 Author read of his book, which now or will eventually include segments on: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. • Weigh the pros and cons among 8 legal structures, from corporations to LLCs. • Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. • Develop a powerful business plan in half the time. • Learn to sell products and services by considering 10 possible sales and distribution channels. • Discover the latest trends to quickly and inexpensively set up a web-site and e-store. • Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. • Get a quick overview of the 14 top forms of business insurance including workers comp and medical. • Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. • Understand the legal side of hiring, firing, and managing employees and contractors. • Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. • Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. • Lots more too!Primary Format :
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Chapter 4 Part 3, Small Business Marketing Programs - Using Promotional Items, Print Advertising and BrochuresWe're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as part of your small business marketing program.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 4 Part 2, Small Business Marketing Programs - Delivering your message via Direct Mail; Effective Press Releases and PRWe're in chapter 4: Marketing-Artillery for Sales, and discuss effective direct mail programs, press releases, and PR programsListen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement AdsWe're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement type advertisements")Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM Article Podcast: Hiring and Firing and Weeding and SeedingSmall business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers' paradise? Then there is state law, county and local laws. It seems that there is no end to the legal morass involved in recruiting, hiring, contracting, and firing. We can't cover every regulation but a few tips, rules and methods ... Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM Article Podcast: Accounting for AnxietySmall businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the bank. Why is this? Psychologists tell us that it is a common disorder called anxiety syndrome. In good times there is always something more important and exciting to do than balance the checkbo ... Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM Podcast: Advice to Small Businesses on IT Security and Internet ScamsSmall businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam attacks, server hi-jackings and more. The results to the small business owner may range from degraded workstation performance, to someone in a far-away country stealing your customer lists and empt ... Listen | Listen in your iPhone | Download | View full cache | Visit Website Radio Show - Business Diseases, Cure Them or Die, on VoiceAmericaRadioIn this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decisions much easier, various forms of small business financing and which ones are the most likely, how to network and find investors, what investors or lenders expect to see in a business plan, the importance of selling, selling and the importance ... Listen | Listen in your iPhone | Download | View full cache | Visit Website The Latest In Starting A Successful E-Store: Joe Kennedy - Jason Steinl KYGT Radio InterviewTalk show host Jason Steinl leads Joe through a comprehensive hour long radio interview on the latest in starting and growing a successful e-store. Includes what to sell, what Internet services to use, what you need to know, estimated costs, and how to figure if your margins are acceptable.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside FinancingTo finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it is needed and what to include and not include. A crisply prepared, professional package may well impress funding sources and make a difference well worth the time.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside FinancingJoe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside FinancingJoe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program, the 804 Loan program, and SBIC (Small Business Investment Company) venture capital financing.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside FinancingNadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional sales contracts in contrast to equipment leasing. This includes a list of factors associated with each financing method such as tax effects, depreciation, cash convervation and obsolescence.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside FinancingIn the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business financing options including bank credit lines ("LOCs") and how to negotiate trade credit from vendors.Listen | Listen in your iPhone | Download | View full cache | Visit Website Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on AdvertisingWe finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro.Listen | Listen in your iPhone | Download | View full cache | Visit Website
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