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Creative Conversations - How to Create Great Radio Advertising Podcasts

PodcastDirectory / Business / Business
PodcastDirectory / Regions / NA / Canada

What does it take to create great radio commercials? What you should look -- and listen -- for when you hire a company to write or produce your radio spots.

Primary Format :
Business

Also Listed as:
Advertising
Business
How To
Marketing

City :
Toronto
State/Province :
ON
Country :
Canada
Country :
NA
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radio advertising |

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What Listeners Hate Most About Radio Ads

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

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How to Create Great Radio Commercials -- in Brief, Pt.2

We discuss Steps 6 to 10 of the development of a Creative Briefthat will result in effective, business-building radiocommercials.

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How to Create Great Radio Commercials -- in Brief, Pt.1

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Your Radio Campaign - Give It Time

Why, in addition to having great radio commercials, you also need greatairtime schedules. And some ideas about how to get them.

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Accuracy Matters

How flawed premises, faulty facts, and fake performances can ruin theeffectiveness of your radio commercials.

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Are Your Ads Selling Your Competitors?

How to make sure your ads aren't helping your competitionsucceed.

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Taking Care with Radio Commercials

Why radio commercials should be created with the same care as other marketing communications, like print ads.

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The Long and Short of Radio Ads

When to use which length of radio commercial.

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Sounds Amazing

The value of working with a great sound designer/recording engineer.

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What's the Big Ideas(s)?

Big ideas shouldn't just be the creative ones.

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Concepts to Shun

How to kill a campaign's effectiveness with clichéd and cookie-cutter ideas.

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Casting Coaches

How do you go about finding the perfect voices for your radio commercials?We talk about some of the methods.

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