for an in-depth discussion on the results of the Small Business Success Index. This special episode will be followed up with [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tax Tips For Micro-Businesses And The Self-Employed Self-employed businesses are often on top of the world – that is, until the dreaded tax time arrives. Keith Hall, a certified public accountant and the National Tax Advisor for the National Association for the Self-Employed (NASE), joins Anita Campbell for an in-depth discussion on tax related matters concerning small businesses and entrepreneurs. Every year, the NASE’s [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Legislative Outlook: Is Washington Listening? Karen Kerrigan, President of the SBE Council, an advocacy and research organization dedicated to promoting small business, joins Anita Campbell for an in-depth discussion on the legislative outlook for small business.  Particularly, whether Congress and President Obama will move forward with policies that will help small businesses grow, create jobs and compete in this challenging economic environment. Below [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Virtual IT Department In today’s economic climate, the cost of setting up, maintaining and growing a business is a capital expense that many entrepreneurs and small business owners do not have access to – or simply cannot afford.  The good news is that small businesses can now save money by eliminating unnecessary costs associated with investing in IT [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Affiliate Programs: What Every Small Business Should Know Geno Prussakov, a veteran of the affiliate marketing industry and Founder of AM Navigator, offers his insider tips and “how to” advice on properly setting up a successful affiliate program.  Geno joins Anita Campbell to let you know what your expectations should be and how to achieve the results you’re looking for.  You want to make sure [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Know When to Bring in a General Manager Kristina Bouweiri, President & CEO of Reston Limousine and Travel Service, Inc. , started her business with only five cars and today – she has over 150. Kristina admits to being a micro manager, but she soon came to realize that she benefited immensely when she added another team member to the payroll and she learned [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Text Message Marketing: 20x Return on Investment Paul Rosenfeld, CEO of Fanminder, says, “Move over Facebook. So long Twitter. The year 2010 belongs to mobile marketing for the savvy small business owner.”  Paul believes that the next must-have tool for business growth is text message marketing.  Let’s face it, we’re all connected to gadgets and information 24/7 these days.  So, it only [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How Spirituality Helps Entrepreneurs Akemi Gaines, Founder of Yes to Me, quit her corporate job in October 2007 because she believed she could help more people worldwide with her unique skills. She rented out the house she bought less than a year prior, moved herself from Tennessee to Oregon, and started her service as spiritual coach. Today she has a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Most Important 120 Minutes of Your Day Aviv Shahar, Founder of Aviv Consulting, is an international consultant, CEO Coach, author and a world leader in the design of leadership and talent development programs for Fortune 100 companies.  For more than 25 years, Aviv has specialized in helping leaders and teams improve collaboration, cultivate innovation and accelerate breakthroughs.  His experience in coaching for high-level [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Charitable Giving – It’s Not Just for the Holidays Chris Gaba, Co-Founder of Central Bark Doggy Day Care, has taken his passion for pets and for service to others – and combined them into one powerful philanthropic program for his franchise system. Chris Gaba has owned and trained dogs since age nine, starting with the family dog Ringo, a liver-spotted Dalmatian. He is a true [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Rise of the Young Entrepreneurs Natalie MacNeil co-founded Garage Entrepreneurs shortly after starting her first business as a student entrepreneur. Natalie says, “Garage Entrepreneurs is a community I wish I had when I started my first business.”  Her entrepreneurial journey has led her to become a media producer and consultant, specializing in online media and marketing, an award winning blogger and a speaker. Natalie has [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Improve Your Business by Improving Yourself As a young man, Larry’s entrepreneurial journey began right out of high school when he started a carpentry business.  Larry’s journey eventually lead him to become the owner of a multi-national company with 27 patents that revolutionized the industry. Larry’s entrepreneurial journey continues and today he is the Founder and CEO of the largest basement waterproofing and crawl space repair dealer network in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Happiness Matters: Following Passion, Not Money Many entrepreneurs have varied professional backgrounds and Dan McComb, Co-founder of Biznik, is one of them.  Dan started his professional career as a photo journalist where he covered the end of the war in Bosnia and the extreme right-wing militia movement here in the United States.  However, he soon realized that the work he was producing actually [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Maximize Productivity On the Go In today’s modern world, many of us are “on-the-go.”  With the advent of  new technologies, it seems that it’s more possible now, than ever before, to be mobile and still remain in touch.  As a result, many small business owners, operators and employees are now afforded the ability to conduct business “on-the-go.”  The side effect to this [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What To Do When You Don’t Like Your Boss We’ve all suffered through employment for employers that we didn’t necessarily like – or enjoy working for.  If you are currently in that situation, or have been at some point in time, you’ve come to realize that everybody copes with that atmosphere in a different way.  Some are healthy ways to cope and some are not. Katherine Crowley [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Number One Reason Why Businesses Underperform Have you ever noticed how detrimental “silent problems” can become?  Things unspoken - they tend to eat away at people, situations and even business.  One man has recognized how silent problems, problems that are being avoided, neglected and going unnoticed, are negatively impacting small businesses in very profound ways. Rod Johnson, Speaker, Executive Business Coach and Author of “Without Warning: Breakthrough Strategies for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Cherry Pick Ideas to Improve Your Business Do you know where the term “Pirates of Silicone Valley” comes from?  Well, did you know that Bill Gates borrowed the idea for Windows from Steve Jobs?  And Steve Jobs borrowed the idea from Xerox and Xerox borrowed the idea from an obscure academic researcher?  Hence, the birth of the term ”Pirates of Silicone Valley.” David Kord Murray, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Top 10 Publicity Tools For a Dollar or Less Visibility is important to your small business and affordable publicity is out there. There are many tools that can help you grow your business and expand its visibility today.  However, researching to discover those publicity tools can be a drain on your time - which may actually hinder your small business. Margie Zable Fisher, President of Zable Fisher [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unlocking Cash and Profits Hidden in Financial Statements I think I can speak for everyone here and say – we’d all like to unlock hidden cash and profits. And Kenneth Kaufman is going to help us find it. Kenneth Kaufman, Founder & CEO of CFOwise, joins hosts Anita Campbell to share the insights he has gained from helping entrepreneurs and small business owners use [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unlocking Cash and Profits Hidden in Financial Statements I think I can speak for everyone here and say – we’d all like to unlock hidden cash and profits. And Kenneth Kaufman is going to help us find it.Kenneth Kaufman, Founder& CEO of CFOwise, joins hosts Anita Campbell to share the insights he has gained from helping entrepreneurs and small business owners use [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Surveys: A GPS System for Your Small Business Mary Crogan, Senior Business Marketing Manager for online survey from Constant Contact, joins hosts Anita Campbell and Brent Leary to discuss how online surveys can actually act as a GPS system for your small business. They can help guide you and your small business along the most direct and efficient path to your goals. Surveys [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Surveys: A GPS System for Your Small Business Mary Crogan, Senior Business Marketing Manager for online survey from Constant Contact, joins hosts Anita Campbell and Brent Leary to discuss how online surveys can actually act as a GPS system for your small business. They can help guide you and your small business along the most direct and efficient path to your goals. Surveys [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social CRM: Make Information Find and Work for You Not only is social media useful to small businesses for marketing, but it’s also a handy tool to use to develop a more personal relationship with your customers and business contacts.  It allows you to obtain bits and pieces of personal knowledge about others and you can then use that knowledge to build upon an existing relationship with them.  [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Social CRM: Make Information Find and Work for You Not only is social media useful to small businesses for marketing, but it’s also a handy tool to use to develop a more personal relationship with your customers and business contacts.  It allows you to obtain bits and pieces of personal knowledge about others and you can then use that knowledge to build upon an existing relationship with them.  [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Rural Small Business Innovation: Dairy Cows to Supermarkets Cyrus Schwartz, President of Mountainside Farms, joined host Anita Campbell to discuss rural small business innovation.  Cyrus is the 5th generation in his family to be in the dairy industry.  As Cyrus became involved in the business, he soon realized that he needed to become innovative to stay competitive and to increase revenue in the marketplace.  From [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Rural Small Business Innovation: Dairy Cows to Supermarkets Cyrus Schwartz, President of Mountainside Farms, joined host Anita Campbell to discuss rural small business innovation.  Cyrus is the 5th generation in his family to be in the dairy industry.  As Cyrus became involved in the business, he soon realized that he needed to become innovative to stay competitive and to increase revenue in the marketplace. From [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers It happened one day.  An invasion of some 5,000 FedEx packages began arriving, one by one, at their intended destinations – without warning and without notice.  Mysterious boxes were curiously being opened all across the country within a two-day period.  Even President Obama and the entire Senate received one.  And no one was expecting what they found inside.  Then, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers It happened one day.  An invasion of some 5,000 FedEx packages began arriving, one by one, at their intended destinations– without warning and without notice.  Mysterious boxes were curiously being opened all across the country within a two-day period.  Even President Obama and the entire Senate received one.  And no one was expecting what they found inside. Then, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Communicating When Your Site Goes Down If you own and operate a web site, chances are that you have experienced a crash at some point in time.  It’s a fact, sites go down – and for many different reasons.  But when your site goes down, what do you do?  Create a great“cover” story?  Panic?  Turn up missing in action?  Hopefully, it’s none of the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Communicating When Your Site Goes Down If you own and operate a web site, chances are that you have experienced a crash at some point in time.  It’s a fact, sites go down – and for many different reasons.  But when your site goes down, what do you do?  Create a great“cover” story?  Panic?  Turn up missing in action?  Hopefully, it’s none of the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Long Tail SEO: Get Fast Traction With Google Many small business owners do not know what effective keywords to target or how to effectively target them with link building.  The the importance of“long tail” SEO to small businesses is often overlooked.Case in point: A used book store owner might aspire to rank on the first page of Google for the keyword phrase [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Long Tail SEO: Get Fast Traction With Google Many small business owners do not know what effective keywords to target or how to effectively target them with link building.  The the importance of “long tail” SEO to small businesses is often overlooked. Case in point: A used book store owner might aspire to rank on the first page of Google for the keyword phrase [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Cutting Through VoIP Hype Voice over Internet Protocol, or VoIP as it’s commonly referred to, is usually far too confusing for many people to even begin to understand.The industry is filled with jargon and lots of incomprehensible-sounding technology which can scare those less educated about the topic away from actually exploring it as a viable option for their small business.Brent [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Cutting Through VoIP Hype Voice over Internet Protocol, or VoIP as it’s commonly referred to, is usually far too confusing for many people to even begin to understand. The industry is filled with jargon and lots of incomprehensible-sounding technology which can scare those less educated about the topic away from actually exploring it as a viable option for their small business. Brent [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Buying Commercial Property: The SBA 504 Loan Are you in the market for a new piece of commercial real estate for your new or existing small business?  If so, you’ve found the right place to find information– and possibly the right loan product, too.Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, joins hosts Anita Campbell and Brent Leary to explain why the SBA [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Buying Commercial Property: The SBA 504 Loan Are you in the market for a new piece of commercial real estate for your new or existing small business?  If so, you’ve found the right place to find information – and possibly the right loan product, too. Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, joins hosts Anita Campbell and Brent Leary to explain why the SBA [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Profitably Using Website Video and Videomail Video can be useful to small businesses on many different levels and in many different ways.  Not only can it be used to attract website visitors, but it can also be very effective in communicating tasks, training employees and distributing information to your workforce – to name just a few. Ruth King, Founder and Chief Evangelist [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Profitably Using Website Video and Videomail Video can be useful to small businesses on many different levels and in many different ways.  Not only can it be used to attract website visitors, but it can also be very effective in communicating tasks, training employees and distributing information to your workforce– to name just a few.Ruth King, Founder and Chief Evangelist [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Turn the Story of Your Brand Into a Classic It’s a well-known fact that our emotions come into play when we make decisions. As a result, engaging and authentic stories can actually inspire customers to “fall in love” with you.I don’t know about you – but I love a great story. I especially love to hear entrepreneurial success stories. You know. . . those [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Turn the Story of Your Brand Into a Classic It’s a well-known fact that our emotions come into play when we make decisions. As a result, engaging and authentic stories can actually inspire customers to “fall in love” with you. I don’t know about you – but I love a great story. I especially love to hear entrepreneurial success stories. You know. . . those [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tips For The Self Employed On Health Insurance Affordable health insurance is hard to find these days and sadly, as a result, many are forced to go without it.  Finding affordable health insurance that provides for the needs of your family is a difficult task and it usually brings up a myriad of questions– because health insurance coverage can get pretty complex.Sam [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tips For The Self Employed On Health Insurance Affordable health insurance is hard to find these days and sadly, as a result, many are forced to go without it.  Finding affordable health insurance that provides for the needs of your family is a difficult task and it usually brings up a myriad of questions – because health insurance coverage can get pretty complex. Sam [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Your Web Site Worth? We’re pretty sure that many of you have probably asked yourself, “I wonder how much is my web site worth?”  It’s exciting to think that a site you lovingly created and maintained could possibly be of real value and worth.So, are you ready to find out how much your web site is worth?  Of course you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Your Web Site Worth? We’re pretty sure that many of you have probably asked yourself, “I wonder how much is my web site worth?”  It’s exciting to think that a site you lovingly created and maintained could possibly be of real value and worth. So, are you ready to find out how much your web site is worth?  Of course you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Expanding Your Reach: Syndication Solutions As small business owners, we all know that marketing tools can be real lifesavers.  Making yourself and your business available online these days is a must to any small business owner.  Your customers need to be able to reach you, they want to see you– and you want them to return to you.A great [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Expanding Your Reach: Syndication Solutions As small business owners, we all know that marketing tools can be real lifesavers.  Making yourself and your business available online these days is a must to any small business owner.  Your customers need to be able to reach you, they want to see you – and you want them to return to you. A great [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Cloud-Based Social Content Mgmt Bridges Gap For SMB Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions. Well, what if you could combine the best practices of both [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Cloud-Based Social Content Mgmt Bridges Gap For SMB Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions.Well, what if you could combine the best practices of both [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Thrives by Investing in Green Technology Green technology is an excellent investment to make right now and you don’t have to be an industry leader to explore green territories. Small businesses can do it too - and many of them actually are. Craig Bramscher, CEO of Brammo, joins host Anita Campbell and co-host Brent Leary, to share his ideas [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Thrives by Investing in Green Technology Green technology is an excellent investment to make right now and you don’t have to be an industry leader to explore green territories. Small businesses can do it too– and many of them actually are.Craig Bramscher, CEO of Brammo, joins host Anita Campbell and co-host Brent Leary, to share his ideas [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Yelp Helps SMB Owners Manage Their Online Presence Time is money - and it’s important that you spend YOUR time wisely. But many small business owners soon find themselves at a loss for time. Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Yelp Helps SMB Owners Manage Their Online Presence Time is money– and it’s important that you spend YOUR time wisely. But many small business owners soon find themselves at a loss for time.Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Retarget Your Customers Creatively: Bring Them Back! Wouldn’t it be nice if you could somehow retarget your customers and bring them right back to your door? Imagine this . . . it’d be like going out onto the street, grabbing someone whose just left your shop by the shoulders and turning them around to walk right into the front door [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Retarget Your Customers Creatively: Bring Them Back! Wouldn’t it be nice if you could somehow retarget your customers and bring them right back to your door? Imagine this . . . it’d be like going out onto the street, grabbing someone whose just left your shop by the shoulders and turning them around to walk right into the front door [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Fending Off Competitor Smear Campaigns If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens.Competitors conduct smear campaigns and they can have damaging effects on your reputation, your credibility and most of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Fending Off Competitor Smear Campaigns If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens. Competitors conduct smear campaigns and they can have damaging effects on your reputation, your credibility and most of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Realize ROI On Webinars Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses. Webinars are an inexpensive way to communicate virtually - and efficiently. Dr. James Powers, CEO of iLinc, joins host [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Realize ROI On Webinars Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses.Webinars are an inexpensive way to communicate virtually– and efficiently.Dr. James Powers, CEO of iLinc, joins host [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 5 Mistakes When Creating a Contest or Sweepstakes Running a contest or sweepstakes giveaway can have very real benefits for small businesses. A giveaway contest or sweepstakes can help boost your small businesses visibility, ROI and drive traffic to your web site. While considering running a contest or sweepstakes, there are many things to think about and you may have [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 5 Mistakes When Creating a Contest or Sweepstakes Running a contest or sweepstakes giveaway can have very real benefits for small businesses. A giveaway contest or sweepstakes can help boost your small businesses visibility, ROI and drive traffic to your web site.While considering running a contest or sweepstakes, there are many things to think about and you may have [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 5 Little Known Things You Can Do With Zoho Zoho is a suite of online collaboration and productivity applications that you can use to run your business and collaborate online with others.With the recent addition of Zoho Gadgets and Zoho on Mobile, there’s even more you can do.Raju Vegesna, Evangelist for Zoho, joins host Steve Rucinski along with co-host [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 5 Little Known Things You Can Do With Zoho Zoho is a suite of online collaboration and productivity applications that you can use to run your business and collaborate online with others. With the recent addition of Zoho Gadgets and Zoho on Mobile, there’s even more you can do. Raju Vegesna, Evangelist for Zoho, joins host Steve Rucinski along with co-host [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Use PayPal To Drive Sales Small businesses are consistently looking for opportunities to monetize their business and grow sales. Just by adding PayPal, many small businesses are realizing incremental revenue from higher conversion rates up to 14%. With PayPal, small businesses can accept payments instantly and gain access to millions of online shoppers. Even better - they can [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Use PayPal To Drive Sales Small businesses are consistently looking for opportunities to monetize their business and grow sales. Just by adding PayPal, many small businesses are realizing incremental revenue from higher conversion rates up to 14%. With PayPal, small businesses can accept payments instantly and gain access to millions of online shoppers.Even better– they can [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Writing Your First Business Book Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself,“Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”And that’s just [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Writing Your First Business Book Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself,“Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”And that’s just [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Collect From Dying Elephants As much as we hate to admit it, sometimes as small business owners and entrepreneurs with limited staff and time, collecting outstanding amounts of money owed to us or our businesses takes a backseat. In tough times such as these, collecting money that is owed to you becomes a top priority. And when [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Microsoft Office Live: Spring Clean Your Office Microsoft Office Live has developed into a one-stop online toolkit for helping your small business develop a robust presence online. It’s a place where you can store documents and files, share them via email and access them from anywhere.Michael Schultz, Director of Marketing for Microsoft Office Live, joins Anita with tips for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website An Inventory Source for Flea Markets, eBay And More Are you considering starting your own business or supplementing your current income but not sure what to sell? Or maybe you are an eBay seller or a flea market vendor and are looking for additional inventory. Whatever the case may be, there IS a place where you can have access to items [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Barcodes Are NOT Just For Manufacturing Companies You wouldn’t think that a barcode would have a place within a law office or a small business with only a few employees, but barcodes are not just for manufacturing companies anymore. Barcodes can drive out cost and save labor in all types of businesses ranging from law offices, to clinics, to security [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website WordPress: The Good, The Bad And The Ugly There are literally hundreds of thousands of bloggers these days and many of them are using WordPress, a popular blogging software that gives “power to the people” by offering a platform to voice from. Tim Grahl, Web Developer and co-founder of Out:think, joins Anita to discuss all things WordPress, ranging from plugins, to customization, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Business Chassis: Build a High-Performance Business Some businesses are built with economy in mind and some businesses are built ready from the starting line for high-performance. But regardless, ALL businesses – like cars - are built on a universal chassis. Understanding a concept such as this can help you unlock powerful growth strategies for your business. Growth [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Teen Business Ideas For The 20 Something Generation There is no doubt that there are a lot of young, brilliant minds out there these days. It’s pretty amazing when a 12 year old can organize groups of hundreds of people and lead successful, strategic rebellions in the online gaming world. It’s a sign of an entrepreneurial spirit – and the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Control Employee Expenses And Reimbursement: PEX Card In today’s economic climate, credit is fast becoming more limited to access and this can cause disruptions and be costly to small businesses. Additionally, many are cutting back and pinching pennies wherever they can right now and effective management of funds is now crucial. Toffer Grant has an efficient [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Business Partnering: Earn Money Without Wasting Time During this economic downturn, partnering in smart ways is becoming wildly popular and Kare Anderson has found that the fastest way to grow her business - and that of her clients - was to forge alliances that attract more customers without spending more money. Kare Anderson is the author of several books, an [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Women and Startups: Surviving the Emotional Roller Coaster Karin Abarbanel knows firsthand what a wild ride the emotional roller coaster of giving “birth” to a new venture can be. Especially for women, as they tend to respond different than men to challenges and obstacles. Karin is a marketing firm owner and co-author of “Birthing the Elephant.” She shares front-line advice [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Facebook: Online Business Marketing, Advanced Tactics Back by popular demand, Shama Hyder, Founder of Click To Client, is joining host, Anita Campbell, for an in-depth look at some advanced tactics to market your business online using the popular social media site, Facebook. Shama is no stranger to the Small Business Trends Radio Show. Her first appearance was a hit titled: [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Summit 2009: The Value of Customer Service It’s that time again! Time for the Fourth Annual Small Business Summit in New York on February 3rd, 2009. It’s the most happening small biz event around! This year’s theme “The Value of Customer Service” is discussed with Ramon Ray and Marian Banker, co-founders of the Small Business Summit Summit, along [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Toilet Paper Entrepreneurs: The “Three Sheet” Strategy If you’ve ever been in a restroom and the toilet paper is low, say only 3 sheets left, what do you do? You panic, you begin to search, you begin to gather bits and pieces in an attempt to build upon - basically, you do whatever it takes. Many entrepreneurs can relate [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Video Advertising: Easy And Affordable Diaz Nesamoney, CEO of Jivox, is a three-time successful entrepreneur who has spent most of his career making big-ticket technology accessible for small companies. With his most recent endeavor, Jivox, he’s helping small and local businesses across the country attract customers using online video ads. Diaz joins host, Anita Campbell, to discuss how [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Video Advertising: Easy And Affordable Diaz Nesamoney, CEO of Jivox, is a three-time successful entrepreneur who has spent most of his career making big-ticket technology accessible for small companies. With his most recent endeavor, Jivox, he’s helping small and local businesses across the country attract customers using online video ads.Diaz joins host, Anita Campbell, to discuss how [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website New Thinking For Challenging Times: Best Year Ever! Kevin Kelly, internationally acclaimed motivational speaker, set the goal of writing a best selling book even though he had consistently received poor grades in English, had no publisher and indeed no hope according to some. He passionately believes that the thinking behind his goals is what is required to survive the current environment. “We [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Merry Christmas Wishes from Small Business Trends Radio Merry Christmas from Anita, Staci and Steve — your team here at Small Business Trends Radio. And now for a little extra special entertainment, we bring you the elves: Send your own ElfYourself eCards Listen | Listen in your iPhone | Download | View full cache | Visit Website Merry Christmas Wishes from Small Business Trends Radio Merry Christmas from Anita, Staci and Steve — your team here at Small Business Trends Radio. And now for a little extra special entertainment, we bring you the elves: Send your own ElfYourself eCards Listen | Listen in your iPhone | Download | View full cache | Visit Website Advanced Blog Tactics Used By Professional Bloggers Blogging. Many of us are doing it. We’re writing about topics that range from pets to cooking to business – you name it. If you can think it, chances are that someone’s out there blogging about it right now as we speak. And if you’re one of the thousands, possibly even millions, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ten Key Tools A Small Business Needs To Succeed Times are tough right now, no doubt about that. People are feeling the crunch and many businesses are, too. Some are pulling back, some are shutting their doors. But this cloud has a silver lining and it’s called – “opportunity.” A window has opened and NOW is the time for businesses to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Manufacturing Startups: What You Need To Know With ever-advancing technology, cheap outsourced labor, and globalized logistics providers it should be easy to startup a manufacturing company, right? Wrong. The challenges have simply become greater. Manufacturing requires a highly skilled workforce; capital intensive equipment; customers demanding ever-changing products and focus on internal procedures to stay competitive.David Crain, Director of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Manufacturing Startups: What You Need To Know With ever-advancing technology, cheap outsourced labor, and globalized logistics providers it should be easy to startup a manufacturing company, right? Wrong. The challenges have simply become greater. Manufacturing requires a highly skilled workforce; capital intensive equipment; customers demanding ever-changing products and focus on internal procedures to stay competitive. David Crain, Director of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Building A Successful Community Giving Program Larry Goldberg, Founder and President of Storage Village opened his first Storage Village location in Landover, Maryland in 1988 with the commitment to provide customers with premium self-storage services and - to give back to the community. Twenty years later, Larry shares with other small business leaders the strategy, planning process and metrics [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Traps That Keep You From An Awesome Business Plan Are you struggling with the development of a business plan? Not sure where to begin? Well, chances are – you’re not alone. There are many challenges business owners, CEO’s, and entrepreneurs face when writing a business plan. Author and Business Coach, Greg Balanko-Dickson has a unique perspective on [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Traps That Keep You From An Awesome Business Plan Are you struggling with the development of a business plan? Not sure where to begin? Well, chances are � you�re not alone. There are many challenges business owners, CEO’s, and entrepreneurs face when writing a business plan. Author and Business Coach, Greg Balanko-Dickson has a unique perspective on [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Get More Done In Less Time In today’s atmosphere, many of us are struggling with being overworked and overwhelmed, procrastination and having too many interruptions and distractions that are stopping things from getting done. Bill Baren, Founder of Bill Baren Coaching and the Time Experts Telesummit, joined us on this episode of Small Business Trends radio [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Get More Done In Less Time In today’s atmosphere, many of us are struggling with being overworked and overwhelmed, procrastination and having too many interruptions and distractions that are stopping things from getting done. Bill Baren, Founder of Bill Baren Coaching and the Time Experts Telesummit, joined us on this episode of Small Business Trends radio [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Experience Growth In A Slow Economy Everyone is talking about the big “R” word and what a recession means for business. There’s no question that budgets are shrinking and more pressure is looming on the horizon. But it’s not all doom and gloom. Fact is, many companies thrive and actually experience surprising growth during troubled times. How you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Experience Growth In A Slow Economy Everyone is talking about the big “R” word and what a recession means for business. There’s no question that budgets are shrinking and more pressure is looming on the horizon. But it’s not all doom and gloom. Fact is, many companies thrive and actually experience surprising growth during troubled times. How you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Ways To Take Your Business Global Laurel Delaney, President and Founder of Globe Trade and creator of The Global Small Business Blog, joined us on this episode of Small Business Trends radio to to discuss 10 ways to take your business global. Many of us want to expand our businesses internationally but don’t know how or where to start. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Ways To Take Your Business Global Laurel Delaney, President and Founder of Globe Trade and creator of The Global Small Business Blog, joined us on this episode of Small Business Trends radio to to discuss 10 ways to take your business global.Many of us want to expand our businesses internationally but don’t know how or where to start. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Ways To Take Your Business Global Laurel Delaney, President and Founder of Globe Trade and creator of The Global Small Business Blog, joined us on this episode of Small Business Trends radio to to discuss 10 ways to take your business global.Many of us want to expand our businesses internationally but don’t know how or where to start. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Difference Between Thriving And Surviving Clate Mask, President of Infusionsoft, joined us on this episode of Small Business Trends radio to discuss the difference between thriving and surviving. Clate revealed the strategies that thriving businesses know and surviving businesses NEED to grow quickly and profitably.We all have to face setbacks and obstacles at some point in our [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Difference Between Thriving And Surviving Clate Mask, President of Infusionsoft, joined us on this episode of Small Business Trends radio to discuss the difference between thriving and surviving. Clate revealed the strategies that thriving businesses know and surviving businesses NEED to grow quickly and profitably. We all have to face setbacks and obstacles at some point in our [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Thought Management: A Path To Entrepreneurial Success Kim Ades, the designer of Frame of Mind Coaching, a program that teaches a powerful skill set she calls�thought management,� joined us on this episode of Small Business Trends radio to reveal her thought management strategies for entrepreneurial success which will allow you to reach new levels of peak performance previously thought [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Thought Management: A Path To Entrepreneurial Success Kim Ades, the designer of Frame of Mind Coaching, a program that teaches a powerful skill set she calls �thought management,� joined us on this episode of Small Business Trends radio to reveal her thought management strategies for entrepreneurial success which will allow you to reach new levels of peak performance previously thought [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Levels Of Professional Growth For Women Renee Amoore, CEO of The Amoore Group and author of“The Elevator of Achievement: Determination Requires a Choice,” joined us on this episode of Small Business Trends radio to share tips on how ordinary women can move up the corporate ladder by shaping their own attitudes about success, prejudice, oppression, equality, business [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Levels Of Professional Growth For Women Renee Amoore, CEO of The Amoore Group and author of “The Elevator of Achievement: Determination Requires a Choice,” joined us on this episode of Small Business Trends radio to share tips on how ordinary women can move up the corporate ladder by shaping their own attitudes about success, prejudice, oppression, equality, business [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ten Angel Investor Presentation Tips Jim Talerico, Principal at Alternative Capital& Management Resources, Inc. joined us on this episode of Small Business Trends radio to offer tips on how to make your business more attractive to Angel investors to get the investment of capital you need.As Jim points out, times of tight credit and slow [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ten Angel Investor Presentation Tips Jim Talerico, Principal at Alternative Capital & Management Resources, Inc. joined us on this episode of Small Business Trends radio to offer tips on how to make your business more attractive to Angel investors to get the investment of capital you need. As Jim points out, times of tight credit and slow [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Flaunt Your Small Business To Wholesale Buyers There are many independent small businesses out there today offering unique products and services� and perhaps you own one of these small businesses yourself. Wouldn�t it be nice to get your big break and have your products noticed by wholesale buyers? You know, �go big time� with your products and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Flaunt Your Small Business To Wholesale Buyers There are many independent small businesses out there today offering unique products and services � and perhaps you own one of these small businesses yourself. Wouldn�t it be nice to get your big break and have your products noticed by wholesale buyers? You know, �go big time� with your products and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Trigger A �Yes� Decision - From Anyone Imagine if you could have anything you wanted. Would you believe me if I told you that you can - all you have to do is persuade someone to give it to you. You see, we each have an emotion based internal navigation system helping us to get to the right [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Sub-Contracting For Small Business Makes You Money Many businesses begin with very few employees and, as such, are incapable of completing larger projects. Instead of resigning your business to fight for pennies, learn to use the strengths of other businesses to propel yours to the next level. It’s possible, if you’re really savvy, to even use the strengths of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Best Practices - Outside Consultants And Freelancers If you’ve ever worked with outside consultants or freelancers to assist you with your work, then you’ve probably asked yourself, “What is the best way to engage an outside consultant working remotely to ensure quality deliverables and a great working relationship?” Cathy Siciliano, Senior Director of Marketing at Elance, is our featured guest [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Strategies to Survive During a Recession I once read a story about a gentleman whose business was hit by a recession. His contracts dried up and he began using credit cards to keep his business afloat. Ultimately, he racked up some $85,000 in debt. But then he made a gutsy move for a company in financial [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Astrology In Business - Who Uses It? In a court deposition, J.P. Morgan said, “Millionaires don�t have astrologers, billionaires do.” And Donald Reagan, former U.S. Secretary of Treasury, was quoted saying, “It’s common knowledge that a large percentage of Wall Street brokers use astrology.” Those familiar with astrology realize that it’s the study of cycles - and business follows cycles. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Turning Your Creative Hobby Into A Business Sunday funny papers were a real treat for many in their childhood who would read them religiously, enjoying the humor as well as the artwork. To this day, there is still something quite endearing about them and many find themselves drawn to them - whether it�s online or in print. It�s [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How A Mompreneur Created A Franchise From Home By now many of you have heard the term mompreneur which applies to the large number of entrepreneurial women who are working from home running successful businesses while raising their families. This combo of the entrepreneurial spirit combined with being a busy mom working from home has sprung the new term�mompreneur� [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How A Mompreneur Created A Franchise From Home By now many of you have heard the term mompreneur which applies to the large number of entrepreneurial women who are working from home running successful businesses while raising their families. This combo of the entrepreneurial spirit combined with being a busy mom working from home has sprung the new term�mompreneur� [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website WordPress 101: Easy Small Biz Websites WordPress is a free publishing platform that makes it possible for you to write and publish material online. People are using WordPress to blog about all sorts of topics� to share their thoughts, express their views and opinions to the world, to perform product reviews, and more. Once a website [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website WordPress 101: Easy Small Biz Websites WordPress is a free publishing platform that makes it possible for you to write and publish material online. People are using WordPress to blog about all sorts of topics� to share their thoughts, express their views and opinions to the world, to perform product reviews, and more. Once a website [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Become A Recognized Expert Positioning yourself as the expert in your field can eliminate competition and reap endless rewards. But the task of actually becoming recognized as an expert can be somewhat daunting. Knowing what steps to take and where to focus your efforts doesn’t come easily.Bob Sommers, host of The Recognized Expert Marketing Show, is [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Become A Recognized Expert Positioning yourself as the expert in your field can eliminate competition and reap endless rewards. But the task of actually becoming recognized as an expert can be somewhat daunting. Knowing what steps to take and where to focus your efforts doesn’t come easily.Bob Sommers, host of The Recognized Expert Marketing Show, is [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website If Your Intuition Is Talking, Listen! Intuition is a primal gut instinct, built in for survival. When your pet senses danger� it retreats and follows its gut instinct. Humans are the only living creatures that ignore those primal gut instincts. We are the only living creatures that sense danger - yet continue to move toward [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website If Your Intuition Is Talking, Listen! Intuition is a primal gut instinct, built in for survival. When your pet senses danger� it retreats and follows its gut instinct. Humans are the only living creatures that ignore those primal gut instincts. We are the only living creatures that sense danger - yet continue to move toward [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The #1 Way to Fail in Business: Ignore Your Market Many famous entrepreneurs and business leaders have failed before hitting it big. One example is Henry J. Heinz, who went bankrupt at the age of 31, but his company went on to become a household name and still is more than a century later. We remember successes— and forget failures. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The #1 Way to Fail in Business: Ignore Your Market Many famous entrepreneurs and business leaders have failed before hitting it big. One example is Henry J. Heinz, who went bankrupt at the age of 31, but his company went on to become a household name and still is more than a century later. We remember successes — and forget failures. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Attract More Sales Using The Law Of Attraction The Law of Attraction states that what you think about most, you ultimately attract. It’s possible to entice customers to come to YOU, but positive thinking is only part of the process. Attraction comes from one thing - and that’s action. Trouble is, most sales professionals, business owners and entrepreneurs [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Attract More Sales Using The Law Of Attraction The Law of Attraction states that what you think about most, you ultimately attract. It’s possible to entice customers to come to YOU, but positive thinking is only part of the process. Attraction comes from one thing - and that’s action. Trouble is, most sales professionals, business owners and entrepreneurs [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Set Up A Virtual Office - Assistants And All There are many new small businesses today. These are businesses with less than 10 employees and many are home-based businesses that are operating as “virtual offices.” At times, these businesses need staffing assistance but have no physical office space. Our featured guest in this Episode of The Small Business Trends [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Get Paid Sooner By Cashing In Your Receivables If it is taking too long for customers to pay your invoices, a factoring firm can get you paid faster. Factors will purchase your receivables and advance you a large portion of the money right away so you don’t have a cash flow pinch. Factors also help you streamline your receivables [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Things Your Credit Card Processor Doesn�t Want You To Know Small businesses are learning that accepting credit and debit cards as forms of payment is no longer an option� it�s fast becoming a necessity. But how do you choose which one to use? And what about risk and contracts? Why am I charged more for some card types than [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Things Your Credit Card Processor Doesn�t Want You To Know Small businesses are learning that accepting credit and debit cards as forms of payment is no longer an option� it�s fast becoming a necessity. But how do you choose which one to use? And what about risk and contracts? Why am I charged more for some card types than [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unified Communications: What�s In It For Small Business? By now you may be asking yourself,“What is Unified Communications?” For starters, it’s a technology that brings together your phone, conferencing and messaging capabilities in a way that allows you control of them from any device, anywhere.Our featured guest in this Episode of The Small Business Trends Radio is Geoffrey Baird, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unified Communications: What�s In It For Small Business? By now you may be asking yourself,“What is Unified Communications?” For starters, it’s a technology that brings together your phone, conferencing and messaging capabilities in a way that allows you control of them from any device, anywhere.Our featured guest in this Episode of The Small Business Trends Radio is Geoffrey Baird, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ford&Dewalt Contractor Control Centers: Smart Trucks If you’re a contractor or skilled tradesman, chances are that an employee, or yourself, has left a job site and left expensive tools behind. Or maybe you’ve left for the job site and have left behind tools needed that day.Well, Ford Motor Company and DeWALT have some good news for you. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ford&Dewalt Contractor Control Centers: Smart Trucks If you’re a contractor or skilled tradesman, chances are that an employee, or yourself, has left a job site and left expensive tools behind. Or maybe you’ve left for the job site and have left behind tools needed that day.Well, Ford Motor Company and DeWALT have some good news for you. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Buy A Business At A Bargain Many of us would relish the opportunity to be our own boss. And that thinking has made many at least consider the thought of buying their own business. But it’s risky - not to mention a bit scary, too. What industry do you focus on? And where do you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Buy A Business At A Bargain Many of us would relish the opportunity to be our own boss. And that thinking has made many at least consider the thought of buying their own business. But it’s risky - not to mention a bit scary, too. What industry do you focus on? And where do you [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Do You Have A Plan Against Failure? It’s safe to assume that many business owners do not plan to fail. However, we also know to expect the unexpected. Have you taken steps to help ensure the success of your business? Do you have a plan against failure? Kira Wampler, Marketing and Community Leader at Jumpup.com, has a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Use Facebook To Market Your Business So, you haven’t heard of Facebook yet? Or maybe you have and are just not familiar with it. Well either way, Facebook has some benefits for small business owners that you need to know about. Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Use Facebook To Market Your Business So, you haven’t heard of Facebook yet? Or maybe you have and are just not familiar with it. Well either way, Facebook has some benefits for small business owners that you need to know about.Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Confessions of an Embezzler - Is Your Business At Risk? Think it’s not? Think again because small businesses - those with less than ten employees - are ten times more likely to experience embezzlement than larger corporations. Embezzlement is running rampant in the U.S. It is estimated that one out of every three U.S. businesses have been victimized, are currently being victimized, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Confessions of an Embezzler - Is Your Business At Risk? Think it’s not? Think again because small businesses - those with less than ten employees - are ten times more likely to experience embezzlement than larger corporations. Embezzlement is running rampant in the U.S. It is estimated that one out of every three U.S. businesses have been victimized, are currently being victimized, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Confessions of an Embezzler - Is Your Business At Risk? Think it’s not? Think again because small businesses - those with less than ten employees - are ten times more likely to experience embezzlement than larger corporations. Embezzlement is running rampant in the U.S. It is estimated that one out of every three U.S. businesses have been victimized, are currently being [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Confessions of an Embezzler - Is Your Business At Risk? Think it’s not? Think again because small businesses - those with less than ten employees - are ten times more likely to experience embezzlement than larger corporations. Embezzlement is running rampant in the U.S. It is estimated that one out of every three U.S. businesses have been victimized, are currently being [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Trouble Structuring Your Rates? Like many other service providers, you may have trouble structuring your rates and determining how to charge for your time.Kira Wampler, Marketing and Community Leader at JumpUp.com, provides a tip for how to do this using the sixty five, twenty five, ten rule.Take a moment to hear the rule by listening to Kira’s [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How Men Can Achieve A Fulfilling Work Life Balance Nowadays, many of us desire to live a more significant personal life. One that includes more time spent with family and loved ones. But for men, in particular, this can be extremely difficult. Many men inherently do not know how to �stop and smell the roses� in work or life; and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How Men Can Achieve A Fulfilling Work Life Balance Nowadays, many of us desire to live a more significant personal life. One that includes more time spent with family and loved ones.But for men, in particular, this can be extremely difficult. Many men inherently do not know how to�stop and smell the roses� in work or life; and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Modern Etiquette Tips For Workplace Topics So you’ve just landed a new job, began settling in and now it’s lunchtime. You go into the break room refrigerator. . .but what’s this? Your lunch has disappeared? What’s going on here? Our featured guest in this Episode of The Small Business Trends Radio is Anna Post, Author and great-great-granddaughter [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Modern Etiquette Tips For Workplace Topics So you’ve just landed a new job, began settling in and now it’s lunchtime. You go into the break room refrigerator. . .but what’s this? Your lunch has disappeared? What’s going on here?Our featured guest in this Episode of The Small Business Trends Radio is Anna Post, Author and great-great-granddaughter [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Summit to Rock New York The Small Business Summit 2008 - many would say this is the most happening small biz event around. Some big names will be there and there’s plenty to learn along with some exciting new products and services to help you run your business. So who can we expect to see, what can [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Summit to Rock New York The Small Business Summit 2008 - many would say this is the most happening small biz event around. Some big names will be there and there’s plenty to learn along with some exciting new products and services to help you run your business.So who can we expect to see, what can [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Feeling Starved For Time? When using QuickBooks for your small business, there are many shortcut keys that can be used to further streamline your daily activities. Kira Wampler, Marketing and Community Leader at JumpUp.com, provides several of them in this brief, 2 minute audio clip. She provides the keys for everything from writing checks to creating invoices, locating transactions [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You Making These 5 Local Marketing Mistakes? Research shows that most small business owners get the majority of their customers from within a 50-mile radius. Local markets are extremely important for most small businesses. Yet most of us make the same 5 common mistakes when it comes to local marketing. Our featured guest in this Episode of The Small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You Making These 5 Local Marketing Mistakes? Research shows that most small business owners get the majority of their customers from within a 50-mile radius. Local markets are extremely important for most small businesses.Yet most of us make the same 5 common mistakes when it comes to local marketing.Our featured guest in this Episode of The Small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Want PPC Advertising Tips? Pay per click advertising is a quick and simple way to drive traffic to your site and is extremely popular. When running a campaign there are a few things to consider before beginning. Placement considerations and long keyword phrases are just a couple. If you would like a few tips to optimize your PPC [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Start a Profitable, Long-Lived Business Consider this. Statistical odds state that 55% of startups fail within the first five years. Yikes! Now consider this. At times, it is possible to beat impossible odds. So . . . how do you discover which industries, funding sources and strategies are most likely to lead to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Increase Sales Through The Power Of Video If your methods of advertising and marketing are missing their mark, why not spruce things up a bit and step into the modern world by incorporating new technology into the mix? Our featured guest in this Episode of The Small Business Trends Radio is Derrick M. Guest, CEO of Griot’s Roll [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Want A Few SEO Tips? Everyone is always looking for a few more search engine optimization tips, right? And most of us know that keywords are a critical part of this. If you are seeking additional SEO tactics and would like to increase your site traffic or win new customers, listen to Kira Wampler, Marketing and Community Leader [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Do You Really Know Who You Just Hired? So you’ve just completed a daunting recruitment process and you’re excited because you’ve finally found the perfect candidate. Or did you? Do you really know who you just hired? Have you ensured that they do not have a criminal background? Did you ask questions during the interview process [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Want to Ensure Your Customers Pay You? If you are experiencing trouble getting your customers to pay you or if you are looking for ways to streamline your invoicing process, listen to Kira Wampler, Marketing and Community Leader at JumpUp.com. It’s a 2-minute Tip by our sponsor of The Small Business Trends Radio Show. Kira has suggestions for how to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Want to Spotlight Your Business? JumpUp.com, sponsor of The Small Business Trends Radio Show, has been kind enough to share their community’s expertise and advice by providing this special JumpUp Tip segment titled “How to Spotlight Your Business.” Would you like to tell the world about your business? Or share a story about how you’ve overcome adversity? [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Technology You NEED in 2008 (and the stuff to avoid) There’s a lot of technology out there today to aide our daily business and personal lives. But is it really necessary to own all of it? What proves useful and what is simply an unnecessary luxury? What technology is worth it’s weight in gold? Tech gurus Ramon Ray, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website JumpUp Tip Of The Week - Winning Customers Online JumpUp.com, sponsor of The Small Business Trends Radio Show, has been kind enough to share their community’s expertise and advice with our listeners by providing this special segment titled“JumpUp Tip of the Week.”Kira Wampler, Marketing and Community Leader at JumpUp.com has recorded a number of quick�Tip of the Week� segments. Regular [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Phone Calls - VoIP�s Impact On Small Business VoIP� a term that, by now, I�m sure all of you have heard, or are hearing. And I�m sure you�ve asked yourself. . . what is VoIP? For starters, VoIP stands for Voice Over Internet Protocol. So now that you know what VoIP is you might ask, �How [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Phone Calls - VoIP�s Impact On Small Business VoIP� a term that, by now, I�m sure all of you have heard, or are hearing. And I�m sure you�ve asked yourself. . . what is VoIP? For starters, VoIP stands for Voice Over Internet Protocol. So now that you know what VoIP is you might ask, �How [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website In The Face of Certain Doom, One Company Finds Success What do you do if your industry�s prices drop over 70% for new and existing customers? Do you panic, loose sleep and worry? Maybe so but that won’t provide solutions and there’s a much more positive approach to deal with such a situation.And in this episode of Small Business Trends Radio, we [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website In The Face of Certain Doom, One Company Finds Success What do you do if your industry�s prices drop over 70% for new and existing customers? Do you panic, loose sleep and worry? Maybe so but that won’t provide solutions and there’s a much more positive approach to deal with such a situation. And in this episode of Small Business Trends Radio, we [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Maximize Your Corporate Christmas Gifts Impact Can you believe it’s that time of year again? It’s time to think about how to say“thank you” to all of your business associates for all of their support throughout the year.But how do you do that effectively? Wouldn’t it be nice to send a gift that also serves as a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Maximize Your Corporate Christmas Gifts Impact Can you believe it’s that time of year again? It’s time to think about how to say “thank you” to all of your business associates for all of their support throughout the year. But how do you do that effectively? Wouldn’t it be nice to send a gift that also serves as a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Health Care Update Last year, Dawn Rivers Baker, Editor and Publisher of The MicroEnterprise Journal, joined us to discuss the unhealthy state of small business health care.Quite a lot has changed on Capitol Hill since then and the political landscape is very different now. But the big question still remains. Are small business owners [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Health Care Update Last year, Dawn Rivers Baker, Editor and Publisher of The MicroEnterprise Journal, joined us to discuss the unhealthy state of small business health care. Quite a lot has changed on Capitol Hill since then and the political landscape is very different now. But the big question still remains. Are small business owners [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Things CEOs Should Know About Web Design Many of us are always looking for ways to achieve a better web presence while avoiding overpaying for it. But how do you decide what�s an improvement? How do you know what�s effective and what�s not? And what are some ways to drive traffic once you have a great website? Our featured guest [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 10 Things CEOs Should Know About Web Design Many of us are always looking for ways to achieve a better web presence while avoiding overpaying for it. But how do you decide what�s an improvement? How do you know what�s effective and what�s not? And what are some ways to drive traffic once you have a great website? Our featured guest [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Start a Print Magazine With No Money Each day we have more and more entrepreneurial success stories being created. These stories of success, failures, mistakes - and dreams coming true - are inspirational.They remind us of the old adage:“If you think it— you will be it. . .” It�s amazing what you can accomplish [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Start a Print Magazine With No Money Each day we have more and more entrepreneurial success stories being created. These stories of success, failures, mistakes - and dreams coming true - are inspirational. They remind us of the old adage: “If you think it — you will be it. . .” It�s amazing what you can accomplish [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Plan As You Go Business Planning The fundamentals of business are still the same. Except that now business is valued on Internet traffic as opposed to actual dollars. But planning, implementing, reviewing, revising, strategizing - it’s all still the same.What has changed is the speed of business - the speed of change - the speed of opportunity. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Plan As You Go Business Planning The fundamentals of business are still the same. Except that now business is valued on Internet traffic as opposed to actual dollars. But planning, implementing, reviewing, revising, strategizing - it’s all still the same. What has changed is the speed of business - the speed of change - the speed of opportunity. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Eliminate the Hassles and Expenses of Sending Large Files In this age of speed and instant communication small businesses of all types regularly have the need to send large files such as digital images, audio, video, pdf’s & more on a regular basis. Many times when we send a large file we experience email bounce-backs or have no idea if the file successfully [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Eliminate the Hassles and Expenses of Sending Large Files In this age of speed and instant communication small businesses of all types regularly have the need to send large files such as digital images, audio, video, PDFs& more on a regular basis.Many times when we send a large file we experience email bounce-backs or have no idea if the file successfully [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You a Natural Entrepreneur� Take the Test Today, more than ever, people are wondering if they have what it takes to follow their dreams and become a successful entrepreneur.Imagine what it would be like not to be forced into a cubicle every morning, or to hide behind the door of an office, or sit in traffic twice a day or [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You a Natural Entrepreneur � Take the Test Today, more than ever, people are wondering if they have what it takes to follow their dreams and become a successful entrepreneur. Imagine what it would be like not to be forced into a cubicle every morning, or to hide behind the door of an office, or sit in traffic twice a day or [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What Small Business Owners Want Some service providers and vendors have made progress on what it takes to market and sell to the 26 million small businesses in the United States. It’s a time of changing trends.Our featured guest in this episode of Small Business Trends Radio is Steve King, a Research Affiliate at the Institute for the Future. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What Small Business Owners Want Some service providers and vendors have made progress on what it takes to market and sell to the 26 million small businesses in the United States. It’s a time of changing trends. Our featured guest in this episode of Small Business Trends Radio is Steve King, a Research Affiliate at the Institute for the Future. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Avoid Being a Clueless Manager A manager may be far removed from the day to day activities - but the employee is working hands on. If you are a manager and are out of touch with what your employees are doing, posses unrealistic expectations, or simply don�t treat your employees with respect, they may conclude that you are “clueless.” [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Forecast for 2008 For over 80 years now, the Kiplinger organization has been providing insights into business forecasting and finance. Kiplinger was actually founded in 1920 by W.M. Kiplinger and in 1923, The Kiplinger Letter was launched and the company began producing the nation�s first newsletter. Our featured guest in this episode of Small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Stop Spreadsheet Anarchy It’s not uncommon for a business to be run virtually these days. Meaning that employees are in different geographic locations collaborating via the Internet. However, there are times when it may be necessary to be in “the same place at the same time” so-to-speak, and times when it’s necessary to view information simultaneously. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How A Mompreneur Took A Product Global BabyPlus is the story of one woman who “liked the product so much, she bought the business.” Our featured guest in this episode of Small Business Trends Radio is Lisa Jarrett, CEO of BabyPlus. Lisa explains how she launched the BabyPlus product globally. Today, over 100,000 families worldwide have it. A biologist by training, she [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Putting The Whiz Into Small Business Software Video and PC Gaming is a popular pastime. But what does that have to do with small business? Well, many of the requirements to attain success are needed in both worlds. Strategizing, meeting deadlines, collaboration, playing to win and taking risks. All are attributes of success in sales - and in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Kiplinger Small Business Forecast During a special segment of The Small Business Trends Radio Show, Matthew Mogul, Associate Editor of Kiplinger Business Forecast, was interviewed and discussed the national movement taking place that would force all business owners to offer paid sick leave to employees. The sick leave is intended to cover such things as the birth of a child [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Promoting Your Business Through Content Attracting visitors to your web site, promoting your business, and securing new clients is a top concern for small business owners and many are always looking for innovative new ways to do so. Information is one way to market your business globally and build awareness and credibility. Our featured guest in this episode of Small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Ensuring The Safety & Productivity Of Your Employees Many small businesses are experiencing a growing need for high quality monitoring services to ensure the security and safety of their business and employees. And with today’s technology, there are a number of solutions that can be provided from anywhere in the world - via an Internet connection. Our featured guest in this episode of Small [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Places For Entrepreneurs To Find Cash For Business There are a lot of ways that business owners add to their financial arsenal. Tapping into your own income and borrowing from family members is one source that is commonly used but other options exist. Our featured guest in this episode of Small Business Trends Radio is Shirley George Frazier, Author and Chief Marketing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Juggle Your Day Job With Your Small Business Moonlighting is a term that we are all familiar with. There are times when we could all use some extra money and there are many who would love to start their own business on the side. But what can you do? Where do you begin? And how do you do [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website When Conversation is Everywhere � A Way to Keep Track Blogging is a useful way to promote your products, services, and build your brand. People are talking, people are typing and conversation is everywhere. Critical information, reactions, and discussion abound. This leaves you with the daily task of figuring out what’s important and sorting through it all. Staying informed is [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Virtual Talking Characters Can Add To Your Bottom Line It’s a constant challenge for business owners to find ways to stand out above the rest with the ever increasing number of online competition. If your looking for something to hold the attention of your site’s visitors, consider a virtual talking character. Virtual talking characters can deliver your pitch and an introduction [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Overcoming Being Lazy, Scared or Stupid in Your Business Encountering and overcoming crises on a daily basis is a fact of life for many business owners. And many businesses walk a “tight rope” of survival during the first several years. It is during those times that staying motivated and focused becomes crucial to the survival of the business. Our featured guest in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Pricing Strategies To Help You Earn What You Deserve Many business owners may not be asking for what they deserve. They may be undervaluing their services or undercharging for their products in order to offer a good deal to their customers. Our featured guest in this episode of Small Business Trends Radio is Maria Marsala, Founder of Elevating Your Business, a business [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website 5 Steps to Getting Over Yourself Harboring the effects of negative experiences, thoughts, or feelings, can result in a damaged self-perception and affect the ways in which we treat others and ourselves. This negativity can become your reality and can affect your personal and business relationships and hinder your own success. Our featured guest in this episode of Small Business [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Recent SBA Developments Affecting Your Business The U.S. Small Business Administration (SBA) is a unique institution that brings a wide range of resources and benefits to small businesses and entrepreneurs. Steven Preston, the Administrator of the SBA, came to this Federal agency in 2006 from the private sector. Since then he has enacted reforms to cut red tape, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What Every Business Should Know About Credit Cards Navigating the world of merchant accounts can be confusing and intimidating, but every small business should accept credit cards. This can help you grow your sales and simplify collections while providing great customer service. Our featured guest in this episode of Small Business Trends Radio is Samuel Peery, Vice President of Marketing at Propay, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Create The Perfect 15-Second Pitch The right pitch at the right time, to the right person, can jump start a career, but it can be difficult to pull off. Our featured guest in this episode of Small Business Trends Radio is Laura Allen, Co-Founder of 15SecondPitch.com. Laura is going to walk you through the key elements for creating [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Assemble Your Startup Team One of the most difficult parts of starting a new business is finding the talent to help grow your startup. For many entrepreneurs, this can be a daunting task. Our featured guest in this episode of Small Business Trends Radio is Wil Schroter, Founder and CEO of Go Big Network. Wil will explain the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Use Online Press Releases To Get Prospects Online press releases offer the ability to speak directly to a large audience that includes your best prospects and the media. The days of solely reaching the media alone via press release are over - press releases now have an extensive reach worldwide. Our featured guest in this episode of Small Business Trends [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Why Intuit Helps You with More than Just Your Books Intuit, the maker of QuickBooks, hosts an online community named JumpUp.com. This community was created to assist new and existing business owners in networking and promoting their business. JumpUp.com offers free resources that are available to help you grow your business. Our featured guest in this episode of Small Business Trends Radio [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Making the Most of CEO Time This week the PeerSight Leadership Spotlight shines on David Rust, a PeerSight facilitator who has been working with Peersight for about 1 year and also as a business coach for 5 years.David shares details about his role as a Peersight facilitator and how he helps CEOs optimize their time working together. In addition David shared [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Making the Most of CEO Time This week the PeerSight Leadership Spotlight shines on David Rust, a PeerSight facilitator who has been working with Peersight for about 1 year and also as a business coach for 5 years.David shares details about his role as a Peersight facilitator and how he helps CEOs optimize their time working together. In addition David shared [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Year of PC Backup For Small Business Every small business holds valuable content on PC and laptop hard drives. But data disaster looms - your hard drive could crash, your laptop could be stolen or lost. So you have to ask yourself - are you prepared?Many of us have heard the horror stories and are well aware of the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Year of PC Backup For Small Business Every small business holds valuable content on PC and laptop hard drives. But data disaster looms - your hard drive could crash, your laptop could be stolen or lost. So you have to ask yourself - are you prepared?Many of us have heard the horror stories and are well aware of the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Be A Successful Mompreneur Tara was a 16-year old single mother of two in the Central California Valley. She defied the odds and completed bachelor’s and master’s degrees in psychology at California State University. She lost 60 pounds, left an abusive marriage, and graduated from the Berkeley School of Law. As a 25-year-old single mom, Tara hadn’t worked [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Be A Successful Mompreneur Tara was a 16-year old single mother of two in the Central California Valley. She defied the odds and completed bachelor’s and master’s degrees in psychology at California State University. She lost 60 pounds, left an abusive marriage, and graduated from the Berkeley School of Law.As a 25-year-old single mom, Tara hadn’t worked [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Tony Monteiro of Road1Express This week the PeerSight Leadership Spotlight shines on Tony Monteiro, President and COO of Road1Express. Tony discusses what a President has to do to insure the long term viability of their business and how a leader can make the best use of the time they have available. Tony also added one piece of terrific advice for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Tony Monteiro of Road1Express This week the PeerSight Leadership Spotlight shines on Tony Monteiro, President and COO of Road1Express.Tony discusses what a President has to do to insure the long term viability of their business and how a leader can make the best use of the time they have available. Tony also added one piece of terrific advice for [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Get Customers To Find YOU Small business owners are always searching for ways to increase their visibility online. Problem is — finding, catching, and keeping customers. And once you have done this, fostering a continuing relationship with these visitors can prove difficult. Our featured guest in this episode of Small Business Trends Radio is Brent Leary, Partner of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How To Get Customers To Find YOU Small business owners are always searching for ways to increase their visibility online. Problem is— finding, catching, and keeping customers. And once you have done this, fostering a continuing relationship with these visitors can prove difficult.Our featured guest in this episode of Small Business Trends Radio is Brent Leary, Partner of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Put Personality Into Websites, Emails And Blogs Something that your competitors cannot copy easily is your personality. Injecting a little dose of personality into your website, blog and emails helps to build reader rapport and adds uniqueness. Add in a tiny pinch of humor and entertainment and you have a winning combination. Our featured guest in this episode is Jerry [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Put Personality Into Websites, Emails And Blogs Something that your competitors cannot copy easily is your personality. Injecting a little dose of personality into your website, blog and emails helps to build reader rapport and adds uniqueness. Add in a tiny pinch of humor and entertainment and you have a winning combination.Our featured guest in this episode is Jerry [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Zane Safrit of Conference Calls Unlimited This week the PeerSight Leadership Spotlight shines on Zane Safrit of ConferenceCallsUnlimited. Zane shares the one key thing he thinks is critical to being an effective CEO and why he finds value in using a peer advisory group for support. Check out our PeerSight Leadership Spotlight page to get informed and inspired. Click below to listen to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Zane Safrit of Conference Calls Unlimited This week the PeerSight Leadership Spotlight shines on Zane Safrit of ConferenceCallsUnlimited.Zane shares the one key thing he thinks is critical to being an effective CEO and why he finds value in using a peer advisory group for support.Check out our PeerSight Leadership Spotlight page to get informed and inspired. Click below to listen to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Get Your Own eCommerce Website Want an eCommerce website but the thought seems daunting to consider? Fortunately the ability to do so is easier and more cost effective than ever. Our guest in this show is Eric Shoup, the Director of ProStores, Inc., an eBay company that enables small businesses to get their own online stores with their own branding and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Get Your Own eCommerce Website Want an eCommerce website but the thought seems daunting to consider?Fortunately the ability to do so is easier and more cost effective than ever.Our guest in this show is Eric Shoup, the Director of ProStores, Inc., an eBay company that enables small businesses to get their own online stores with their own branding and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Selling or Buying a Small Business Selling or Buying a business is both an exhilirating and stressful experience. Both involve complex personal and financial transactions.Like any other major event there are best practices and experts to utilize and learn from.Our guest on this show is one of these experts. Sharad Mehta, President of Tannenbaum& Aalok. Sharad shares his experienced [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Andrew MacGill of PeerSight In our never ending quest to bring our listeners the best in small business content we are thrilled to be launching a new segment for our weekly show, the PeerSight Leadership Spotlight.This content packed 5 minute segment will be in the show live every other week and available in our Podcast feed and on [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Andrew MacGill of PeerSight In our never ending quest to bring our listeners the best in small business content we are thrilled to be launching a new segment for our weekly show, the PeerSight Leadership Spotlight.This content packed 5 minute segment will be in the show live every other week and available in our Podcast feed and on [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website PeerSight Leadership Spotlight: Andrew MacGill of PeerSight In our never ending quest to bring our listeners the best in small business content we are thrilled to be launching a new segment for our weekly show, the PeerSight Leadership Spotlight.This content packed 5 minute segment will be in the show live every other week and available in our Podcast feed and on [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Talk, Speak and Collaborate Like an Entrepreneur Most of us know that collaboration is very important to our success, we need successful relationships with others in order to achieve business success.The question is: How do you achieve a collaborative relationship?Our guest on this show is Edward G. Rogoff, Professor at the Zicklin School of Business. Edward shares the ten steps to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Talk, Speak and Collaborate Like an Entrepreneur Most of us know that collaboration is very important to our success, we need successful relationships with others in order to achieve business success.The question is: How do you achieve a collaborative relationship?Our guest on this show is Edward G. Rogoff, Professor at the Zicklin School of Business. Edward shares the ten steps to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Effective Hiring - How To Do It From A Position Of Strength Is customer focus an element of your business brand?Do your employees and hiring practices help you to reinforce your brand?Do you have an employee brand that serves to guide your hiring and development processes?Our guest on this show is Linda Finkle, CEO and Founder of Incedo Group. She provides insight that will help [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Effective Hiring - How To Do It From A Position Of Strength Is customer focus an element of your business brand?Do your employees and hiring practices help you to reinforce your brand?Do you have an employee brand that serves to guide your hiring and development processes?Our guest on this show is Linda Finkle, CEO and Founder of Incedo Group. She provides insight that will help [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Protect Your Assets - Your Data and Computer At the recent Small Business Summit in New York City I had a chance to meet and interview Greg Levine from Symantec.We talked about some of the great products for small business that Symantec provides. He says at these shows he always hears the horror stories from small businesses about how their business was [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Self Development Continuous improvement is a critical mindset we must have in business today. Change, challenges and competition do not stand still.How can we carve out the time and the budget for self-development for ourselves and our business?Our special guest on this show is Anna Farmery, of The Engaging Brand. She offers advice and help [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Self Development Continuous improvement is a critical mindset we must have in business today. Change, challenges and competition do not stand still. How can we carve out the time and the budget for self-development for ourselves and our business? Our special guest on this show is Anna Farmery, of The Engaging Brand. She offers advice and help [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Avoiding Tax Problems for Small Business Some critical tax decisions need to be made before you even start your business such as what business form will you use.Who will do the bookkeeping, who and how will you manage payroll administration?The answer to these and other questions can have serious tax implications.Our guest in this podcast is, Michael Rozbruch, CEO [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Avoiding Tax Problems for Small Business Some critical tax decisions need to be made before you even start your business such as what business form will you use.Who will do the bookkeeping, who and how will you manage payroll administration?The answer to these and other questions can have serious tax implications.Our guest in this podcast is, Michael Rozbruch, CEO [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Reducing Stress - Easier Than You Think Do you find your self more stressed than ever these days? Is balancing work and your home life more challenging than ever, particularly if your home is your office?Our guest in this show is Erik Luhrs, President of BOOM, Inc. Erik provides us with some very clear information for understanding and dealing with our stress.Learn [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Manufacturing in China - Simpler Than I Thought At the recent Small Business Summit I had a chance to meet and interview Anya Feinberg who works with a company called Manufacturing in China.She stepped through how easy it is to evaluate having a product manufactured in China. She collects information and samples and then she works with contacts in China to provide a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Entrepreneurs: Stubborn as a Brick Or so says Craig Jennings, Business Coach. Describing himself as“really old,” Craig seems to have figured out how to get past his clients’ reluctance to ask for help.I met Craig at the Small Business Summit in New York City this month. He is a very genuine individual with a dry sense of humor [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Entrepreneurs: Stubborn as a Brick Or so says Craig Jennings, Business Coach. Describing himself as“really old,” Craig seems to have figured out how to get past his clients’ reluctance to ask for help.I met Craig at the Small Business Summit in New York City this month. He is a very genuine individual with a dry sense of humor [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Connection Queen I had a chance to meet Biba Pedron at the recent Small Business Summit in New York City. Biba has the growing reputation as the Connection Queen and I can see why.She is very engaging, knows her stuff around networking individually, how to use a networking event as a business tool and much, much more.She [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Connection Queen I had a chance to meet Biba Pedron at the recent Small Business Summit in New York City. Biba has the growing reputation as the Connection Queen and I can see why.She is very engaging, knows her stuff around networking individually, how to use a networking event as a business tool and much, much more.She [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding and Your Career Do you have a personal business plan? A plan for your own career? In that plan do you have a personal branding strategy?Our guest in this show is David Sandusky, CEO and Founder of Your Brand, LLC. David is a former executive recruiter who has worked with multiple executives and businesses identifying what [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding and Your Career Do you have a personal business plan? A plan for your own career? In that plan do you have a personal branding strategy?Our guest in this show is David Sandusky, CEO and Founder of Your Brand, LLC. David is a former executive recruiter who has worked with multiple executives and businesses identifying what [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding and Your Career Do you have a personal business plan? A plan for your own career? In that plan do you have a personal branding strategy?Our guest in this show is David Sandusky, CEO and Founder of Your Brand, LLC. David is a former executive recruiter who has worked with multiple executives and businesses identifying what [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A One Stop Site for Entreprenuers I had a chance at the Small Business Summit in New York City last week to meet with a representative of an organization called Asian Women in Business.This organization has been around for a decade and has grown to serve individuals of all genders and backgrounds.They provide information, education and networking opportunities to entrepreneurs to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A One Stop Site for Entreprenuers I had a chance at the Small Business Summit in New York City last week to meet with a representative of an organization called Asian Women in Business.This organization has been around for a decade and has grown to serve individuals of all genders and backgrounds.They provide information, education and networking opportunities to entrepreneurs to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Become Known as an Expert Using Work.com Are you and your business experts in your field?Are you looking for new and additional ways to spread your reputation and increase your online visibility?Our featured guest on this show is Shara Karasic, Community Manager of Work.com. Shara provides the inside view on how to use work.com as a valuable asset within your business.She [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Become Known as an Expert Using Work.com Are you and your business experts in your field?Are you looking for new and additional ways to spread your reputation and increase your online visibility?Our featured guest on this show is Shara Karasic, Community Manager of Work.com. Shara provides the inside view on how to use work.com as a valuable asset within your business.She [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting �Top of Mind� Client Awareness Your clients are bombarded with sales and marketing messages every single day. How do you stand out in this stream of sometimes overwhelming communication?Rule #1, don’t waste their time, you better have something of value to stay.Our expert guest on this show is Paul McCord, Author of Creating a Million Dollar a Year Sales [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting �Top of Mind� Client Awareness Your clients are bombarded with sales and marketing messages every single day. How do you stand out in this stream of sometimes overwhelming communication?Rule #1, don’t waste their time, you better have something of value to stay.Our expert guest on this show is Paul McCord, Author of Creating a Million Dollar a Year Sales [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website You Can Beat the Web 2.0 Giants Tired of competing against the gorillas in the industry like Google? These large competitors have bottomless supplies of cash and incredible brand recognition.How is a small Web 2.0 business supposed to compete with these Goliaths?Our guest on this show is David Koretz, CEO and President of BlueTie, he talks with us about how [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Hackers Target Small Business Think your small business is immune from hackers? You had better think again. Understanding what they are after will help you protect your business. Our featured guest on this show is Thomas Raef, Founder of e-Based Security. Thomas talks about how these cyber criminals want control of your systems and the signals you should be [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Citizen Marketing - The Most Effective Form of Marketing You already know that positive word-of-mouth from your customers to their friends and associates can be the best marketing your small business canever get.Did you know that your business can use internet technologies, like blogs, social media sites, online videos and social networking websites to amplify this word-of-mouth marketing for you?Our guest in this [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Citizen Marketing - The Most Effective Form of Marketing You already know that positive word-of-mouth from your customers to their friends and associates can be the best marketing your small business canever get.Did you know that your business can use internet technologies, like blogs, social media sites, online videos and social networking websites to amplify this word-of-mouth marketing for you?Our guest in this [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Government Market for Small Business Did you know that Fortune 1000 companies took over $123 Billion (yes Billion with a B) in U.S. government business that was supposed to go to small businesses? So says our guest in this featured episode.Our featured guest on this show is Lloyd Chapman, President of the American Small Business League, otherwise known as [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Government Market for Small Business Did you know that Fortune 1000 companies took over $123 Billion (yes Billion with a B) in U.S. government business that was supposed to go to small businesses? So says our guest in this featured episode.Our featured guest on this show is Lloyd Chapman, President of the American Small Business League, otherwise known as [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Personal Organization for Small Business Do you know what your favored style of organizing is? How do you prefer to access information?These questions and more are key to getting yourself and your business organized. Whether you are a Micropreneur or have a staff of hundreds getting organized means making changes at the core of how you function.Our featured guest in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Personal Organization for Small Business Do you know what your favored style of organizing is? How do you prefer to access information?These questions and more are key to getting yourself and your business organized. Whether you are a Micropreneur or have a staff of hundreds getting organized means making changes at the core of how you function.Our featured guest in [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Entrepreneurial Mindset - Do You Have It? We all have entrepreneurial potential we may just not know it. Many would have us believe that being an entrepreneurial success is caused by external factors like economies, education, wealth and experience.According to our guests on this show nothing could be further from the truth. Entrepreneurial success comes from within each of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Entrepreneurial Mindset - Do You Have It? We all have entrepreneurial potential we may just not know it. Many would have us believe that being an entrepreneurial success is caused by external factors like economies, education, wealth and experience.According to our guests on this show nothing could be further from the truth. Entrepreneurial success comes from within each of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Improve Web Sales with Google Analytics Ok you have a website, it is getting traffic and you think users are using the site the way you intended but you are not sure, you think improvements can be made but aren’t sure where to start?What you need is a website analytic program, or in plain english, a tool to help you know [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Improved Business Networking Intentional “Word of Mouth” is one of the fastest growing areas of small business marketing. The old ‘rule of 250′ is gone, you know where everyone knows about 250 people and can spread the word about you. With the internet and great new services like the one our guest Bill Jula operates called FastPitch Networking [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Challenges - Straight from the CEO 16 different small business CEO’s share with us directly ‘what keeps them awake at night’ and their ‘elevator pitches’ in this show. Business owners like Ken Hilti of Six Disciplines of Cleveland sometimes surprised us with what there top challenges were. Many times they were not problems but a wealth of opportunities that caused them to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Challenges - Straight from the CEO Sixteen different small business CEOs share with us directly ‘what keeps them awake at night’ and their ‘elevator pitches’ in this latest radio show.Business owners and executives like Ken Hilty of Six Disciplines of Cleveland sometimes surprised us with what their top challenges were.Many times they were not problems but a wealth [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Regulatory Burden is $7,700 Per Employee Annually $7,700 per year of regulatory burden compliance cost per employee and growing. That is the annual cost per employee for a small business with less than 20 employees. Unbelievable I know.The really scary part is that it continues to grow!We have Andrew Langer with us this week from the National Federation of Independent Business (NFIB.com). [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Starting A Photography Business - Think Real Estate Looking for a fun and profitable small business to start? You might consider real estate photography. With our growing orientation toward graphic information and the continuous need to use our time more efficiently, real estate photography is a solution for online shoppers and consumers of real estate information. In this show Kelly Thomas of SIHomeTours.com tells us [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Collaboration on a Small Budget Does your business have employees, partners or service providers scattered across a wide geography and the email traffic between you is a real nightmare?Is it difficult to work on projects together and to stay in sync with the latest versions of files and the status of a project or other work?Wouldn’t it be great to [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Venture Capital - Show Me the Money! You think your ready to consider attracting venture capital and want to know more about the process and get the real scoop from a VC’s perspective. Today you are in luck, this show features Cathy Panzica of Panzica Investments who runs her own investment firm and brings to our show over 20 years of global investment [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Unlock Your Growth Potential You know you have it, but how to achieve it is the question. What I am talking about? Your businesses growth potential of course. How do you best chart the course to achieve the growth you know is possible? What have other successful small businesses done to achieve their growth? What is the best way [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Becoming a Virtual Freelancer Do you have an interest in becoming a virtual freelancer and working on projects or tasks as an independent contractor? Does the idea of home-based freelancing appeal to you and would you like to find out more about how to find opportunities, filter through the 90% of home-based business schemes that are really scams and learn [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Podcasting Made the Radio Star Springing from very humble beginnings, the Small Business Trends Radio program has had a very interesting journey over the last 20 months. What started out as an experiment in podcasting in November of 2004 has turned into a very viable business with over 60 hours of audio content, major sponsors and advertisors, an audience of tens [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Franchising Trends - Making a Franchise Decision Franchising continues to grow as a method of business expansion for both franchisors and franchisees. Hundreds of new franchise concepts were launched last year and the concept is starting to spread across the globe as a business methodology. Howevre, there are some major trends and shifts underway in franchising and many more resources to help both [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Tradeshow Marketing - Improve Your ROI Tradeshow marketing or Event marketing is something to seriously consider for your small business. The number of tradeshows that are being held specifically for the benefit of small business exposure is growing in almost every city in America. One challenge is how to make the decision to add tradeshows to your marketing investment. But maybe [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Healthcare - The Patient is Ill Fewer and fewer small businesses can afford to offer their employees and many times themselves healthcare insurance. The cost of healthcare insurance continues to increase annually at a double digit percentage with no end in sight. Something has to change! If you are motivated to do something about it then start by increasing your knowledge of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website One Man Against Sony Music Steve Popovich the man behind the success of many great musical artists like Bruce Springsteen, Boz Scaggs, Chicago, Earth Wind & Fire, Barbara Streisand, Chicago, Janis Joplin, Boston, Cheap Trick, Tom Jones, Johnny Cash, Ronnie Spector, Ted Nugent, Meat Loaf and more tells the story of his decade long battle against Sony/BMG music. From lessons learned [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Partnerships - The Key to Business Growth Partnerships are like business oxygen, you know you need them but they are difficult to execute. If marketing partnerships are a key strategy of yours then it is time to get in shape and learn to do them right. Kare Anderson is the expert when it comes to marketing partnerships. She has worked with large companies [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Make Telecommuting Work for You This is part 3 of our series on ‘Productive Employees and Happy Bosses” with Michael Dees of esecurity-direct.com. Michael takes on the topic of Telecommuting, from who should do it, to the technology you need, to providing support and training. A key word to describe telecommuting is flexibility. Telecommuting is a technology-enabled workplace alternative that allows [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Google Adsense - Make Money While You Sleep Would you like to be cashing a 4-5 figure check from Google every month? Are you just a beginner with Adsense or a frustrated veteran? Then you need to listen to our guest, Joel Comm (www.adsense-secrets.com) as he provides an hours worth of highly valuable knowledge on this weeks show. Joel has over 20 years of online [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Virtual Phone Systems - Never Lose Contact Are you tired of juggling phone numbers for your clients to call to reach your company? Do you wish your clients could dial one number and have it easily connect to the right employee regardless of their location on that day? Do you need an office phone system but cannot afford a physical PBX? Would you like [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Excel and Marketing - Your Keys to Success Excel and Marketing, like chocolate and peanut butter are just meant to go together. In fact you might say they are inseparable. I know you might be thinking I am crazy but give me a minute. This show came about when we discovered a fascinating new book called Excel for Marketing Managers. Bill Jelen of MrExcel [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website You Have a Big Voice� Small Business Advocacy You are a small business owner, do you know you have a big voice? Small business owners like you around the world band together in advocacy groups to influence governmental and business organizations. Did you know that in the USA, on average, 30% of the retail price of any item is related to regulation and taxes? [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Employee Productivity through Technology This is part 2 of our series on ‘Productive Employees and Happy Bosses” with Michael Dees of esecurity-direct.com. Michael tackles multiple subjects including the choosing and buying software applications both front and back office, as well as how to get training and the technical support you need. Choosing technology and supporting it is fraught with risk, [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Grow Your Business - Get Your Freedom Are you working or is your business? Didn’t you start your business hoping to have more freedom to choose how you spend your time? (which may be in the business of course) Have you lost control of your company? What ever your answers are to the above questions Brad Sugar has 60 minutes of great information [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website A 24-Hour Cash Machine Making money while you sleep, that is every small business persons dream. It is possible today, please take the time and listen to this conversation and learn more about how to achieve that dream. Learn more about the recipe it takes to take your product or services, online advertising and effective ‘landing pages’ and get the [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website VOIP (Voice Over Internet Protocol) Simplified One thing about small business owners, they are always looking for ways to gain a competitive edge and get more efficient and control costs. There are so many technologies available today that staying up-to-date with what is available and how to make decisions around technologies can consume a good chunk of your time. This conversation with Dan [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Giving Employees the Right Technology You know you need to insure that you and your employees have the right technology tools to do the job well. But sometimes you feel as though you are a little behind the curve in knowing what are today’s choices, how do�you make good decisions around technology when it changes so fast. Most of us [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Starting a Business - Out of Cash and Out of Options Have you ever wanted to start a business, but then come smack up against the reality that you have absolutely no money? That very situation faced Gary Schoeniger in 1987. He was broke. He had no money. He wasn’t even sure he had any marketable skills. But one day he got into his battered 1972 [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website The Starbuck�s Moment - How Random Encounters Lead to Closing Deals Two days ago you presented a proposal to someone you hope will soon be a new client. You stopped by your favorite Starbucks for coffee this morning and the prospect was two people ahead of you in line. What do you do? Should you say hello, wait for the person to see you and then say [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Trends Radio - Building a Successful Online Forum � a Case Study Host Anita Campbell interviews Lee Dodd of Zydeca Media (TheForumFix blog) in this edition of Small Business Trends Radio. Many of you probably know forums by another term, discussion boards. In this information packed conversation Lee and Anita use a case-study format to bring you up to date on how forums operate today. Forums continue to grow [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Trends Radio: The Mobile Entrepreneur - Equipping Your Office for Maximum Mobility Host Anita Campbell interviews Ramon Ray of SmallBizTechnology.com in this edition of Small Business Trends Radio. Are you wondering what all the fuss is about these Blackberry devices or Treo’s? Or wondered what are those strange looking earpieces you see people walking around with looking like they are talking to themselves? Do you take photos with [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Busines Trends Radio: Top 10 Online Marketing Mistakes and How to Avoid Them Host Anita Campbell interviews Jim Kukral of Revenews.com in this edition of Small Business Trends Radio. Whether you are an online marketing beginner or an online marketing professional this conversation will provide you value. Why? Because it provides very practical advice and crystal clear information about online marketing that anyone can benefit from. - Think [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Busines Trends Radio: Top 10 Online Marketing Mistakes and How to Avoid Them Host Anita Campbell interviews Jim Kukral of Revenews.com in this edition of Small Business Trends Radio. Whether you are an online marketing beginner or an online marketing professional this conversation will provide you value. Why? Because it provides very practical advice and crystal clear information about online marketing that anyone can benefit from. - Think [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Trends Radio: The Top 10 Mistakes Business Owners Make and What to Do About Them Host Anita Campbell interviews Jack Yoest of Yoest.org in this edition of Small Business Trends Radio. Take the time right now and invest the next 60 minutes in yourself, I can almost guarantee that the return on this investment will be worth it. Many of the items Jack and Anita discuss made a direct hit [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Trends Radio: The Top 10 Mistakes Business Owners Make and What to Do About Them Host Anita Campbell interviews Jack Yoest of Yoest.org in this edition of Small Business Trends Radio. Take the time right now and invest the next 60 minutes in yourself, I can almost guarantee that the return on this investment will be worth it. Many of the items Jack and Anita discuss made a direct hit [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Trends Radio: Six Secrets to Retaining Your Best Employees Host Anita Campbell interviews Brian Lowenthal of The Benchmark Partners in this edition of Small Business Trends Radio. Losing a key employee can be very costly to any business but particularly to a small business as the margin for error is smaller. For instance, did you know that the cost of replacing an employee [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Radio: Search Engine Marketing is Not Voodoo Search engine marketing really is not voodoo — even though it often seems that way to small business owners. Join me, Anita Campbell, as I interview Jennifer Laycock, Editor-in-Chief of Search Engine Guide. This is a show oriented toward small business owners, not geeks. Jennifer outlines tips and advice for attracting traffic [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Radio: Networking to Grow Your Business Rex Hammock, President of Hammock Publishing Inc. (blog: Rexblog) is the featured guest in this Small Business Trends Radio broadcast. Rex explains the two motivators for developing a network: grow revenues and solve problems. And he gives practical tips for any size business about the best places to network, online and [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Making Money over the Internet This show is for every person who has ever dreamed of making money while you sleep. Denise O’Berry is an expert at creating passive income revenue streams that keep the money rolling in week after week, month after month with a minimum of effort. She joins me, Anita Campbell, to share “how to” tips [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Small Business Radio: Beating the Big Box Competitor Our latest broadcast of Small Business Trends Radio features John Wyckoff, a self-made entrepreneur, author and consultant. John is an expert at growing businesses, having built up and sold several multi-million dollar businesses. John happens to be a personal friend and mentor of mine, and so I especially enjoyed intereviewing [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Coversation: Why You Can�t Afford to Ignore These Six Million Business Owners On this Voice America, Small Business Trends radio broadcast Anita has as her special guest, Gayle Watson of NAWBO (National Association of Women Business Owners). www.nawbo.orgGayle paints a picture of the women owned business owner of today. She also discusses trends in women’s business ownership; top challenges faced by women business owners; and some [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: Why Most Businesses Eventually Lose Their Edge Ever wondered why so many lose their edge and many fail?Is it because the strategy was bad?No! says our most recent guest.Gary Harpst, Founder and CEO of Six Disciplines � and himself a successful entrepreneur - discusses what small businesses need to do to build organizations that can keep their edge.Click Here [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: Recurring Revenue Streams - How to Create Them On this Voice America, Small Business Trends radio broadcast Anita has as her special guest, Frank Griffith. Frank talks about recurring revenue streams � especially for service businesses: how to create them and how to profit from them.If you have a service business, one of the things you quickly realize is that you need [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �Building Small Businesses That Learn, Lead and Last� Ever wondered why so many business strategies fail? Is it because the strategy was bad? No! says our most recent guest.The problem with most business strategy is executing it, says Gary Harpst, CEO and founder of Six Disciplines.Gary is an exceedingly successful entrepreneur.Listen to our 55-minute podcast Conversation [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �Selling to Big Companies, it Can Be Done� If you have ever had dreams of landing that BIG customer — the “whale” of the businessworld — then you won’t want to miss our latest recording.Jill Konrath joined us for a 45-minute Conversation. In it she explained what small businesses need to do to snag that big company as a [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �Stage a Business Coup� We keep pushing the envelope to try new things here at SMB TrendWire. Ever heard of an author’s reading? That’s where the author of a book reads some of his or her work.We thought a short author’s reading would make a great podcast!So we are delighted to bring you an author’s [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �IT Security - You Have to Take it Seriously� Information technology security expert Michael Dees gives a great presentation about IT Security issues important to small businesses.Michael�s company, eSecurity Direct, helps small and midsize businesses manage their technology infrastructure. They specialize in helping offices with as few as 5 computers, all the way up to locations with several hundred computers. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �Your Best and Highest Use� Small business expert Andy Birol talks to us about growing a small business — including during times of succession and in turn-around situations.Andy is a colorful guy in addtion to being a fount of knowledge about small businesses. Hear what he has to say about how small business owners should find their [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Celebrate Success: 14 Ways to a Successful Company Join us as Ron Finklestein shares his journey and learnings in studying 30 successful companies. If you are a small business owner and want to learn from other successful small business owners then you might want to check out this Conversation.Ron tells us about the 30 successful small companies he studied and what he learned [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Talks: Warren Carter of MyOnlyOne Join us for CEO TALKS our new program where we ask a current CEO ten different questions about their business and themselves. Listen and learn from some of the best small business CEO’s today!Here are some of thequestions we ask Warren:- What are your key strategies for growth?- How are or will you finance [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Conversation: �Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force � Jackie Huba, co-author of “Creating Customer Evangelists” discusses how businesses — especially small businesses — can create evangelists out of their customers. When customers are truly thrilled about their experience with your product or service, they can become outspoken “evangelists” for your company. Jackie has some great tips specifically for small businesses.Go here [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website