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Sundog: The Podcast Podcasts

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Take an entertaining look at the news, trends and best practices of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company's bottom line.

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Technology

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Sundog: The Podcast 024 - Rich Media Basics

Learn what puts the “rich” into rich media and how today’s technology can enhance or hinder your rich media experience.

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Sundog: The Podcast 023 - SEO 101

Rankings and keywords and spiders, oh my!  Learn what it takes for your website to obtain those coveted high rankings from Google, Bing or other search engines with this SEO 101 episode of Sundog: The Podcast.

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Sundog: The Podcast 022 - Smart Phone Showdown

For many of us, smart phones have become an indispensable part of our daily lives.  On this show, our panelists debate the pros and cons of their current phones, and discuss the features and services they would like to see included in future models.

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Sundog: The Podcast 021 - Google Analytics

Enterprise-class web analytics without the enterprise-class price.  On today’s show, members of our Customer Insights team discuss their favorite features of Google Analytics.

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Sundog: The Podcast 020 - Make My Logo Better

One of the key elements in developing a good and memorable company brand is the logo.  Our panelists discuss their approach to good logo design and review some of their favorites.

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Sundog: The Podcast 001 - Controlling your company’s brand

Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?

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Sundog: The Podcast 002 - ROI for today’s CMO

With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments.  Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.

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Sundog: The Podcast 003 - HD is TV

High definition video is here, now, and it’s not as expensive as you’d think.  What do you need to know about the new standard in video production and what benefits will it bring your company?  The Sundog Studios group talks about the current and future status of HD.  We’ll give you advice on what to look for, what to stay away from, and how to make that first step into the HD world. Geek Speak Warning: We get a bit technical when talking about all the different HD ...

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Sundog: The Podcast 004 - Web 2.0 Defined

Heard of Web 2.0?  What makes a website Web 2.0-worthy?  Of course, there is no single answer. So, on this episode of Sundog: The Podcast, two of our top engineers will break it down and give their view of what defines a 2.0 website.

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Sundog: The Podcast 005 - It’s a Social Media World

Social Media websites are certainly one of the hottest trends going on the internet today.  Who is using these sites and why?  Advertisers are certainly taking notice, as are some of the biggest names in the computing world.  Tune in and see if social media websites could work for you.

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Sundog: The Podcast 006 - Marketing the Viral Way

Viral marketing campaigns are nothing new.  Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to spread your message faster than ever.

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Sundog: The Podcast 007 - SaaSy CRM

Success in today’s business climate demands fast and easy access to information ... anywhere, anytime.  On the show, we learn how CRM and SaaS solutions are evolving to meet those demands.

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Sundog: The Podcast 008 - Branding Evolution

Apple, Nike, Coca-Cola, Google and Starbucks.  These are the brands that deliver a positive impact and inspiration according to a recent survey on brandchannel.com.  How have these brands evolved and what can we learn from their success?

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Sundog: The Podcast 009 - Technology to Go

How smart is your smartphone?  Is it a device you can’t live without, or would you rather just toss it in front of a moving bus?  On today’s show, our panel of experts talk about the evolution of this mobile technology, and provide their views on what makes a smartphone ... well ... smart.

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Sundog: The Podcast 010 - Podcasting in Your Marketing Toolbox

Been kicking around the idea of starting a podcast for your company?  Maybe you’ve pitched the idea to management only to be turned down.  On today’s show, Tim Bourquin, CEO and founder of TNC New Media joins us to talk about how podcasting adds value to your business.

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Sundog: The Podcast 011 - Show Promo

On our next show, we’ll be talking about two revolutions occuring in the video industry.  High definition video has moved into the mainstream, while video on the internet is experiencing explosive growth.

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Sundog: The Podcast 011 - Lights, Camera, Internet!

There is little doubt that video on the internet is experiencing explosive growth.  Businesses, marketing executives and entertainment producers are realizing the power of this communication avenue.  On today’s show, we talk about how video is continuing to influence how we use the internet, both as an audience member and as a content producer.

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Sundog: The Podcast 012 - Social Seeding

Have you ever made a purchase based upon the suggestion of a friend?  Word-of-mouth is one of the best marketing tools out there.  On today’s show, we talk about how Twitter, Facebook, MySpace and other social media tools enhance this powerful method of communication.

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Sundog: The Podcast 013 - Expand the Broadband

Did you know that the United States is losing ground when it comes to broadband access for the average consumer?  Just a few short years ago, it ranked 4th overall.  In a recent study, the U.S. has dropped to 17th place, while Japan leads the world with an average broadband speed of over 60 megabits per second!  On this episode, we talk about what’s needed for our country to keep moving forward in the broadband race.

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Sundog: The Podcast 014 - Making the Switch

If you’ve been considering making the switch from Microsoft Exchange Server to Google Apps, then this show is for you.  Mark Sjurseth and Anthony Suda talk to us about Sundog’s experiences in a Google Apps pilot program.

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