The Complex Brand Podcasts

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Primary Format : Unknown Language : English Also Listed as: City : Cambridge State/Province : MA Country : USA Region : NA User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of The Complex Brand Podcasts Methings.com listings of The Complex Brand Podcasts If you like this podcast, you might also like:

View the full archive of The Complex Brand Episode #1: Social Media PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole. 0:00 Introduction 1:04 Defining Social Media 1:34 Social Media’s Value to B2B 2:41 Integrating Social Media 5:04 First Steps 6:48 Conclusion Download Episode #1 [ pja-thecomplexbrand01.mp3 7m23s 6.8MB ] Listen | Listen in your iPhone | Download | View full cache | Visit Website Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy. 0:00 Opening 0:25 Introduction 0:51 What is planning 2:17 Why clients should care about planning 2:52 Personas 4:20 Planning as a commodity? 4:46 Some surprising discoveries 5:58 Social media’s influence 7:12 What happens when it works 9:02 Closing Download Episode #3 [ pja-thecomplexbrand03.mp3 9m41s 8.8MB ] Listen | Listen in your iPhone | Download | View full cache | Visit Website Episode #2: Video for the Small Screen PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:08 Measurement and Tracking 8:43 Advice for Getting Started 9:39 Production Considerations 10:31 Closing Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ] Listen | Listen in your iPhone | Download | View full cache | Visit Website