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End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part II Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part I Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jeremy Kent Provides the European View on Media, Marketing and Branding Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major pu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving for ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Art Consultant and Marketing Expert Katharine T. Carter Shares Wisdom and Advice on How to Succeed in the Complex World of Art Co-hosts Brad Forsythe and Ray Schilens interview Katharine T. Carter, Art Consultant and Author, Accelerating on the Curves: The Artist's Roadmap to Success. One could aptly describe Katharine T. Carter as a “disarming dichotomy of Southern gentility and New York brass.” This duality, and an insistence on purposeful hard work and no-nonsense practicum has served her well in all her endeavors, past and present - professional photographer, successful New York City paint ... Listen | Listen in your iPhone | Download | View full cache | Visit Website 360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brand ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Marketing to Boomers Isn’t Your Father's Marketing Strategy Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.   David has worked in the online marketing industry since 1995, crafting his expertise in developing intera ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" PART II Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.   His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up com ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois.  George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concep ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.       Podcast availab ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Luxury Dead? Maybe Not According to Consultant Tim Arnold Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national age ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Senior Editor Alex Ben Block Comments on Summer Releases, Oscars, Emmy’s, and the State of the Home Entertainment Industry Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Before her time at Zinio she served as the vice presid ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 to 2009, he served as BusinessWeek’s Seattle bureau chief, overseeing the magazine’s coverage in the Pacific Northwest, which gave Greene the opportunity to cover design just as it was emerging as a one of the key business strategies ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to f ... Listen | Listen in your iPhone | Download | View full cache | Visit Website rVue’s Strategist Jennifer Bolt Connects Advertisers with the Most Up-To-Date Usage of Digital Out of Home and Place-Based Media Co-hosts Brad Forsythe and Ray Schilens interview Jennifer Bolt, Senior VP and Chief Strategy Officer of rVue, Inc. Jennifer brings 22 years of Media Strategy experience to the rVue team where she is responsible for accelerating integration with the advertising industry, leading key agency relationships and driving the expansion of rVue’s analytics capabilities and product offerings. The majority of Jennifer’s agency career was spent at Omnicom agencies, TracyLocke and Integer. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.   For ent ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Brand Union CEO Rob Scalea Delineates on the Consequences of a Sound Brand Strategy Co-Hosts Ray Schilens and Brad Forsythe interview Robert Scalea, Chief Executive Officer of The Brand Union North America. The Brand Union is a part of WPP, where Rob spearheads innovative approaches to delivering effective brand management solutions for clients. Rob was previously president and CEO of Brouillard, a boutique global agency specializing in healthcare, financial services and technology industries. Rob also worked a six-year tenure at fellow WPP agency JWT as Chief Strategy O ... Listen | Listen in your iPhone | Download | View full cache | Visit Website What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace. Jonathan wears multiple hats as a global brand strategist, leading a global network of partner comp ... Listen | Listen in your iPhone | Download | View full cache | Visit Website How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.   Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.   Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossov ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author David Aaker Explains How Companies Should Beat Competitors by Making Them Irrelevant Co-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of "Brand Relevance."  David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. One of the world’s leading gurus on branding and the winner of three awards for lifetime contributions to the science of marketing, he has published over 100 articles and fourteen books, including Strategic Ma ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal.   Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Senior Editor Alex Ben Block Reports on Katie Couric’s Future, Changes at MTV, The Today Show, CBS This Morning, the Summer Movie Season and Mel Gibson’s New Movie Co-host Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and music.   Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a collabo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website New York Times Writer and Author Eduardo Porter Uncovers the Mystery Behind the Price of Everything We Buy Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996). In ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate.   Kevin is a graduate of the MIT Entrepreneurial Execu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Srini Dharmaji Discusses Why Mobile Is the Future For Connecting With Consumers Co-hosts Brad Forsythe and Ray Schilens interview Srini Dharmaji, President and CEO of GoldSpot Media. Driven by his passion for disruptive technologies, Srini Dharmaji has been at the forefront of mobile voice, data and multimedia innovations for more than 14 years. As GoldSpot's President and CEO, he is the company's key innovator with scores of patents in mobile advertising that cover interactive ad unit creation, targeting and campaign scheduling, dynamic ad-insertion, measurements and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and CEO Lisa Hershman Explains Common Mistakes Most Companies Make With Performance Measurement Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Company. Prior to joining Hammer and Company, Hershman served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and computer equipment. Hershman’s s ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Rafi Mohammed Says Don’t Discount the Relationship Between Price Strategy and Profits Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in reside ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Young & Rubicam President Jane Barratt Discusses Accommodating Changing Client Needs and Why Now Is A Great Time For Advertising Co-host Brad Forsythe interview Jane Barratt, President of Young & Rubicam’s flagship New York agency. Barratt’s experience as a global branding and digital expert spans three continents and almost 20 years working with some of the world’s strongest brands. Jane joined in 2010 from Sapient Interactive, where she spent two years as Managing Director, responsible for driving an expansion of marketing services for a broad range of global clients. Prior to that, Jane spe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Tac ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wine Expert Gary Vaynerchuk, Director of Operations at The Wine Library, Outlines the Rules For "Tweeting" and Explains Why Social Media Matters For Marketers Large and Small Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Ga ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Paid Search, Personalization, Mobile, and Geo-Marketing Are Just a Few Topics Covered by Misty Locke of Range Online Media Co-hosts Brad Forsythe & Ray Schilens interview Misty Locke, President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazine’s Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the company’s strategic direction and gr ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in th ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Retrofit Films' Chris Hanada Chats About the Transmedia Space, Content Fatigue, and the Latest in Media Creation Like Web-to-TV Content Co-hosts Brad Forsythe & Ray Schilens interview Retrofit Films' Chris Hanada. After graduating from Loyola Marymount University’s film school, Chris Hanada started his entertainment career working at Tom Cruise and Paula Wagner’s C/W Productions. During his five years at the company he wore many hats that included ever-increasing responsibilities in script and story development, research, production management and international public relations on a diverse slate of feature ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “E ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the Guard at CNN Part II Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.   Bl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website DJ Edgerton, CEO of Zemoga, Gets Real About Augmented Reality Co-hosts Brad Forsythe and Ray Schilens interviews DJ Edgerton, CEO of Zemoga. Edgerton has worked in the traditional and digital agency space for over 20 years. During that time he has specialized in developing and leveraging technology to provide groundbreaking business solutions for Fortune 500 companies. His range of expertise includes development of large-scale enterprise-wide custom applications and digital campaigns that feature award-winning design, user experience, and information ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the Guard at CNN Part I Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.   Bl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media Expert Amber Mac Connects On All Things Digital Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker. As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Associat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major pub ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter’s Alex Ben Block’s Annual Year End Review Show Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.   Bl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age.   He’s also worked in corporate communications for the E.W. Scripps Co., written busines ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and size on their growth strategies.   As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement growth strategies of some of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today’s Consumer Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an internationally known social theorist on consumerism and its impact on business, innovation and strategy. As a consultant to corporate leaders in many of the world’s best-known companies, Gerzema is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer Co-hosts Brad Forsythe and Ray Schilens interview Paul French, a Shanghai based editor, author and analyst. His own books include several histories including a history of North Korea, a biography of Carl Crow, an American advertising agent who became a ‘guru’ on doing business in Shanghai in the 1930s and a study of foreign journalists in China before 1949, Through the Looking Glass. He is also the co-author of a study of China’s changing energy needs (Oil on Water) and an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Candid Conversation With Legendary Art Director George Lois Part II Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising.   He introduced and popularized the Xerox culture; he created the concept and prototyp ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Candid Conversation With Legendary Art Director George Lois Part I Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture.   In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and protot ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up com ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Should Social Media Be a Part of Your Marketing Mix? Co Hosts Ray Schilens and Brad Forsythe interview Pete Blackshaw, Executive Vice President of Nielsen Online EVP. Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, interactive marketing, and brand management. In his previous role as Executive Vice President of Digital Strategic Services for Nielsen, Pete an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Think You Understand the Movie Business? Author of “The Hollywood Economist” Provides an Eye Opening View. Co Hosts Ray Schilens and Brad Forsythe interview Edward Jay Epstein, author of The Hollywood Economist. Edward studied government at Cornell and Harvard, and received a Ph.D from Harvard in 1973. Edward's master's thesis on the search for political truth ("Inquest: The Warren Commission and the Establishment of Truth" and his doctoral dissertation ("News From Nowhere") were both published as books. He taught political science at MIT and UCLA for three years but then decided that researchin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It Co-Hosts Brad Forsythe and Ray Schilens interview Lisa Gansky, author of The Mesh – Why the Future of Business is Sharing. Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships.   As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System Co-Hosts Brad Forsythe & Ray Schelins interview Joe Philport, President & CEO of the Traffic Audit Bureau for Media Measurements, Inc. Joseph joined the TAB, as President and CEO in September 2002.The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.   He is a recipient of the Adverti ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Senior Editor Alex Ben Block Comments on The Emmys, American Idol, Summer Box Office Hits and Michael Douglas Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.   Bl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Brand Union CEO Rob Scalea Delineates on the Consequences of a Sound Brand Strategy Co-Hosts Ray Schilens and Brad Forsythe interview Robert Scalea, Chief Executive Officer of The Brand Union North America. The Brand Union is a part of WPP, where Rob spearheads innovative approaches to delivering effective brand management solutions for clients.   Rob was previously president and CEO of Brouillard, a boutique global agency specializing in healthcare, financial services and technology industries. Rob also worked a six-year tenure at fellow WPP agency JWT as Chief Stra ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Attorney and Former FTC Director Thomas Cohn Shares Observations on the Legal Aspects of Marketing and Advertising Co-Hosts Ray Schilens and Brad Forsythe interview Thomas Cohn, attorney at Venable LLP. Thomas focuses his practice on advising clients on the legal and practical aspects of compliance with Federal Trade Commission regulations and industry self-regulation programs as well as representing clients during investigations and enforcement actions. His clients include a wide variety of online and offline advertisers and marketers, and his practice covers federal and state consumer protection and p ... Listen | Listen in your iPhone | Download | View full cache | Visit Website DraftFCB Exec Shares Trends on the Unpredictable Behavior of Today’s Shopper Co-Hosts Brad Forsythe and Ray Schilens interview Jim Lucas, contributing author of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. As director of Shopper Marketing at Draftfcb, Jim Lucas helps retailers, manufacturers, and service providers to motivate shoppers through value-added experiences.The acknowledged founder of the science of retail ecology, he is internationally recognized as an experienced marketer and leading retail expert. Jim brings more than two d ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Rafi Mohammed Says Don’t Discount the Relationship Between Price Strategy and Profits Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in reside ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Organic’s Steve Beck Deconstructs Brand Value from the Consumers View Co-Hosts Ray Schilens and Brad Forsythe interview Steve Beck, Senior Vice President of Strategy for Organic. Steve Beck leads strategy development and planning across all of Organic’s offices including its operations in New York, San Francisco, Los Angeles, Detroit, London and Toronto. Under Beck’s leadership, Organic has expanded its strategy and planning service offering, which is critical as major brands ask for new ways to leverage digital marketing to drive growth and impro ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jim Joseph Illustrates How To Engage Your Customer For An Unforgettable Brand Experience Co-hosts Brad Forsythe and Ray Schilens interview Jim Joseph, author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (AMACOM 2010). He is an award-winning consumer marketing professional. He has built blockbuster brands for an impressive roster of clients, including Kraft, Kellogg’s, Cadillac, Tylenol, Clean & Clear, Dentyne, Pepcid AC, Foxwoods Resort-Casino, and Wal-Mart. He is currently President and Partner of Lippe Taylor Brand ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Kevin Daum Shouts Out Advice About Getting Heard in Today’s Marketing Jungle Co-hosts Brad Forsythe and Ray Schilens interview Kevin Daum, author of ROAR! Get Heard in the Sales and Marketing Jungle. Kevin is the National Columnist for Smart business Magazine and founder of "The Awesome Experience (TAE) International (www.taeinternational.com), a marketing consultancy.He is an Inc. 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95% pull-through rate.   Kevin is a graduate of the MIT Entrepreneurial Execu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Social Media Expert Amber Mac Connects On All Things Digital Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker. As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Alex Ben Block Discusses Summer Movies, The Fall TV Line-Up, The Oscars, The Emmys and CNN’s Larry King's Retirement Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.   ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Why Buyers Can’t Buy and Sellers Can’t Sell is Pitched by Sharon Drew Morgen Co-hosts Brad Forsythe & Ray Schilens interview SHARON DREW MORGEN, founder of Morgen Facilitations, Inc. She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity. She lives in Austin, Texas. For more information on the book, visit ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Communication is a Company’s Most Valuable Strategic Asset According to Author and CEO Michael Maslansky Co-hosts Brad Forsythe & Ray Schilens interview Michael Maslansky, CEO of Maslansky Luntz + Partners. As CEO, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace.   Jonathan wears multiple hats as a global brand strategist, leading a global network of part ... Listen | Listen in your iPhone | Download | View full cache | Visit Website DJ Edgerton, CEO of Zemoga, Gets Real About Augmented Reality Co-hosts Brad Forsythe and Ray Schilens interviews DJ Edgerton, CEO of Zemoga. Edgerton has worked in the traditional and digital agency space for over 20 years. During that time he has specialized in developing and leveraging technology to provide groundbreaking business solutions for Fortune 500 companies. His range of expertise includes development of large-scale enterprise-wide custom applications and digital campaigns that feature award-winning design, user experience, and information ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Luxury Dead? Maybe Not According to Consultant Tim Arnold Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national age ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Ogilvy’s Graceann Bennett Explains the Emergence of a Radical New Consumer That’s All About Individualism Co-hosts Brad Forsythe and Ray Schilens interview Graceann Bennett, Director of Strategic Planning at Ogilvy & Mather. Graceann began her training in consumer behavior while growing up in the image-obsessed environment of Southern California, where every brand choice was made with the utmost care and consideration. She then went on to gain formal marketing credentials by obtaining a degree in Business Marketing at Brigham Young University. Upon graduation, she moved to New York City, vi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Trend Analysis Expert William Higham Forecasts Major Changes for Marketers and Consumers Alike Co-hosts Brad Forsythe & Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones.   He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen's global portfolio of research, he's charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News.   In recent years, Nic has managed Nielsen's analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He's ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Strategy Behind Effective Brand Entertainment Explained by Ensemble’s Scott Donaton Co-hosts Brad Forsythe & Ray Schilens interview Scott Donaton, president-CEO of Ensemble, a branded entertainment company that delivers innovative, strategic content solutions to marketers across platforms, including TV, web, mobile, film and music.   Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a coll ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Carl Izzi Provides a Primer on the New America for CMO’s Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets.   Prior to assuming his current role, Carl founde ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Idea to Successful Creative Execution – Scott Belsky Puts it in Plain Words Co-hosts Brad Forsythe and Ray Schilens interview Scott Belsky, author of Making Ideas Happen and founder of Behance, a company that develops products and services for the creative industries. Behance oversees the Behance Network (Behance.net), the world’s leading online platform for creative professionals; The 99% (The99percent.com), Behance's think tank and annual conference devoted to execution in the creative world, and Action Method (ActionMethod.com), a popular online/mobi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Design Expert and Innovation Authority Simon Thorneycroft Shares Thought Provoking Opinions About Packaging and New Product Design Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal.   Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Journalist Alex Ben Block Offers His Analysis on the Latest News Out of Hollywood Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.   He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Two Part Interview With Legendary Art Director George Lois Part II - The MOMA Exhibit and the Life and Times of a Legendary Ad Man Co-Hosts Brad Forsythe and Ray Schilens interview George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York sup ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Two Part Interview With Legendary Art Director George Lois Part I - The Esquire Covers, the Museum of Modern Art Exhibit and George Lois' New Book Co-Hosts Brad Forsythe and Ray Schilens interview George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York suppl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit.   Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the wor ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Most Powerful Way to Influence Decision Making is Explained in a Fascinating Interview with Author Sally Hogshead Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “E ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Web 3.0 Will Not Resemble What You’re Currently Seeing on the Web According to Author David Siegel Co-hosts Brad Forsythe and Ray Schilens interview David Siegel, author, consultant, and investor focusing on the future of technology, the Internet, and business. Always on the cutting edge, David is credited with being one of the first entrepreneurs and designers in the emerging web site design business, designing his first site in 1993. He started blogging in 1994 and is likely one of the first five people to start blogging. He started Studio Verso, one of the first web-design and strateg ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives - Originally Aired 11/20/2009 Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm - Originally Aired 11/22/2009 Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Labo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.   His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Marketing to Boomers Isn’t Your Father's Marketing Strategy Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.   David has worked in the online marketing industry since 1995, crafting his expertise in developing intera ... Listen | Listen in your iPhone | Download | View full cache | Visit Website What’s Wrong With the World’s Leading Media Companies ... Jonathan Knee Makes the Misguided Understood Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving for ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Sam Goodman Shares Real World Business Experience From One Whose Living and Working In China Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear po ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationships and Negotiation Strategy Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.   For ent ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today’s Alex Ben Block's Year End Review Show -- Part II Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.   He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today’s Alex Ben Block's Year End Review Show -- Part I Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.   He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website John Farrell Explains How MediaEquals' Digital Platform Will Bring Antiquated Media Buying Methods Into the 21st Century Co-hosts Brad Forsythe and Ray Schilens interview John Farrell, non-executive Chairman of MediaEquals. Farrell, ex global CEO of DMB&B, was most recently President & CEO of Publicis Groupe SAMS Worldwide and a member of the Publicis Groupe global executive. Farrell has also played a leading role on Publicis Groupe's global mergers and acquisitions strategy, and has been instrumental in inspiring many of the Groupe's most important acquisitions, such as Digitas, Freud Communications ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfol ... Listen | Listen in your iPhone | Download | View full cache | Visit Website WPP’s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful Marketing Connects With Consumers for the Longterm Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Labo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.  A public relations visionary, in 1987 Larry established The Weber Group, which within ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Man ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, CEO of Creative License. Upon founding Creative License in 1999, Kevin McKiernan’s mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges. Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships b ... Listen | Listen in your iPhone | Download | View full cache | Visit Website OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Customer Loyalty Consultant and Author Jeanne Bliss Explains Why the Cost of Keeping Customers Loyal is An Investment That Pays High Returns Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United Sta ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Deloitte’s Jonathan Copulsky Advises On What Your Business Should Be Doing Now To Prepare For An Economic Recovery Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizati ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM Listen | Listen in your iPhone | Download | View full cache | Visit Website Thomas Harpointner, CEO of AIS Media, Gives Details On the Value of Monitoring ROI In the Digital Marketing Environment Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Brendan Hodgson, Senior Vice President for Hill & Knowlton’s Digital Corporate & Public Affairs, Weighs In On Micro-Blogging, Crowdsourcing and the Do’s and Don'ts of Corporate Blogging Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Threshold Executive Creative Director John Montgomery Points Up How to Connect With Consumers Who Reside In a Digital World Co-host Brad Forsythe interviews John Montgomery, Founderand Executive Creative Director of Threshold Interactive, an award winningdigital marketing agency based in Culver City, CA. John leads both thecreative and client teams on such high-profile brands as Nestlé Butterfinger,Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms,Sunkist Pistachios and Sony Television Worldwide.John started his career in youth marketing and productdesign within the apparel i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For Co-host Brad Forsythe interviews Roy Spence, coauthor of It’sNot What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leadingnational marketing communications and advertising company that has helped growsome of the world’s most successful brands.In1971, Roy and a group of friends founded the agency just after graduating fromthe University of Texas at Austin. Roy led an effort to build an environmentwhere ideas are destined to flourish and making a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tom Asacker, Author of“A Little Less Conversation”Describes How to Connect and Engage Consumers in Today’s Noisy Commercial Environment Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest,A Little Less Conversation,andA Clear Eye for Branding, published by Paramount Market Publishing, New York. In Tom Peters' renowned book,Re-imagine!, Peters refers to Asacker as a"marketing guru. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Serial Entrepreneur, Author and Marketing Expert Lynda Resnick Shares Her Insights on What it Takes to Succeed in Business and Life Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.In 1979, the Resnicks purchased a fledgling floral wire service called Tele ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Journalist Alex Ben Block Makes His Emmy's Predictions, Christmas Movie Season and the Fall Film Festivals Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Saul Berman, Partner and Global IBM Executive, Explains How A Tactical Path to Today’s Digital Consumer Is A Required Strategy Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.& ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Kelley Skoloda, Author and Worldwide Director of Global Brand Marketing Practice, Shares What Women Are Saying, What Women Want and How Women Want to Be Talked to As Powerful Influential Consumers Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.&nb ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Alex Ben Block, Contributing Editor of The Hollywood Reporter, Talks About the Emmy Nominations and Awards Presentation, the TV Upfront Selling Season, and a Scoop About Michael Jackson Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 20 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Best Selling Author Scott McKain Explains How to Identify and Leverage the Value of Distinction and Differentiation in Order to Stand Out and Move Up While Your Competition Fails Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Co-Author Peter Field Talks About Captivating the Imagination of Consumers Through Emotional Branding Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 ye ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO of InterAir Media Drew Stoddard Expounds on Marketing to the Travel Demographic from Ticketing to Taxi Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an ... Listen | Listen in your iPhone | Download | View full cache | Visit Website 360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Li ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  H ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record increating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter& Gamble's Director of New Ventures for the Beauty Care sector. In thiscapacity, Jon led the creation and development of new products, includingcreating entirely new product categories, as well as discontinuous products inexisting categories. Jon's concept development work established new records inpre-m ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Tac ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.  He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.  Tom ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Alex Ben Block Chats Up the Movie Business, Network Television and the Latest Happenings in the Entertainment Industry Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."  He was the editor of two Hollywo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.  As executive vice president, he oversees the agency’s public relations, marketing and adv ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Pat Hanlon CEO of Thinktopia Shares His Thoughts On Innovation and the Strategic Thinking Behind Primal Branding Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a � ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Entertainment Weekly Publisher Scott Donaton Showcases the Role of Multiple-Platform Media Brands and How Advertisers Are Engaging Audiences in the Age of Consumer Empowerment Co-Host Brad Forsythe interviews Scott Donaton, publisher ofEntertainment Weekly,which was recentlynamed one ofAdWeek’s2008 magazine brand leaders,in print and online. Donaton overseesadvertising sales, marketing and business development operations, promotion, circulation,events, and public relations for both the weekly magazine and EW.com, winner ofMPA’s best entertainment website of the year and one of the most popular andmost comprehensive sites for online entertainment coverage ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.  For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and Former Ogilvy Chairman Kenneth Roman Illuminates On the Life and Times of David Ogilvy Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, Unileve ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter Editor At Large Alex Ben Block Weighs In On the Oscars, the Future of Network Television and More Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan.  He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com Mark is ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chairman and Chief Creative Officer Steffan Postaer Shares his Novel Ideas and Philosophical Challenges of Working in the Ad Industry Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of th ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website “Where Am I Wearing” Author Kelsey Timmerman Stitches Together His Adventures While Investigating the Global Garment Industry Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Michael Port Explains Why Doing the Opposite When It Comes to Selling Is Always the Better Choice Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestsel ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hear George Lois Talk About the Golden Age of Advertising - Part II Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox cultur ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hear George Lois Talk About the Golden Age of Advertising - Part I Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox cultur ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Joseph Michelli Explains the Legendary Customer Service Secrets of the Ritz-Carlton Hotel Company Co-host Brad Forsythe interviews Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that �Joseph must be considered on the short list of today�s influential leadership authors.� Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Will Ander Explains How to Help Green Products Grow Profits Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald�s, Cabela�s, Radio Shack, Best Buy, Harris Tee ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author David LaBonte Describes How to Capture Consumers� Attention Through �Shiny Objects� Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speak ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer of Publicis Media, Explains New Media Opportunities for Today�s Innovative Marketer Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures �think-do� company that helps its clients get to the future first in ways that make �tomorrow tangible today�. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg�s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Me ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertisin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author John Gerzema Discusses The Upcoming Crisis In Brand Value He Calls The Brand Bubble And How You Can Avoid The Downfall Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founde ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Shift Control President and CEO Tim Zuckert Joins To Discuss The Evolution And Future Of Interactive Games And Marketing Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Lucas Conley Discusses The Marketing World's Obsession With Branding And How It Can Ruin The Development Of Quality Products Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he s ... Listen | Listen in your iPhone | Download | View full cache | Visit Website This Week Alex Ben Block of Hollywood Today Discusses the Emmys, the Fall TV Schedule and the latest Entertainment News Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.   The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Crea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative R ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author David Meerman Scott Explains How His New Book Can Help Build Better Brands By Resonating With Your Core Customers This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.   David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author�s Choice Award in 2007. Find out more from the website and blog at: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tuck School of Business at Dartmouth Associate Professor of Business Administration Praveen Kopalle Discusses New Product Development And The "Emergent Consumer" This week Co-Host Brad Forsythe interviews Praveen Kopalle,  Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.   After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.̷ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Mark Tungate Talks About His Latest Book, Branded Male, And How Brands Can Best Appeal To Male Consumers This week Co-Host Brad Forsythe interviews  Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the author of ADLAND: A Global History of Advertising and the bestselling Fashion Brands: Branding Style from Armani to Zara.   On the journalism front he is a regular contributor to t ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand This week Co-Host Brad Forsythe interviews  Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals. Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten marketers ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Villanova University Professor of Marketing, and Marketing Business Law, Discusses The Olympics, International Branding, And Why More Advertisers Should Pursue A Cross-Cultural Segmentation Strategy This week Co-Host Brad Forsythe interviews C. Raymond Taylor, John A. Murphy Professor of Marketing, Marketing & Business Law, Villanova University. Charles R. �Ray� Taylor is the John A. Murphy Professor of Marketing at Villanova University.  He received his Ph.D. from Michigan State University.  Taylor served as President of the American Academy of Advertising in 2005, having previously served as Vice President and Treasurer.  Dr. Taylor also serves on the Adviso ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author C. Russell Brumfield Gives Us A Whiff Of New Marketing Tactics In Scent Communication And How To Trigger A Patterned, Feel-Good Response In Consumers Everytime This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age. C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the insight ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Founder and CEO Of The Hyperfactory Derek Handley Discusses The Mobile Market - Bluetooth, SMS/Text Messaging, Mobile Video, Banners, and How to Protect the Integrity of Your Brand This week Co-Host Brad Forsythe interviews Derek Handley, Founder and CEO of the Hyperfactory. Derek Handley is one of the mobile world�s leading young entrepreneurs and has been at the forefront of some of the industry�s most successful, innovative and technological ventures over the past seven years.    In 2000, Derek founded mobile marketing and media company The Hyperfactory, with his brother Geoffrey Handley. Now based in Los Angeles, Derek is responsible for The Hype ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author And Women's Market Expert Andrea Learned Talks All About Female Consumers: How To Reach Them, Keep Them, And Make Them Happy This week Co-Host Brad Forsythe interviews Andrea Learned, Author of Don't Think Pink: What Really Makes Women Buy - And How To Increase Your Share of This Crucial Market. Andrea Learned is a widely respected thought leader on marketing to women and marketplace gender trends.  She is the co-author of Don�t Think Pink: What Really Makes Women Buy � and How to Increase Your Share of This Crucial Market (AMACOM, 2004) � which Soundview Executive Summaries identified as one of the b ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Denise Shiffman Introduces The Age Of Engage: An Approach To Marketing To Todays Connected Culture And How To Build Brands By Using Web 2.0 Technology This week Co-Host Brad Forsythe interviews Denise Shiffman, Author of The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture  Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of The Age of Engage: Reinventing Marketing for Today�s Connected, Collaborative, and Hyperinteractive Culture. In her twenty-three-year marketing and m ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his re ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrume ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services.  Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in inte ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio.� Through consulting projects and lectures, Dan has used ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.  This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet.  Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them. This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: W ... Listen | Listen in your iPhone | Download | View full cache | Visit Website This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain �Maybe you should try media,� Brian took their advice. Twenty-five years later, Brian�s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, pri ... Listen | Listen in your iPhone | Download | View full cache | Visit Website There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarantee Success and This Week, David Vinjamuri Tells Us What They Are Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fle ... Listen | Listen in your iPhone | Download | View full cache | Visit Website PQ Media Specializes in Custom Media Research and With the Alternative Media Landscape Evolving So Quickly, It's Important That Everyone Knows What to Expect in the Future Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media. Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media�s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry For ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Mike Moran, Marketing is Now a Conversation and With His Help We Learn Why It's So Important to Do It Wrong Quickly Co-host Brad Forsythe interviews this weeks guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBMs customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmaster ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the Current State of Online Ad Exchanges and Talks About What is Yet to Come Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange. Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition. Prior to joining ContextWeb, Mr. Sea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive Agencies: Where They've Been and Where They're Going Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass. With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company. Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing. AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Yourself as the Star Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life. Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide. Over a fifteen-year career in television, Terence has ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the Entertainment Industry Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertisi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website In Today's Marketing Landscape, it is Imperative to Discuss Generational Business Strategy and with Chuck Underwood's Help We Learn How and Why Co-host Brad Forsythe interviews Chuck Underwood, author of The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room. Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans� consumer, career, and l ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creativ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creativ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Advertising is in the Midst of a Major Transformation and by Examining our Past, Kevin Lee Explains What the Future of the Advancing Digital Age Will Bring Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.   Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin�s years of SEM expertise provide the foundation for Didit�s proprietary Maestro search campaign technology. Didit�s unparalleled results and client growth have earned Didit recognition not only among mar ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia�s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group�s Optimedia Asia network. In 2003, Antony transferred to Lon ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Interactive Advertising is Evolving and Robert Arena Shares Why it Fits So Well in the Advertising Puzzle Co-host Brad Forsythe interviews Robert Arena, Vice President of Interactive for Carton Donofrio Partners. As vice president of the interactive division of Carton Donofrio Partners. Inc. (CDP), Robert Arena oversees the use of the Internet and emerging technologies to benefit clients in the business-to-business, education and consumer sectors. A leader in the integration of the Web into traditional business models, he is constantly exploring new ways to achieve clients� business objecti ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Marketer's Monologue is Going Away and Drew McLellan Shares his Insight into the Rising Age of Conversation Co-host Brad Forsythe interviews Drew McLellan, Co-Editor of The Age of Conversation. Drew McLellan gets branding and marketing and he desperately wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers. Drew has not only survived 20 years in the advertising and marketing arena, he�s thrived in it. After working for several other agencies, including Youn ... Listen | Listen in your iPhone | Download | View full cache | Visit Website 2008 is Finally Here and Alex Ben Block Gives Us a Forecast of Things to Come in Television and Entertainment Co-host Brad Forsythe gives interview part 2 with Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio p ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Year to Remember: Alex Ben Block Looks Back on the Highlights of Television and Entertainment from 2007 Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertis ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Author Mike Saxon, Doing Business in China is Anything But Business As Usual Co-host Brad Forsythe interviews Mike Saxon, author of "An American�s Guide to Doing Business in China."  The managing director of China Business Partners, Mike has been a venture capitalist and founder or partner in more than a score of businesses, mostly in the international arena. In addition to being an author, Mike is a China business consultant and guest lecturer on Chinese business, top-level information systems, creator of Decision Point Analysis theory, and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative Global Advertising Network Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From its Origins and Through the Revolution to the Latest in 21st Century Digital Age, AdLand Author Mark Tungate Shares a Global Perspective on the History of Advertising Co-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising.   Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin Tells Us How to Profit by Serving the Underserved Hispanic Market Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.   As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness. Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successf ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Independent Agency Networks Help Ad Agencies to Think Globally and Act Locally for Their Clients Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President�Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website When It Comes to Baby Boomers It's Not Just What You Sell but How You Present It That Counts According to Yankelovich CEO and Author J. Walker Smith. Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And Theyre Just Getting Started. J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations. With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jordan Zimmerman, Chairman and CEO of Zimmerman Advertising, Describes His Unique Road to Success Co-host Brad Forsythe interviews Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising. Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising, headquartered in Ft. Lauderdale; it is the 15th largest ranked advertising agency in the country, with published billings in excess of 1.5 billion. He is also President and a co-owner of the NHL hockey team, The Florida Panthers. Since its founding in 1984, Jordan Zimmerman has led his agency from its origin as a regiona ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers His Ideas on Experiential Marketing Co-host Brad Forsythe interviews Erik Hauser who founded Swivel Media in early 2000 with a goal to transform the way people experience brands. Seven years later, Swivel is among the world leaders in experiential marketing. The agency�s expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both the real and the virtual worlds. As executi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Lynn Upshaw, Marketing Faculty, Haas School of Business, UC-Berkeley and Author Explains How Living in an "Era of Informed Skepticism" is Crucial for All Who Wish to Succeed Today Co-Host Brad Forsythe interviews Lynn Upshaw, Principal of Upshaw Marketing, a widely recognized authority on brand marketing, and a member of the MBA faculty at the Haas School of Business, University of California at Berkeley. He is also faculty contributor and Leadership Project Director at UC-Berkeley for Executive Development. Lynn is an internationally known strategic marketing consultant and a recognized authority on brand marketing. His clients have included major corporations such ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Spot Runner�s CEO Nick Grouf Explains How his Company is Revolutionizing the Way Advertising is Created, Targeted and Purchased Co-host Brad Forsythe interviews Nick Grouf, CEO of Spot Runner. Spot Runner, Inc., is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. Grouf and longtime business partner, David Waxman, have successfully built and sold two prior companies, PeoplePC and Firefly Network, both of which focused on harnessing the democratizing power of the Internet. Spot Runner continues that tradition by utilizing the Internet to give local businesse ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Steve Addis Describes How Profound Shifts in Consumer Expectations Mandate New Business Rules Co-Host Brad Forsythe interviews Steven Addis, CEO of Addis Creson.  After beginning his career as a professional photographer, Steven entered brand management at The Clorox Company where he led the new products group. In 1987, Steven left Clorox to create a new breed of consultancy that ­blends excellence in both brand strategy and design expression.   For 20 years, Steven�s passion in helping companies find the deepest resonance with their audiences has led a diverse gr ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Net's Use of New Media, Changes at Time Warner and Much More - Part II Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today. Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Net's Use of New Media, Changes at Time Warner and Much More - Part I Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today.   Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website If You Think You Know the Rules of Effective Online Marketing, Nilofer Merchant CEO of Rubicon Consulting Suggests You May Want to Think Again Co-host Brad Forsythe interviews Nilofer Merchant, CEO of Rubicon Consulting. Nilofer Merchant is a consultant, writer, conference speaker and the CEO and founder of Rubicon Consulting, a strategy and marketing consultancy designed specifically for the needs of tech companies. She and her team of principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined mor ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Entrepreneur Joel Comm Shares How You Can Become The Next Internet Millionaire Co-host Brad Forsythe Interviews Joel Comm, Internet Entrepreneur and Host of "The Next Internet Millionaire."   Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Influential Consumer Types are Shaping Today�s Marketplace and Author Ron Rentel Explains Who They Are Co-Host Brad Forsythe interviews Ron Rentel, Author of Karma Queens, Geek Gods, and Innerpreneurs.   Ron is a veteran of the new product world, with over twenty years experience in the innovation and marketing industry. After 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company he founded Consumer Eyes in 1991. This leading brand and innovation consultancy creates customized methodologies that can encompass both long-term strategy and pipeline ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bill Bruce, Chairman and CCO of BBDO New York Shares a "Shockingly Refreshing" Account of the Current State of Creativity in Advertising Co-host Brad Forsythe interviews Bill Bruce, Chairman and CCO of BBDO New York. As Chairman and Chief Creative Officer for BBDO New York, Bill Bruce is responsible for overseeing BBDO New York�s creative output for its ever-growing client roster and to drive the Agency towards its goal of being the best creative agency in New York and beyond. Before this, Bill was best known for his work for Mountain Dew, which he gave a look and an attitude to Americas Gen-Xers when two commercials, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website There�s an Epidemic of Ethical Decay in Sports and Entertainment and Dr. Gregg Steinberg Explains How Business Can Avoid VICK-TIMIZATION Co-host Brad Forsythe interviews Dr. Gregg Steinberg, CEO of Corporate Champion Consulting.   As a speaker Dr. Steinberg uses interesting stories and anecdotes that not only entertain but inform. With his boundless energy and great message, Dr. Steinberg stays booked across the country and shows his audience how to capture the heart of a champion.   As a sports psychology and performance enhancement consultant Dr. Steinberg was voted one of the great golf masterminds in the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Paul Gillin Explains the New Realm of Social Media and How It�s Giving Power to the People Co-host Brad Forsythe interviews Paul Gillin, Author of The New Influencers: A Marketer's Guide to the New Social Media.   Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief of Computerworld.   As principal of Paul Gillin Communications, he now advis ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Adam Salacuse of Alt Terrain Discusses Alternatives to Traditional Media for Inspiring Consumer Involvement with Your Brand Co-host Brad Forsythe interviews Adam Salacuse, CEO of Alt Terrain. Adam Salacuse company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. Through ALT TERRAIN, he has contributed to the rise of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Intergrity is the New Currency for the Conscious Capitalist and According to Patricia Aburdene, it�s Worth More Than You Might Imagine Co-host Brad Forsythe interviews Patricia Aburdene, author of Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene is one of the world’s leading social forecasters. For twenty-five years, Patricia has helped thousands of organizations and millions of people make the most of social change and transformation. Co-author of the number one, New York Times bestseller Megatrends 2000, Patricia newest book is, Megatrends 2010: The Rise of Conscious Capitalism, a blueprint of t ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nielsen�s VP Jeff Hermann Explains How Mobile and Gaming Marketing Opportunities Measure Up Co-host Brad Forsythe interviews Jeff Herrmann, Vice President of Nielsen Wireless and Nielsen Games. Jeff Herrmann currently leads two businesses, Nielsen Wireless and Nielsen Games, both part of The Nielsen Company.  Jeff drives Nielsen’s measurement strategy and business/product development in emerging media categories, specifically for the wireless and video game industries.  Nielsen Wireless and Nielsen Games are driving media measurement innovation in emerging media pl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explains Why This Idea Needs More Thought Co-Host Brad Forsythe interviews Peter Krieg, Co-Author of  "Your Gut is Still Not Smarter Than Your Head.”  Peter is also President and COO of Copernicus Marketing Consulting and has been working with Fortune 500 and other leading brands to grow their brand equity and profit line for close to 30 years. He is particularly involved with international operations and working with brands to understand customers in markets around the globe. Peter has industry expertise in retail, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Innovation Thought Leader Patrick Meyer Shares Consumer Insights and a Taste of Beverage Marketing Co-host Brad Forsythe interviews Patrick Meyer, CEO of NOW Inc.  Patrick is a unique hybrid among business leadership in building and re-inventing Fortune 100 brands/businesses-- with both line marketing experience (The Coca-Cola Co., Gillette, Nabisco) and senior consulting role for the CMO’s/CEO'S leading the world's top brands (Miller Lite, Jeep/Dodge/Chrysler, Virgin, Pepsi. VW, Unilever, etc.). Patrick was behind advertising/marketing's innovation thought lead ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha Mom Market Co-host Brad Forsythe interviews Isabel Kallman, Founder and CEO of Alpha Mom. Prior to founding Alpha Mom, Isabel served as a top-level institutional equity salesperson to major US mutual funds, advising their portfolio managers on European equity investments for Salomon Smith Barney.  Isabel received her BA degree from Columbia University in 1993.  Upon graduation, she was recruited into the investment banking division of Salomon Brothers where she performed financial analyses o ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former W.B. Doner & Co. CEO, James Dale, Shares Enlightening Observations from his New Book, "The Obvious" Co-host Brad Forsythe interviews James Dale, former CEO of W.B. Doner & Co. and author of "The Obvious. All You Need to Know in Business. Period."  At W.B. Doner James oversaw creative product, new business development, negotiation, and multi-media marketing for major national /international clients.  During his tenure at Doner, the agency grew from $50 to $500 million+ in annual billing, with co-headquarters in Baltimore and Detroit, offices in Tampa, Cleveland ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook Co-host Brad Forsythe interviews Taddy Hall, Co-Author of "The Online Advertising Playbook" and Chief Strategy Officer of the American Research Foundation.  Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy.  Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Television Columnist Alex Ben Block Talks About This Years Upfronts - Part II Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Television Columnist Alex Ben Block Talks About This Year's Upfronts - Part I Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get What You Want By Learning How To KISS (Keep It Simple Stupid) With Simple-ology Expert Mark Joyner Co-host Brad Forsythe interviews Mark Joyner, author of Simple-ology: The Simple Science of Getting What You Want. Mark is a #1 best-selling author of over a dozen books translated in almost as many languages.  He is widely recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted today (including remotely-hosted ad tracking, electronic books, Integration Marketing, and more ...) One of hi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level Co-Host Brad Forsythe interviews Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing and co-founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Patagonia, Charles Schwab, Timberland, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising A ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Viewpoint Creative Director Michael Middeleer Is UpFront About the Changing Nature of TV and Program Branding Co-Host Brad Forsythe interviews Michael Middeleer — Executive Director of Viewpoint Creative— who serves as the creative lead for all Viewpoint Creative projects.  His collaborative spirit and commitment to push the creative envelope have delivered real results and award winning campaigns for Viewpoint clients. Prior to joining Viewpoint in 1999, Michael was Vice President of On-Air advertising for the FX Network and a Creative Director at HBO.  At FX, he was ins ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Learn the Secrets to Entrepreneurial Success with Small Business Consultant and Author, Ron Finklestein Co-Host Brad Forsythe interviews  Ronald Finklestein, author of 48 Marketing Secrets (That Work) to Grow Sales and President of AKRIS, LLC. This small business success expert, business coach, consultant, speaker and trainer is the author of two other books: Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Mastery. He also contributed to 101 Great Ways to Improve Your Life. Finklestein founded the Business Leadership Associatio ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Not Your Everyday Tear Jerker�Branding Expert, Leslie Zane Gets Us All Emotional About Marketing Co-host Brad Forsythe interviews Leslie Zane, founder of The Center for Emotional Marketing, which specializes in developing brand positioning and new products that create a stronger, more emotional connection with consumers using“the most insight” than any, other brand positioning consultancy.. Leslie found that precision in the expression of ideas is critical to key to revealing new opportunities and creating successful communications with consumers: In the earl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fuel Up On High Octane Marketing Strategies with Gas Station TV CEO David Leider Co-Host Brad Forsythe interviews David Leider, CEO Gas Station TV. With 20 years in the media, automotive, consumer packaged goods, retail and technology sectors, David brings well rounded and diverse media company experience to Gas Station TV, managing client and partner relationships as well as business operations. Since coming on board, David has leveraged his marketing expertise to launch a successful pilot station in Dallas and recently completed several new rollouts in the Atlanta, Da ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get the Latest Scoop On Whats Hot and Whats Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Repo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Rich Media and In Stream Advertising on Your Media Plan? Learn Why it Should be with Tremor Media CEO Jason Glickman Co-Host Brad Forsythe interviews Jason Glickman, CEO Tremor Media. An internet advertising veteran with a focus on emerging interactive technologies, Jason co-founded Tremor Network, Inc. and leads the direction of the company in all areas. Most recently, Jason was the co-founder of ContextualNet, Inc. a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team. He was instrumental in its ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends http://www.theadvertisingshow.com/en/art/?969Co-Host Brad Forsythe interviews Mary Bennett, Executive Vice President, Marketing Division, Radio Advertising Bureau. Mary's broadcast career has spanned over twenty-five years, six Radio formats, and a stint as a short-form programming provider. As Executive Vice President, Marketing for the Radio Advertising Bureau (RAB), Mary has assumed a leadership position in numerous projects that affect Radio and its customers, and has been a driving for ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution Co-Host Brad Forsythe interviews Mark Simmons, co-author of Punk Marketing: Get Off Your Ass And Join The Revolution.  This Brit, who has taken the US by storm—not once but twice—in a long and tawdry eighteen years of marketing, brings a mix of healthy cynicism and common sense to the party, Simmons has a reputation as a savvy marketer and creator of non-stop powerful promotion who pushes the boundaries with phenomenal success. He shakes things up in the corporate world and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers' Hearts Co-Host Brad Forsythe interviews Marc Gobé, President, CEO and Executive Creative Director, Desgrippes Gobé and author of BrandJam: Humanizing Brands Through Emotional Design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Marc’s broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations.  He is a frequent speaker at top marketin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Learn How to Magnetize Others to Your Cause and Achieve Desired Outcomes Through Them with Management Consultant Robert Gilbreath Co-Host Brad Forsythe interviews Robert Gilbreath, author of COMPEL: How to Get Others in Your Organization to Think and Act Differently. Robert is also a speaker, management consultant, and entrepreneur.  He founded the worldwide organization change practice for Accenture, the largest consulting firm, and has addressed business and industry groups in 35 nations on six continents.  He has coached executives of such companies as Motorola, Blue Cross/Blue Shield, Philips P ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Copywriter And Ad Man, Joseph Sugarman, Gets To The Heart&Soul Of The Advertising Business With His New Copywriting Handbook Co-Host Brad Forsythe interviews Joseph Sugarman, author of The Adweek Copywriting Handbook. Joe is a copywriting legend and a former“Direct Marketing Man of the Year.” Adweek magazine recently called him“Aristotle for the advertising world.” In fact, Joseph’s JS&A Catalog at one time was America’s largest single direct mail catalog of space-age products, and by writing all his own copy, Sugarman sold seven million pairs of Blueblocker sunglasses thro ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Time Square to Piccadily Circus to Shin-juku, Out-of-Home Video Advertising Galvanizes Markets on the Go � Tap into This Hot Trend with OVAB Chairman Mike DiFranza Co-Host Brad Forsythe interviews Mike DiFranza, founder, president and general manager of Captivate Network and Chairman of the Out-of-Home Video Advertising Bureau. A pioneer in the alternative media advertising market, Mike realized that elevators offered a unique environment in which advertisers and content providers could reach an important and captive audience with their messages. With this in mind, Mike set out to change the way consumers interact with media, giving advertisers a new ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Row, Row, Row Your Boat to Success with Gently Down the Stream Author Matt Weinstein Co-Host Brad Forsythe interviews Matt Weinstein, author of Gently Down the Stream: 4 Unforgettable Keys to Success and the nation’s foremost authority on the use of fun and humor in team building. Called “The Master of Playfulness” by PEOPLE Magazine and “America’s Pied Piper of Play” by the Houston Post, Matt Weinstein’s playful vision has been the subject of dozens of national newspaper articles, magazine features, and television appearances. Matt ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Pursuit of Freedom, Individuality And No Boundaries Along the Road Less Traveled Takes 60's Hippie to Global Millenium VP Co-Host Brad Forsythe interviews Skip Yowell, co-founder of JanSport and quthor ofThe Hippie Guide to Climbing the Corporate Ladder& Other Mountains: Yow JanSport Makes It Happen. While in search of the perfect hiking pack, Skip founded JanSport in 1967 along with two other colleagues. What began as a passion for climbing and hiking turned into the number one selling day pack in the world. But Skip’s innovative ideas did not end there; he is also credited with creating the fi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website RAB Chairman Peter Smyth Dishes Up Conference Highlights And Industry Nuggets To Sink Your Teeth Into Co-Host Brad Forsythe interviews Peter Smyth, President& CEO Greater Media, Inc and Chairman of the Radio Advertising Bureau Board of Directors. Peter joined Greater Media in 1986 as General Manager of WMJX-FM inBoston, and was appointed Vice President/General Manager the following year. He was subsequently promoted to the positions of Senior Vice President/Regional General Manager, Group Vice President of Radio, and Chief Operating Officer. In October 2000, Peter was appointe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting IN to a Sticky Situation Is Just What Author Dan Heath Recommends Co-Host Brad Forsythe interviews  Dan Heath, co-author of MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE, a project he worked on with brother, Chip Heath. Dan is a consultant at Duke Corporate Education, where he has worked on executive education programs with clients such as Microsoft, Wal-Mart, and Dow. He has taught and consulted on the topic of "making ideas stick" with audiences from organizations including Nissan, Microsoft, Fannie Mae and West Point. Previou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get the Low-down on the Oscars, the Golden Globes, What's Hot and What's Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Rep ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Techno-Maverick Judith Kallos Shares Real World Experience About What It Takes to Thrive Online Co-Host Brad Forsythe interviews Judith Kallos, self-proclaimed "techno-muse" and author of Because Netiquette Matters. Judith is a successful technologist who specializes in bringing the opportunity and benefits of technology to business men and women across the country. In 1995 she started her own innovative internet consulting and web production firm, Internet Studios Inc. Her instincts were confirmed when her company attained semi-finalist status in Inc. Magazine’s 1997 Marke ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Adman Mel Sokotch Shares His Invaluable Insight on Enhancing Efficiency and Efficacy in Advertising Co-Host Brad Forsythe interviews Mel Sokotch, long-time adman and author of the new Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently. Mel is one of advertising’s most sought after consultants, providing expertise to both big agencies and big business. Over the course of his 30-year career, Sokotch has worked at Ted Bates, Grey Advertising, and most recently was executive vice president at Foote Cone & Belding. He helped create memorable national ad ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Publishing Pioneer Eileen Gittins Shares Her Passion for Enabling Technologies that Take Business Outside the Box Co-Host Brad Forsythe interviews Eileen Gittins, Founder, President and CEO of Blurb. Throughout her career, Eileen has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography.  A passionate advocate for enabling technologies that offer new ways to do valuable things, Eileen is now democratizing publishing for the rest of us with her new company, Blurb, a software and services company that passionately believes in the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website BtoB Editor Ellis Booker Shares His Unique Perspective on the Intersection of Marketing and Strategic Planning Co-Host Brad Forsythe interviews Ellis Booker, Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Booker is also editor of BtoB Media Business, the Magazine for Business Publishing Executives.  In addition to the print edition, BtoB Media Business offers a weekly e- ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap - Part II Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callawa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callawa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website "Author and Corporate Consultant Explains How to Get Out of Your Own Way to Realize Your Own Success in Business" Co-host Brad Forsythe interviews MARK GOULSTON, M.D., author of “Get Out of Your Own Way at Work. Dr. Goulston is a corporate consultant who works with executives, managers, and line people to help them get out of their own way so they can realize the success that their skills, talents and abilities deserve.  After many years in private practice, he now works extensively with corporate clients, including Merrill Lynch, Goldman Sachs, General Electric, IBM, FedEx and Kodak. He wri ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Advertising Guru and Author Linda Kaplan Thaler Shares Her Wisdom & Strategy on the Power of Being Nice Co-host Brad Forsythe interviews Linda Kaplan Thaler — CEO, Kaplan Thaler Group and author of The Power of Nice. Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 25 years in the advertising and entertainment business.  She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles th ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andy Cohen, Author of �Follow the Other Hand,� Discusses New Marketing Ideas and Innovative Business Solutions Co-host Brad Forsythe interviews Andy Cohen, author of FOLLOW THE OTHER HAND. Andy is the founder of the advertising agency, Exposed Brick, and the marketing think tank, AC. He is a renowned advisor, speaker and author who helps companies and their teams think differently to generate new marketing ideas and innovative business solutions. He is also an adjunct professor at New York University and a guest speaker at the Stern School of Business. Cohen is a faculty member of the Duke Corporate ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association, Shares the Latest Buzz on Word-of-Mouth Co-host Brad Forsythe interviews Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association. Andy is a fourteen-year veteran of the interactive marketing business, was a Visiting Scholar at the Wharton School of Business (where he taught Internet Entrepreneurship), and is the Founder and President Emeritus of the Association for Interactive Marketing (AIM). Prior to WOMMA, Andy was CEO of GasPedal, a strategy consulting firm that helps companies focus their Internet operations to be mor ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities Co-Host Brad Forsythe interviews Diane Hessan, President and CEO of Communispace, one of the fastest growing social networking companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age.  Diane leads 100+ employees in managing the more than 225 private online customer communities the company has created for Fortune 500 companies like Kraft, Unilever, Hewlett-Packard, the Chicago Tribune, and GlaxoSmith ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Entertainment Journalist Alex Ben Block on Old Media Scrambling to Stay Relevant and Auto Ads Hitting the Skids Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author. Alex has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Larry Gerbrandt of Nielsen Analytics Discusses the Future of Broadband Video Co-host Brad Forsythe interviews Larry Gerbrandt, General Manager and Senior Vice President of Nielsen Analytics. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many VNU divisions, including Nielsen Entertainment, Nielsen Media ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former Chairman of BBDO & Author Allen Rosenshine Share Stories From 40 Years in Advertising Co-host Brad Forsythe interviews Allen Rosenshine, former Chairman of BBDO.  Allen has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century.  In 1986, Allen spearheaded what Time magazine called advertising’s “big bang” which was the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world.  At the time, Allen was head of BBDO Worldwide ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chris Anderson, Editor of Wired Magazine and Author, Talks About His New Book Co-host Brad Forsythe interviews Chris Anderson, editor of Wired magazine and author of "The Long Tail."  Chris took the position of Editor-in-Chief of Wired magazine in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Laura Marriott, Executive Director of the Mobile Marketing Association, Explains Why Exclusivity is the Key to Success Co-Host Brad Forsythe interviews Laura Marriott, Executive Director for the Mobile Marketing Association (MMA).  The MMA is the premier association for the development of mobile marketing.  The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.   The MMA has over 300 members world ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Business 2.0 Writer Robert Levine Explains the Elusive Male 18-34 TV Market playMedia("/attachments/articles/486/051030_levine.mp3",1,50,300) Co-Host Brad Forsythe interviews Robert Levine, a freelance writer based in New York City. He has written for Rolling Stone, Playboy, New York and Business 2.0 Magazine. He regularly contributes freelance pieces to the Business section of The New York Times.  Robert started out at the Los Angeles Times after graduating from the Medill School of Journalism at Northwestern University where he wrote news and features ... Listen | Listen in your iPhone | Download | View full cache | Visit Website BusinessWeek Columnist Jon Fine on the Business of Blogs & How to Steal from Google playMedia("/attachments/articles/612/060212_fine.mp3",1,50,300) Co-host Brad Forsythe interviews Jon Fine, media columnist for Business Week Magazine.  Prior to his arrival at BusinessWeek, Fine was the media reporter for Advertising Age, where he covered the magazine and newspaper industries. Previously, his freelance work has appeared in GQ, Spin, ESPN The Magazine, Columbia Journalism Review, and Newsday, where he wrote the “Pushing 30” column. Fine has appeared or ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Director Sally Hogshead Share Her Radical Truths for Business playMedia("/attachments/articles/845/051120_hogshead.mp3",1,50,300) Co-Host Brad Forsythe interviews Sally Hogshead, author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life.  By her early twenties Sally had garnered an unprecedented collection of national advertising awards for innovation, and opened her first ad agency at age 27. One of the industry's most celebrated creative directors, Sally's been described in the press as 'intrepid,' a 'maste ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nielsen Anayltics GM Larry Gerbrandt Discusses the Economics of Podcasting playMedia("/attachments/articles/844/Ad%20Show%20091006%20mp3%20version.mp3",1,50,300) Co-host Brad Forsythe interviews Larry Gerbrandt, General Manager and Senior Vice President of Nielsen Analytics.  Larry Gerbrandt is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesiz ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fallon Worldwide CEO Pat Fallon Describes How to Juice the Orange With Creativity playMedia("/attachments/articles/829/Ad%20Show%20090306%20mp3%20Version.mp3",1,50,300) Co-host Brad Forsythe interview Pat Fallon, Chairman/CEO of Fallon Worldwide and author of "Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage." Pat Fallon founded Fallon in 1981 with the single-minded desire to stand for excellence, in the people hired, in the partnerships forged, in the work produced, and in the results achieved. He spends his time today nurtur ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Entertainment Journalist Alex Ben Block on the Emmy Awards & the Fall TV Lineup playMedia("/attachments/articles/823/Ad%20Show%20082706%20mp3%20Version.mp3",1,50,300) Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author. Alex has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National P ... Listen | Listen in your iPhone | Download | View full cache | Visit Website BuzzMachine's Jeff Jarvis Says Journalism Today Must Be Collaborative & Unbundled playMedia("/attachments/articles/818/Ad%20Show%20082006%20mp3%20version.mp3",1,50,300) Co-host Brad Forsythe interviews Jeff Jarvis, media consultant and blogger at BuzzMachine.  Jeff Jarvis is former TV critic for TV Guide and People, creator of Entertainment Weekly, Sunday editor and associate publisher of the NY Daily News, and a columnist on the San Francisco Examiner. He was until recently president & creative director of Advance.net, the online arm of Advance Publicatio ... Listen | Listen in your iPhone | Download | View full cache | Visit Website BBDO Chairman & CCO Explains Why Desperation Is the Friend of Creativity playMedia("/attachments/articles/781/Ad%20Show%20081306%20mp3%20version.mp3",1,50,300) Co-host Brad Forsythe interviews David Lubars, Chairman and Chief Creative Officer of BBDO North America. David Lubars began his career in 1981 and has since won every major creative award in the world several times over, including a coveted Cannes Titanium Lion, 17 Cannes Lions and the Emmy three times for Best TV Commercial in America. Before joining BBDO, David was President of Fallon Worldw ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding Expert Discusses Highs & Lows of World Cup & Cannes playMedia("/attachments/articles/851/051030_levine.mp3",1,50,300) Co-host Brad Forsythe interviews Patrick Meyer, Founder and CEO of Now Inc.  Patrick Meyer is a marketing innovator and thoughtleader--working behind the scenes for Chief Marketing Officers and CEO's, and senior marketers across many companies in the USA and globally. As the Founder/CEO of NOW Inc. he brings both strategic insight and innovational thinking to aggressively drive clients’ brands and business fo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website ANA President Liodice Says Brands Not Only Need To Be Built But Reinvented Co-host Brad Forsythe interviews Bob Liodice, President and CEO of the Association of National Advertisers (ANA).  Bob Liodice first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former Land's End Exec Explains the Need for a Chief Customer Officer Co-host Brad Forsythe interviews Jeanne Bliss, author of "Chief Customer Officer."  Jeanne Bliss has spent twenty-five years on the job driving customer focus and profitability inside five large U.S. corporate machines. Jeanne reported to the founder of Lands' End as chief zealot for the Lands' End Customer Experience. She served Allstate Corporation as its officer for customer satisfaction and retention. She was senior vice president of franchise services for Coldwell Banker ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Brand Designer Says Shopping Today Is Like Speed Dating with Products Co-host Brad Forsythe interviews Darrel Rhea, Principal/CEO of Cheskin.  Darrel Rhea is a Principal and CEO of Cheskin and a passionate spokesperson for the design research industry. He has been a pioneer in incorporating market research into the brand design and product development process. Rhea is considered one of America’s leading strategic design consultants, having extensive experience managing industrial design, product development and innovation, graphic design, and brand ... Listen | Listen in your iPhone | Download | View full cache | Visit Website VP on DHL's Need to Re-Brand & Why U.S. Can Handle More Competition Co-host Brad Forsythe interviews Karen Jones, Vice President of Advertising, Brand and Promotions for DHL.  Karen Jones is Vice President, Advertising, Brand and Promotions for DHL and is responsible for building the DHL brand through advertising, sponsorships and brand identity. Ms. Jones’s expertise and experience lies in global brand building. She joined DHL from Hewlett Packard, where she spent 15 years developing the HP brand, working in a variety of marketing and communicat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website New Line Cinema Exec Describes Increased Role of Brands & Promotions Co-host Brad Forsythe interviews Lance Still, Executive Vice President of National Promotions for New Line Cinema.  Still has been instrumental in expanding the company’s relationships with a number of blue chip partners. She has set up recent promotions with such national brands as Anheuser-Busch, Chrysler, Quiznos, Cadbury Schweppes, and Samsung.  Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world.  In addition to ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Cable Bureau President on New New Advertising Technologies Born from On-Demand Co-host Brad Forsythe interview Sean Cunningham, President of the Cabletelevision Advertising Bureau.  Sean Cunningham is the president and CEO of the Cabletelevision Advertising Bureau (CAB), one of the television industry’s leading trade organizations. Since his appointment in June of 2003, he has transformed the CAB with the strategy of presenting the medium’s many emerging options credibly to advertisers and their agencies. This effort precedes an eighteen-year career i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Why Original Programming Is Key to Oxygen Channel Co-host Brad Forsythe interviews Lisa Gersh, President and COO of Oxygen Media. Lisa Gersh is the President, Chief Operating Officer and co-founder of The Oxygen Network. Currently responsible for the day-to-day operations of the company, Ms. Gersh was the principal engineer of Oxygen's foundation partnerships as well as all of the company's financing and major MSO agreements. Prior to joining Oxygen, Ms. Gersh had over 15 years of experience in creating strong corporate partnerships, negot ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Shares How to Make Your Small Business an Alpha Dog Co-host Brad Forsythe interviews Donna Fenn, author of "Alpha Dogs" and contributing editor of Inc. Magazine.  Donna has more than with more than twenty years experience writing about entrepreneurship and small business trends. In 2001, she was a co-recipient of the Women's Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. From 1988 to 1992, she lived in Riyadh, Saudi Arabia, where she was a correspondent for Th ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Media Strategist Explains Impact of Viral Video & Internet Marketing Co-host Brad Forsythe interviews Jon Winsell, Director of Online Media Strategy for ID Society.  As Director of the Strategy team at ID Society, Jon helps to fulfill the company's vision of melding top-notch creative design with razor-sharp strategic thinking. Jon brings more than 20 years experience leading companies to higher profitability. Under his leadership, he took three different companies to profitability in less than one year each. He has worked with AOL and partnered with Co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wunderman COO on Redefining Creativity&Why It's Not Just about Technology Co-host Brad Forsythe interviews David Sable, COO of Wunderman.  With more than 30 years in marketing communicationsDavid Sablehas flair for developing unique, business-building, award-winning communications programs for clients all over the world. Since joining Wunderman in 2000, David has touched nearly everypart of the business with enormous success. He was named vice chairman in 2003. As chairman and CEO of Wunderman’s Europe/Middle East, Africa, he created uni ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chief Marketer on Why New York City Is America's Top Brand Co-host Brad Forsythe interviews Joseph Perello, CMO for the City of New York.  As president and CEO of the New York City Marketing Development Corporation, Joe and his team develop new types of public-private partnerships that use New York City's vast set of resources and its powerful image to generate revenue, support City agencies and promote New York around the world. Prior to joining the City, Joe co-founded the marketing agency Perello & Company, which specialized in sports c ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Slate.com Columnist Gives Report Card on Latest Ads from Dunkin to VW Co-host Brad Forsythe interviews Seth Stevenson, advertising columnist forSlate Magazine. Seth Stevenson is a Contributing Writer atSlate Magazine, where he writes the"Ad Report Card" column on advertising as well as features on travel, sports, pop culture, and other subjects. Seth was formerly a staff writer atNewsweek. Seth’s writing has also appeared in theNew York Times Magazine,Rolling Stone,New York Magazine, and many other publications.For entertaining advice joi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Entertainment Journalist Scoops the TV Upfronts & Summer Blockbusters Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been... 30-Apr-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Visa Exec Explains New Slogan for Why Life Takes Visa Co-host Brad Forsythe interviews Susanne Lyons, CMO of Visa USA. Susanne is responsible for all aspects of brand, advertising and marketing services for one of the world’s most successful payments companies, and serves on the company’s Executive Management Committee as Chief Marketing Officer. She has held senior marketing and general management roles at some of the largest financial services companies in America. She also served as Chief Marketing Officer for Charles Schwa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Dispels Myths & Explains Truths About the 50 Plus Market Co-host Brad Forsythe interviews Dick Stroud, author of The 50-Plus Market. As... 16-Apr-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Asian Branding Expert on How to Succeed in the Global Market - 9-Apr-06: Branding Asian Market article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Asian branding expert, Jonathan Holburt - CEO of Holburt Consulting. Jonathan has spent 21 years in advertising after a career start as an English teacher in Tokyo. He has worked on such major accounts as Procter & Gamble, AT&T, Kraft, Hewlett-Packard and Pepsi Foods while at Saatchi & Saatchi, Young & Rubicam and DDB. A native Californian who graduated from UCLA, Jonathan has spent 19 years in Asia, having lived in Singapore, Hong Ko ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Landor New York Director Says Reality Branding Will Set You Apart - 2-Apr-06: Branding Agency Executive article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Allen Adamson, Managing Director of the New York office of Landor Associates. Allen has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client side. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included P&G, Kraft F ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wall Street Journals Ad Columnist Explains Increase in Advertising as Entertainment - 26-Mar-06: Advertising Media article: contact Stephanie Ceritelli Co-host Brad Forsythe interview Brian Steinberg, the advertising columnist for The Wall Street Journal. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Companys realtime, electronic news division. As Newswires lead media reporter, he covered many subjects and companies and edited ''The Pitch,'' a... 26-Mar-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Hilton Hotels Re-Ignites Brand by Advertising Why Travel Should Take You Places - 19-Mar-06: Advertising Hotel/Travel article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Jeff Diskin, Senior Vice President of Brand Performance for Hilton Hotels. In his position, Diskin is responsible for providing strategic brand direction for the Hilton full service brand, targeting market share growth, meeting revenue targets, overall brand positioning, brand marketing, and establishing and maintaining brand standards. Prior to his appointment as Senior Vice President, Diskin served as President, Chief Operating Officer Hilton HHonors Worl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Retail Merchandising Expert Uses New Technologies to Attract Consumers - 12-Mar-06: In-Store Marketing Digital Signage article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Ben Weshler, Founder of Ovation In-Store. Ben Weshler is president and chief executive officer of Ovation In-Store, a leader in the design, development and manufacture of displays and fixtures for retail merchandising environments. Ben founded the company as Display Systems, Inc. (DSI) in 1975 and has since served clients including Kelloggs, LOreal, Kmart, Revlon, Gillette, Reebok, Coca-Cola, Calvin Klein and numerous other major corporations. He has held or ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Film Producer/Director on Why Wal-Marts Low Price Is A High Cost to All - 5-Mar-06: Media Film/Movies article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Robert Greenwald, Film Producer/Director of ''Wal-Mart: The High Cost of Low Price.'' Robert Greenwald is a producer, director and political activist. Greenwald is also the director/producer of ''Outfoxed: Rupert Murdochs War on Journalism'' and ''Uncovered:The Iraq War. In addition to his documentary work, Greenwald has produced and/or directed more than 50 television movies and miniseries for every major network and cable company. Greenwalds films have gar ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Research Strategist on Why Marketers Are Out of Practice with Consumers - 26-Feb-06: Marketing Branding article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Ridgway ''Taddy'' H. Hall, Chief Strategy Officer for the Advertising Research Foundation (ARF). Taddy is a recognized authority in the fields of Innovation and Strategy and has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Taddys... 26-Feb-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Edelman CEO on PR Campaigns for Dove, Xbox and Wal-Mart - 19-Feb-06: Public Relations Branding article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Pam Talbot, U.S. President/CEO of Edelman. In addition to being the U.S. president and CEO, Pam is also the manager of Edelmans worldwide Convergence Marketing Team. With special expertise in consumer product marketing, Pam has led the companys work on Microsoft,... 19-Feb-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Edelman CEO on PR Campaigns for Dove, Xbox and Wal-Mart - 19-Feb-06: Public Relations Branding article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Pam Talbot, U.S. President/CEO of Edelman. In addition to being the U.S. president and CEO, Pam is also the manager of Edelmans worldwide Convergence Marketing Team. With special expertise in consumer product marketing, Pam has led the companys work on Microsoft,... 19-Feb-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website BusinessWeek Columnist on the Business of Blogs & How to Steal from Google - 12-Feb-06: Magazines Media article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Jon Fine, media columnist for Business Week Magazine. Prior to his arrival at BusinessWeek, Fine was the media reporter for Advertising Age, where he covered the magazine and newspaper industries. Previously, his freelance work has appeared in GQ, Spin, ESPN The Magazine, Columbia Journalism Review, and Newsday, where he wrote the Pushing 30 column. Fine has appeared or been quoted on a broad range of media-related issues on media outlets ranging from CNN to ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Leo Burnett Detroit Reveals Cadillacs Super Bowl XL Campaign - 5-Feb-06: Advertising Automotive article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Tor Myhren, Executive Vice President at Leo Burnett Detroit. As executive creative director and executive vice president, Tor Myhren oversees all creative development for the agency and its clients. Tor is specifically responsible for creative management on the General Motors business, including the Pontiac, Cadillac and GM Service Parts Operations (SPO) accounts. One of the fastest rising young creative executives in the industry, Tor is helping take the ag ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author/Film Producer Critiques Email & Direct Mail Marketing Techniques - 29-Jan-06: Advertising Email Marketing article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Herschell Gordon Lewis, author of ''Asinine Advertising.'' Herschell Gordon Lewis is the former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States. Lewiss background includes more than 20 years ... Listen | Listen in your iPhone | Download | View full cache | Visit Website TV Week Columnist Critiques Golden Globes, Super Bowl XL & Winter Olympics - 22-Jan-06: Magazines Television article: contact Stephanie Ceritelli Co-Host Brad Forsythe interviews Alex Ben Block, a columnist for Television Week Magazine, owned by Crain Communications, which also publishes Advertising Age. Alex writes a weekly column about personalities, trends and news in... 22-Jan-06 4:00 PM Listen | Listen in your iPhone | Download | View full cache | Visit Website Former Ad Exec Shares His Tales from the Golden Age of Advertising - 13-Jan-06: Advertising Agency Executive article: contact Stephanie Ceritelli Co-host Brad Forsythe interviews Wally Bregman, author of ''Spray the Bear: Reminiscences from the Golden Age of Advertising.'' Wally Bregman began his career as a media research analyst at the Leo Burnett Company in Chicago and concluded it as President of International Playtex, Inc. In between, he served as President of Norman, Craig and Kummel - Europe, U.S. and Worldwide and VP of Advertising/Marketing for E&J Gallo Winery. Wallys worked with Procter & Gamble, Colgate-Palmol ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Euro RSCGs Global CEO on Grabbing Major Advertisers Like Jaguar and Schwab - 7-Jan-06: Advertising Agency Executive article: contact Stephanie Ceritelli Brad Forsythe interviews David Jones, Global CEO at Euro RSCG Worldwide. David Jones was appointed global CEO at the age of 38. He leads the networks 10,000 staff across 233 offices in 75 countries. In his time as CEO of Euro RSCG New York, he turned the agency into one of New Yorks hottest shops. Jones was previously the EVP, managing director of global business, leading Euro RSCGs 42 multinational... 7-Jan-06 4:00 PM Tendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Author John Battelle on Googles Success & the Creation of Search - 1-Jan-06: Internet Google article: contact Stephanie Ceritelli Co-Host Brad Forsythe interview John Battelle, author of The Search: How Google and Its Rivals Reqrote the Rules of Business and Transformed Our Culture. John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Currently on leave from Graduate School of Journalism at the University of... 1-Jan-06 4:00 PM Tendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Fast Companys Alan Deutschman on How Consumers Are Remaking Hollywood - 25-Dec-05: Radio Talk Show Archives 12-25-05 article: contact Stephanie Ceritelli In a fifteen-year career as a writer, Alan Deutschman has been a contributing editor at Vanity Fair, GQ, New York Magazine, and the Silicon Valley correspondent for Fortune. He is currently a senior writer for 25-Dec-05 4:00 PM Tendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Chrysler Jeep VP Explains Brandcasting&Shares Branded Entertainment Strategies - 16-Dec-05: Radio Talk Show Archives 12-18-05 article: contact Stephanie Ceritelli Jeff Bell was appointed Vice President - Chrysler and Jeep in a move that consolidated Chrysler and Jeep marketing and product planning. He is responsible for the present day operations of the two brands, their future product program development and all communications efforts. Bell spearheaded many internet initiatives, especially in the fields of gaming and e-commerce, while serving...16-Dec-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Arnold Creative Director on Rebranding RadioShack&the Importance of Design - 11-Dec-05: Radio Talk Show Archives 12-11-05 article: contact Stephanie Ceritelli Robert Wong has successfully lead integrated programs of brand strategy, corporate identity, design, advertising and new media for Starbucks, Audi, Crunch, Harley-Davidson, IBM, MTV, NPR, and many others. Currently as Executive Creative Director, Robert leads Arnold Worldwides design group which focuses on brand strategy, corporate identity, new media and the in-store customer experience. Some of his...11-Dec-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Staples Brand Exec on How They Make It Easy - 2-Dec-05: Radio Talk Show Archives 12-04-05 article: contact Stephanie Ceritelli Todd joined Staples is early 2004. His team is responsible for the continued strategic development and positioning of the Staples brand. Prior to leading the Staples Brand Management team, Todd was responsible for setting global brand strategy at Intel Corporation. Todd started his career on the agency side and worked on bluechip brands like Saturn, Sprint PCS, and Nabisco.2-Dec-05 3:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Steve Kaplan Explains How to Win&Keep Big Customers - 23-Nov-05: Radio Talk Show Archives 11-27-05 article: contact Stephanie Ceritelli Steve Kaplan has made a career of shepherding businesses to success and helping others do the same. He is founder of The Difference Maker, Inc.,...23-Nov-05 8:00 AMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Creative Director Sally Hogshead Share Her Radical Truths for Business - 20-Nov-05: Radio Talk Show Archives 11-20-05 article: contact Stephanie Ceritelli Sally Hogshead is the author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. By her early twenties Sally had garnered an unprecedented collection of national advertising awards for innovation, and opened her first ad agency at age 27. One of the industrys most celebrated creative directors, Sallys been described in the press as intrepid, a mastermind, and the Oracle of Venice...20-Nov-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website TV Week Columnist Gives Latest on Network TV Going to VOD&Online - 13-Nov-05: Radio Talk Show Archives 11-13-05 article: contact Stephanie Ceritelli Alex Ben Block is a columnist for Television Week, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. Alex writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for ''Call Sheet,'' an independent look at the entertainment business which is heard weekly on National Public Radio...13-Nov-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website BBDO Legend Phil Dusenberry Shares Insight to Ad Industry - 16-Oct-05: Radio Talk Show Archives 10-16-05 article: contact Stephanie Ceritelli Phil Dusenberry is often cited as the person responsible for turning BBDO into the creative powerhouse it is today. As an influential creative, Dusenberry elevated advertising into a form of entertainment with a commitment to emotion, humanity and unwavering energy and verve. His long list of awards includes ADDYs, Clios, One Show Pencils, Gold Lions at Cannes and...16-Oct-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Ad Ages Rance Crain on Why Mass Marketing Isnt Dead - 23-Oct-05: Radio Talk Show Archives 10-23-05 article: contact Stephanie Ceritelli Rance Crain started his career at Crain Communications as a reporter for Advertising Age in its Washington bureau and later worked in the New York and Chicago offices of that publication. In 1965 he was...23-Oct-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website TV Week Editor Dishes on Fall TV Season - 2-Oct-05: Radio Talk Show Archives 10-02-05 article: contact Stephanie Ceritelli Alex Ben Block is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for ''Call Sheet,'' an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Sou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Business 2.0 Writer Explains the Elusive Male 18-34 TV Market - 30-Oct-05: Radio Talk Show Archives 10-30-05 article: contact Stephanie Ceritelli Robert Levine is a freelance writer based in New York City. He has written for Rolling Stone, Playboy, New York and Business 2.0 Magazine. He regularly contributes freelance pieces to the Business section of The New York Times.30-Oct-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary Art Director George Lois on the Ad Biz - 6-Nov-05: Radio Talk Show Archives 11-06-05 article: contact Stephanie Ceritelli Hear George Lois, AD Legend and Founder of Lois USA, share classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. As advertisings self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest...6-Nov-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Top Current TV Exec Explains Role of New Network - 18-Sep-05: Radio Talk Show Archives 09-18-05 article: contact Stephanie Ceritelli Corey Silverman is senior vice president of advertising sales for Current TV. Silverman served for five years at Rainbow-Media in New York, where he most recently functioned as senior vice president, advertising sales, for the Fuse network. ...18-Sep-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website JCPenney CMO Goes Back to School - 21-Aug-05: Radio Talk Show Archives 08-21-05 article: contact Stephanie Ceritelli Mike Boylson is the Executive Vice President and Chief Marketing Officer of the J.C. Penney Corporation. Previously, Boylson served as Vice President and Director of Marketing Planning and Promotions. In 1999, he was selected to serve on the strategic task force that led and directed the implementation of the retailers centralization, a landmark undertaking in JCPenneys 100-year history. Boylsons background includes positions as District Manager, Regional Business Planning Manager, Senior M ... Listen | Listen in your iPhone | Download | View full cache | Visit Website American Advertising Federation - Live in Nashville - 5-Jun-05: Radio Talk Show Archives 06-05-05 article: contact Stephanie Ceritelli The AAF National Conference 2005 and 100th Anniversary Celebration in Nashville, Tennessee with more than 1,000 advertising executives representing all industry segments - advertisers, agencies, media companies and service providers/suppliers will convene at this premier industry event. AAFs National Conference 2005 will feature high-profile speakers, sought-after networking sessions, the Ad Expo...5-Jun-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Fred Surr&Alec Gerster - 12-Jun-05: Radio Talk Show Archives 06-12-05 article: contact Stephanie Ceritelli Fred Surr is a co-founder and Executive Producer of Captains of Industry Advertising and Marketing Communications. As Vice President and Co-founder of Video Research, Inc. from 1983-90, he co-created, developed and produced the childrens series Spinnaker Videos, which sold over 250,000 units in the home video market; and The Adventures of Commander Crumbcake, a thirteen-episode series which aired on Showtime, Canadas Global Network, and in 22 overseas markets. Surrs directing credits also i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Tony Kern - 19-Jun-05: Radio Talk Show Archives 06-19-05 article: contact Stephanie Ceritelli Tony Kern is the U.S. Deputy Managing Partner of Deloitte & Touche LLPs Technology, Media & Telecommunications (TMT) group. He is also the Americas Managing Partner for Media & Entertainment and the Global Managing Partner for TMT Business Innovation. He brings nearly 30 years of TMT experience to the organization, directing worldwide consulting programs for major media companies, wireless carriers, regional Bell operating companies, cable television operators, financial i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website John Fox - 3-Jul-05: Radio Talk Show Archives 07-03-05 article: contact Stephanie Ceritelli John Fox is the president and founder of Venture Marketing, a marketing firm for growing companies. Since 1997, he and his team have invested entrepreneurial spirit, insight and creative wit to help companies effectively jump hurdles in the sales cycle. John began his career as a field sales engineer with Intel and then joined the upstart U.S. Robotics where he directed the companys sales and marketing efforts including the launch of the Courier modem line-the worlds top-selling...3-Jul-05 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Deana Myers - 10-Jul-05: Radio Talk Show Archives 07-10-05 article: contact Stephanie Ceritelli As one of the most highly-regarded entertainment media experts, Deana Myers has been leading Kagans in-depth focus on television programming and the valuation of television content libraries since joining the firm nine years ago in 1996. She is the author or co-author of the Economics of TV Programming and Syndication, Media Trends, and The Economics of Prime-Time Television, and more. Her areas of expertise also include: Cable, Broadcast and Syndicated Networks; Digital TV; VOD; PPV and Ne ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Amy OKane - 17-Jul-05: Radio Talk Show Archives 07-17-05 article: contact Stephanie Ceritelli Amy OKane is currently the Director of Advertising and Marketing Services for British Airways in North America and looks after advertising, brand management, research, sponsorship and marketing on the airlines website in the US and Canada. Amy is responsible for promoting British Airways travel expertise: demonstrating how British Airways...17-Jul-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Neil Perry - 26-Jun-05: Radio Talk Show Archives 06-26-05 article: contact Stephanie Ceritelli Neil Perry is the Vice President of Market Intelligence at iMedia Communications. Prior to joining iMedia, he was President of Neil Perry Associates, Inc., a marketing consulting firm based in the Chicago area, providing thought leadership and brand insights to a number of organizations, including Frankel (a Publicis agency), Advertising.com, GlaxoSmithKline, AT&T Wireless, and Motorola. Previously, Neil was a 23-year veteran of McDonalds Corporation, where he last served as Senior Di ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Alex Ben Block - 24-Jul-05: Radio Talk Show Archives 07-24-05 article: contact Stephanie Ceritelli Alex Ben Block is the Editor of TelevisionWeek, a trade newspaper based in Los Angeles. It is owned by Crain Communications, which also publishes Advertising Age. In addition to being Editor, he writes a weekly column about personalities, trends and news in broadcast, satellite and cable TV (see samples at TVWeek.com). Block is also a regular panelist for ''Call Sheet,'' an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Sou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fred Newman - 31-Jul-05: Radio Talk Show Archives 07-31-05 article: contact Stephanie Ceritelli Fred Newman is the author of MouthSounds: How to whistle, pop, boing, and honk for all occasions...; and then some. He has created voices and sounds for dozens of movies including Gremlins I & II, Who Framed Roger Rabbit? and Practical Magic. He has received two Emmy...31-Jul-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Chuck Nyren - 7-Aug-05: Radio Talk Show Archives 08-07-05 article: contact Stephanie Ceritelli Chuck Nyren is an award-winning copywriter and advertising/marketing video producer. Through the years he has written copy and/or been a creative strategist for Microsoft, various international professional audio companies, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Competition Cindy Awards (Cinema in Industry), two Gold, and one Silver. Chuck has been interviewed by The New York Times ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Brian Steinberg - 14-Aug-05: Radio Talk Show Archives 08-14-05 article: contact Stephanie Ceritelli Brian Steinberg is the advertising columnist for The Wall Street Journal, which is published by Dow Jones & Company. Prior to being appointed to his current position in 2003, Mr. Steinberg was a special writer and the media business reporter for Dow Jones Newswires, the Companys realtime, electronic news division. As Newswires lead media reporter, he covered many subjects and companies and edited ''The Pitch,'' a weekly marketing column, which he originated with another reporter...14- ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Allan Gorman on How to Build a Better Brand - 11-Sep-05: Radio Talk Show Archives 09-11-05 article: contact Stephanie Ceritelli Allan Gorman is a market leadership advisor who has worked in creative capacities at11-Sep-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Joe Jaffe on Life After the 30-Second Spot - 28-Aug-05: Radio Talk Show Archives 08-28-05 article: contact Stephanie Ceritelli Joseph Jaffe is President and founder of Jaffe, LLC (www.getthejuice.com), a new marketing consulting practice. Prior to consulting, he was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. His past and current clients include Kmart, Absolut Vodka, Embassy Suites, Cunard, the AAAA, Reuters, MSN, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Jaffe brings with him a diverse mix of both...28-Aug-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Trends in Interactive Marketing from AKQA NYs Top Exec - 4-Sep-05: Radio Talk Show Archives 09-04-05 article: contact Stephanie Ceritelli When AKQA opened its doors New York in 2004, Denmark's legendary Lars Bastholm was placed at the helm as Executive Creative Director. Lars has been working in the interactive marketing industry for over 10 years. After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director. There he worked on some of the world's most recognized brands, including Nike, LEGO, The Coca-Cola Company and Carlsberg.4-Sep-05 4:00 PMTendenci RSS Listen | Listen in your iPhone | Download | View full cache | Visit Website Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold A ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Wine Expert Gary Vaynerchuk, Director of Operations at The Wine Library, Outlines the Rules For"Tweeting" and Explains Why Social Media Matters For Marketers Large and Small Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33year old self-trained wine and social media expert who has revolutionized thewine industry. Gary is theDirector of Operations of the Wine Library, his parents’3-story, NewJersey-based wine store. Hiswebcast,“The Thunder Show”, on www.winelibrarytv.com,attracts over 90,000 viewers each day and his email queue typically holds 1,000messages from obsessed fans, self-named“Vayniacs”. Gary’s cult-like following ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot Topics in the Digital World Co-host Brad Forsythe interviews Pam Horan, President of the OnlinePublishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP ofMarketing and Membership for two years. Prior to joining the OPA, Pam worked atZinio Systems Inc. where she was the vice president of marketing and oversawthe marketing and distribution partnerships for the digital magazine publishingsystem. Before her time at Zinio she served as the vicepresident of sal ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Reporter’s Alex Ben Block Shares Predictions for 2010 Co-hosts Brad Forsythe& Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book,“George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jeremy Kent Provides the European View on Media, Marketing and Branding Co-hosts Brad Forsythe& Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Kate Newlin Explains Why Consumers Get Fanatical About Brands And What This Means For Today's Brand Managers Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients. Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovat ... Listen | Listen in your iPhone | Download | View full cache | Visit Website How Does MTV International Establish a Unified Brand Language Across 160 Countries Speaking 31 Different Languages? They Hire Matt Pyke Co-hosts Brad Forsythe& Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studioin Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer,animator, director, producer and lecturer. Universal Everything wasformed in 2004 as an ever-growing collective of designers, programmers,musicians and artists. Working with everything frompencils to generative design, Universal Everything is a diverse studio at thecrossover between d ... Listen | Listen in your iPhone | Download | View full cache | Visit Website