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Interviews from Adtech New York Part 2 The second in the series of interviews from Adtech New York 2006 Listen | Listen in your iPhone | Download | View full cache | Interviews from Adtech New York Part 1 The first in a series of interviews from Adtech New York 2006. Listen | Listen in your iPhone | Download | View full cache | Susan from thne NY Show Floor with David Yovanno Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served ... Listen | Listen in your iPhone | Download | View full cache | Susan from the NY Show Floor with David Yovanno Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served ... Listen | Listen in your iPhone | Download | View full cache | Todays word is film It?s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly dif ... Listen | Listen in your iPhone | Download | View full cache | Dave Hutchinson hosts Jeanniey Mullen, Paul Beck&Stefan Tornquist Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing? Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digital marketing? As Research Director for MarketingSherpa, Stefan Tornquist conducts primary research studies as wel ... Listen | Listen in your iPhone | Download | View full cache | Mobile Marketing Is This Weeks Topic! This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association). Listen | Listen in your iPhone | Download | View full cache | Mobile Marketing Is This Weeks Topic! This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing withEric Wheeler, CEO Neo@Ogilvy NA&MD OgilvyInteractive NA (and Vice Chairman&Treasurer Mobile Marketing Association),Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), andLouis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association). Listen | Listen in your iPhone | Download | View full cache | Emil Ismalon&Rebecca Lieb talk to host Kevin Ryan Emil Ismalonhas been involved in researching&experiment the scientific side of search and communities in the past 2 years. Emil brought together disciplines from statistical physics&cognition research to form a new way to approach community based search&to develop a new platform for relevancy&personalization. His team includes among others, PhDs in Computer Science, Mathematics, Visualization&Human Interaction.Rebecca Liebis Executive Editor of the ClickZ Network, the largest&most authorita ... Listen | Listen in your iPhone | Download | View full cache | Online Video Advertising Masha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are explained. Listen | Listen in your iPhone | Download | View full cache | Online Video: Reviving, Surviving, Rethinking With all the hype around Internet video ? its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana t ... Listen | Listen in your iPhone | Download | View full cache | Online Video: Reviving, Surviving, Rethinking With all the hype around Internet video ? its user generated! Its disintermediated! Its new and improved!many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana talk ... Listen | Listen in your iPhone | Download | View full cache | Online acquisition marketing and advertising Masha talks to Sean O?Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Finally, she speaks with Shawn Riegsecker, the CEO of Centro about the online advertising market as a whole. Listen | Listen in your iPhone | Download | View full cache | Toto, Its not the same ad network anymore Masha Masha Masha! Masha Geller hosts this weeks show about viral networks, specific content networks and the just launched video network from Winstar. Guests for this week are Joe Fahner,VP, Client ServicesPopularMedia... Kevin Gianatiempo,President&CEOInteractive Video Network,A division of Interep Interactive... and Bob Sacco,Co founder Travel Ad network Listen | Listen in your iPhone | Download | View full cache | Meredith Medland Live from Ad:Tech Chicago Meredith chats with attendees at ad:tech Chicago, including Dana Todd, Lauralee Alben, Dave Hutchinson, Kevin Ryan, and more! Listen | Listen in your iPhone | Download | View full cache | Dana Todd hosts the Analytics Show Dana Todd hosts the Analytics Show with special guests, Heather Dougherty from Netratings, Young-Bean Song from Atlas Solutions and Christopher Parkin of Omniture. Listen | Listen in your iPhone | Download | View full cache | Dana Todd hosts the Analytics Show Dana Todd hosts the Analytics Show with special guests, Heather Dougherty from Netratings, Young-Bean Song from Atlas Solutions and Christopher Parkin of Omniture. Listen | Listen in your iPhone | Download | View full cache | Live from ad:tech Chicago! Susan chats it up from the show floor, with attendees at ad:tech Chicago. Listen | Listen in your iPhone | Download | View full cache | Kevin Ryan talks to Jason Burnham and Drew Ianni Kevin Ryan talks to Jason Burnham and new ad:tech Chair, Drew Ianni. Burnham Marketing was founded by ten year interactive veteran, Jason Burnham. Jason Burnham co founded the elite digital marketing firm, Mass Transit Interactive, in 1998, and quickly built a reputation for being a new media pioneer. At Mass Transit Interactive, Burnham held both the President and Media Director positions, managing much of the day to day operations. Drew Ianni is the new ad:tech chair and new host of ... Listen | Listen in your iPhone | Download | View full cache | Kevin Ryan talks to Jason Burnham and Drew Ianni Kevin Ryan talks to Jason Burnham and new ad:tech Chair, Drew Ianni. Burnham Marketing was founded by ten year interactive veteran, Jason Burnham. Jason Burnhamco founded the elite digital marketing firm, Mass Transit Interactive, in 1998, and quickly built areputation for being a new media pioneer. At Mass Transit Interactive, Burnham held both thePresident and Media Director positions, managing much of the day to day operations.Drew Ianni is the new ad:tech chair and new host of ad:tech ... Listen | Listen in your iPhone | Download | View full cache | Euroshow: Live from Holland Susan Bratton, ad:tech Chair interviews Andy Hobsbawm, European Chairman and Co Founder of Agency.com and Simon Chamberlain, EVP Corporate Development from Hitwise in this insightful show about global digital marketing. Hear about why Susan is in Holland and whether Simon prefers Melbourne, London or Greenwich Village. Find out about Andys history with hairspray and Tin Gods. Get a peek into some new Hitwise products the evolution of search, affiliate and display advertising and how web a ... Listen | Listen in your iPhone | Download | View full cache | ad:tech Chicago Pre-Show Special David Hutchinson talks to Pete Blackshaw, Warren Kay and Brandy Shapiro Babin about the upcoming ad:tech Chicago show, and what to expect on the show floor and at the parties! Listen | Listen in your iPhone | Download | View full cache | Speaking Of A Girl Susan Bratton interviews Scott Schiller, CRO of Glam Media and Brian Sugar, Founder&Publisher of Sugar Publishing. The delicious segment of women 18 to 34 deserve a next generation Web.20ified content experience and Pop&Glam deliver. Find out what kind of hot YOU are and where to go if you are a gossip fiend. You will hear exciting, doable visions of grandeur all for the chicky chicks. Yeah baby, its our turn! Listen | Listen in your iPhone | Download | View full cache | Roving Eyes and Little People Susan Bratton interviews Matt Wasserlauf, CEO of Broadband Enterprises; Marissa Gluck, Founder and Managing Partner of Radar Research and Len Ostroff, CEO of Rovion in a show focused on broadband, video, marketing mash ups and more. Find out about a dog whistle only teens can hear, be in the know about the latest practical joke on YouTube and an intelligent new scoring index for Web 2.0 companies. Emotion meets accountability with hotspot and borderless streaming video ad formats you might ... Listen | Listen in your iPhone | Download | View full cache | Roving Eyes and Little People Susan Bratton interviews Matt Wasserlauf, CEO of Broadband Enterprises; Marissa Gluck, Founder and Managing Partner of Radar Research and Len Ostroff, CEO of Rovion in a show focused on broadband, video, marketing mash ups and more.Find out about a dog whistle only teens can hear, be in the know about the latest practical joke on YouTube and an intelligent new scoring index for Web 2.0 companies. Emotion meets accountability with hotspot and borderless streaming video ad formats you might ... Listen | Listen in your iPhone | Download | View full cache | Web 2.0 Susan interviews John Battelle Founder and CEO of Federated Media and Roy deSouza, Founder and CEO of ZEDO, Inc. Meet the first virtual ad exec, Flovisa Tackleberry and the first self serve blog network. Take the trip from eyeballs to message exchange as we explore the differences between Web 2.0 and Web 3.0 which will be about persona manipulation and ubiquitous content. Get tips on some of the most evolved new sites, including the latest in social commerce. Get a leg up on the latest ad m ... Listen | Listen in your iPhone | Download | View full cache | Marketing MashUp Susan Bratton interviews Hunter Hastings, Managing Partner, EMM Group and Jonathan Epstein, CEO, DoubleFusion.. Learn about the ANA s new study on IMC (Integrated Marketing Communications); what happened when IMC and CRM had a baby; why Hunter is a silo buster and eats squashed bugs. Then hear Jon paint the picture of the future of in game advertising and give his tips on how to be an expert air guitar player as well as his recommendations for the hottest new casual and tournament g ... Listen | Listen in your iPhone | Download | View full cache | ad:tech San Francisco Wrap Up Special Susan Bratton talks to industry execs who were featured at ad:tech San Francisco. Her guests are: Toby Gabriner, CEO of x+1, Michael Shehan, CEO of Booyah Networks, Keith McAllister, CEO of Mochila, Jeff Hirsch, Senior Vice President of Business Development for ValueClick Inc., Dakota Sullivan, Chief Marketing Officer for BlueLithium, Bill Urschel, founder of ExperClick, Neil Versen, Senior Director of AvantGo, Bill Frister, Founder & VP of Marketing of Pheedo, and Dr. Cliff Kurtzman, Exe ... Listen | Listen in your iPhone | Download | View full cache | Media Innovation Susan Bratton interviews Mark Stephens, VP and GM of AvenueA Razorfish and Tom Hespos, President of Underscore Marketing. Hear about ?Touchpoint Stacking?, why social tagging is bigger than the blogosphere, and why skiing virgin corduroy in Park City rules! Explore the 4th wave of the web, why mobile marketing is finally here and in what circumstances Nacho Cheese Doritos are an appropriate appetizer to serve at a wedding. Listen | Listen in your iPhone | Download | View full cache | Meredith Medland interviews David Yovanno, Joseph Matheny and Dana Todd Meredith Medland, marketing director for ad:tech interviews David Yovanno, Joseph Matheny and Dana Todd. As general manager of the combined ValueClick Media aka Fastclick business unit, David Yovanno oversees operations, product development and sales for one of the industry\'s largest online advertising networks. He also serves on the management team of ValueClick, Inc. Intronetworks Joseph Matheny is a technologist and media theorist who has helped bring several contemporary media standar ... Listen | Listen in your iPhone | Download | View full cache | Andy Sernovitz interviews Peter Storck & Michael Tchong Andy Sernovitz interviews Peter Storck & Michael Tchong. Peter Storck is founder and president of Points North Group, a research firm helping companies in media and entertainment such as Google, AOL, Disney, and Dell with digital strategy. Prior to founding Points North, Mr. Storck was president of Jupiter Research, the $65 million Internet strategy consultancy. Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, founder, senior analyst, and di ... Listen | Listen in your iPhone | Download | View full cache | Meredith live from the Headlands Institute Meredith talks to attendees at the dmg world media LINK Experience... An interactive marketing event, live from the Headlands Institute Listen | Listen in your iPhone | Download | View full cache | Dorian Sweet talks to Matt Freeman & Yosi Heber Dorian Sweet talks to Matt Freeman and Yosi Heber. Matt Freeman is the CEO of Tribal DDB Worldwide. the interactive division of DDB Worldwide, one of the worlds most awarded advertising agencies. Their clients include Pepsi, Volkswagen, MacDonalds, Dell, Johnson and Johnson and Philips to name a few...that cover all major forms of online, including Online Marketing, Search, CRM, Mobile, Gaming and iTV. Matt is located in the NY office of Tribal. Yosi Heber is the Founder and President of O ... Listen | Listen in your iPhone | Download | View full cache | Susan Bratton interviews Jonathan Epstein & Dave Balter Susan Bratton interviews Jonathan Epstein & Dave Balter. As president of GameSpy Industries, Jonathan Epstein has been responsible for stewarding one of the leading companies in the massive market for video and PC games to ongoing profitability. Epstein is also an agent for United Talent. Dave Balter is the Founder and President of BzzAgent, a Word of Mouth marketing and measurement agency located in Boston. Mr. Balter has over 10 years experience in marketing, previously founding and runni ... Listen | Listen in your iPhone | Download | View full cache | Jori Clarke hosts Tony Winders & Mary Crogan Jori Clarke hosts Tony Winders & Mary Crogan. Tony Winders is a technology marketing executive with 15 years of agency and client-side experience and an extensive background in interactive marketing. He is currently director of marketing for ValueClick Media, the brand advertising and direct marketing division of ValueClick, Inc. (NASDAQ: VCLK), a leading provider of Internet marketing technology, media and services. Listen | Listen in your iPhone | Download | View full cache | Susan Bratton talks to Barbara Coll, Barry Stamos, & Jim McGregor Barbara Coll has been involved with product and program marketing in Silicon Valley for 18 years, including marketing positions with Sun Microsystems, Qualix Group and Ipsilon Networks and is the founder and CEO of WebMama.com, Inc. Barry Stamos is the Chief Strategist with INBOX Marketing, a full service email marketing agency with clients that include AD:TECH, Dow Corning, Fortune Magazine, Oracle, Philosophy, San Diego Union Tribune and US Cellular James McGregor is a journalist-turned-b ... Listen | Listen in your iPhone | Download | View full cache | Meredith talks to John Bord, Marlene Kruelle & Jamie Love Meredith talks to John Bord, Marlene Kruelle & Jamie Love. John Bord is the President of the Phoenix AMA... Marlene is the Board Chair of the Atlanta IMA... and Jamie is the Program Director for Connect Live. Listen | Listen in your iPhone | Download | View full cache | David Hutchinson chats with Jim Nail, Mike McKinney & Jinenne Sutherland Jim Nail is the Chief Strategy & Marketing Officer of Cymfony Inc., an award winning market intelligence and media analysis company. Jim has an extensive background in integrated marketing through his 22 year career that spans online marketing, market research, brand advertising and direct marketing. R. Michael McKinney is Founder and President of comHAUS, Inc... a One 2 One messaging agency based in Denver. A voluntary refugee from the emessaging wars, he has provided emerging media sol ... Listen | Listen in your iPhone | Download | View full cache | Susan interviews Peter Figueredo and Vivek Bhargava Susan welcomes Peter Figueredo. Peter Figueredo is the CEO and Co-Founder of NETexponent, the leading online performance marketing agency that specializes in affiliate marketing, media partnership, and search marketing management services. She then brings on Vivek Bhargava from OneNineThree.com. One Nine Three is a distributor of technology products with a Geographic focus on South Asia, the Middle East and Africa. Listen | Listen in your iPhone | Download | View full cache | Daron "SEGuru" talks to Dave Forde & Young-Bean Song Dave Forde is a well known and active member of the Toronto technology community. Prior to joining AIMS, Forde was one of the founding Board members of BITePRO, an association aimed at providing professional and personal development programs for IT professionals. He served as VP of Membership for 2 years and is currently the President of BITePRO. Throughout his career, Young-Bean Song has been responsible for analytic research and development in digital marketing. He currently oversees the ... Listen | Listen in your iPhone | Download | View full cache | SEGuru talks to Larry Freed & Mark Kvamme Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous ecommerce and technology initiatives. Mark Kvamme focuses on services and software investments. He is currently a Director of AdBrite, Cast Iron Systems, EMN8, Mark Logic, MotoSport.com, LinkedIn, StrongMail Systems, FON Wireless and P ... Listen | Listen in your iPhone | Download | View full cache | Sarah Fay talks to Jarvis Coffin & David Weinberger G. Jarvis Coffin III is a co founder of BURST! and has served as its President and Chief Executive Officer since its inception. From 1993 to 1995, Mr. Coffin worked at the LA Times where he was Director of National Advertising. Prior to that, Mr. Coffin was VP of Sales at Business Week from 1991 to 1993. From 1985 to 1991, Mr. Coffin was employed at USA Today, where he held various positions, including Director of Northeastern Sales. Coffin has been a member of the Advertising Club of New Y ... Listen | Listen in your iPhone | Download | View full cache | Dave Hutchinson hosts the ad:tech San Francisco Pre-Show Special Dave Hutchinson hosts the ad:tech San Francisco Pre Show Special and talks to ad:tech Chair Susan Bratton, Dana Todd from Executive Vice President, SiteLab International Inc., John Hadl, Managing Director Quigley Simpson Interactive, Daisy Whitney has written for a number of publications including TelevisionWeek, Advertising Age and the Denver Post, and Jon Epstein of United Talent. Listen | Listen in your iPhone | Download | View full cache | Susan Bratton talks to Sean O Neal, Jon Waterman & Jason Palmer Sean O Neal has been on the cutting edge of Integrated Marketing for more than 12 years & has successfully combined traditional & new media to build brands & develop strategic plans for some of the top companies in the world including Coca Cola, AT&T, Proctor & Gamble & many others. Jon Waterman started Findology Interactive Media after founding & serving as CEO of both AIS Network & Way Internet, 2 companies that helped advance internet search & contextual advertising. Jason Palmer is Vic ... Listen | Listen in your iPhone | Download | View full cache | Susan Bratton talks to Scott Nelson & Bill Hunt For 20 years, Scott Nelson has been working with premium global brands in both online and offline environments. As a founder and Chief Operating Officer of TruEffect, Scott is driving response to the unmet industry needs of data control, integrated workflow and cost. Bill Hunt is the CEO and Founder of Global Strategies International (www.globalstrategies.com) and one of the pioneers of Search Engine Marketing getting his start in early 1994. Bill is an internationally recognized as one of ... Listen | Listen in your iPhone | Download | View full cache | Susan talks to Amanda Watlington, Nacho Hernandez, Gaston Taratuta, and Brad Bender. Amanda Watlington, Ph.D., APR, Owner, Searching for Profit, is an expert in search marketing. Her 2005 book Business Blogs: A Practical Guide,co authored with Bill Ives, offers a strategic roadmap for business bloggers. Ignacio "Nacho" Hernandez Jr., Founder & CEO of iHispanic Marketing Group, is an entrepreneur, consultant, & public speaker who has co founded online businesses & helped companies develop & execute Internet strategies, as well as the Founder and CEO of iHispanic Marketing Gr ... Listen | Listen in your iPhone | Download | View full cache | Kevin Ryan talks to Shawn Collins, Calvin Lui & David Berkowitz Shawn Collins is CEO of Shawn Collins Consulting (www.ShawnCollinsConsulting.com), an agency that manages affiliate programs for clients such as Payless ShoeSource and Snapfish, a division of Hewlett Packard. He is also a co founder of the Affiliate Summit conference). Calvin Lui serves as the VP of Business Development for Netblue, bringing with him extensive experience in building teams and businesses both online and offline. In this position, he oversees all aspects of Netblues consumer ... Listen | Listen in your iPhone | Download | View full cache | Marc Barach, George Garrick and Ben T. Smith Join Susan This Week Marc Barach joined Ingenio in 2002, bringing to the company a 20 year career in consumer services, technology and Internet marketing. Prior to joining Ingenio, Marc served as President & CEO of I Impact, a venture backed enterprise software firm providing business analytics to global 2000 organizations. Ben Smith is the Co Founder and Chairman of MerchantCircle, and is an Executive in Residence at Rustic Canyon Partners, one of the investors in MerchantCircle. Earlier, Ben co founded Spoke ... Listen | Listen in your iPhone | Download | View full cache | Reporting from the floor of ad:tech San Fransisco Roaming reporter Meredith Medland interviews David Carlick, Andrei Maglica and James Revell of 411web, Jeff Green, CEO of AdECN, plus lots of feedback from show attendees, show speakers, and ad:tech staff about the amazing San Francisco show! Listen | Listen in your iPhone | Download | View full cache | LIVE from San Francisco! Susan reports LIVE from the Webmasterradio booth during ad:tech San Francisco with special guests such as Sean Gold from MySpace.com; Alex Flagg, Senior Strategic Messaging Manager, Sun Microsystems; Josh Rubin of CoolHunting.com; Jessie Stricchiola, President of Alchemist Media and former Webmasterradio show host; Tony Conrad of the magical Sphere.com; Pierre Khawand, Founder and Principal of People OntheGo; Mike Grehan of Smart Interactive; Bill Urschel of AdECN; Plus much more about the ... Listen | Listen in your iPhone | Download | View full cache | Susan talks to R.J. Hilgers & Dave Smith R.J. Hilgers is the director of Digital Marketing Services for Avenue A Razorfish Wests Pacific offices in San Francisco and Los Angeles. In this role, he is responsible for leading and growing both the Media and Analytics Practices in California. In addition, he is also a member of the Avenue A Razorfish National Media, Analytics and Integrated Marketing advisory teams. David L. Smith, CEO of Mediasmith, Inc. in San Francisco is a forty year veteran in the advertising media management aren ... Listen | Listen in your iPhone | Download | View full cache | Susan chats with Giovanni Gallucci & Dilip DaSilva Giovanni Gallucci has a proven track record as a highly successful operations manager with a farreaching background in Technology, General Management, Business Strategy, Marketing, and Product Development. As Managing Partner, Giovanni manages the daytoday operations of Kinetic Results and oversees its development teams. Dilip DaSilva brings over 8 years of experience in the online advertising industry and over 18 years of experience in Silicon Valley to Tribal Fusion. Previously, Dilip des ... Listen | Listen in your iPhone | Download | View full cache | "Understanding Branding" Susan Bratton interviews three fascinating people in the digital marketing economy. Learn about the "Sea Change Process" for building your personal creative capability how you can apply this to everything from deodorant to human rights in Uzbekistan with ad:tech Chicago keynote Lauralee Alben, President of Alben Design LLC. Discover a new kind of marketing research: "Demand and Activation" and get an update on the evolution of "Cross Media" research along with a glimpse into the history ... Listen | Listen in your iPhone | Download | View full cache | Tango: The Artful Dance of Seduction Susan Bratton reveals the seduction of the consumer by the marketer as she speaks to Perry Goldschein, Founder of SRB Marketing & David Herscott, President of MEA Digital. Get green, get clean learn about sustainable marketing to the LOHAS community. This new consumer segment stands for "lifestyles of health and sustainabilty" a fast gaining market. SRB Marketing focuses on green portals and leveraging the "concious consumer" category. Then youll get some mojo, yes "Marketing Mojo" fro ... Listen | Listen in your iPhone | Download | View full cache | Warm and Fuzzy Susan Bratton speaks to Dan Hill, President and Founder of Sensory Logic and Jordan Ayan, Chairman of Create It! and CEO of SubscriberMail about the place for creativity, love and emotion in todays marketing mix. Hear how you can foster creativity in your own life with Jordans book "Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas." Learn about transderivational thinking and how mushrooms can turn into airplane wings. Learn about facial encoding and why customers are l ... Listen | Listen in your iPhone | Download | View full cache | Victoria Stull, Brian Bloom and Rebecca Paoletti Chat With Susan Vicki Stull started her career as a CPA with Deloitte & Touche. In 1995 she transitioned to Sony Corporation of America and worked in various financial and sales operations rolls in several entertainment divisions. She now heads the US arm of the group and remains responsible for assisting with China operating decisions relevant to the business model and corporate growth. Brian Bloom has extensive experience in planning and counseling consumer, business to business and industrial clients ... Listen | Listen in your iPhone | Download | View full cache |