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GTS08 18: Demographics
Speaker: Mel Thompson, Melchior Thompson & AssociatesAnalyzing demographics is a key part of finding a good location for your store. Learn the things you to look for before ever requesting a lease.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 17: Retailer OutreachSpeaker: Alex Yeager, Mayfair GamesAlex will describe some of the successes that he has had in using games in an educational and Scouting setting, and how some of the lessons learned can be used to help retailers set up outreach opportunities.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 16: Pre-Release DiscussionModerator: Mike StackpoleIn this discussion, we'll take on the contentious topic of pre-release tournaments and events. What effect do they have on the local game economy? How do Tournament Organizers affect local retail sales and game interest? What effect does it have on casual play? As this is a passionate topic for many, this discussion will be strictly moderated to keep it productive.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 15: Buyer's TrainingSpeakers: Dave Wallace, Fantasy Shop Comics & Games; Gordon Lugauer, The Board Game Barrister.
Good stocking is a lot more than just 'order 1 of each, 2 if it's D&D'. Industry veteran Dave Wallace will discuss specific strategies for building your expertise, tracking sales and order data to allow more efficient buying, and more. Learn how a dedicated buyer can free up time for managers to manage and owners to concentrate on long-term strategy, and the systems you'll need to put in p ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 14: The Entertainment ModelSpeaker: Tony Lakas, The Danger RoomBy making your store "more" than just a Game Store, you can sell things to people who are not your core customers. We will cover how to buy, sell, display and process merchandise outside of the traditional game channel, including but not limited to: video games, music CD's, movies on DVD and VHS, and other merchandise while remaining a strong game store. Learn how to create a store that appeals to every single person who walks through your door. Please fe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 13: Macro-ManagingSpeaker: John Riley, Grasshopper's ComicsStop micro-managing and start thinking big. Now that you're up and running, it's time to start looking at the big picture. John will discuss some good ways to get out from under the 'daily grind' and start thinking about your company's future, not just that day's shipment.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 12: The Bottom LineSpeakers: Dave & Kelli Wallace, Fantasy Shop Comics & GamesThis seminar presents the tools you need to analyze where your money is going and how to keep more of it in your pocket. Please feel free to bring your store’s financial data (profit and loss statement, year-end, etc) for comparison and friendly peer review.
Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 11: The Good, the Bad and the QuestionableSpeakers: Ken Burnside, Ad Astra Games; Dave Wallace, Fantasy Shop Comics & GamesA discussion about product packaging, from the perspectives of a Graphic Designer and a Retailer. What works, what doesn’t, and why? We’ll talk about simple changes you can make to your design to really make it pop, and popular mistakes to avoid.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 10: LegaleseSpeaker: Gordon Lugauer, The Board Game BarristerA discussion of current changes in the law that affect the game and retail industries. Learn what you should know about these changes and what you can do about them.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 09: The Unrealized Potential of PodcastingSpeaker: Don Dehm, The Podcast Advantage, Pulp GamerThe potential of podcasting has yet to be realized in our industry. During this presentation we will evaluate the misuse and misunderstandings that have been standing in your way. You will also learn about incredible training and marketing opportunities few have thought to explore. No technical knowledge is necessary.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 08: Making Board Games Work for YouSpeakers: Gordon Lugauer, The Board Game Barrister; Tim Peiffer, Games & GizmosThis seminar reviews everything you need to know about selling board games, whether you’re starting from scratch or integrating them into your existing product lines. Stores that already carry board games, whether board game only or general game stores, are encouraged to attend to share their strategies and boost sales.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 07: PR for RetailersSpeaker: Jay Adan, Greenfield Games
Public relations is the managing of outside communication of an organization
to create and maintain a positive image. Public relations involves
popularizing successes, downplaying failures, announcing changes, and
many other activities. Learn to examine how you’re seen by your
customers, and how to change that image into what you'd like it to
be.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 06: Customer ServiceMarcelo Figueroa covers all aspects of customer service from the greeting to closing the sale, including the aspects of customer service that happen behind the scenes.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 05: The Daily Grind/Manager's ToolkitSpeakers: John Riley, Grasshopper's Comics; Linda Ross-Mansfield, Pendragon Games & HobbiesTips and tricks to get you through the daily operations of your store. We’ll talk about scheduling, daily shipments, and other aspects of your store’s day-to-day routine.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 04: Credit Management and ProtectionSpeaker:
Ron Solomon of The Credit Collective
A discussion of receivables and credit management. An expert
panel will explore issues that are vital to the financial health of
publishers and distributors, both large and small. Discussion topics will
include how to find reliable credit information on potential
retailer debtors, how to determine which accounts will get terms, how
to determine how much credit to extend to a particular account, how
to set up an effective dunning syst ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 03: Store IdentitySpeaker: Dave
Wallace, Fantasy Shop Comics & Games
In
an effort to reach out to new customers and not just sell to the same
old regulars, you need a store that encourages new fans and doesn't
just stock the product. We will examine displays, advertising,
marketing, and customer interaction methods to make your store more
interesting to everyone that comes in.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 02: Games in the LibrarySpeaker:
Dale Lipschultz and Jenny Levine of the American Library Association
Libraries
across the country are reaching out with games and make great
partners in reaching new players. Learn how to work with your local
library and what libraries are looking for in this wonderful
presentation from the American Library Association.Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 01: Retailer Strategies for Maximizing 4E SalesSpeaker: Joseph Goodman, Goodman Games, Aldo Ghiozzi from Impressions Advertising The big news in RPGs this year is D&D Fourth Edition, and it's a big time not just for Wizards of the Coast. Retailers will be able to benefit from other product lines as well, ranging from accessories to sourcebooks. In this one-hour seminar, publishers supporting the 4E launch present their strategies for maximizing 4E sales, including tips on in-store demos, attracting new gamers, and converting those h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS08 01: Retailer Strategies for Maximizing 4E SalesSpeaker: Joseph Goodman, Goodman Games, Aldo Ghiozzi from Impressions Advertising The big news in RPGs this year is D&D Fourth Edition, and it's a big time not just for Wizards of the Coast. Retailers will be able to benefit from other product lines as well, ranging from accessories to sourcebooks. In this one-hour seminar, publishers supporting the 4E launch present their strategies for maximizing 4E sales, including tips on in-store demos, attracting new gamers, and converting those h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Pitching to the ProsGini Graham Scott tells us how to pitch our game from the prototype to the presentation. Several helpful hints are given for anyone with a game to sell to an established game company and what it takes to get a game ready for show.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Pitching to the Pros
Gini Graham Scott tells us how to pitch our game from the prototype to the presentation. Several helpful hints are given for anyone with a game to sell to an established game company and what it takes to get a game ready for show.
This presentation was recorded at the 2007 GAMA Trade Show. [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Pitching to the ProsGini Graham Scott tells us how to pitch our game from the prototype to the presentation. Several helpful hints are given for anyone with a game to sell to an established game company and what it takes to get a game ready for show.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Become a Small Publisher without Taking out a SecondChris Clark and Aldo Ghiozzi team up to give you some insight on running a publishing company on a small budget. They start with the business plan and carry on through setting your MSRP and when you should expect to start making money.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: How to Become a Small Publisher without Taking out a Second Mortgage
Chris Clark and Aldo Ghiozzi team up to give you some insight on running a publishing company on a small budget. They start with the business plan and carry on through setting your MSRP and when you should expect to start making money.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Become a Small Publisher without Taking out a SecondChris Clark and Aldo Ghiozzi team up to give you some insight on running a publishing company on a small budget. They start with the business plan and carry on through setting your MSRP and when you should expect to start making money.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website Career FreelancingMatt Forbeck gives us a look at the life of a freelancer in the gaming industry. He answers questions from the audience and really delivers some great advise on topics from getting started to maintaining income. Web sites he referred to include gamingreport.com and icv2.com.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Career Freelancing
Matt Forbeck gives us a look at the life of a freelancer in the gaming industry. He answers questions from the audience and really delivers some great advise on topics from getting started to maintaining income. Web sites he referred to include gamingreport.com and icv2.com.
This presentation was recorded at the 2007 GAMA Trade [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Career FreelancingMatt Forbeck gives us a look at the life of a freelancer in the gaming industry. He answers questions from the audience and really delivers some great advise on topics from getting started to maintaining income. Web sites he referred to include gamingreport.com and icv2.com.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website The Production ProcessMichele Nephew, PhD of Atlas Games does an excellent job narrating the journey a game takes from the introductory solicitation to getting stocked on the shelf. If you are an inspiring game designer, this is a great overview to start yourself with.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: The Production Process
Michele Nephew, PhD of Atlas Games does an excellent job narrating the journey a game takes from the introductory solicitation to getting stocked on the shelf. If you are an inspiring game designer, this is a great overview to start yourself with.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website The Production ProcessMichele Nephew, PhD of Atlas Games does an excellent job narrating the journey a game takes from the introductory solicitation to getting stocked on the shelf. If you are an inspiring game designer, this is a great overview to start yourself with.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Building and Adventure Model Business
Joseph Goodman and Aldo Ghiozzi give some helpful tips to selling adventure modules in the store and some insight into the consumer’s mind. Their experience, care, and attention to detail has rewarded them with great knowledge you can use to your advantage to compliment your role-playing books with these valuable gems.
This presentation was recorded [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Building and Adventure Model BusinessJoseph Goodman and Aldo Ghiozzi give some helpful tips to selling adventure modules in the store and some insight into the consumer's mind. Their experience, care, and attention to detail has rewarded them with great knowledge you can use to your advantage to compliment your role-playing books with these valuable gems.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are available to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website Building and Adventure Model BusinessJoseph Goodman and Aldo Ghiozzi give some helpful tips to selling adventure modules in the store and some insight into the consumer's mind. Their experience, care, and attention to detail has rewarded them with great knowledge you can use to your advantage to compliment your role-playing books with these valuable gems.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are available to members from the Game Manufacturers Association (GAMA).Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting Your Game PublishedMatt Forbeck and Aldo Ghiozzi give you the head start you need to know to get your game published. Topics range from prototype development to getting paid. Self publishing is also an option if your interested in the challenges of having your own business. Some links referred to in the presentation include the GPA, ToyDirectory, Indie RPGs, and GameParts.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacture ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Getting Your Game Published
Matt Forbeck and Aldo Ghiozzi give you the head start you need to know to get your game published. Topics range from prototype development to getting paid. Self publishing is also an option if your interested in the challenges of having your own business. Some links referred to in the presentation include [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting Your Game PublishedMatt Forbeck and Aldo Ghiozzi give you the head start you need to know to get your game published. Topics range from prototype development to getting paid. Self publishing is also an option if your interested in the challenges of having your own business. Some links referred to in the presentation include the GPA, ToyDirectory, Indie RPGs, and GameParts.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacture ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Unconventional Wisdom
Ryan Dancey and Luke Peterschmidt start by introducing several circumstances under which games have been published and let us guess their titles. Some were wildly successful, others were not. They then go on to give us some great thoughts on what problems we can steer away from and elements that can contribute to [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Unconventional WisdomRyan Dancey and Luke Peterschmidt start by introducing several circumstances under which games have been published and let us guess their titles. Some were wildly successful, others were not. They then go on to give us some great thoughts on what problems we can steer away from and elements that can contribute to the success of a game.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are available to members from the Game Manufacturers Association (GAMA) ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Unconventional WisdomRyan Dancey and Luke Peterschmidt start by introducing several circumstances under which games have been published and let us guess their titles. Some were wildly successful, others were not. They then go on to give us some great thoughts on what problems we can steer away from and elements that can contribute to the success of a game.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are available to members from the Game Manufacturers Association (GAMA) ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Hiring Staff You'll Want to Keep
A good staff is important to running a quality shop. Jeff Abramson touches on a few HR topics but mostly on finding the right people to do the job. Some tips and tricks covered include setting expectations and asking the right questions in the interview. You’ll be sure to take something away [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Hiring Staff You'll Want to KeepA good staff is important to running a quality shop. Jeff Abramson touches on a few HR topics but mostly on finding the right people to do the job. Some tips and tricks covered include setting expectations and asking the right questions in the interview. You'll be sure to take something away from this hour that will help you find the right people to represent your store.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hiring Staff You'll Want to KeepA good staff is important to running a quality shop. Jeff Abramson touches on a few HR topics but mostly on finding the right people to do the job. Some tips and tricks covered include setting expectations and asking the right questions in the interview. You'll be sure to take something away from this hour that will help you find the right people to represent your store.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Games, Education, and Youth GroupsReaching out to young audiences is a large part of today's industry. Alex Yeager introduces us to ideas and opportunities to get involved and contribute to the community. Board games are educational and healthy fun for growing minds. Program directors are looking for just that kind of thing.
Alex is responsible for the educational outreach for Mayfair Games and frequently works with a number of youth groups to includes the Girl Scouts of America.
This presentation was recorded at the 200 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Games, Education, and Youth Groups
Reaching out to young audiences is a large part of today’s industry. Alex Yeager introduces us to ideas and opportunities to get involved and contribute to the community. Board games are educational and healthy fun for growing minds. Program directors are looking for just that kind of thing.
Alex is responsible for the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Games, Education, and Youth GroupsReaching out to young audiences is a large part of today's industry. Alex Yeager introduces us to ideas and opportunities to get involved and contribute to the community. Board games are educational and healthy fun for growing minds. Program directors are looking for just that kind of thing.
Alex is responsible for the educational outreach for Mayfair Games and frequently works with a number of youth groups to includes the Girl Scouts of America.
This presentation was recorded at the 200 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Breaking Into Freelance WritingFreelancing is hard, but rewarding work. Michael Stackpole shares his experience and tips ranging from good writing practice to breaking into the career. Mike started his career in the gaming business and has gone on to write several novels and become one of New York Times best selling authors. You can learn more from Mike from The Secrets Podcast.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Ass ... Listen | Listen in your iPhone | Download | View full cache | Visit Website GTS Seminars: Breaking Into Freelance Writing
Freelancing is hard, but rewarding work. Michael Stackpole shares his experience and tips ranging from good writing practice to breaking into the career. Mike started his career in the gaming business and has gone on to write several novels and become one of New York Times best selling authors. You can learn [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website Breaking Into Freelance WritingFreelancing is hard, but rewarding work. Michael Stackpole shares his experience and tips ranging from good writing practice to breaking into the career. Mike started his career in the gaming business and has gone on to write several novels and become one of New York Times best selling authors. You can learn more from Mike from The Secrets Podcast.
This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Ass ... Listen | Listen in your iPhone | Download | |