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#54: Questions, answers and Subhub Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine. Internet Marketing is brought to you by AI Digital at hhtp://www.ai-digital.com This month, questions and answers with Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell: Suggested tools for SMS marketing: http://www.pure360.com http://www.mobify.com http://artbuzz.it (mentioned by Dan) http://sign-up.to Sugge ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #53: The Theme Koala Caper In today's show Kelvin talks to Steve Waddington of Speed Communications about online PR. I am also joined today by Helen Trendell and Daniel Rowles. Questions to ask your agency Multiple suppliers The specification process Wireframe diagram Letting designers do their job Enabling Integrated Search Campaigns SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control) Increasing Leads Reduce PPC spend Making mist of reduced resources THEME for increasin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #52: Online Brand Authenticity In today's show Helen Tredel talks Neil Crofts about how to find and communicate the essence of your business online. And I am joined by Kelvin Newman and Daniel Rowles to discuss: Topics: * Google Adsense' new model - Ad Review Centre * Publishing and freemium models * Memberwing - a cool plugin for WordPress * Subhub - a CMS for subscription websites * SEO tools: google alerts, integrated marketing approaches and social objects Links: http://www.memberwing.com/ http://www.subhub. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #51: Analytics Bonanza In episode 51 a very analytics oriented show with a bunch of tips from Kelvin Newman and a great interview with Avinash Kaushik Author of Web Analytics: An Hour A Day and an Analytics Evangelist for Google. Plus an opportunity to participate in the development of a Podcasting ebook and get complementary pre-release versions. Topics: * Advertising on the BBC * Yoast Google Analytics for WordPress plugin - http://yoast.com/wordpress/google-analytics/ * RSS subscribers tracking - http://i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #50: The 50th Episode - Questions and Answers In todays 50th show, we these the top questions from our listeners, including: What's the worst SEO disaster the team have come across? Do you know of any good examples of non-video viral success stories What are your preferred keyword research tools? Can I sell podcasts and videos on iTunes? Are google picking up tweets? How should I promote a small business blog? Links: http://www.seomoz.org/ https://adwords.google.com/select/TrafficEstimatorSandbox - google traffic estimator http: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #49a: Our Pre 50th Show Request Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one really is our 50th. We'd like to do a questions and answers show so we need your questions. They can be about anything to do with Internet Marketing. Now if you're on Twitter just send them in with the hashtag impc otherwise send an email to Ke ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #49: An SMX Bounty and Moonwalking Bears Fresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month). Plus, of co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #48: Ink, Paper and Screencasts In a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All coming up in Internet Marketing! Topics covered: * Getting depth of knowledge from books * Efficient working * Outsourcing and virtual assistants * Email management * Market research using pay per click ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #47: Twitter Conversations and Animoto In another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his business.All coming up in Internet Marketing! Topics covered: * Twitter experiments done by e-Consultancy * Using Twitter in customer service * Using Twitter for encouraging feedback * Possible benefits of al ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #46: Nuggets from SES London In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast. All coming up in Internet Marketing! Topics covered: * What microphone do we use for Internet Marketing? * Notes from Search Engine Strategies (SES) London * Expectations ramp up for web analytics * Greater demand ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #45: SEO Latest Trends In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discussed: * Universal search in Google * Google sandbox becomes the Reverse Sandbox * Microformats and the Semantic Web Lines to add into your hosts file to prevent yourself triggering Google Analytics: 127.0.0.1 www.google-analytics.com 127.0.0.1 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #45: SEO Latest Trends In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discussed: * Universal search in Google * Google sandbox becomes the Reverse Sandbox * Microformats and the Semantic Web Lines to add into your hosts file to prevent yourself triggering Google Analytics: 127.0.0.1 www.google-analytics.com 127.0.0.1 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #44: Content Management Systems In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites * Tools for monitoring inbound links * Tools for creating site maps * Comparison between Wordpress, Drupal and Joomla Links: * http://www.firstserv.com * http://www.memset.com * http://www.easyspace.com * http://www.hostmysite.com * h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #44: Content Management Systems In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites * Tools for monitoring inbound links * Tools for creating site maps * Comparison between Wordpress, Drupal and Joomla Links: * http://www.firstserv.com * http://www.memset.com * http://www.easyspace.com * http://www.hostmysite.com * h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #43: Digital Marketing in a Recession In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- vari ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #43: Digital Marketing in a Recession In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- vari ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #42: Google Analytics Revisited "Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #42: Google Analytics Revisited "Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #41: Chrome, Recession Strategies and Podcast Promotion "We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click mana ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #41: Chrome, Recession Strategies and Podcast Promotion "We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click mana ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #40: Making email marketing more effective In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing ema ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #40: Making email marketing more effective In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing ema ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #39: Writing for the web revisited In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #39: Writing for the web revisited In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #38: Content Length and Image tricks and CSR In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #38: Content Length and Image tricks and CSR In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #37: Search Engine Optimisation Revisited - Part 2 In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #37: Search Engine Optimisation Revisited - Part 2 In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #36: Search Engine Optimisation Revisited - Part 1 In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- * How to get into the top ranking with the search engines * The way people search has changed * On page ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #36: Search Engine Optimisation Revisited - Part 1 In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- How to get into the top ranking with the search engines The way people search has changed On page optimi ... Listen | Listen in your iPhone | Download | View full cache | Visit Website #35: Conversion Marketing In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #35: Conversion Marketing In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #34: The Psychology of Search In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #34: The Psychology of Search In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #34: The Psychology of Search In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #33: The online life of brands We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #33: The online life of brands We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #32: Hoax, Aliens or Viral Marketing What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #32: Hoax, Aliens or Viral Marketing What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #32: Hoax, Aliens or Viral Marketing What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #31: Facebook is worth how much!? 1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing. http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #31: Facebook is worth how much!? 1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing. http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #31: Facebook is worth how much!? 1.6% of Facebook goes to Microsoft for 40,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing.http://www.academyinternet.com http://www.wireworldmedia.co.uk Listen | Listen in your iPhone | Download | View full cache | Visit Website #30: Online brands and How Businesses can use Social Networking Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact@academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #30: Online brands and How Businesses can use Social Networking Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact@academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #29: A ban on Online Gambling Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: contact@academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #29: A ban on Online Gambling Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: contact@academyinternet.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #28: Can a niche be too narrow? Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid. Listen | Listen in your iPhone | Download | View full cache | Visit Website #28: Can a niche be too narrow? Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid. Listen | Listen in your iPhone | Download | View full cache | Visit Website #27: Website Optimiser and I Feel like a Million Dollars I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing. Listen | Listen in your iPhone | Download | View full cache | Visit Website #27: Website Optimiser and I Feel like a Million Dollars I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing. Listen | Listen in your iPhone | Download | View full cache | Visit Website #26: Online PR and Your Comments After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails. Listen | Listen in your iPhone | Download | View full cache | Visit Website #25: Google Checkout Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network. Listen | Listen in your iPhone | Download | View full cache | Visit Website #24: Spiders and videos Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos. Listen | Listen in your iPhone | Download | View full cache | Visit Website #23: Web 2.0 Revisited For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited. Listen | Listen in your iPhone | Download | View full cache | Visit Website #22: Lessons from the Corporate Podcast Summit (part 1) Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story. Listen | Listen in your iPhone | Download | View full cache | Visit Website #21: Social Media Optimisation In this episode - new law on online Business Reviews - the low down on Social Media Optimisation. Listen | Listen in your iPhone | Download | View full cache | Visit Website #20: Maps, Reviews and Email List Mangement In this episode - Google Maps take on a role in organic search - Google includes Business Reviews in page rank - Email List management. Featured guest - Pure360 - www.pure360.com Listen | Listen in your iPhone | Download | View full cache | Visit Website #19: Web 2.0 - what is it? In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing. Listen | Listen in your iPhone | Download | View full cache | Visit Website #18: The Technology Behind Web Pages After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how it relates to Internet marketing. Such things as HTML, server side languages such as PHP and ASP, hosting and maintaining your web site are scrutinised. Listen | Listen in your iPhone | Download | View full cache | Visit Website #17: Introduction to E-Commerce This week Andy and Daniel give on overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and the various methods of getting sales online, the podcast gives a good introduction to what to look out for when starting your online store. With plenty of real world examples and practical tips, you’ll be selling online in no time! Listen | Listen in your iPhone | Download | View full cache | Visit Website