 Inside PR is a weekly half hour Canadian public relations podcast hosted by Terry Fallis and David Jones of the Thornley Fallis Group in Toronto.Primary Format :
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Inside PR 2.81: On Google, Twitter and Marketing in the Round First: Listener comments responding to our discussion on ‘mean girls in PR’… Thanks to Jessica Suter from The Change PR, Lizanor Barrera and our own producer, Kristine Simpson, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of good, honest and ethical women and men working [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.80: Relevance Drives InfluenceWe had so much fun at the PRSA International Conference in Orlando because we got to talk to so many smart people. This week we have another smart person to share with you: Pierre-Loic Assayag, the founder and CEO of Traackr. Martin Waxman had a chance to chat with him in the Traackr booth about what they’re [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.79: Defining PR & Divining Google+Gini Dietrich, Martin Waxman and Joseph Thornley talk about the PRSA’s initiative to develop a new definition of public relations on this week’s Inside PR. The PRSA’s current definition: “Public relations helps an organization and its publics adapt mutually to each other.” The public is invited to suggest the elements of a new definition using a ” [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.78: The plusses of Google+We recorded Inside PR 2.76 on the day Google+ opened its pages to businesses and watched as companies developed their G+ presence in real time. Now it’s a couple of weeks later, and we thought we’d take a closer look. Gini kicks it off by referencing her blog post on the topic. She calls out [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.77: Jay Baer Talks Corporate CultureThis week, Jay Baer, of Convince and Convert and The Now Revolution fame, is our guest. We interviewed him at the PRSA International Conference in Orlando last month and thought now was a great time to run it. It’s 2012 planning time so we discuss with him the things people ought to remember when using the social [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.76: The world of Global PRThis week Gini Dietrich, Joe Thornley, and Martin Waxman talk about the new Plus in Google+, Google+ Pages for businesses. The team watches this breaking news as it unfolds. Gini checks out the Muppets page, Martin checks out the Pepsi page, and Joe checks out the Toyota page. The team looks forward to following the world Google+ [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 275: Counselors Academy – The place for PR execsThis week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley interview Abbie Fink about the PRSA Counselors Academy Conference and what makes it special. If you run a PR agency, you know that it can be hard to find expert advice that relates directly to our business. One conference fills this gap. The [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.74: On the road with On the Record OnlineWe’re on the trade show of PRSA International Conference in Orlando talking with Eric Schwartzman – on a special joint episode with On the Record Online and Inside PR. Like us, Eric also records his podcasts over Skype but prefers face to face interviews when he can. And he’s a veteran, who started in April [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.73: Live from the PRSA ConferenceComing to you, live, from the PRSA International Conference…and we’re all in Orlando together. It’s a far better experience to record in person than with Google Hangouts and our Zoom recorders. Body language is easier to read, even though we use video, and we can play off one another better. We hope you agree! Soledad [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.72: Stay Hungry, Stay FoolishMartin Waxman, Joseph Thornley and Gini Dietrich start off by remembering the great figure and true visionary, Steve Jobs. Joe encourages everyone to watch the infamous and powerful Steve Jobs commence speech done at Stanford University in 2005. Jobs end his speech with the words “stay hungry, stay foolish.” Words that inspire us all. Martin [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 271: Complimenting Your CompetitionLast week we had a really good comment from Yasin Akgun. He asked: Hi guys. I was wondering whether you could answer my question in your next show: I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 271: Complimenting Your CompetitionLast week we had a really good comment from Yasin Akgun. He asked: Hi guys. I was wondering whether you could answer my question in your next show: I’m managing the Twitter presence for a B2B company and was wondering whether I am being naive in thinking that Tweets praising or being positive about other brands’ [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 270: We talk about Intranets and the changes to FacebookIn this week’s Inside PR, Martin Waxman, Gini Dietrich and Joseph Thornley talk about Intranets and the recent changes to Facebook. Joe’s company’s Intranet is built around a Wiki to host content, Present.ly to support publishing and linking to content and Windows Live Messenger to enable one to one video calls. He encourages people to use these three tools to [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.69: TV or not TV…that is the questionGini, Joe and Martin start off by announcing they’ll be attending the PRSA International Conference in Orlando, Florida, October 15 to 18 as ‘roving reporters’ roaming the halls and recording episodes of Inside PR. If you have any suggestions for topics or would like to do an interview, please let us know. Inside PR is also [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.68: The Evolution of JournalismThis week on Inside PR, Joe Thornley, Martin Waxman, and I discuss how two interesting studies – Twitter active users and bit.ly link active length of time – intersect with the departure of Michael Arrington from TechCrunch and the evolution of journalism. The interesting thing to note is that Twitter shows they have 100 million [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.67: Summer’s over and IPR is backWe’re back. Ready for another year of Inside PR. And we hope you’ll be joining us again for a discussion of communication, technology, community and the impact they are having on us. We start off today’s podcast with a discussion of corporate social responsibility – an issue Liza Butcher raised in a comment last week. Gini talks [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.66: The real podcasterFor those of you who don’t know, Inside PR is not just the voices you hear every week, but there is a hard working producer behind the scenes. Every week, Gini Dietrich, Martin Waxman and Joe Thornley drop their files off in Dropbox and patiently wait as an episode magically appears before them. Meanwhile, behind [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.65: To leave or not to leave…that is the questionWe start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a company with a negative or non team-oriented culture? Thanks LaBrandon – great question! We’re going to answer from the perspective of employers and [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.64: PR and the Murdoch AffairJeff Jarvis unloaded a real roundhouse on PR and the News of the World affair and Rupert Murdoch’s appearance in front of Parliament. The blog post discusses how coached Murdoch seemed during his appearance and how he completely missed transparency in his answers. Joe Thornley, Martin Waxman, and Gini Dietrich set the stage for PR [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.63: A show about nothingThis week on Inside PR, Joe, Gini and Martin decide to try something new. First, Joe talks about the beautiful weather. As Joe mentions the blue skies and bright sun, Joe’s rebellious side emerges and he suggests the group should play… hookie! As Gini and Martin gasp at the idea, Gini thinks: “I can watch the Tour.” Martin, still [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.62 Hanging Out on Google+It’s two weeks since Google+ launched and the Inside PR hosts, Gini Dietrich, Martin Waxman and Joseph Thornley, have been testing it for its strengths and weaknesses. This week we talk about our experience so far. One of the things that has caught most people’s attention is Google Hangouts, the feature that lets Google+ users [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.61: Summertime…and the reading is easyA few weeks ago on Inside PR 2.58, the summer movie releases gave us the idea to talk about films on PR. And thanks to a suggestion from Jody Koehler, we’re opening the page to PR (and business) books we’re currently reading and a few ‘classics’ we’d like to recommend. Here’s our list: Content Rules [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.60: A blind man in a cave discovering fire for the first timeThis week we received lots of comments, and we just want to say thank you again for the wonderful comments. Keep them coming. We want to especially thank Jody Koehler for sending out a tweet telling everyone to listen to Inside PR. We truly appreciate the support. We also received a comment from Liza Butcher, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.59: Interns and RestructuringOne of our listeners, Yasin Akgun, asks, As a final year marketing student about to embark on a summer internship I would be grateful if you could discuss what you guys think makes a good intern, examples of good students you’ve had and common mistakes that you’ve seen them make. We thought this was a [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.58: PR movies and wiping the slate cleanJust before we recorded the show, I had lunch with Guy Skipworth, a friend, colleague and long-time listener. He had an in-person comment for us: that we should talk about PR more… Thanks Guy, good point. So… in the spirit of the comment and the fact that summer movies are being released, we thought we’d [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.57: Google acquires PostRank. Are you happy? Sad?It was a busy week in social media: the roll-out of Google +1 and the Twitter Follow button. But even bigger news for people who have been measuring online engagement was the acquisition by Google of PostRank. Of course, we have views. And we share them with you. We also close out our discussion of the big [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.56: Key Learnings from Conference SeasonThe spring conference season has ended so we’re all back in our offices, podcasting from our desks, and talking about what we’ve learned the past couple of months. Before we get to that, though, a HUGE congratulations to Shel Holtz and Neville Hobson. They just recorded their 600th episode. I did the math. If they [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.54: Live from Counselors Academy – talking about a PR imbroglioWe’re on the road and face to face at Counselors Academy’s annual conference for PR leaders, where we’ll be doing the next two shows. Joe leads off this week’s discussion with: the Burson-Marsteller / Facebook imbroglio. Gini recaps her blog post and sets the scene. BM had been working with media and bloggers to create [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.53: A Reflection On the Year that WasIt’s been a year with Martin Waxman, Joe Thornley, and me hosting Inside PR and we’re looking forward to our contract negotiations. We’d all like 100 percent raises. Too much? What a fun look back and, it seems, our Magic 8 Balls are working. Some of the underlying things we’ve chatted about during the past [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.52: The launch of Spin Sucks ProIt has been a busy week in the news – Prince William and Kate’s wedding, President Barack Obama announces the death of U.S. most wanted man Osama Bin Laden, and Canadians re-elect Stephen Harper as Prime Minister and give him a majority government. But none of this news is as exciting as the launch of [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.51: Stepping upThis week we start with a listener comment – a tweet, really – from @autumnthompson who asks what a new person like her can do to further her career. In past episodes, we covered advice for students looking for their first job, but we haven’t discussed how to move ahead in your career. So thanks [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.50: Practice what you preachOn this week’s Inside PR podcast, Joe, Gini and Martin talk about the importance of not just knowing about social media, but using it as well. Just like you would you never hire an agency or a public relations consultant who has never written a press release, it is hard to justify hiring the same [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.49: Die AVE, Die!Last week, PR Daily ran an OpEd about the difference between advertising and PR. The article begins with the differences: one is paid, one is earned. Yep. Totally agree. But then the article takes a time machine back 20 years. PR takes the value of advertising and builds upon it based on enhanced impact. Editorial is third-party [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.48 – A big week for Salesforce and Radian6, Google +1 and April Fools!Martin Waxman, Gini Dietrich and I are back for another episode of Inside PR. This week, we talk about the implications of the Radian6 acquisition by Salesforce.com and the launch of Google +1. Oh. And April Fools didn’t pass us by either. Gini gives a big shoutout to HootSuite ‘s Angry Owls prank and Martin [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.47 – We ask Facebook a question…This week, we record on Monday rather than Friday which gives us an extra two days to make the podcast even more timely… Gini starts off by noting Twitter is planning to cut down on spam, and that includes those #FollowFriday or #FF tweets with long lists of @names and nothing else. She says people [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.46 – Happy Birthday Twitter!It’s no surprise, if you spend any time on Twitter, that they celebrated their fifth birthday on Monday. Yes, on March 21, 2006, co-founder Jack Dorsey sent his first tweet. And, according to Martin Waxman, they are “officially a toddler. They can walk and talk and are past their terrible twos.” It seems incredible that [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.45 – On the Internet, Sharing is ForeverMartin Waxman, Gini Dietrich and Joseph Thornley are all here for this week’s Inside PR. We talk about a couple things this week – community-driven events and online sharing. Are unconferences and community-driven events dying out? We look back one more time at our great experience at this year’s highly successful Podcamp Toronto. It takes [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.44: PodCamp Toronto reunion show part 2It’s time for part two of our PodCamp Toronto ‘reunited’ shows featuring IPR creators Terry Fallis and Dave Jones joining Gini, Joe and me. Terry continues as host and looks back to April 2006 when IPR began and how he and Dave felt the need to act quickly in order to establish themselves among the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.43: Then meets now at PodCamp Toronto – the reunion show part 1Get ready for some familiar voices as Terry Fallis and Dave Jones join Joe, Gini and me for Inside PR, recorded before a ‘live studio audience’ at PodCamp Toronto. #PCTO is Canada’s largest social media event, an unconference now in its fifth year. Terry, Dave and I recorded episodes there in 2009 and 2010 and thought [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.42: The Ten Commandments of PositivityDavid Jones (and so will you) will be very happy that Gini Dietrich got a new recorder. Now MUCH better sound for you! A few newsworthy things we discuss: The ban on UberTwitter (which has now been lifted) and this image of the social media Bermuda Triangle that Petya Georgieva sent to us. This week, [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.41 – Congratulations to Terry Fallis and a few ‘true’ confessionsSkype issues meant we broke from our usual Friday recording time and instead talked on Monday – which meant Gini and I could extend our birthday celebrations a few more days… We start with listener comments, first from Megan Getter, a student in Barbara Nixon’s PR class, who contends Kenneth Cole’s mis-tweet is similar to [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.40 – Taking it to the peopleIt’s the week after the snowstorm – and Inside PR is digging out from under the snowbanks – or at least Gini Dietrich is. Lots to talk about this week Joe observed a pair of extraordinary presentations by Linda Williamson and Elena Yunusov from the Office of the Ombudsman of Ontario and Scott Mills from [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.39 – LinkedIn Recommendations and Social Networks In EgyptWe’re trying something new starting this week. Rather than give you the time sections of the podcast, we’re taking a cue from NPR and writing an accompanying blog post with each podcast. So here we are…on our 39th (can that be right??) episode of Inside PR. This week we answer a bunch of questions from [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.38 – Wednesday, January 26, 2011Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.37 – Wednesday, January 19, 2011Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe discuss the HR aspect of managing an agency and giving references. 0:27 Martin opens [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.36 – Wednesday, January 12, 2011Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe discuss viral videos and Quora, the question and answer website that everyone is talking [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.35 – Wednesday, January 5, 2011Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.34 – Wednesday, December 22, 2010Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year. 0:30 [...]Listen | Listen in your iPhone | Download | View full cache | Visit Website
Inside PR 2.33 – Wednesday, December 15, 2010Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode. [...]Listen | Listen in your iPhone | |