The Advertising Show Podcasts

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View the full archive of The Advertising Show Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.  A public relations visionary, in 1987 Larry established The Weber Group, which within ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Man ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, CEO of Creative License. Upon founding Creative License in 1999, Kevin McKiernan’s mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges. Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships b ... Listen | Listen in your iPhone | Download | View full cache | Visit Website OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Customer Loyalty Consultant and Author Jeanne Bliss Explains Why the Cost of Keeping Customers Loyal is An Investment That Pays High Returns Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United Sta ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Deloitte’s Jonathan Copulsky Advises On What Your Business Should Be Doing Now To Prepare For An Economic Recovery Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizati ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM Listen | Listen in your iPhone | Download | View full cache | Visit Website Thomas Harpointner, CEO of AIS Media, Gives Details On the Value of Monitoring ROI In the Digital Marketing Environment Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Brendan Hodgson, Senior Vice President for Hill & Knowlton’s Digital Corporate & Public Affairs, Weighs In On Micro-Blogging, Crowdsourcing and the Do’s and Don'ts of Corporate Blogging Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Journalist Alex Ben Block Makes His Emmy's Predictions, Christmas Movie Season and the Fall Film Festivals Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wine Expert Gary Vaynerchuk, Director of Operations at The Wine Library, Outlines the Rules For"Tweeting" and Explains Why Social Media Matters For Marketers Large and Small Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33year old self-trained wine and social media expert who has revolutionized thewine industry. Gary is theDirector of Operations of the Wine Library, his parents’3-story, NewJersey-based wine store. Hiswebcast,“The Thunder Show”, on www.winelibrarytv.com,attracts over 90,000 viewers each day and his email queue typically holds 1,000messages from obsessed fans, self-named“Vayniacs”. Gary’s cult-like following ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Kate Newlin Explains Why Consumers Get Fanatical About Brands And What This Means For Today's Brand Managers Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients. Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Saul Berman, Partner and Global IBM Executive, Explains How A Tactical Path to Today’s Digital Consumer Is A Required Strategy Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.& ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Kelley Skoloda, Author and Worldwide Director of Global Brand Marketing Practice, Shares What Women Are Saying, What Women Want and How Women Want to Be Talked to As Powerful Influential Consumers Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.&nb ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Alex Ben Block, Contributing Editor of The Hollywood Reporter, Talks About the Emmy Nominations and Awards Presentation, the TV Upfront Selling Season, and a Scoop About Michael Jackson Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 20 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Best Selling Author Scott McKain Explains How to Identify and Leverage the Value of Distinction and Differentiation in Order to Stand Out and Move Up While Your Competition Fails Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Co-Author Peter Field Talks About Captivating the Imagination of Consumers Through Emotional Branding Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 ye ... Listen | Listen in your iPhone | Download | View full cache | Visit Website 360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Li ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO of InterAir Media Drew Stoddard Expounds on Marketing to the Travel Demographic from Ticketing to Taxi Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website