 You're young, 20-something, and in marketing � this is your place. This interactive forum features discussions on topics ranging from being successful as a young marketer, upward management, and marketing yourself in today�s hyper-competitive marketplace.Primary Format :
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20SMF Episode #72 - New 20SM Contributors and Lessons In Upward Management
Brief introduction of a brand new contributor to 20-Something Marketing. We also list out the top 3 lessons learned in upward management.
Leave us your comments, questions and suggestions on the show notes!
Referenced Links:
Owen Accelerator (OwenBlogger’s Blog)
The Marketing Diner
Follow Me On Twitter!
Listen To Episode:
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Right Click Here & Save As To Download Full [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #71 - MBA Spin: One Year Down
On the last day of my first year of business school, I reflect on “what have I really learned?” as an MBA student.
Call 202-552-1575 and leave us your comments, questions and suggestions!
Referenced Links:
OwenBloggers.com
Listen To Episode:
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Subscribe Via iTunes| Subscribe Via Yahoo! | Send [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #70 - MBA Spin QnA
Answering questions related to getting your MBA including admissions, full time vs. part time, and what it’s like “on the inside.” Also, answering a deep backlog of other viewer mail.
Help Us Celebrate Our 70th Episode!!!! Call 202-552-1575 and leave us some viewer voicemail love!
Referenced Links:
20SMF’s MBA Spin Series
Kindo - Cool Family Tree Building Site [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Marketing Diner Episode #2.5 - Freezing
Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008
Join in the conversation and tell us what you think – call dinermail at 202-552-1575.
Episode:
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Technorati Tags: Logos, MBA, Nashville, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #69 - The ‘08 Resolutions Episode
In what has become a 20SM tradition; the first podcast of the year, I dedicate to resolutions and some words to live by in 2008.
Referenced Links:
OwenBloggers
Listen To Episode:
Download audio file (20SMF69.mp3)
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Technorati Tags: Owen Graduate School [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Jared’s Vlogs From B-School - Report #2 (YEAR IN REVIEW)A montage of photos and videos from 2007. It was more a creative exercise than anything else but it turned out great so I decided to share it.
Podsafe Music: City Skies - Dylan & The Movies
Download This Episode - Cross Posted From Marketing Diner.com -
Technorati Tags: 2007, Marketing Diner, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #68 - MBA Spin: 1st Semester Update
The weekend before finals, Jared chats it up about being quoted in newsweek, surviving the first semester of business school and life in Nashville.
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Technorati Tags: MBA, Nashville, Owen Graduate School of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
MBA Spin: Final Exam - Leadership CommunicationsNormally, I would tell you that professional comedy isn’t one of my strong suits. In this case however, peg it to the completion of my first semester in business school and see how well I slide into the roll:
So yes, if you are asking how things are here at Vanderbilt, I am doing just [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
How to break the land-speed record for a powerpoint presentationIn case you’re wondering how grad school is going, check out this presentation I made to my Leadership Communications class:
Yeah, its a familiar subject but at least I found one way to make this show work for my career!
Cross Posted From:
Technorati Tags: MBA, powerpoint, business strategy
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MDiner Episode #2.3 - The Lost Episode
Yes, we are still alive - we’re just busy. Hear Penelope and Jared rant on their lives and discuss ways you can keep your brands remain consistent, internally.
Show Notes:
Why we don’t trust UPS as a moving service
Penelope can’t sleep
Brand Nazis and the companies that love them
Diner Mail!
Episode:
Download audio file (MD2.3.mp3)
Subscribe via iTunes | [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #67 - Out of a Job, In Front of a Mic (Part 4)
Part 4 - Some closing thoughts on my tenure as a marketing strategist and cheif contributor to 20-Something Marketing.
“Out of a Job, In Front of a Mic” is four part series covering the ups and downs of being a 20-something marketing strategist.
Listen To Episode:
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20SMF Episode #67 - Out of a Job, In Front of a Mic (Part 3)
Part 2 - Three tactics every 20-something marketer should know to keep their career on track. Gleaned from the ways in which the company left me “better than I found it.”
“Out of a Job, In Front of a Mic” is four part series covering the ups and downs of being a 20-something marketing strategist.
Listen To [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
MDiner Episode #2.2 - Three For The Road
weigh in on the issues :: call the dinermail line 202-552-1575!
Two’s company but with our senior sales guru Paul on board, 3 is The Marketing Diner’s magic number.
Show Notes:
London’s Olympic Logo
Verizon VIP Club
brandstorming: Rupert Murdoch’s and his greedy little news-hands
Win a marketing diner t-shirt: play brandstorming now!
Episode:
Download audio file (MD2.2.mp3)
Subscribe via iTunes | RSS Feed [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #67 - Out of a Job, In Front of a Mic (Part 2)
Part 2 - Four Tactics I Left Behind: In terms of my personal impact on my now former organization, the tactics that ultimatley allowed me to “leave the place better than I found it.”
“Out of a Job, In Front of a Mic” is four part series covering the ups and downs of being a 20-something [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #67 - Out of a Job, In Front of a Mic (Part 1)
Part 1 - Better Than You Found It: In this first installment, the series is framed by talking about the only question that really matters when measuring personal impact on an organization.
“Out of a Job, In Front of a Mic” is four part series covering the ups and downs of being a 20-something marketing strategist.
Listen [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #66 - Zen in the Art of Successful MarketersFor 20-something marketers, balancing emotion and objectivity can be tricky – especially with older, more guarded co-workers. Can we ever truly let go of our own work and what does it take to avoid the potholes that brand us as inexperienced and less capable than we really are?Bonus: Ask-Jared – Marketing Consultants, MLM Travel Web [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #65 - Marketing a Different Type of Hip HopBusiness, service and urban, hip hop culture collide in an amazing program called the Hip Hop Project.
Robin “Kheperah” Kearse, sits down to talk about how she and her partner, Chris “Kazi” Rolle are changing the lives of New York City youth and charting a new course for hip hop culture, away from the destructive and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #64 - Hotlanta Travlin’Stranded in Atlanta for the day, we take a slight detour to discuss the latest business news, a little more career tracking in marketing and, of course, railing on egos in marketing.Guest Host: Boss, The Microphone-Eating PuppyListen To Episode:Download audio file (20SMF64.mp3)Download Episode:Subscribe Via iTunes| Subscribe Via Yahoo! | Send Us E-MailListen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #62 - So You Wanna’ Be A Podstar?A fun-filled romp on the career value of starting your own podcast or blog and the essential things you need to know before jumping in to the social media universe.
Special Co-host: Penelope Lee (Marketing Diner)
Show Notes:
Why business podstar-dom kicks ass
Podcasting and blogging tips to bolster your personal brand
Debunking the most common misconceptions of running your [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #61 - Stuck In Springtime LimboBetween announcements and departures, there is limbo. Beyond that NOTHING!
The show is pretty much a grab bag including the long-awaited interview with the boss, who steps in to talk about what its like working with Jared and communication during the MBA application process.
Show Notes:
My thoughts on why the UNDERGEAR swimsuit catalogue makes for unrealistic [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SM-Owenbloggers.com: How Do You Determine“Fit”in MBA Applications Process?A bit about the experiences deciding what would constitute the right MBA program for me and why I ultimately chose Owen.The first official installment of my official podcasts for Owenbloggers.com.Listen To Episode:Download audio file (Owenblogger%20Podcast%20-%20Jared%20-%20EP1.mp3)Download Episode:Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #60 - Suppa-Happi-Chibi-Fun Anime Marketing ExpeditionThe 20SM team heads out to an anime convention to better understand the marketing opportunity in the half-billion dollar US Japanese anime market.Amanda conducts her first interview with the APPLEGEEKS guys and we discover why anime-fangirls love a certian type of manga.Referenced Links:APPLEGEEKS - Amanda’s Favorite Web ComicVidcast: Behind the Scenes - The Making of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #59 - A Networking We Will GoJared travels to a business conference and interviews attendees on tips and strategies for networking. Featured is an enlightening sit-down with Alayne White of Alayne White Spas of New England.Referenced Links:The Alayne White SpaDelta Sigma Pi - In Case You’re Interested In Learning MoreDanya Steele’s BlogPodcast:Download audio file (20SMF59.mp3)Right Click Here And ‘Save [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #58 - Selling the Ethanol SolutionIf ethanol is the solution, should 20-somethings buy it?Tom Slunecka, Executive Director of the Ethanol Information Promotion and Information Council talks shop about marketing alternative energies and we close with a couple of words on workplace bullies.Referenced Links:DrivingEthanol.org - The Ethanol Production & Information CouncilPodcast:Download audio file (20SMF58.mp3)Right Click Here And ‘Save As’ To Download [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #57 - I Just Got Into Business School and All That I Got Was This Podcast About The iPhoneThe end result of my quest to get into business school as well as a chat with an Apple expert about the iPhone’s marketing strategy and how they hope to appeal to 20-somethings.Show Notes:How the iPhone appeals to 20-somethings and fits into Apple’s overall marketing lineageThe potential impact an iPhone flop would have on Apple’s [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #56 - The ‘07 Resolutions EpisodeIn what has become a 20SM tradition; the first podcast of the year, I dedicate to resolutions and some words to live by in 2007.
Amanda (VP, Randomness) and I laughing our asses off on NYE.
MBA Blogs I Recommend:
Dave For MBA Blog - A very well put together blog great for those already “in the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #55 - No, You Don’t Have To Dumb It Down
Former Top Chef Stephen Asprinio joins the show for a discussion on reaching your audience without dumbing down the value of your expertise.
Referenced Links:
2006 Best Boss/Upward Management Awards - ENTER TODAY!!!
Stephen Asprinio’s Website- Information on his new ventures
Podcast:
Download audio file (20SMF55.mp3)
Right Click Here And ‘Save As’ To Download Full Show
Subscribe Via iTunes| Subscribe Via Yahoo! [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #52 - Out for Work Series: Success and GLBT ProfessionalsHow GLBT professionals can succeed using what they already have.
The first in a 20SM-produced series from the Out for Work Conference in Washington, D.C.. This keynote presentation by Kirk Snyder, author of the “G” Quotient and Lavender Road to Success outlines the new rules for GLBT success in the workplace.
Show Notes:
Be Out, Be Proud, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #51 - How Green Can You Get?
Interviews and excerpts from marketers at Green Festival ’06.
Representatives from multiple industries talk shop about selling eco-friendly solutions to mainstream audiences and overcoming the “granola-crunching, Birkenstock-wearing” stereotype of truly green enterprises.
Show Notes:
It ain’t easy {marketing} green
Interviews: Ethanol Promotion and Information Council, Green M.B.A., EcoVision Partners, Kimpton Hotel
MBA Spin: Minding Your Time
Referenced Links:
Ethanol Prom ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #48 - Snakes on a 20-SomethingDid the movie Snakes on a Plane invalidate “Web 2.0” as an effective marketing medium or did it prove that insane movie fans are just that…insane movie fans?
Brian Finkelstein, author and creator of SnakesOnABlog.com (>>), sits down to do some post-snakes analysis on the buzz generated around the recently-released horror flick as we debate the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #47 - Season 2: Back In The SaddlePicking up after the summer break is tough but it has to be done.
Show Notes
- What does the new season have in store?
- Marketing Clips From a VA Kmart
- MBA Spin: Mentally Surviving The GMAT
Referenced Links
Recommended GMAT Prep -The Official Guide for GMAT Review
Podcast:
Right Click And ‘Save As’ To Download Full Show
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20SMF Vidcast: A Preview Of Season #2window.document.getElementById('post-204').parentNode.className += ' adhesive_post';An explination of where we’ve been all summer and what you can expect for next season.
CLICK HERE TO VIEW: 20SMF Vidcast: A Preview of Season #2
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20SMF Episode #46 - Red Denim RisingShow Description:
The increased versatility of casual wardrobes means jeans are big business. Everyone, including China - wants a piece of the pie. Alissa Friedman, Marketing Manager for AG Adriano Goldschmied detangles the fashion mess of premium jeans and helps answer the question; what ever happened to marketing MADE IN AMERICA?
Show Notes:
I) Feelin’ hot, hot hot!
II) [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Official ‘06 PromoFeel free to copy, distribute or mock.
I just realized that I never actually pushed this out to larger distribution. The story behind is kind of comical so if you are interested, see show #31.
Click Here To Listen
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20SMF Episode #45 - Igniting The GrassrootsShow Description:
Marketing…With Community Heart! We dive headfirst into a Skypecast to discuss grassroots marketing, harnessing online information and a patriotic grand opening to a new, old museum.
Show Notes:
I) Grassroots Organizing
II) A Skypecast Of One….Or Two
III) Game Plan: A ‘Portrait’ of a Nation
Referenced Links:
John Dawe Consulting - www.daweconsulting.com
John’s MySpace Page - www.myspace.com/rocket12ps
Northeastern PA Rainbow Alliance [.. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #44 - Such Is Boycotting, Such Is LifeShow Description:
Risk, shame and luck are all a part of this weeks’ show with a nod to the Marketing Sherpa Winners, Boycotts, and my Atlantic City Weekend.
Show Notes:
I) Sherpa Update, Audience Growth Update
II) Fleishman Hillard’s Out Front Survey
III) Game Plan: Luck & Life in Atlantic City
Referenced Links:
Dousing the Flames at Fleishman-Hillard
All in the Pitch: Credit [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #44 - Such Is Boycotting, Such Is LifeShow Description:
Risk, shame and luck are all a part of this weeks’ show with a nod to the Marketing Sherpa Winners, Boycotts, and my Atlantic City Weekend.
Show Notes:
I) Sherpa Update, Audience Growth Update
II) Fleishman Hillard’s Out Front Survey
III) Game Plan: Luck & Life in Atlantic City
Referenced Links:
Dousing the Flames at Fleishman-Hillard
Marketing Diner Podcast - New [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #43 - The Office PolitickShow Description:
U.S. News and World Report Contributing Editor, Dr. Marty Nemko drops by the show to engage in a discussion of office politics and shares his unvarnished opinions on work-life balance and getting ahead of drama in the modern workplace.
Show Notes:
I) 20SMF Nominated For A Marketing Sherpa Award - VOTE NOW
II) Interview With Dr. Marty [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #41 - MySpace: Cracking The CoolShow Description:
What is cool? How does it come about and why is MySpace suddenly the epicenter of disseminating it? Questions galore but we consult tons of research including pieces by Malcolm Gladwell to answer them.
Show Notes:
I) How cool is “that?”
II) ‘Bottom’s Up,’ pandadogs and other things that irritate us
III) A.B.M. Theory (Another Bloody Mailing)
IV) [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #40 - Tigers, Monkeys & Zen…Oh My!Show Description:
Ambition and wisdom go hand-in-hand. Will we ever be that patient, though? If you’ve ever felt like your sitting at the kiddy table at the office, had a beef with the slow pace of your marketing progress, or needed to get away from that frustrating project – perhaps you need some Zen.
Show Notes:
I) [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #39 - The State of the 20-Something (Part II)Show Description:
The work-life survey results are in! Part II of the State of the 20-Something finds us picking up with the quantitative analysis of 20-somethings including what they look for in a boss, what drives them, and the lessons they say they learned in life!
Show Notes:
I) Recap of Part I
II) Analysis of Work-Life Survey Respondents
III) [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #38 - The Creative Breakdown EpisodeShow Description:
Thrown about by the undertow of my manic schedule, I'm forced into a creative breakdown....and I'm taking the show with me. Topics include Top Chef, wedging the Gen X/Mellanial Gap and why creativity doesn't always run in the family.Listen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #37 - The State of The 20-Something (Part I) - UPDATEDShow Description:
Part I of our STATE OF THE 20-SOMETHING series examining the hearts and minds of modern young professional both psychologically and quantitatively. This week we interview Marcos Salazar (Author of the Turbulent Twenties Survival Guide) talk about the HUD ad contract scandal and benefits of going home once in a while.
Show Notes:
I) Back From [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Travel Log - Day 5: Final Day Of JazzFestMusic by Wanda Rouzen and The Dixie Cups close out the magic of JazzFest. The hat, once again, makes an appearance. Thanks so much for all of you who have watched - VIVA Nawlins!
Click Here To View Video
Podsafe Music:
“Drive” by Jimmie Bratcher
http://www.jimmiebratcher.com/
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Travel Log - Day 4: JazzFest Sponsorships And MarketersAdventures trying to get to the festival, profiling Miller Lite and Huckabuck, two different promotional styles, why does Jared has mysterious white stuff on his nose?Click Here To View VideoLinks:http://www.huckabuck.comYahoo! News - Marriott’s mSpot - NolaPodsafe Music:“Happy” by Jimmie Bratcherhttp://www.jimmiebratcher.com/Listen | Listen in your iPhone | Download | View full cache | Visit Website
Travel Log - Day 3: Check-In After ConferenceShort commentary on what I did once the conference was over on friday, also debuted…the hat!Click Here To View VideoListen | Listen in your iPhone | Download | View full cache | Visit Website
Travel Log - Day 2: Rain, The Quarter, and Jaqe-imosAfter a long day of the research conference…a tour of the french quarter and Jayna and I head to Jaque-imos for dinner
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Travel Log - Day 1: Margarita IntroDay 1: Behold, my cute “Margarita Intro” to my trip to New OrleansClick Here To View VideoListen | Listen in your iPhone | Download | View full cache | Visit Website
20SMF Episode #36 - What The Huckabuck?Show Description:
Countdown to New Orleans JazzFest kicks off with an interview with Blake Killian and Chris Schultz from Huckabuck.com, a new, Nola-based web search engine. We go into what it takes to build a successful story, a successful marketing campaign and maybe, just maybe they let slip an EXCLUSIVE SNEAK PEAK AT THEIR JAZZFEST PR [...]Listen | Listen in your iPhone | Download | |
