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Tyler Tichelaar - What can an author/publisher assocation do for you?
Tyler Tichelaar, president of the Upper Peninsula Publishers and Authors Association spoke with us on the benefits you can get out of participating with local and regional authors and publisher's associations.Listen | Listen in your iPhone | Download | View full cache | Visit Website Alice B. Acheson - Publicity for PenniesAlice has been an independent marketing and publishing specialist working with large and small publishers since 1981. Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? What about awards, postcards, bookmarks, tradeshows, and mailings?Listen | Listen in your iPhone | Download | View full cache | Visit Website Yvonne Perry - How to Become A Freelance WriterWe spoke with Yvonne Perry of Writers In The Sky about the subject of freelance writing and how to get started in this rewarding field. Specifically, how to get started as a freelancer, the most common challenges you will face, typical misconceptions about the process, writing successful query letters, and how to be a ghost writer.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jo Virgil - Getting Your Book into a National Book StoreJo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jim and Linda Salisbury - Smart Self-Publishing IdeasWe covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House. Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena.Listen | Listen in your iPhone | Download | View full cache | Visit Website Graham Van Dixhorn and Susan Kendrick - Creating Powerful Book CoversGraham van Dixhorn and Susan Kendrick talk about what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool.
* Why starting your cover early in the process of creating your book is a good idea.
* When should you start marketing your book?Listen | Listen in your iPhone | Download | View full cache | Visit Website Emily Heineman - Success through building your book as a brandEmily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success. Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book seriesListen | Listen in your iPhone | Download | View full cache | Visit Website Victor R. Volkman - Publishing, ISBN, the Library of Congress, and BISACWe spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system.Listen | Listen in your iPhone | Download | View full cache | Visit Website Ken MacLean - How to Improve Your Editing SkillsHe is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public. His newest venture is a book editing service bureau.Listen | Listen in your iPhone | Download | View full cache | Visit Website Toby Heidel - Producing and Selling AudiobooksToby shared with us the changing nature of the audiobook industry and how small publishers and self-published authors can take advantage of this burgeoning new market without spending a fortune. Trends such as online delivery and market fragmentation can actually work in your favor by creating a level playing fieldListen | Listen in your iPhone | Download | View full cache | Visit Website Gini Scott Graham - Making Connections: Syndication, Publication, Agents, …Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 yearsListen | Listen in your iPhone | Download | View full cache | Visit Website Dave Kuzminski - How to Spot a PredatorDave helped us distinguish the dark side of book promotion, agents, and publishing by covering such thorny topics as: the difference between a bad business deal and a scam, the evolution of a scam and what types of people are running them, how to avoid a scam, and what to do if you think you’ve been had.Listen | Listen in your iPhone | Download | View full cache | Visit Website Victor J. Banis - Writing and publishing gáy and lésbian themed booksIn his 40+ year writing career, he has learned a lot and shared with us writing techniques for
audiences and how they differ between gay and straight fiction, how the writing market has changed in the past decades, advice for new
writers, and amazing stories from a life in print in every genre imaginable.Listen | Listen in your iPhone | Download | View full cache | Visit Website Debbie Herald - Writing, publishing, and selling eroticá themed booksDebbie shared with us the secrets of writing
eroticá, the huge demand and advantage of selling eroticá in the e-publishing marketplace, the shades of explictness from “spicy” to “sweet” (romance), lucrative sub-genres of eroticá, and how the publishing and delivery mechanism worksListen | Listen in your iPhone | Download | View full cache | Visit Website Brad Grochowski - Selling Books Successfully OnlineBrad has been running his own online bookstore for several years and it provides many of the same features that Amazon does. We talked about marketing strategies and tactics, how to use your time online effectively, quality and the market perception of independently published books, and why you would choose to self-publish or work with a small press.Listen | Listen in your iPhone | Download | View full cache | Visit Website Laura Waldman - Astrological Forecasting for WritersLaura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom you can succesfully collaborate with. Predictive astrology can help you with timing your marketing moves. Relationship astrology can help you choose compatible editors and publicists.Listen | Listen in your iPhone | Download | View full cache | Visit Website Amazon Adventures - Staring Down "Earth's Largest Bookstore"I’ll be covering a variety of Amazon programs and strategies including: Amazon Advantage, Amazon Associates, Amazon Connect, Amazon Marketplace,
Amazon Mechanical Turk. I’ll also highlight how to make Advanced Tactics work for you such as Listmania!, Search-inside-the-book, social networking, video reviews, and much more.Listen | Listen in your iPhone | Download | View full cache | Visit Website Linda Daly - Book Marketing 101Our guest is author and publisher Linda Daly, who is also the owner of Light Sword Publishing. Linda brings her hard-won knowledge of book marketing to the table including: developing a visual image, creating flash movies, focusing on your message, and developing concise marketing materialsListen | Listen in your iPhone | Download | View full cache | Visit Website Robert D. Reed - Writing and Publishing NonfictionWe spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author of more than 50 books and resource guides on a wide range of subjects.Listen | Listen in your iPhone | Download | View full cache | Visit Website Maryglenn McCombs - Why Should You Hire a Publicist?A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books. She answers key questions about the role of a publicist including why would an author hire a
publicist, what does a publicist do, how far in advance of publication does a publicist start, and what does a publicist do besides send out
books for review?Listen | Listen in your iPhone | Download | View full cache | Visit Website NPR's ON THE MEDIA show about booksA special edition of ON THE MEDIA where the subjects are books, publishing, and the future. Reports on Amazon Kindle, bookstores that print-on-demand books, and much more.Listen | Listen in your iPhone | Download | View full cache | Visit Website Carolyn Howard-Johnson - Frugal Book PromotionVist with the creative force behind the HowToDoItFrugally Series of Books for writers. Carolyn shared her best tips and strategies for low-cost/zero-cost marketing campaigns and also talked about what NOT to do to market your books. She also talks about the value of editing and how it directly controls how your proposals, books, and marketing are peceived in the marketplace.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jo Whittemore - Writing for Teens and Young AdultsWe spoke with novelist Jo Whittemore, author of three novels: Escape from Arylon, Curse of Arastold, and Onaj’s Horn. She shared with us practical guidelines for writing for the demanding yet rewarding market segment of teens and young adults. We covered issues of language, fashions & fads, realism, research tips, how to portray edgy behavior, and what to expect as an author in this genre.Listen | Listen in your iPhone | Download | View full cache | Visit Website Andrea Campbell - Writing Realistic Forensics and Crime StoriesWe spoke with author, criminologist, and consultant Andrea Campbell. Andrea shared with us how to find authoritatives sources for crime-scene forensics, evidence handling, police procedure, and court proceedings. She also shared many insider’s tips including how to find and use forensics experts and a realistic look at what it takes to write for the True Crime genre.Listen | Listen in your iPhone | Download | View full cache | Visit Website Liz Carmack - Tips for Planning and Organizing Research for Your Nonfiction bookWe spoke with writer, journalist, and researcher Liz Carmack. Liz shared her hard-won experience and real-life stories of how to define your topic and its scope, identifying and exploiting research and information sources, how to work with an archival library, planning your time to be most effective, developing a useful information filing system,Listen | Listen in your iPhone | Download | View full cache | Visit Website Mark David Gerson - The Myth of Writer’s Block!Mark David Gerson has taught writing as creative and spiritual pursuit for more than 15 years in colleges, universities and community centers. He shared with us his rationale of why Writer’s Block is a myth, how we create it and how we can un-create it, the role of distractions in blocking us, living with deadlines and commitments, and how we can be in the zone writing.Listen | Listen in your iPhone | Download | View full cache | Visit Website Patrick Snow - Book Covers That Sell BooksWe spoke with Patrick Snow, bestselling author and book coach. He spoke with us about the crucial elements of cover design and what turns consumers on (or off) when looking at your book. We talked about how much to spend on cover design and your role in promoting the book after its printed. Effective generation of the title and subtitle and how important they are to your platform.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jacqueline Church Simonds - To Self-Publish or Not To Self-Publish?Author and publisher Jacqueline Church Simonds helped us navigate the dangerous waters of self-publishing. She is the co-owner of Beagle Bay, Inc., publishers of women’s adventure fiction, travel guides and self-help books.Listen | Listen in your iPhone | Download | View full cache | Visit Website Deltina Hay - Using Social Media to Promote Your BookWe spoke with social media developer and expert Deltina Hay. Deltina shared with us the new elements that make up Web 2.0 and how to use them: RSS feeds, blog aggregators, Wikis, and social media press rooms just to name a fewListen | Listen in your iPhone | Download | View full cache | Visit Website Anya Achtenberg - Writing for Social ChangeWe spoke with writer and advocate Anya Achtenberg about how to write with eye for expressing the need for social change. Anya teaches Writing for Social Change: Re-Dream a Just World. She shared with us her philosophy and practice of how to reframe our ideas about writing. Specifically how to tell our personal story from a standpoint that educates and argues for justice.Listen | Listen in your iPhone | Download | View full cache | Visit Website Bob Rich - Working with an EditorWe spoke with Bob Rich, a writer, editor, and psychologist living in Wombat Hollow, Australia. In addition to writing, He has been a professional editor since 1999, working his way through two books in a typical week. He has worked on everything from abstruse Ph.D. theses and graduate textbooks to children’s picture books, and all genres of fiction.Listen | Listen in your iPhone | Download | View full cache | Visit Website Sylvia Hubbard - Romancing the BookWe spoke with Syvia Hubbard. She has independently published 4 paperback books and over 10 e-books. Her foundation genre has always been romance, but she has ventured into suspense, erotic, mystery, paranormal and inter-racial. Sylvia shared with us essential aspects of the romance genre, marketing techniques for romance writers, and how to build a following of readers outside the bookstore.Listen | Listen in your iPhone | Download | View full cache | Visit Website Greg Daniel - How to Get Noticed by an Agent or PublisherWe spoke with veteran publishing agent Greg Daniel, formerly of Thomas Nelson Publishers, the largest Christian publisher in the world. Greg answers: When do you need an agent and when can you go-it-alone? how do you narrow the field of agents and/or publishers? how can you approach an agent to produce the best results? How can I come up with a sellable book idea? What is a platform?Listen | Listen in your iPhone | Download | View full cache | Visit Website Lee Fodi - Illustrations that Sell Children’s BooksWe spoke with children’s book author and illustrator Lee Edward Födi. He is the creative force behind The Chronicles of Kendra Kandlestar and has also illustrated numerous picture books for other authors. Lee told us how illustrators work with authors, how to find an illustrator to match your story, and how a picture can motivate a story and vice-versa.Listen | Listen in your iPhone | Download | View full cache | Visit Website Susan Harrow: Get a 6-Figure Advance - Before You Write Your BookSusan Harrow is a media trainer and marketing consultant and author of Get a 6 Figure Book Advance. She also shared solid tips on how to get yourself an agent, how to develop an irresistible platform, and strategies to create an auction so your book sells to the highest bidder.Listen | Listen in your iPhone | Download | View full cache | Visit Website Shaila Abdullah - Creating a Website That Sells Your BookWe spoke with Shaila Abdullah, an accomplished web and print designer. Shaila shared with us the seven essential things that every author website must have and another seven things which are deadly sins. She also informed us on what questions to ask when contracting out a website and what you can do to drive traffic to your site after its up and running.Listen | Listen in your iPhone | Download | View full cache | Visit Website Jacqueline Marcell - How to Get Celebrity EndorsementsJacqueline Marcell shares her secrets of how she obtained more than 50 celebrity endorsements for her book on eldercare. Her endorsements include Regis, Hugh Downs, Leeza Gibbons, Ed Asner, and many other "A-List" celebrities.Listen | Listen in your iPhone | Download | View full cache | Visit Website Emi Battaglia - Facts and Truths from a Top Traditional PublisherEmi spoke with us about how marketing works in “one of the biggest of the small publishers”. We talked specifically about how a traditional publisher supports the author with marketing, how book and media tours work, how books get placed into a traditional publisher, and how a unique marketing mix can be developed to match the strengths of each title and its authorListen | Listen in your iPhone | Download | View full cache | Visit Website Bob Sanders - Writing for the SciFi and Fantasy MarketWe spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. Bob talked with us about what makes writing for SciFi and Fantasy markets a unique challenge and how the author can build a fanbase far in advance of publication. He also addressed how to build regional attention into national attention and how to make sure the publisher reads and responds your manuscripts.Listen | Listen in your iPhone | Download | View full cache | Visit Website Irene Watson - Getting Great ReviewsIrene Watson, author, entrepreneur, and managing editor of ReaderViews shared with us an insider’s look at how book reviews really work, successful reviews including strategies and tips, and prepublication vs post-publication reviews and what to do with them.Listen | Listen in your iPhone | Download | View full cache | Visit Website Mark Levine : Legal Issues of Self-PublishingMark Levine talks about what to look for in a self-publishing company and has gone so far as to create an Author’s Bill of Rights. Mark shared with us the top items thmake a self-publishing contract not author friendly. Specifically, he highlighted many problems that “self-publishing” companies have in common. Last, he covered specific marketing techniques for success.Listen | Listen in your iPhone | Download | View full cache | Visit Website Patricia L. Fry - What to do BEFORE you write that bookVeteran freelance writer, author, and expert on book marketing Patricia L. Fry tells us that writing the book itself is not the first and foremost task. Patricia will take us on a journey of discovering what will work for you and play to your own unique strengths. Is your book idea viable, who is the audience, what is the right kind of publishing model, and how can you promote your book?Listen | Listen in your iPhone | Download | View full cache | Visit Website Walters & Toombs - Becoming Your Own Critique PartnerWe spoke with Janet Walters and Jane Toombs about essential mistakes that every writer must work to avoid and how to proactively defend against these issues. For example, we
covered “Show vs. Tell”, preventing “False Starts” and the nature of dialogue and what it should convey, to name a few topics in this jam-packed interview.Listen | Listen in your iPhone | Download | View full cache | Visit Website Penny Sansevieri - The Virtual Author Tour™Penny C. Sansevieri, shares with us the secrets of The Virtual Author Tour™, which
strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and
connect with sites related to the book’s topic, positioning the author in his or her market.Listen | Listen in your iPhone | Download | View full cache | Visit Website Ami Hendrickson - Successful Ghostwriting, co-authoring, and collaborationAward-winning screenwriter and bestselling co-author Ami Hendrickson taught us the ins and outs of becoming a ghostwriter, working one-on-one with people on memoir development, understanding the role of collaborator, what to expect from a ghostwriting contract, and how to pitch your own projects as a ghostwriter.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chris Roerden - Don't Murder Your Mystery!We spoke with Chris Roerden, an Agatha-award winning editor with more than four decades of experience. Her book is "Don't Murder Your Mystery: 24 Fiction Writing Techniques To Save Your Manuscript" She shared invaluable tips on how not to submit a manuscript, how to work with an editor, and many other tips. Not just for Mystery writers, this is a must for all fiction writers.Listen | Listen in your iPhone | Download | View full cache | Visit Website Michelle Dunn - Creating a Buzz Around Your BookWe spoke with Michelle Dunn, an author of an award winning book who is also a consultant with a contagious passion for her work. Her new
Mosquito Marketing series is focused on empowering authors, publishers, and entrepreneurs in achieving marketing and publicity success on a shoestring budget (or less!)Listen | Listen in your iPhone | Download | View full cache | Visit Website Jesse Ferrell - Success Through Backwards PlanningIrene and Victor spoke with Jesse Ferrell, one of the country’s preeminent experts in personal and professional development. He talked with us about his innovative project planning method called Success Through Backwards Planning can be applied to authors and publishers and how to avoid that sinking feeling of being overwhelmed.Listen | Listen in your iPhone | Download | View full cache | Visit Website Ken MacLean - Internet marketing, eBooks, and videosWe spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe. He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public.Listen | Listen in your iPhone | Download | View full cache | |