Google OneBox Optimization Tips Podcasts

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Learn how to optimize a Google Base feed for Google OneBox results from The Original OneBoxer Primary Format : Unknown Language : English Also Listed as: City : Fremont State/Province : NE Country : USA Region : NA User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of Google OneBox Optimization Tips Podcasts Methings.com listings of Google OneBox Optimization Tips Podcasts If you like this podcast, you might also like:

View the full archive of Google OneBox Optimization Tips Is Feed Optimization really SEO? A lot has been made recently on various forums and on various radio programs about how feed optimization isn’t SEO and it’s not going to get you a lot of sales. I disagree with both of those personally, and I’ll tell you why. I believe that anything that falls into the “Optimizing for organic traffic” falls [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Why can’t I add my affiliate links? Affiliates Posting is not permitted for the promotion of affiliate sites or products sold through an affiliate marketing relationship. This includes item pages that are made up primarily of advertisements, or pages where advisements obstruct the view of the item. Source Well, that makes it pretty clear that affiliate links are not allowed. But it doesn’t go into [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Weekly Podcast - Jan 29th - Feb 2nd 2007 Recap A weekly recap and some other news. As you can tell by the length of the file, we rambled about stuff that wasn’t covered earlier in the week. Phone number listed in the podcast: 509-218-3200 Email for comments / feedback: podcasts [at] oneboxer.com Listen | Listen in your iPhone | Download | View full cache | Visit Website How do I track sales through OneBox vs. froogle.google.com? While this seems initially like it’ll be a simple task, OneBox ends up being very difficult to really track down the sales from. The same feed, which many times has a parameter of ref=base or xsrc=base, ends up feeding Google Base, Froogle, and OneBox results. What this means is you can’t totally trust your analytics. They’ll [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Why would I need to resubmit a feed? A question I recently received via instant messaging: I noticed that Google Base lets you change listing right in the interface. If that’s the case, why would someone need to resend their feed? While it’s true that you can keep editing products and keep them on the site, I don’t personally have time to edit our 9,000 [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What did Google do right when starting Froogle? As most of you know, Froogle is what started the products portion of Google Base. Starting something like this from scratch and getting it to catch on isn’t an easy task, so they must have done something right. But what was it that they did right? For starters, Google used their crawlers to pre-populate their new [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Weekly Recap - Feb 6th - 16th I missed last week, so this week’s is longer. Special guest: Robert Garcia (rumblepup). Links discussed: enefem.com, rumblepup.com, his interview of me. Listen | Listen in your iPhone | Download | View full cache | Visit Website Base Podcasts? For those of you that publish podcasts, did you know you can list them in Google Base? You can list each episode individually, giving each one optimized descriptions and a link to the file itself. I stumbled across this a while back and thought to myself, “Self, will this really work?” I didn’t know if anyone [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What is Google getting out of Checkout? Obviously, Google Checkout transactions are costing Google money. Regardless of volume, they can’t process credit cards for free. Their initial percentage of ad spend towards processing fees seemed like it’d make sense as a motivation, but when they changed to free transactions for the rest of 2006 and then through 2007, I started to wonder. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website OneBoxer.com weekly recap for Feb 19th - 23rd, 2007 The weekly oneboxer.com podcast for the following topics: Base podcast listings Google checkout One blog post could cost Yahoo their $20M / the MBL controversy Shoemoney’s new “Most Viewed Photo” - are they kidding? The OneBoxer.com podcast got listed in iTunes The site skin - coming soon Podcast advertising - podcasts [at] oneboxer.com Comments / Suggestions also to podcasts [at] oneboxer.com Listen | Listen in your iPhone | Download | View full cache | Visit Website What is the difference between organic optimization and OneBox optimization? 1000 Miles. I got this question last week, and it actually made me stop and think. The difference between optimizing for SERPs and optimizing for OneBox is actually quite a bit, but how do you really put that into words? First, organic optimization is much more work. You not only need to get your content, title, headings, meta [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website BaseOp Service - Currently in Alpha A few of you know that I’m rolling out a service. For those of you that don’t, let me tell you a little about it. First, it’s tentatively called BaseOp. Secondly, since my time during the day is very limited (yes, I have a full time job), David Brown of Neo1SEO.com is going to take care of [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website What all can you post in base? Google seems to think you can post just about anything into Google base. They list the following on their site: Examples of popular item types: Events and activities Hotels Housing Jobs Personals People profiles Products Reviews Recipes Services Vacation rentals Vehicles Examples of other interesting item types: Reference articles Business for sale Wine and food Book descriptions Company profiles Jewelry Software Games While I have the most experience with products, the same basic techn ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Google Onebox Rumormill For those that haven’t noticed, Google Onebox has been on vacation at some datacenters. This has led to my inbox getting rumors into it. To discuss this, I have David with me on the podcast, but his comments won’t be on the blog post. So, here are some of the rumors that have been going [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website Announcements coming soon… I’ve been busy developing some stuff on the backend of BaseOp, so I haven’t had a post here in a bit. I’m hoping to make several major announcements after I return from SES. Stay tuned… I should have 2 - 3 pretty big announcements over the next several weeks. For all my readers / listeners, I [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website R.I.P. Froogle, Long Live GPS! As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base. First off, the attributes used for narrowing the search have moved to the bottom of the page. [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website WebProNews Interview Posted David and I were interviewed in New York by WebProNews. You can view it here. Listen | Listen in your iPhone | Download | View full cache | Visit Website Where does the name “Onebox” come from? There’s been some confusion over this name, not only from newbies, but also among some experienced SEO’s and marketers. You see, Onebox results have nothing to do with the little “Box” drawn around them (imaginary or otherwise). In fact, the name isn’t from those results at all. It all goes back to the page before [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website How does Universal search relate to Onebox? I’ve been sort of wondering this for a while, but at SES I heard a response from a Google rep in a session that made a lot of sense. Since we know that onebox refers to the fact that there is just one search box, Universal is technically onebox results. He said to think of Universal [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website OneBox titles that get results One of the simple changes you can make to your feed is the product name, which is similar to a title tag on a website. It ends up being the hypertext people click on, so it can affect clickthrough rates just like good ad titles for PPC or good page titles and snippets for organic [...] Listen | Listen in your iPhone | Download | View full cache | Visit Website