360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox. Episode | 360° View - A fresh view on marketing and advertising.
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360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox.
Play Now -->DATE : Mon, 13 Mar 2006 17:28:22 +0000Entered in Database : 2006-03-13 17:28:22length : 42154527 Link to the Show / Show NotesAgency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based [...]
Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based [...]
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