Creative Conversations - How to Create Great Radio Advertising Podcasts

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What does it take to create great radio commercials? What you should look -- and listen -- for when you hire a company to write or produce your radio spots. Primary Format : Business Language : Unknown Also Listed as: City : Toronto State/Province : ON Country : Canada Region : NA User Tags: User Votes: RSS Feed Website People found this Podcast Searching for: View this Podcast on a Google Map. Podcast iTunes Link Text Only listing of Creative Conversations - How to Create Great Radio Advertising Podcasts Methings.com listings of Creative Conversations - How to Create Great Radio Advertising Podcasts If you like this podcast, you might also like:

Performing & Directing -- Pt.3 Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com). Listen | Listen in your iPhone | Download | View full cache | Visit Website Performing&Directing -- Pt.2 More tips for radio-ad performers and directors/producers about better waysto work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.comorwww.thesavvyactor.com). Listen | Listen in your iPhone | Download | View full cache | Visit Website Performing & Directing -- Pt.1 How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? And how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro sat down at 38 Greene Street studios in Manhattan to answer those questions. Pt. 1. Listen | Listen in your iPhone | Download | View full cache | Visit Website What Listeners Hate Most About Radio Ads We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.) Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Create Great Radio Commercials -- in Brief, Pt.2 We discuss Steps 6 to 10 of the development of a Creative Briefthat will result in effective, business-building radiocommercials. Listen | Listen in your iPhone | Download | View full cache | Visit Website How to Create Great Radio Commercials -- in Brief, Pt.1 Listen | Listen in your iPhone | Download | View full cache | Visit Website Your Radio Campaign - Give It Time Why, in addition to having great radio commercials, you also need greatairtime schedules. And some ideas about how to get them. Listen | Listen in your iPhone | Download | View full cache | Visit Website Accuracy Matters How flawed premises, faulty facts, and fake performances can ruin theeffectiveness of your radio commercials. Listen | Listen in your iPhone | Download | View full cache | Visit Website Are Your Ads Selling Your Competitors? How to make sure your ads aren't helping your competitionsucceed. Listen | Listen in your iPhone | Download | View full cache | Visit Website Taking Care with Radio Commercials Why radio commercials should be created with the same care as other marketing communications, like print ads. Listen | Listen in your iPhone | Download | View full cache | Visit Website The Long and Short of Radio Ads When to use which length of radio commercial. Listen | Listen in your iPhone | Download | View full cache | Visit Website Sounds Amazing The value of working with a great sound designer/recording engineer. Listen | Listen in your iPhone | Download | View full cache | Visit Website What's the Big Ideas(s)? Big ideas shouldn't just be the creative ones. Listen | Listen in your iPhone | Download | View full cache | Visit Website Concepts to Shun How to kill a campaign's effectiveness with clich?d and cookie-cutter ideas. Listen | Listen in your iPhone | Download | View full cache | Visit Website Casting Coaches How do you go about finding the perfect voices for your radio commercials?We talk about some of the methods. Listen | Listen in your iPhone | Download | View full cache | Visit Website