PodcastDirectory | Episode: Toyota Steers Ads To Bring In More Minority Buyers Podcast

Toyota Steers Ads To Bring In More Minority Buyers Episode | NPR: Story of the Day

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Toyota Steers Ads To Bring In More Minority Buyers

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DATE : Fri, 01 Jul 2011 01:04:32 -0400
Entered in Database : 2011-07-01 05:04:32
length : 2241475
Link to the Show / Show Notes

Experts say Toyota markets to minorities better than any other car company. And it shows: The company's tailored ads bring in about 19 percent of black buyers, 22 percent of Latino and Hispanic buyers, and 33 percent of Asian-American buyers.

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