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Trumix.com listings available of The Advertising Show Podcasts Build your own playlists with this podcast. Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrume ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services.  Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in inte ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio.  Through consulting projects and lectures, Dan has use ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.  This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet.  Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them. This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: W ... Listen | Listen in your iPhone | Download | View full cache | Visit Website This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactiv ... Listen | Listen in your iPhone | Download | View full cache | Visit Website There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarantee Success and This Week, David Vinjamuri Tells Us What They Are Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fle ... Listen | Listen in your iPhone | Download | View full cache | Visit Website PQ Media Specializes in Custom Media Research and With the Alternative Media Landscape Evolving So Quickly, It's Important That Everyone Knows What to Expect in the Future Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media. Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media’s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry F ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Mike Moran, Marketing is Now a Conversation and With His Help We Learn Why It's So Important to Do It Wrong Quickly Co-host Brad Forsythe interviews this weeks guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBMs customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmaster ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the Current State of Online Ad Exchanges and Talks About What is Yet to Come Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange. Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition. Prior to joining ContextWeb, Mr. Sea ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive Agencies: Where They've Been and Where They're Going Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass. With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company. Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing. AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Yourself as the Star Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life. Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide. Over a fifteen-year career in television, Terence has ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the Entertainment Industry Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertisi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website In Today's Marketing Landscape, it is Imperative to Discuss Generational Business Strategy and with Chuck Underwood's Help We Learn How and Why Co-host Brad Forsythe interviews Chuck Underwood, author of The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room. Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans’ consumer, career, and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creativ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creativ ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Advertising is in the Midst of a Major Transformation and by Examining our Past, Kevin Lee Explains What the Future of the Advancing Digital Age Will Bring Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.   Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only amo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group’s Optimedia Asia network. In 2003, Antony transferred to ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Interactive Advertising is Evolving and Robert Arena Shares Why it Fits So Well in the Advertising Puzzle Co-host Brad Forsythe interviews Robert Arena, Vice President of Interactive for Carton Donofrio Partners. As vice president of the interactive division of Carton Donofrio Partners. Inc. (CDP), Robert Arena oversees the use of the Internet and emerging technologies to benefit clients in the business-to-business, education and consumer sectors. A leader in the integration of the Web into traditional business models, he is constantly exploring new ways to achieve clients’ business objec ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Marketer's Monologue is Going Away and Drew McLellan Shares his Insight into the Rising Age of Conversation Co-host Brad Forsythe interviews Drew McLellan, Co-Editor of The Age of Conversation. Drew McLellan gets branding and marketing and he desperately wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers. Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Yo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website 2008 is Finally Here and Alex Ben Block Gives Us a Forecast of Things to Come in Television and Entertainment Co-host Brad Forsythe gives interview part 2 with Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio p ... Listen | Listen in your iPhone | Download | View full cache | Visit Website A Year to Remember: Alex Ben Block Looks Back on the Highlights of Television and Entertainment from 2007 Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertis ... Listen | Listen in your iPhone | Download | View full cache | Visit Website According to Author Mike Saxon, Doing Business in China is Anything But Business As Usual Co-host Brad Forsythe interviews Mike Saxon, author of "An American’s Guide to Doing Business in China."  The managing director of China Business Partners, Mike has been a venture capitalist and founder or partner in more than a score of businesses, mostly in the international arena. In addition to being an author, Mike is a China business consultant and guest lecturer on Chinese business, top-level information systems, creator of Decision Point Analysis theory, a ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative Global Advertising Network Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From its Origins and Through the Revolution to the Latest in 21st Century Digital Age, AdLand Author Mark Tungate Shares a Global Perspective on the History of Advertising Co-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising.   Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin Tells Us How to Profit by Serving the Underserved Hispanic Market Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.   As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness. Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successf ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Independent Agency Networks Help Ad Agencies to Think Globally and Act Locally for Their Clients Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President—Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive o ... Listen | Listen in your iPhone | Download | View full cache | Visit Website When It Comes to Baby Boomers It's Not Just What You Sell but How You Present It That Counts According to Yankelovich CEO and Author J. Walker Smith. Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And Theyre Just Getting Started. J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations. With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Jordan Zimmerman, Chairman and CEO of Zimmerman Advertising, Describes His Unique Road to Success Co-host Brad Forsythe interviews Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising. Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising, headquartered in Ft. Lauderdale; it is the 15th largest ranked advertising agency in the country, with published billings in excess of 1.5 billion. He is also President and a co-owner of the NHL hockey team, The Florida Panthers. Since its founding in 1984, Jordan Zimmerman has led his agency from its origin as a regiona ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers His Ideas on Experiential Marketing Co-host Brad Forsythe interviews Erik Hauser who founded Swivel Media in early 2000 with a goal to transform the way people experience brands. Seven years later, Swivel is among the world leaders in experiential marketing. The agency’s expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both the real and the virtual worlds. As execu ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Lynn Upshaw, Marketing Faculty, Haas School of Business, UC-Berkeley and Author Explains How Living in an "Era of Informed Skepticism" is Crucial for All Who Wish to Succeed Today Co-Host Brad Forsythe interviews Lynn Upshaw, Principal of Upshaw Marketing, a widely recognized authority on brand marketing, and a member of the MBA faculty at the Haas School of Business, University of California at Berkeley. He is also faculty contributor and Leadership Project Director at UC-Berkeley for Executive Development. Lynn is an internationally known strategic marketing consultant and a recognized authority on brand marketing. His clients have included major corporations such ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Spot Runner’s CEO Nick Grouf Explains How his Company is Revolutionizing the Way Advertising is Created, Targeted and Purchased Co-host Brad Forsythe interviews Nick Grouf, CEO of Spot Runner. Spot Runner, Inc., is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. Grouf and longtime business partner, David Waxman, have successfully built and sold two prior companies, PeoplePC and Firefly Network, both of which focused on harnessing the democratizing power of the Internet. Spot Runner continues that tradition by utilizing the Internet to give local businesse ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Steve Addis Describes How Profound Shifts in Consumer Expectations Mandate New Business Rules Co-Host Brad Forsythe interviews Steven Addis, CEO of Addis Creson.  After beginning his career as a professional photographer, Steven entered brand management at The Clorox Company where he led the new products group. In 1987, Steven left Clorox to create a new breed of consultancy that ­blends excellence in both brand strategy and design expression.   For 20 years, Steven’s passion in helping companies find the deepest resonance with their audiences has led a diverse ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Net's Use of New Media, Changes at Time Warner and Much More - Part II Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today. Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Net's Use of New Media, Changes at Time Warner and Much More - Part I Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today.   Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website If You Think You Know the Rules of Effective Online Marketing, Nilofer Merchant CEO of Rubicon Consulting Suggests You May Want to Think Again Co-host Brad Forsythe interviews Nilofer Merchant, CEO of Rubicon Consulting. Nilofer Merchant is a consultant, writer, conference speaker and the CEO and founder of Rubicon Consulting, a strategy and marketing consultancy designed specifically for the needs of tech companies. She and her team of principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined mor ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Entrepreneur Joel Comm Shares How You Can Become The Next Internet Millionaire Co-host Brad Forsythe Interviews Joel Comm, Internet Entrepreneur and Host of "The Next Internet Millionaire."   Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are Co-Host Brad Forsythe interviews Ron Rentel, Author of Karma Queens, Geek Gods, and Innerpreneurs.   Ron is a veteran of the new product world, with over twenty years experience in the innovation and marketing industry. After 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company he founded Consumer Eyes in 1991. This leading brand and innovation consultancy creates customized methodologies that can encompass both long-term strategy and pipeline ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Bill Bruce, Chairman and CCO of BBDO New York Shares a "Shockingly Refreshing" Account of the Current State of Creativity in Advertising Co-host Brad Forsythe interviews Bill Bruce, Chairman and CCO of BBDO New York. As Chairman and Chief Creative Officer for BBDO New York, Bill Bruce is responsible for overseeing BBDO New York’s creative output for its ever-growing client roster and to drive the Agency towards its goal of being the best creative agency in New York and beyond. Before this, Bill was best known for his work for Mountain Dew, which he gave a look and an attitude to Americas Gen-Xers when two commercials ... Listen | Listen in your iPhone | Download | View full cache | Visit Website There’s an Epidemic of Ethical Decay in Sports and Entertainment and Dr. Gregg Steinberg Explains How Business Can Avoid VICK-TIMIZATION Co-host Brad Forsythe interviews Dr. Gregg Steinberg, CEO of Corporate Champion Consulting.   As a speaker Dr. Steinberg uses interesting stories and anecdotes that not only entertain but inform. With his boundless energy and great message, Dr. Steinberg stays booked across the country and shows his audience how to capture the heart of a champion.   As a sports psychology and performance enhancement consultant Dr. Steinberg was voted one of the great golf masterminds in the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Paul Gillin Explains the New Realm of Social Media and How It’s Giving Power to the People Co-host Brad Forsythe interviews Paul Gillin, Author of The New Influencers: A Marketer's Guide to the New Social Media.   Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief of Computerworld.   As principal of Paul Gillin Communications, he now advis ... Listen | Listen in your iPhone | Download | View full cache | Visit Website CEO Adam Salacuse of Alt Terrain Discusses Alternatives to Traditional Media for Inspiring Consumer Involvement with Your Brand Co-host Brad Forsythe interviews Adam Salacuse, CEO of Alt Terrain. Adam Salacuse company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. Through ALT TERRAIN, he has contributed to the rise of ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Intergrity is the New Currency for the Conscious Capitalist and According to Patricia Aburdene, it’s Worth More Than You Might Imagine Co-host Brad Forsythe interviews Patricia Aburdene, author of Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene is one of the world’s leading social forecasters. For twenty-five years, Patricia has helped thousands of organizations and millions of people make the most of social change and transformation. Co-author of the number one, New York Times bestseller Megatrends 2000, Patricia newest book is, Megatrends 2010: The Rise of Conscious Capitalism, a blueprint of t ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Nielsen’s VP Jeff Hermann Explains How Mobile and Gaming Marketing Opportunities Measure Up Co-host Brad Forsythe interviews Jeff Herrmann, Vice President of Nielsen Wireless and Nielsen Games. Jeff Herrmann currently leads two businesses, Nielsen Wireless and Nielsen Games, both part of The Nielsen Company.  Jeff drives Nielsen’s measurement strategy and business/product development in emerging media categories, specifically for the wireless and video game industries.  Nielsen Wireless and Nielsen Games are driving media measurement innovation in emerging media pl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explains Why This Idea Needs More Thought Co-Host Brad Forsythe interviews Peter Krieg, Co-Author of  "Your Gut is Still Not Smarter Than Your Head.”  Peter is also President and COO of Copernicus Marketing Consulting and has been working with Fortune 500 and other leading brands to grow their brand equity and profit line for close to 30 years. He is particularly involved with international operations and working with brands to understand customers in markets around the globe. Peter has industry expertise in retail, ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Innovation Thought Leader Patrick Meyer Shares Consumer Insights and a Taste of Beverage Marketing Co-host Brad Forsythe interviews Patrick Meyer, CEO of NOW Inc.  Patrick is a unique hybrid among business leadership in building and re-inventing Fortune 100 brands/businesses-- with both line marketing experience (The Coca-Cola Co., Gillette, Nabisco) and senior consulting role for the CMO’s/CEO'S leading the world's top brands (Miller Lite, Jeep/Dodge/Chrysler, Virgin, Pepsi. VW, Unilever, etc.). Patrick was behind advertising/marketing's innovation thought lead ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha Mom Market Co-host Brad Forsythe interviews Isabel Kallman, Founder and CEO of Alpha Mom. Prior to founding Alpha Mom, Isabel served as a top-level institutional equity salesperson to major US mutual funds, advising their portfolio managers on European equity investments for Salomon Smith Barney.  Isabel received her BA degree from Columbia University in 1993.  Upon graduation, she was recruited into the investment banking division of Salomon Brothers where she performed financial analyses o ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former W.B. Doner & Co. CEO, James Dale, Shares Enlightening Observations from his New Book, "The Obvious" Co-host Brad Forsythe interviews James Dale, former CEO of W.B. Doner & Co. and author of "The Obvious. All You Need to Know in Business. Period."  At W.B. Doner James oversaw creative product, new business development, negotiation, and multi-media marketing for major national /international clients.  During his tenure at Doner, the agency grew from $50 to $500 million+ in annual billing, with co-headquarters in Baltimore and Detroit, offices in Tampa, Cleveland ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook Co-host Brad Forsythe interviews Taddy Hall, Co-Author of "The Online Advertising Playbook" and Chief Strategy Officer of the American Research Foundation.  Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy.  Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Television Columnist Alex Ben Block Talks About This Years Upfronts - Part II Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Television Columnist Alex Ben Block Talks About This Year's Upfronts - Part I Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Ca ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get What You Want By Learning How To KISS (Keep It Simple Stupid) With Simple-ology Expert Mark Joyner Co-host Brad Forsythe interviews Mark Joyner, author of Simple-ology: The Simple Science of Getting What You Want. Mark is a #1 best-selling author of over a dozen books translated in almost as many languages.  He is widely recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted today (including remotely-hosted ad tracking, electronic books, Integration Marketing, and more ...) One of hi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level Co-Host Brad Forsythe interviews Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing and co-founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Patagonia, Charles Schwab, Timberland, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising A ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Viewpoint Creative Director Michael Middeleer Is UpFront About the Changing Nature of TV and Program Branding Co-Host Brad Forsythe interviews Michael Middeleer — Executive Director of Viewpoint Creative— who serves as the creative lead for all Viewpoint Creative projects.  His collaborative spirit and commitment to push the creative envelope have delivered real results and award winning campaigns for Viewpoint clients. Prior to joining Viewpoint in 1999, Michael was Vice President of On-Air advertising for the FX Network and a Creative Director at HBO.  At FX, he was ins ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Learn the Secrets to Entrepreneurial Success with Small Business Consultant and Author, Ron Finklestein Co-Host Brad Forsythe interviews  Ronald Finklestein, author of 48 Marketing Secrets (That Work) to Grow Sales and President of AKRIS, LLC. This small business success expert, business coach, consultant, speaker and trainer is the author of two other books: Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Mastery. He also contributed to 101 Great Ways to Improve Your Life. Finklestein founded the Business Leadership Associatio ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Not Your Everyday Tear Jerker—Branding Expert, Leslie Zane Gets Us All Emotional About Marketing Co-host Brad Forsythe interviews Leslie Zane, founder of The Center for Emotional Marketing, which specializes in developing brand positioning and new products that create a stronger, more emotional connection with consumers using“the most insight” than any, other brand positioning consultancy.. Leslie found that precision in the expression of ideas is critical to key to revealing new opportunities and creating successful communications with consumers: In the earl ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fuel Up On High Octane Marketing Strategies with Gas Station TV CEO David Leider Co-Host Brad Forsythe interviews David Leider, CEO Gas Station TV. With 20 years in the media, automotive, consumer packaged goods, retail and technology sectors, David brings well rounded and diverse media company experience to Gas Station TV, managing client and partner relationships as well as business operations. Since coming on board, David has leveraged his marketing expertise to launch a successful pilot station in Dallas and recently completed several new rollouts in the Atlanta, Da ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get the Latest Scoop On Whats Hot and Whats Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Repo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Is Rich Media and In Stream Advertising on Your Media Plan? Learn Why it Should be with Tremor Media CEO Jason Glickman Co-Host Brad Forsythe interviews Jason Glickman, CEO Tremor Media. An internet advertising veteran with a focus on emerging interactive technologies, Jason co-founded Tremor Network, Inc. and leads the direction of the company in all areas. Most recently, Jason was the co-founder of ContextualNet, Inc. a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team. He was instrumental in its ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends http://www.theadvertisingshow.com/en/art/?969Co-Host Brad Forsythe interviews Mary Bennett, Executive Vice President, Marketing Division, Radio Advertising Bureau. Mary's broadcast career has spanned over twenty-five years, six Radio formats, and a stint as a short-form programming provider. As Executive Vice President, Marketing for the Radio Advertising Bureau (RAB), Mary has assumed a leadership position in numerous projects that affect Radio and its customers, and has been a driving for ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution Co-Host Brad Forsythe interviews Mark Simmons, co-author of Punk Marketing: Get Off Your Ass And Join The Revolution.  This Brit, who has taken the US by storm—not once but twice—in a long and tawdry eighteen years of marketing, brings a mix of healthy cynicism and common sense to the party, Simmons has a reputation as a savvy marketer and creator of non-stop powerful promotion who pushes the boundaries with phenomenal success. He shakes things up in the corporate world and ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers' Hearts Co-Host Brad Forsythe interviews Marc Gobé, President, CEO and Executive Creative Director, Desgrippes Gobé and author of BrandJam: Humanizing Brands Through Emotional Design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Marc’s broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations.  He is a frequent speaker at top marketin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Learn How to Magnetize Others to Your Cause and Achieve Desired Outcomes Through Them with Management Consultant Robert Gilbreath Co-Host Brad Forsythe interviews Robert Gilbreath, author of COMPEL: How to Get Others in Your Organization to Think and Act Differently. Robert is also a speaker, management consultant, and entrepreneur.  He founded the worldwide organization change practice for Accenture, the largest consulting firm, and has addressed business and industry groups in 35 nations on six continents.  He has coached executives of such companies as Motorola, Blue Cross/Blue Shield, Philips P ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Copywriter And Ad Man, Joseph Sugarman, Gets To The Heart&Soul Of The Advertising Business With His New Copywriting Handbook Co-Host Brad Forsythe interviews Joseph Sugarman, author of The Adweek Copywriting Handbook. Joe is a copywriting legend and a former“Direct Marketing Man of the Year.” Adweek magazine recently called him“Aristotle for the advertising world.” In fact, Joseph’s JS&A Catalog at one time was America’s largest single direct mail catalog of space-age products, and by writing all his own copy, Sugarman sold seven million pairs of Blueblocker sunglasses thro ... Listen | Listen in your iPhone | Download | View full cache | Visit Website From Time Square to Piccadily Circus to Shin-juku, Out-of-Home Video Advertising Galvanizes Markets on the Go — Tap into This Hot Trend with OVAB Chairman Mike DiFranza Co-Host Brad Forsythe interviews Mike DiFranza, founder, president and general manager of Captivate Network and Chairman of the Out-of-Home Video Advertising Bureau. A pioneer in the alternative media advertising market, Mike realized that elevators offered a unique environment in which advertisers and content providers could reach an important and captive audience with their messages. With this in mind, Mike set out to change the way consumers interact with media, giving advertisers a new ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Row, Row, Row Your Boat to Success with Gently Down the Stream Author Matt Weinstein Co-Host Brad Forsythe interviews Matt Weinstein, author of Gently Down the Stream: 4 Unforgettable Keys to Success and the nation’s foremost authority on the use of fun and humor in team building. Called “The Master of Playfulness” by PEOPLE Magazine and “America’s Pied Piper of Play” by the Houston Post, Matt Weinstein’s playful vision has been the subject of dozens of national newspaper articles, magazine features, and television appearances. Matt ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Pursuit of Freedom, Individuality And No Boundaries Along the Road Less Traveled Takes 60's Hippie to Global Millenium VP Co-Host Brad Forsythe interviews Skip Yowell, co-founder of JanSport and quthor ofThe Hippie Guide to Climbing the Corporate Ladder& Other Mountains: Yow JanSport Makes It Happen. While in search of the perfect hiking pack, Skip founded JanSport in 1967 along with two other colleagues. What began as a passion for climbing and hiking turned into the number one selling day pack in the world. But Skip’s innovative ideas did not end there; he is also credited with creating the fi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website RAB Chairman Peter Smyth Dishes Up Conference Highlights And Industry Nuggets To Sink Your Teeth Into Co-Host Brad Forsythe interviews Peter Smyth, President& CEO Greater Media, Inc and Chairman of the Radio Advertising Bureau Board of Directors. Peter joined Greater Media in 1986 as General Manager of WMJX-FM inBoston, and was appointed Vice President/General Manager the following year. He was subsequently promoted to the positions of Senior Vice President/Regional General Manager, Group Vice President of Radio, and Chief Operating Officer. In October 2000, Peter was appointe ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Getting IN to a Sticky Situation Is Just What Author Dan Heath Recommends Co-Host Brad Forsythe interviews  Dan Heath, co-author of MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE, a project he worked on with brother, Chip Heath. Dan is a consultant at Duke Corporate Education, where he has worked on executive education programs with clients such as Microsoft, Wal-Mart, and Dow. He has taught and consulted on the topic of "making ideas stick" with audiences from organizations including Nissan, Microsoft, Fannie Mae and West Point. Previou ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Get the Low-down on the Oscars, the Golden Globes, What's Hot and What's Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Rep ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Techno-Maverick Judith Kallos Shares Real World Experience About What It Takes to Thrive Online Co-Host Brad Forsythe interviews Judith Kallos, self-proclaimed "techno-muse" and author of Because Netiquette Matters. Judith is a successful technologist who specializes in bringing the opportunity and benefits of technology to business men and women across the country. In 1995 she started her own innovative internet consulting and web production firm, Internet Studios Inc. Her instincts were confirmed when her company attained semi-finalist status in Inc. Magazine’s 1997 Marke ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Adman Mel Sokotch Shares His Invaluable Insight on Enhancing Efficiency and Efficacy in Advertising Co-Host Brad Forsythe interviews Mel Sokotch, long-time adman and author of the new Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently. Mel is one of advertising’s most sought after consultants, providing expertise to both big agencies and big business. Over the course of his 30-year career, Sokotch has worked at Ted Bates, Grey Advertising, and most recently was executive vice president at Foote Cone & Belding. He helped create memorable national ad ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Internet Publishing Pioneer Eileen Gittins Shares Her Passion for Enabling Technologies that Take Business Outside the Box Co-Host Brad Forsythe interviews Eileen Gittins, Founder, President and CEO of Blurb. Throughout her career, Eileen has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography.  A passionate advocate for enabling technologies that offer new ways to do valuable things, Eileen is now democratizing publishing for the rest of us with her new company, Blurb, a software and services company that passionately believes in the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website BtoB Editor Ellis Booker Shares His Unique Perspective on the Intersection of Marketing and Strategic Planning Co-Host Brad Forsythe interviews Ellis Booker, Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Booker is also editor of BtoB Media Business, the Magazine for Business Publishing Executives.  In addition to the print edition, BtoB Media Business offers a weekly e- ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap - Part II Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callawa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callawa ... Listen | Listen in your iPhone | Download | View full cache | Visit Website "Author and Corporate Consultant Explains How to Get Out of Your Own Way to Realize Your Own Success in Business" Co-host Brad Forsythe interviews MARK GOULSTON, M.D., author of “Get Out of Your Own Way at Work. Dr. Goulston is a corporate consultant who works with executives, managers, and line people to help them get out of their own way so they can realize the success that their skills, talents and abilities deserve.  After many years in private practice, he now works extensively with corporate clients, including Merrill Lynch, Goldman Sachs, General Electric, IBM, FedEx and Kodak. He wri ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Advertising Guru and Author Linda Kaplan Thaler Shares Her Wisdom & Strategy on the Power of Being Nice Co-host Brad Forsythe interviews Linda Kaplan Thaler — CEO, Kaplan Thaler Group and author of The Power of Nice. Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 25 years in the advertising and entertainment business.  She is acclaimed within the industry for her innovative and topical approach. Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles th ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andy Cohen, Author of “Follow the Other Hand,” Discusses New Marketing Ideas and Innovative Business Solutions Co-host Brad Forsythe interviews Andy Cohen, author of FOLLOW THE OTHER HAND. Andy is the founder of the advertising agency, Exposed Brick, and the marketing think tank, AC. He is a renowned advisor, speaker and author who helps companies and their teams think differently to generate new marketing ideas and innovative business solutions. He is also an adjunct professor at New York University and a guest speaker at the Stern School of Business. Cohen is a faculty member of the Duke Corporate ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association, Shares the Latest Buzz on Word-of-Mouth Co-host Brad Forsythe interviews Andy Sernovitz, CEO of the Word-of-Mouth Marketing Association. Andy is a fourteen-year veteran of the interactive marketing business, was a Visiting Scholar at the Wharton School of Business (where he taught Internet Entrepreneurship), and is the Founder and President Emeritus of the Association for Interactive Marketing (AIM). Prior to WOMMA, Andy was CEO of GasPedal, a strategy consulting firm that helps companies focus their Internet operations to be mor ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Diane Hessan, President of Communispace, Discusses the Secrets to Social Networking and Building Online Communities Co-Host Brad Forsythe interviews Diane Hessan, President and CEO of Communispace, one of the fastest growing social networking companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age.  Diane leads 100+ employees in managing the more than 225 private online customer communities the company has created for Fortune 500 companies like Kraft, Unilever, Hewlett-Packard, the Chicago Tribune, and GlaxoSmith ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Entertainment Journalist Alex Ben Block on Old Media Scrambling to Stay Relevant and Auto Ads Hitting the Skids Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author. Alex has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Larry Gerbrandt of Nielsen Analytics Discusses the Future of Broadband Video Co-host Brad Forsythe interviews Larry Gerbrandt, General Manager and Senior Vice President of Nielsen Analytics. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many VNU divisions, including Nielsen Entertainment, Nielsen Media ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Former Chairman of BBDO & Author Allen Rosenshine Share Stories From 40 Years in Advertising Co-host Brad Forsythe interviews Allen Rosenshine, former Chairman of BBDO.  Allen has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century.  In 1986, Allen spearheaded what Time magazine called advertising’s “big bang” which was the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world.  At the time, Allen was head of BBDO Worldwide ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Fallon Worldwide CEO Pat Fallon Describes How to Juice the Orange With Creativity playMedia("/attachments/articles/829/Ad%20Show%2