313Digital Audio Podcast Channel Podcasts

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View the full archive of 313Digital Audio Podcast Channel Adcraft Digital Day Event, Sponsored by 313 Digital Keynote Speaker Ted Leonsis, Vice Chairman of AOL & President of the AOL Audience Business talks about how "Shift Happens." Listen | Listen in your iPhone | Download | View full cache | The Automotive Shopper & The Automotive Advertiser: Creating the Best Experience for Each Third-Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. They also must cater to the needs of their advertisers, their primary source of income, to ensure that they are obtaining the most favorable positioning and prime opportunity to communicate its message to the site visitors. Listen | Listen in your iPhone | Download | View full cache | CrossMedia Advertising: Planning, Buying and Measuring presented by Dynamic Logic, Forbes.com, 313Digital and the Adcraft Club of Detroit CrossMedia Advertising: Planning, Buying and Measuring" presented by 313Digital, Adcraft of Detroit, Dynamic Logic and Forbes.com In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target. This breakfast discussion explored new developments and existing challenges in cross-media advertising with industry experts. This "both sides of the table" panel will offer perspectives from advertisers and media companies who are ... Listen | Listen in your iPhone | Download | View full cache | Adcraft Digital Day With Grady Burnett of Google By now most 313 Digital members know that Google is opening an office in Ann Arbor, and that this is a really big deal, eventually planned to employ around 1,000 people. Now here's your chance to get the straight scoop from the head Googler himself, University of Michigan graduate Grady Burnett (he also has an MBA from Harvard), who has returned to Michigan to head up Online Sales and Operations for the new Google office in A2, and who will headline 313 Digital Day, presented in cooperation ... Listen | Listen in your iPhone | Download | View full cache | Social Networking Panel Discussion Social Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for ... Listen | Listen in your iPhone | Download | View full cache | Cross-Platform Video Panel Advertisers are creating video assets to be deployed on every possible communication channel - cell phones, web pages, iTV, VOD, buildings in major cities, and others. It seems everywhere you look there is a video advertisement trying to draw your attention. But how do smart marketers take advantage of this opportunity and create positive brand connection? And how does User-Generated video impact the industry? The Moderator & Panelists Moderator: Stokes Young Director of Video, MSNBC.com ... Listen | Listen in your iPhone | Download | View full cache |