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Weekly interviews with authors and publishers

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MI
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USA
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Tyler Tichelaar - What can an author/publisher assocation do for you?

Tyler Tichelaar, president of the Upper Peninsula Publishers and Authors Association spoke with us on the benefits you can get out of participating with local and regional authors and publisher's associations.

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Alice B. Acheson - Publicity for Pennies

Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981. Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? What about awards, postcards, bookmarks, tradeshows, and mailings?

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Yvonne Perry - How to Become A Freelance Writer

We spoke with Yvonne Perry of Writers In The Sky about the subject of freelance writing and how to get started in this rewarding field. Specifically, how to get started as a freelancer, the most common challenges you will face, typical misconceptions about the process, writing successful query letters, and how to be a ghost writer.

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Jo Virgil - Getting Your Book into a National Book Store

Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors.

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Jim and Linda Salisbury - Smart Self-Publishing Ideas

We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House. Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena.

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Graham Van Dixhorn and Susan Kendrick - Creating Powerful Book Covers

Graham van Dixhorn and Susan Kendrick talk about what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. * Why starting your cover early in the process of creating your book is a good idea. * When should you start marketing your book?

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Emily Heineman - Success through building your book as a brand

Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success. Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series

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Victor R. Volkman - Publishing, ISBN, the Library of Congress, and BISAC

We spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system.

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Ken MacLean - How to Improve Your Editing Skills

He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public. His newest venture is a book editing service bureau.

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Toby Heidel - Producing and Selling Audiobooks

Toby shared with us the changing nature of the audiobook industry and how small publishers and self-published authors can take advantage of this burgeoning new market without spending a fortune. Trends such as online delivery and market fragmentation can actually work in your favor by creating a level playing field

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Gini Scott Graham - Making Connections: Syndication, Publication, Agents, …

Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 years

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Dave Kuzminski - How to Spot a Predator

Dave helped us distinguish the dark side of book promotion, agents, and publishing by covering such thorny topics as: the difference between a bad business deal and a scam, the evolution of a scam and what types of people are running them, how to avoid a scam, and what to do if you think you’ve been had.

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Victor J. Banis - Writing and publishing gáy and lésbian themed books

In his 40+ year writing career, he has learned a lot and shared with us writing techniques for audiences and how they differ between gay and straight fiction, how the writing market has changed in the past decades, advice for new writers, and amazing stories from a life in print in every genre imaginable.

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Debbie Herald - Writing, publishing, and selling eroticá themed books

Debbie shared with us the secrets of writing eroticá, the huge demand and advantage of selling eroticá in the e-publishing marketplace, the shades of explictness from “spicy” to “sweet” (romance), lucrative sub-genres of eroticá, and how the publishing and delivery mechanism works

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Brad Grochowski - Selling Books Successfully Online

Brad has been running his own online bookstore for several years and it provides many of the same features that Amazon does. We talked about marketing strategies and tactics, how to use your time online effectively, quality and the market perception of independently published books, and why you would choose to self-publish or work with a small press.

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Laura Waldman - Astrological Forecasting for Writers

Laura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom you can succesfully collaborate with. Predictive astrology can help you with timing your marketing moves. Relationship astrology can help you choose compatible editors and publicists.

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Amazon Adventures - Staring Down "Earth's Largest Bookstore"

I’ll be covering a variety of Amazon programs and strategies including: Amazon Advantage, Amazon Associates, Amazon Connect, Amazon Marketplace, Amazon Mechanical Turk. I’ll also highlight how to make Advanced Tactics work for you such as Listmania!, Search-inside-the-book, social networking, video reviews, and much more.

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Linda Daly - Book Marketing 101

Our guest is author and publisher Linda Daly, who is also the owner of Light Sword Publishing. Linda brings her hard-won knowledge of book marketing to the table including: developing a visual image, creating flash movies, focusing on your message, and developing concise marketing materials

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Robert D. Reed - Writing and Publishing Nonfiction

We spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author of more than 50 books and resource guides on a wide range of subjects.

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Maryglenn McCombs - Why Should You Hire a Publicist?

A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books. She answers key questions about the role of a publicist including why would an author hire a publicist, what does a publicist do, how far in advance of publication does a publicist start, and what does a publicist do besides send out books for review?

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NPR's ON THE MEDIA show about books

A special edition of ON THE MEDIA where the subjects are books, publishing, and the future. Reports on Amazon Kindle, bookstores that print-on-demand books, and much more.

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Carolyn Howard-Johnson - Frugal Book Promotion

Vist with the creative force behind the HowToDoItFrugally Series of Books for writers. Carolyn shared her best tips and strategies for low-cost/zero-cost marketing campaigns and also talked about what NOT to do to market your books. She also talks about the value of editing and how it directly controls how your proposals, books, and marketing are peceived in the marketplace.

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Jo Whittemore - Writing for Teens and Young Adults

We spoke with novelist Jo Whittemore, author of three novels: Escape from Arylon, Curse of Arastold, and Onaj’s Horn. She shared with us practical guidelines for writing for the demanding yet rewarding market segment of teens and young adults. We covered issues of language, fashions & fads, realism, research tips, how to portray edgy behavior, and what to expect as an author in this genre.

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Andrea Campbell - Writing Realistic Forensics and Crime Stories

We spoke with author, criminologist, and consultant Andrea Campbell. Andrea shared with us how to find authoritatives sources for crime-scene forensics, evidence handling, police procedure, and court proceedings. She also shared many insider’s tips including how to find and use forensics experts and a realistic look at what it takes to write for the True Crime genre.

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Liz Carmack - Tips for Planning and Organizing Research for Your Nonfiction book

We spoke with writer, journalist, and researcher Liz Carmack. Liz shared her hard-won experience and real-life stories of how to define your topic and its scope, identifying and exploiting research and information sources, how to work with an archival library, planning your time to be most effective, developing a useful information filing system,

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Mark David Gerson - The Myth of Writer’s Block!

Mark David Gerson has taught writing as creative and spiritual pursuit for more than 15 years in colleges, universities and community centers. He shared with us his rationale of why Writer’s Block is a myth, how we create it and how we can un-create it, the role of distractions in blocking us, living with deadlines and commitments, and how we can be in the zone writing.

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Patrick Snow - Book Covers That Sell Books

We spoke with Patrick Snow, bestselling author and book coach. He spoke with us about the crucial elements of cover design and what turns consumers on (or off) when looking at your book. We talked about how much to spend on cover design and your role in promoting the book after its printed. Effective generation of the title and subtitle and how important they are to your platform.

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Jacqueline Church Simonds - To Self-Publish or Not To Self-Publish?

Author and publisher Jacqueline Church Simonds helped us navigate the dangerous waters of self-publishing. She is the co-owner of Beagle Bay, Inc., publishers of women’s adventure fiction, travel guides and self-help books.

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Deltina Hay - Using Social Media to Promote Your Book

We spoke with social media developer and expert Deltina Hay. Deltina shared with us the new elements that make up Web 2.0 and how to use them: RSS feeds, blog aggregators, Wikis, and social media press rooms just to name a few

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Anya Achtenberg - Writing for Social Change

We spoke with writer and advocate Anya Achtenberg about how to write with eye for expressing the need for social change. Anya teaches Writing for Social Change: Re-Dream a Just World. She shared with us her philosophy and practice of how to reframe our ideas about writing. Specifically how to tell our personal story from a standpoint that educates and argues for justice.

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Bob Rich - Working with an Editor

We spoke with Bob Rich, a writer, editor, and psychologist living in Wombat Hollow, Australia. In addition to writing, He has been a professional editor since 1999, working his way through two books in a typical week. He has worked on everything from abstruse Ph.D. theses and graduate textbooks to children’s picture books, and all genres of fiction.

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Sylvia Hubbard - Romancing the Book

We spoke with Syvia Hubbard. She has independently published 4 paperback books and over 10 e-books. Her foundation genre has always been romance, but she has ventured into suspense, erotic, mystery, paranormal and inter-racial. Sylvia shared with us essential aspects of the romance genre, marketing techniques for romance writers, and how to build a following of readers outside the bookstore.

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Greg Daniel - How to Get Noticed by an Agent or Publisher

We spoke with veteran publishing agent Greg Daniel, formerly of Thomas Nelson Publishers, the largest Christian publisher in the world. Greg answers: When do you need an agent and when can you go-it-alone? how do you narrow the field of agents and/or publishers? how can you approach an agent to produce the best results? How can I come up with a sellable book idea? What is a platform?

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Lee Fodi - Illustrations that Sell Children’s Books

We spoke with children’s book author and illustrator Lee Edward Födi. He is the creative force behind The Chronicles of Kendra Kandlestar and has also illustrated numerous picture books for other authors. Lee told us how illustrators work with authors, how to find an illustrator to match your story, and how a picture can motivate a story and vice-versa.

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Susan Harrow: Get a 6-Figure Advance - Before You Write Your Book

Susan Harrow is a media trainer and marketing consultant and author of Get a 6 Figure Book Advance. She also shared solid tips on how to get yourself an agent, how to develop an irresistible platform, and strategies to create an auction so your book sells to the highest bidder.

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Shaila Abdullah - Creating a Website That Sells Your Book

We spoke with Shaila Abdullah, an accomplished web and print designer. Shaila shared with us the seven essential things that every author website must have and another seven things which are deadly sins. She also informed us on what questions to ask when contracting out a website and what you can do to drive traffic to your site after its up and running.

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Jacqueline Marcell - How to Get Celebrity Endorsements

Jacqueline Marcell shares her secrets of how she obtained more than 50 celebrity endorsements for her book on eldercare. Her endorsements include Regis, Hugh Downs, Leeza Gibbons, Ed Asner, and many other "A-List" celebrities.

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Emi Battaglia - Facts and Truths from a Top Traditional Publisher

Emi spoke with us about how marketing works in “one of the biggest of the small publishers”. We talked specifically about how a traditional publisher supports the author with marketing, how book and media tours work, how books get placed into a traditional publisher, and how a unique marketing mix can be developed to match the strengths of each title and its author

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Bob Sanders - Writing for the SciFi and Fantasy Market

We spoke with Bob Sanders, Co-Founder and CEO of Mundania Press. Bob talked with us about what makes writing for SciFi and Fantasy markets a unique challenge and how the author can build a fanbase far in advance of publication. He also addressed how to build regional attention into national attention and how to make sure the publisher reads and responds your manuscripts.

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Irene Watson - Getting Great Reviews

Irene Watson, author, entrepreneur, and managing editor of ReaderViews shared with us an insider’s look at how book reviews really work, successful reviews including strategies and tips, and prepublication vs post-publication reviews and what to do with them.

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Mark Levine : Legal Issues of Self-Publishing

Mark Levine talks about what to look for in a self-publishing company and has gone so far as to create an Author’s Bill of Rights. Mark shared with us the top items thmake a self-publishing contract not author friendly. Specifically, he highlighted many problems that “self-publishing” companies have in common. Last, he covered specific marketing techniques for success.

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Patricia L. Fry - What to do BEFORE you write that book

Veteran freelance writer, author, and expert on book marketing Patricia L. Fry tells us that writing the book itself is not the first and foremost task. Patricia will take us on a journey of discovering what will work for you and play to your own unique strengths. Is your book idea viable, who is the audience, what is the right kind of publishing model, and how can you promote your book?

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Walters & Toombs - Becoming Your Own Critique Partner

We spoke with Janet Walters and Jane Toombs about essential mistakes that every writer must work to avoid and how to proactively defend against these issues. For example, we covered “Show vs. Tell”, preventing “False Starts” and the nature of dialogue and what it should convey, to name a few topics in this jam-packed interview.

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Penny Sansevieri - The Virtual Author Tour™

Penny C. Sansevieri, shares with us the secrets of The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market.

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Ami Hendrickson - Successful Ghostwriting, co-authoring, and collaboration

Award-winning screenwriter and bestselling co-author Ami Hendrickson taught us the ins and outs of becoming a ghostwriter, working one-on-one with people on memoir development, understanding the role of collaborator, what to expect from a ghostwriting contract, and how to pitch your own projects as a ghostwriter.

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Chris Roerden - Don't Murder Your Mystery!

We spoke with Chris Roerden, an Agatha-award winning editor with more than four decades of experience. Her book is "Don't Murder Your Mystery: 24 Fiction Writing Techniques To Save Your Manuscript" She shared invaluable tips on how not to submit a manuscript, how to work with an editor, and many other tips. Not just for Mystery writers, this is a must for all fiction writers.

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Michelle Dunn - Creating a Buzz Around Your Book

We spoke with Michelle Dunn, an author of an award winning book who is also a consultant with a contagious passion for her work. Her new Mosquito Marketing series is focused on empowering authors, publishers, and entrepreneurs in achieving marketing and publicity success on a shoestring budget (or less!)

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Jesse Ferrell - Success Through Backwards Planning

Irene and Victor spoke with Jesse Ferrell, one of the country’s preeminent experts in personal and professional development. He talked with us about his innovative project planning method called Success Through Backwards Planning can be applied to authors and publishers and how to avoid that sinking feeling of being overwhelmed.

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Ken MacLean - Internet marketing, eBooks, and videos

We spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe. He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public.

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Understanding the Publishing Marketplace

WEwith Victor Volkman, owner of Loving Healing Press, in Ann Arbor, Michigan. As an independent press owver, he brings a lot of experience with publishing models and helps us navigate the muddy waters of POD publishers vs. traditional publishers vs. self-publishing and understand the tradeoffs and benefits of each model.

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Stanley Greenfield - Book Promotion Tactics and Foreign Rights

We spoke with Stanley Greenfield, president of Dial-A-Book, an enterprise which distributes book excerpts to online bookstores and public library catalogs. Stanley spoke to us about how a self-published author or small press can get their book excerpts online quickly and painlessly. He also educated us in the basics of foreign rights sales, territories, how deals are done, and what to expect.

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Romanus Volter - Action Steps to A Successful Proposal

Victor spoke with with Romanus Volter, a.ka. The Kick Start Guy who has a monthly audience of over 2 million visionaries and entrepreneurs. Romanus shared with us practical steps to build a guaranteed-to-win book proposal. We detailed the nine key elements that every successful proposal needs including the one theme which binds them all together.

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Kate Bandos - Creating a Media Kit That Works

We spoke with Kate Siegel Bandos of www.ksbpromotions.com Kate presented us with all the essential details of what should and shouldn’t go into a press kit, how to customize a press kit for your audience, online (virtual) press kits vs. physically mailed press kits, when to send them and how to followup, and much much more!

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Jane Saylor - Kickstart Your Memoir!

We spoke with personal life coach, and publisher Jane Saylor. Her journey of helping people write their own memoirs culminated in her own book The Road You’ve Traveled, How to Journal Your Life. Jane spoke with us about ways to jog your memories, avoiding roadblocks, and the joy that comes with finding the courage to say what needs to be said.

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Tyler Tichelaar - Regional Writing Tips&Techniques

On Thursday, March 22nd 2007 at 8:00PM, Irene and Victor spoke with Tyler R. Tichelaar Ph.D. His his avid interest in genealogy inspired Dr. Tichelaar to write his Marquette Trilogy. Along the way, he has become an acknowledged expert on Regional Writing. Tyler will be speaking with us about what Regional Writing is and how you can take advantage of regional markets.

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Derek Armstrong - Getting Reviews with the Big Five

On Thursday, March 8th, 2007 at 8:00PM, Irene and Victor spoke with bestselling novelist and publisher Derek Armstrong of Kunati Books Inc. Derek has been able to secure 5 out of 5 of the top trade review journals for one of his books. Derek shares his secrets for successful review including the “logline”, marketing image, and attitude.

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Paul McNeese - Leveraging Your Book as a Brand Building Opportunity

On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, since 1994. Paul educated us on the nature of branding and how it applies to both authors and books. step-by-step how to build your brand, and the timeline by which you can measure results and success.

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Joyce Scott - How to Overcome Political Games in Publishing

On February 15th 2007 at 8PM EDT we speak with Joyce Scott. Joyce defines how to defeat political games and reach specific corporate goals. She’ll be talking with us on critical elements of success in the publishing industry including dodging sacred cows, gamesmanship, playing as a team, and understanding the buyer’s view of your product. Joyce is a nationally credentialed business politics expert

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Bob Gussin - Independent Publishers in Today’s World

On Thursday, March 1st, 2007 at 8:00PM EDT we spoke with Bob Gussin, author and publisher at Oceanview Publishing. As a member of the vanguard of independent presses, Bob will addressed the challenges of being an independent publisher, advice for new publishers including some of the most commonly made mistakes, the reality of competing with big publishers, and how to leverage the use of media.

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Brent Sampson - Navigating the Amazon Sales Ranking

We spoke with Brent Sampson, the president and CEO of Outskirts Press, Inc., at www.OutskirtsPress.com.Brent walked us through the bizarre and confusing world of understanding Amazon sales ranks. Specifically, he talked with us about howto find your rank, what Amazon claims the rank means, common myths of the sales rank, tips for increasing your sales rank and much more!

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Shel Horowitz - Breaking Out of the Bookstore

we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity.

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Lila Guzman, PhD - Successful Writing in the Children’s Market

We spoke with award-winning children’s book author Lila Guzman of lilaguzman.com. She shared with us valuable tips and techniques on how to break into popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres, and historical books (a particular area of her own success).

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Michele DeFilippo - Getting the Perfect Book Cover for Your Book

On Thursday, January 18th, 2007 at 8PM EDT we spoke with Michele DeFilippo of 1106 Design. She shared with us key information abouthow to get the perfect book cover for your book including: finding a cover designer, key elements of the proposal, how much to pay for your layouts, and what do you need to provide for the designer to satisfy your needs.

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Dr. Bette Daoust - Putting Together a Book Marketing Plan

We spoke with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com. Dr. Daoust applied her writing skills from the publication of over 150 books, articles, white papers, and training guides to create a new series of books that will help others achieve business success. Learn how she did it and how you can succeed at the all-important art and science of marketing.

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Joan Neubauer - Elements of Good Storytelling

We speak with author, editory, and book coach Joan Neubauer of WordWright.biz Joan will share with us the secrets of good storytelling that all fiction authors must know. Specifically, she’ll touch on story construction–from beginning to end, narrative, characterization, dialog, and conflict.

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