The Radio Guy Talks Radio and Publicity Podcasts

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Trumix.com listings available of The Radio Guy Talks Radio and Publicity Podcasts Build your own playlists with this podcast. The Cake Coach way to Success I love Motivational Interviews!  I had this interview with Craig Miller, the Cake Coach.  How could you not pay attention to a man who says, you can have your cake and eat it too!  Sign me up! Here's my interview with Craig Miller. The Radio Guy, Wayne Kelly Listen | Listen in your iPhone | Download | View full cache | Visit Website Gene Simmons is doing Interviews Today I was emailed a media release for Gene Simmons...yes the legend of Kiss, and Family Jewels on TV to be on my radio show.Here's the media release hook that Gene used to get media: Rock legend Gene Simmons isn't shy about his love of the ladies. He proudly boasts more than 4,800 sexual encounters in his lifetime. So it would seem that Simmons is perfectly suited to document the 'world's oldest profession.' As he puts it, "In good times and in bad times ladies of the night ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Should you buy a Media Contact List? I have people who always ask me which list they should buy for media contacts. My answer isâDonât waste your money!  The power of your PR campaign is not in any list that you buyâitâs in the content and delivery style of your interview.  So what if you have an email for Seacrest or Larry KingâIt makes no difference at all.  The only people who really care about a list are newbies.  (These are people who are brand new to the PR game and want to try and get to as ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Where are the expert police??? Iâm in a mood to rant!  My radio show listeners are always excited when this happens because they know I am going to lose it on someone whoâs done something stupid. And today, I am bringing this to my Blog. What is with people who claim to be experts?  Why donât we have some kind of credibility police on the Internet? Iâm noticing some people are trying to pitch themselves as radio host prâsâand yet they couldnât get a job on a radio station unless their parents ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Real Estate Investor or Gambler? Today's interview is with Mr. Lance Puig a real estate investor.  I would even say he's more than just an investor, he's a guru.  Lance  is a third generation real estate investor.  His family has been investing in real estate consistently since 1935.  Everything from ranches (23,000 acre ranch sold in 1896), medical office, shopping centers, multi-family, condos, raw land, single family homesâeven an airport.  His grandfather (A.J. Puig) was the large ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Free Publicity this Summer Are you planning on launching your media campaign this fall?  If so, let me tell you why itâs important to start NOW!  Book publishers say that the fall is the hottest time of year for book sales. So it makes sense for you get on the radio and tell millions of people how your book is a great addition to their libraries.  Hereâs the only problem with your plan.  The fall is also ratings time for radio stations. This is when stations pull out all the stops and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get Media Attention For todayâs podcast letâs talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why?  Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday.It said,<em>Wanna lose weight? Break out the pencil and paper. In a study, thosewho kept track of all they ate and drank lost about twice as muchweight as those who did not keep track.</em>To be completely hon ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Man sells life on ebay interview I heard about Evan from Australia and thought...this is a story I just have to find out about. Evan was selling his life on ebay.  You got his car, house, job, clothes, furniture, everything.  He walked away with the clothes on his back.  So what's he doing now? www.100goals100weeks.com Here's our interview. Wayne Listen | Listen in your iPhone | Download | View full cache | Visit Website Coolest Newsletter Listen | Listen in your iPhone | Download | View full cache | Visit Website New media helps Old Media - Jimmy Kimmel Wins Traditional media meets new media and the result is powerful!...Today I saw a huge example of just that...with an amazing story about how the power of youtube helped Jimmy Kimmel.   His late night ABC show has been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has seen a recent surge in popularity following the release of videos featuring Kimmel and girlfriend Sarah Silverman confessing their faux infidelities with best friends Matt Damon and Ben Affleck. Now ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sex in The City and your PR Strategies Wednesday with Wendy and Wayne is the empress of PR and the Radio guy talking about PR strategies that work. In this episode we discuss the release of the movie Sex in the City. Listen | Listen in your iPhone | Download | View full cache | Visit Website A right and Wrong way to do a radio interview When doing a radio interview, you have 2 must follow rules. Entertain and Educate.  When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion.  Speak with the passion of a new parent talking about their new baby.  Educate simple means tell us something that we can learn from.Yesterday I interviewed Peggy McColl about her latest book, The 21 Distinctions of Wealth.  She did everything right including saying the name of her ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Call a Radio Show and Get on the AIR! Last week on my radio show, we got into a discussion on who has more anxiety, men or women.  My co-host Jayne said women cause they have to carry the world and deal with men.  I say itâs men but we just donât talk about it.  It was 3 hours of radio interaction with my listeners when a Life Coach called out of the blue and gave us a kick in the pants. Listen to how He got f.r.e.e radio publicity  - and listen to how he ends the interview making sure heâll get invited b ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The radio guest who blew up the phones The gauge of a successful guest is if you light up the phones or not. Nothing excites me more than when the phones start ringing after an interview on my radio show. This is exactly what happened after Dr. Cindy Brown finished her interview on why men cheat.  I know that listeners only catch a few words of an interview because they are busy getting kids ready for school or they are driving to work...whatever people do in the morning...so they missed her saying few times that commun ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jeremy Fisher does killer radio interview I was very impressed talking to an up and comer named Jeremy Fisher.  He has this great song called High School and he was just nominated for a Juno award (which is the Canadian Grammy).  I had no idea how this interview was going to go...but he really cracked me up.  I had a ton of calls asking when he was coming to town, cause listners liked him. He used humour and it worked.  Wayne KellyThe Radio Guywww.onairpublicity.com Listen | Listen in your iPhone | Download | View full cache | Visit Website The Wayne and Jayne Show Fri March 14/08 The Wayne and Jayne radio show waking up the interior of BC!Clip features weird news and a very intellectual topic of guitar face. Listen | Listen in your iPhone | Download | View full cache | Visit Website New York Cabbie is Radio Superstar! Being a radio host and media coach, I pay very close attention to what makes a great interview.  In particular, do I get a good vibe during the interview. I have been interviewing the Gabby Cabby from New York for almost 8 years now. I even took my radio show on the road once and broadcast from his cab.  Listen to the feeling and vibe the Gabby Cabby gives off in this interview.  He always has an opinion and never sits on the fence.  This is a key to being a great interv ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Website Promotion using Radio Publicity I locked myself away in hiding for a month as I re-did 3 websites...and today I am proud to share them with you. www.onairpublicity.com has been redone to become a great resource site with past teleclasses up and even a draw in the Free Tips section.  Many thanks to Sherman Hu of www.shermanlive.com for helping me create a site I absolutely LOVE!!!www.52motivationalinterviews.com is a site dedicated to 52 interviews that changed my life as an entreprene ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Being BOLD matters for publicity If you want to stand out to the media and build your brand, you need to stand up and be bold! Here's todays edition of Wednesdays with Wendy and Wayne Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Media Training By now you know I am a radio host who interviews dozens of people every week on my radio show. But do you know how many actually do those interviews well?In fact, most radio and TV hosts hate interviewing authors!I know that hurts, but it's the truth.   To help, I have put together a training program (it starts this Tuesday, Dec. 2)  designed to make you a great interview that media is excited to talk to.   It's the most affordable class you will ever find for media c ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sample Media Release #4 Every week I keep my eyes open for an effective media release.  Why this one caught my eye is because I could see it on many different styles of radio shows.  It can be for the busy mom market...or the single men market...or the new college student market.Here it is:Shhhhhhhh.... don't tell anyone but there's a helpful site on the Internet that crawls the web to find recipes based on what's in your kitchen right now. That's right -- based on what's stashed in your fridge and in ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tony Dyson and Wayne Kelly Tele-Seminar An On-Air Tele-Seminar with the Creator of Star War's R2-D2 This Tuesday Nov 27, 2007 .I am honored to bring you an amazing Tele-seminar with Mr. Tony Dyson. You'll learn how Tony Dyson (The man who built R2-D2 for Star Wars) became the "Self Promotional Coach" for our next generation of Authors. Get all the Details at http://www.onairpublicity.com/tony.html Wayne Kelly Listen | Listen in your iPhone | Download | View full cache | Visit Website Don't miss Opportunities for Publicity Today's podcast is about grabbing opportunities. If you want to become a household name as the expert in your field, you are going to have to say yes.  Yes to helping out at conferences. Yes to speaking to small groups. Yes to opportunities you can't even see.www.WendyandWayne.com Listen | Listen in your iPhone | Download | View full cache | Visit Website Forget doing what everyone else is doing...be different and get interviews Everytime us radio hosts book a radio guest, we never know exactly how things will go with the guest when we are on air.  Here is a wonderful surprise interview with Sondra Lowell the creator of boring films to put you to sleep.  www.filmsleepy.com She called us at the Wayne and Jayne show...here's the interview. Wayne Kelly Listen | Listen in your iPhone | Download | View full cache | Visit Website I won the Lottery Being a radio host, I get the opportunity to talk about any topic I feel like talking about.  I have found that the best way to really connect with my audience is to discuss the everyday topics that everyone can relate to.  This is the secret to great interviews...be relatable to the audience and feel free to make em laugh. Wayne Kelly The Radio Guy! www.onairpublicity.com   Listen | Listen in your iPhone | Download | View full cache | Visit Website Make the most of your next seminar I find seminars are great for meeting like minded people.  In fact, Wendy and Wayne met at a Speakers conference in Sept 2003 and have been working together ever since.  Listen to our podcast on surviving your next seminar adventure.Wendy and Wayne Listen | Listen in your iPhone | Download | View full cache | Visit Website The Secret to Publicity - It's Not All About You In this edition of Wednesdays with Wendy & Wayne we share a very sad story about a woman who called the radio station trying to get publicity for her new book.I wish I could tell you this call was an exception, but calls like this happen almost weekly, and most authors don't even know that they are doing something wrong.  Listen to this podcast now, because if you make this same mistake...you could get banned from media forever!Wendy and Wayne Listen | Listen in your iPhone | Download | View full cache | Visit Website Guess where I found a radio guest today? Come on, I dare you to guess where I found guest. No I wasn't pitched by a PR firm. No, it wasn't a long distance relative.No, I didn't even think of the topicDo you give up?Well, it was on Youtube.caListen to the podcast for more details.www.onairpublicity.com/blogWayne KellyThe Radio Guy Listen | Listen in your iPhone | Download | View full cache | Visit Website Media Release example Timothy Ferris  I'm the radio guy with another example of the new way of doing mediareleases.  They used to be called press releases but that term implies printing press, so I stress calling it a media release so you can use itfor radio, TV, print, podcasts, and blogsHere's the media release I just received from Tim Ferris...and you know he only works with the best...******************************************** Ferris is the author of the New York Times bestseller "The 4-Hour Workweek: Esc ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wayne Kelly on the Radio I love sharing media coaching tips on this podcast but today I want to share a bit of the Wayne and Jayne show.  Here's a 2 minute snippet of what I do in a typical morning.Wayne Kelly Listen | Listen in your iPhone | Download | View full cache | Visit Website Relationships - The Secret to Great PR People often forget that the most import piece in your publicity puzzle is people.  Treat everyone well and you will stand out.  Isn't it said that we even have to talk about treating people well.  You'd be amazed at the number of people who contact a producer and come across like the media owes them something because they just released a new book. Listen to Wendy and Wayne's Tip of the week on relationships.Click to Learn more about Wendy and Wayne Listen | Listen in your iPhone | Download | View full cache | Visit Website Interviews as easy as 1, 2, 3 When it comes to doing a successful interview, prep work is key!Susan Reid wanted an interview for her website so she contacted me.She studied my On Air Publicity Interview Manual, She created a media release and media page from my easy top follow samples and our first interview was a home run.If she didn't study and just decided to wing it, I can guarantee it wouldn't have been so smooth.Take a listen to a first time interview by Susan Reid.Wayne KellyPS: To book your interview just like S ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Pick Sample Media Release from the Radio Guy Oct 29,07 Listen | Listen in your iPhone | Download | View full cache | Visit Website another survey bit I am on a bit of a survey kick this week. I found another surevy I want to share with you.  You can do a survey anywhere and share the results with the media.  Take a listen.Wayne KellyThe Radio Guy! Listen | Listen in your iPhone | Download | View full cache | Visit Website Surveys create great radio bits Here is a survey we had fun with on the radio today.  According to a magazine survey: Miami and San Diego haveAmericaâs most attractive people. Where are the ugly people?  According to the same survey: The city of Philadelphia has Americaâs least attractive people. Philadelphia was alsofound to be among the least stylish, least active, least friendly and least worldly. I called Dawn in Philly and got her reaction to this survey!  Wayne KellyThe Radio Guy! Listen | Listen in your iPhone | Download | View full cache | Visit Website Monday Media Release Oct 22-07 As a radio host and producer I am constantly being pitched guest and story ideas.  Every Monday I will share my favorite pitch from the week.Here's the Radio Guy's pick-o-the-week:Mike Slosberg is not giving in to old age. He's fighting back -- with poetry. The ancient Japanese kind, of course, called Haiku. His book called Pimp My Walker: The Official Book of Old Age Haiku is brimming with 60 poems. So how , you ask, can a poem fight arthritis or bring back memory? Well, actually ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Who was that Girl on the Radio This Morning??? Today after my radio show I was on my way to a coffee shop, to write something wise for this blog, when I was repeatedly stopped by strangers asking, âWho was the lady on the radio this morning?â That âgirlâ was motivational speaker and business coach, Alecia Huck. What did she do that made so many people ask who she was? Alecia kept her interview simple AND she had fun doing it! Her personality blasted through the telephone line and she connected with the listeners. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Women's View on the Radio The view is a HOT TV show.  There is no way around it.  Women love talking about...in fact now with Woopi Goldberg on the show...their ratings are even higher.Here's an example of a piggyback.  I took the title and changed it for my radio show.  I simply called it Women's View and then had 2 women give us their view on whatever topics I come up with.It's a great way of building show bits because the listener is already familiar with the concept.  Listeners never wan ... Listen | Listen in your iPhone | Download | View full cache | Visit Website If you want media to call, you have to be great! As a media coach, I see too many people spending time working on the wrong things.  The number one key to be asked back on a radio show is:Being great on the air!Listen to how comfortable William Lamb was as a first time guest on my radio show.ThanksWayne Kelly Listen | Listen in your iPhone | Download | View full cache | Visit Website The Secret to making your interview last longer! As a real life morning radio host, I never have a shortage of great stories about successful interviews.  On the other side of the coin I also have many disastrous stories about people who blew an opportunity for media exposure.Last week on my radio show, Comedian Sean Morey did something that every guest would be wise to do.  It's a great way to get extended time on the radio which means more free publicity for you! Listen | Listen in your iPhone | Download | View full cache | Visit Website