A gentleman by the name of Louis contacted me for advice about how to successfully market a new product that is to be used in his professional home cleaning restoration business. This product easily and successfully removes odors from smoke damage incurred from fires in the home. After listening to the details of the business he bought into, it pained me to tell Louis that he was being gouged. With this pricing set-up, Louis margins were such that he couldnt ever realize great success. This is a great lesson in what to look for when buying a business or buying the rights to sell a product. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.Primary Format :
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A Lesson in Bad Business Decisions
