 A podcast for people who care about communicating in print, online and face-to-face with employees, clients, prospects and the world.Primary Format :
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Trafcom News Podcast 105: Why organizational storytelling matters If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 104: Insights on storytelling with P.W. FentonI’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 103: Social Marketing to the Business CustomerPeople in the business-to-business (B2B) world finally have a book about social media marketing just for them. In this 26-minute podcast, I interview Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer. My favourite sound bite...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 102: Your podcasting questions answeredI’ve been having fun answering questions about podcasting posed by students in my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In this 21-minute podcast, I answer some of those questions. Around the 14-minute mark, you...Listen | Listen in your iPhone | Download | View full cache | Visit Website
How to be a terrific podcast guestHappy New Year! I hope you had a wonderful holiday season. I did, until I came down with the flu. I’m grateful my voice is back; I’m sure my energy level can’t be too far behind. Many of you enoyed...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 100: Content Rules!An interview with Ann Handley and CC Chapman Here's something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules. You can download the MP3 file...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 99: Write like you talk – only betterDo you struggle with writing? Do you find it hard to get your thoughts on paper? Or are your readers struggling with your writing? In either case, you’ll want to hear this conversation with Barb Sawyers of Sticky Communication, author...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 98: Turning experts into authors, with Sallie GoetschHave you ever thought of writing a non-fiction book? You’ve come to the right place. In this 24-minute podcast, you’ll meet The Author-izer, Sallie Goetsch, who helps turn experts into authors. Listen to Sallie’s wise advice about the value of...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 97: Professional Blogging for DummiesIn this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going. You can download the MP3 file for this podcast directly by clicking here,...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 96: LinkedIn tips from Chuck Hester In this 17-minute podcast, LinkedIn maven Chuck Hester shares advice for making the most of LinkedIn as a business network. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 95: Internal podcastingIn this half-hour podcast, you’ll learn about podcasting inside organizations. I first reported on this subject in March 2007 in Trafcom News Podcast 53. Today’s episode is bigger and better! You can download the MP3 file for this podcast directly...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 94: Which gear are YOU in? An interview with Dave Howlett, Real Human Being In this podcast, you’ll hear Dave Howlett of RealHumanBeing.org explain the three gears of life and of work. It’s a fascinating take on what motivates us and why we sometimes act the way we do. Of course we steer the...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 93: An intranet that works: An interview with William Amurgis at American Electric PowerIn this 28-minute podcast, you’ll hear how American Electric Power keeps its 22,000 employees connected through its award-winning intranet. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 92: Five communication tips for 2010In this 13-minute podcast, you’ll hear five tactics that may help you to communicate better in the new year. No bold predictions, just practical advice. You can download the MP3 file for this podcast directly by clicking here, or you...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Social media and product marketing: A chat with April DunfordIn this 15-minute podcast, you’ll hear noted product marketing specialist April Dunford talk about social media and product marketing. The interview took place at ProductCamp Toronto in October 2009. You can download the MP3 file for this podcast directly by...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 90: An interview with Mitch JoelMeet the author of Six Pixels of Separation In this 23-minute podcast, you’ll hear Mitch Joel, president of Twist Image, talk about Six Pixels of Separation, the first book to integrate digital marketing, social media, personal branding and entrepreneurship, all...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 89: Managing your career onlineThis is not your father’s résumé; an interview with Martin Buckland about managing your career online If you want to really take charge of your career, you need a powerful online presence. In this 23-minute podcast, Master Résumé Writer Martin...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 88: Oakville Mayor Rob Burton talks TwitterThe microblogging site called Twitter is becoming a popular communications medium. In this 40-minute podcast, Oakville Mayor Rob Burton talks about how and why he uses Twitter and other social media tools. Perhaps his experience with Twitter and Facebook will...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 87: Capturing better images: Tips for non-pro photographers When you need a photo for your corporate newsletter, do you hand a camera to the nearest employee? Or maybe you ARE that employee! Increasingly, non-professional photographers are shooting pictures for publications, media kits, Web sites and more. In this...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 86: Social media for the big guysHow are big organizations learning to thrive using social media tools? In this 12-minute podcast, you’ll hear an interview with Bob Pearson, president of the Social Media Business Council, which helps large enterprises to share best practices on social media...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 85: Internal podcasting at Hawaiian Airlines – An interview with Paul BartonIn this 16-minute podcast, you’ll hear a short commentary about the recent IABC world conference in San Francisco, and an interview with Paul Barton ABC, director of internal communication at Hawaiian Airlines, about their new employee podcast. You can download...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 84: New stats on podcasting, the myth of nonverbal communicationIn this seven-minute podcast, you’ll hear about some new stats that show the growth of podcasting, at least in the U.S. I also share some blog posts I’ve come across this week about the “myth” of nonverbal communications. You can...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 83: Why does my audio sound so bad? How to make it right!Because I’ve been a denizen of the podcasting world for a while, people often ask me for audio tips. And the most common question I hear is: “Why does my audio sound so bad?” In this 18-minute podcast, you’ll get...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 82: Five tips for podcasting successWe may measure the success of our podcasts in different ways - audience numbers, influence, even sales - but certain tactics will help to ensure a healthy show: picking a niche, getting the right gear, being consistent, preparing, and having...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 81: Thriving as an independentAre you an independent, or thinking of becoming one? In this 17-minute podcast, I share some of the lessons I’ve learned over the last 20 years as a sole proprietor. Whether you’re a writer, PR practitioner, graphic designer or just...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 80: The best podcasts? Plus top 3 tips for multimedia success in 2009In this 21-minute podcast, you'll discover suggestions for finding podcasts to add to your playlist, as well as three tips for successful multimedia projects in the coming year. Please listen and let me know what you think! You can download...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 79: The Podcaster's ToolkitIn this 19-minute podcast, you'll get a peek into the typical podcaster's bag of tricks. Well, at least my bag of tricks the gear and software I use to produce the Trafcom News Podcast as well as clients' podcasts.Please...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 78: New Media Expo and ProductCamp TorontoFeaturing an interview with Robin MaidenIn this 23-minute podcast, you'll hear highlights from the New Media Expo in Las Vegas, including an interview with podcaster Robin Maiden. Later, theres a sneak peek at the upcoming ProductCamp Toronto.Please listen and let...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 77: Social media and new media in actionIn this 15-minute podcast, youll hear a short report from the IABC International Conference in New York, as well as a great tip for PR people, and some news about upcoming events.Please listen and let me know what you think!...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 76: Are you data driven? An interview with Katie PaineKatie Paine, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News Podcast 75: Pick your podcast style and formatWhat should your podcast be? Commentary, one-on-one interview, or script and clip? How to choose? Listen to this interview with Victoria Fenner, a talented radio and podcast producer, to get ideas. Victoria and I sometimes collaborate on podcast production, particularly...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News 74: The secrets of show notesIf you're a podcaster, or thinking of becoming one, please consider the role of show notes as a marketing tool and a service to your audience. As you'll learn by listening to this 22-minute podcast, Google hates you if you're...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Trafcom News 73: How to give good audioHave you been invited as a guest on a podcast or radio show? Listen to these tips for giving good audio so that youll be asked back. At the same time, youll be making the most of the investment of...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show# 72: Big Ideas, Small BudgetIf you work for a charity or other nonprofit, youll be especially interested in todays show, which is based on a conference call where a group of us talked about communications ideas for nonprofits. The discussion ranges from finding skilled...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #71: Five ways to kill your podcastI get questions, many questions. And from these questions come some thoughts about the top five ways you can kill your podcast. (Maybe Im watching too much CSI?) You dont want to ruin your podcast, right? So listen to this...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #70: Taming the email beastCan you remember when you first started using email? You were probably delighted to receive a message. Buts soon enough, you felt overwhelmed by the sheer volume of mail. Short of clearing out your inbox and starting from scratch (which...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #69: Third Tuesday Toronto - ChickAdvisor.comWelcome to the inaugural podcast for Third Tuesday Toronto, a social media meetup. This audio was recorded at the meeting on January 23, 2008 and features a short interview with Ali deBold, co-founder of ChickAdvisor.com as well as announcements about...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #68: The Podcaster's ChecklistLast year I published on my Trafcom News blog the Podcaster's Checklist, handy sheets of tips for any podcaster who needs to get organized around Planning Publishing Content Production Promotion and measurement It's also available as a PDF. In this...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #67: The CEO Podcast Has the CEO of your organization considered using audio to communicate with employees? In this 23-minute podcast, I share some recent experiences producing audio messages from corporate leaders. Please listen and let me know what you think! You can download...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #66: Sound check Podcasters and prospective podcasters often ask me about microphones and recorders. In this 17-minute podcast, I play audio samples so that you can hear the difference between a condenser microphone, a built-in microphone, a recorded phone call and everything in...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #65: Stop! Do you really need those slides? These days I've been immersed in a project with a client, helping them to change their boring PowerPoint deck into a compelling presentation. In this 14-minute podcast, with a little help from some experts, I share some tips for making...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #64: Squeezing the most value from your audio dollar Yes, Im a podcaster. But I know that a podcast is not the only answer to every communications question. Sometimes audio IS indeed the solution, but its not necessarily a podcast. OR, you want to use a podcast, but youd...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #63: An interview with Ian Hull, lawyer, blogger, podcaster If you're a professional in a niche area, or if you're a businessperson considering blogging or podcasting, listen to this interview with Ian Hull of Hull & Hull LLP, a recognized leader in estates and trusts. Their lawyers have written...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #62: The Back to School Edition: How to learn about podcasting It's school season again! How do you go about learning about podcasting and then learning TO podcast? In this 12-minute podcast, I share a few suggestions. Please listen and let me know what you think! You can download the show...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #61: Trimming the fat in your podcastHere's a 17-minute podcast all about making your podcast tight by paying attention to planning up front and investing time in post-production. Please listen and let me know what you think! You can download the show right here or subscribe...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #60: Faking it. Or how to read a script naturallyDo you ever need to read a script for a podcast or otherwise and not sound like youre reading? In this show I offer suggestions for sounding conversational while youre reading. This podcast is a just 14 minutes....Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #59: A chat with Shel Holtz about his new podcasting book; plus Podcasters Across Borders 2007If youre interested in podcasting, particularly in podcasting for business, youll want to hear this interview with my podcasting hero, Shel Holtz, co-author (with Neville Hobson) of How to Do Everything with Podcasting, just published by Osborne. Shel and Neville...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #58: The most popular podcasting questionsWhat are the five most common questions people ask me about podcasting? Find out in this podcast, which runs just 20 minutes. Listen and then let me know what you think! You can download the show right here or subscribe...Listen | Listen in your iPhone | Download | View full cache | Visit Website
Show #57: Do you have an accent?Do you have an accent? Have you ever tried to change your accent? If youre interested in finding out more about your accent and what it might say about you, listen to this interview with dialect coach Annik Foreman, PhD....Listen | Listen in your iPhone | |