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1. Reinventing B2B MarketingIn this series, we will discuss some of the key differences between Business-to-Business and Business-to-Consumer marketing.
We will focus on the challenges, processes, and technologies for implementing a best practice approach to marketing, for those companies that sell to other companies (B2B), and for businesses that sell through other businesses to consumers (what is commonly called B2B2C companies.)
We will also look at some case studies of Extraprise customers that illustrate s ... Listen | Listen in your iPhone | Download | View full cache |
2. Develop Better Data to Support Decision MakingIn this, the second podcast in the series, we will focus on perhaps the most important of these, developing better data to support decision making.
Let's face it, customer data, in all its forms and permutations is the life blood of any company. Without current, complete, and accurate customer data, companies are flying blind. Analysis is suspect, campaigns are poorly targeted, and marketing and sales are constantly at odds. For B2B companies in particular, data issues often dominate market ... Listen | Listen in your iPhone | Download | View full cache |
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