Coke, Pepsi and Psychology

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DATE : Fri, 22 Dec 2006 21:18:36 GMT
Entered in Database : 2006-12-22 21:18:36
length : 11075168
Link to the Show / Show Notes

Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.

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