Interviews about people and technology from around the world. One on one conversations about with all kinds of amazing people about their accomplishments and dreams. Getting to know what they do and how it intersects our lives. Regardless of the nature of the topic (technical or not), I strive to get underneath the surface of each conversation and touch down into what awakens that person's inner self - and on that rare and wonderful occasion hear their soul say what's really true about themselves, others and life.

Primary Format :
Blogs

Also Listed as:

User Tags:

User Votes:

RSS Feed
Website

Visit Trumix.com for the most recent listings of:

Social Media Optimization and the Enterprise with Rohit Bharagava

Play Now -->

Social Media Optimization and the Enterprise with Rohit Bharagava

DATE : Thu, 4 Jan 2007 05:14:00 GMT
Entered in Database : 2007-01-04 05:14:00
length : 31854360
Link to the Show / Show Notes

 This is an interview with Rohit Bharagava Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide.  He has a blog at Influential Interactive Marketing that you'll want to explore for an on-going dialog of interactive marketing strategies for 2007.

If you're one of my regulars you're likely wondering where we are going with this interview. Well hang on. This may have more relevance for you then you may think at first. If you're new then welcome to the show and thanks for dropping by. This is going to be a fascinating interview, I promise.

Though the title of this show is Social Media Optimization and the Enterprise, a more generalized title for this topic is social media marketing.

The real story here is how do we market to YOU.  You may have seen the 2006 Award for Person of the Year in Time Magazine - it's YOU.  User generated content from blogs, forums, YouTube, Myspace, Blogger, Classmates Online, MSN Groups, AOL Hometown, Yahoo! Groups, MSN Spaces, Six Apart TypePad, Xanga.com and  list goes on and on.  You know what I mean. You're probably a member of one or more social media sites, you might have a blog and you may leave comments on other blogs. Possibly you've written book reviews at Amazon. This is social media.

You likely do what I do when you buy something new - you ask your friends first-right? Well, that's word of mouth advertising and it's a huge influencing factor these days with consumers. So for companies that are depending only on results from advertising in search engines, it's becoming apparent a new set of marketing strategies need to be considered for social media.

This is the heart of what I want to speak with Rohit about and boy does he deliver the goods on this interview so stay tuned becuase this subject is one you'll be hearing more about in 2007 and quite likely YOU will participating in one way or another as a consumer and as someone interested leveraging business value from social media and interactive marketing strategies.

Special thanks to Matt Jones of www.bluestonejones.org for the music.

Play in your Iphone