PodcastDirectory | Episode: CW Radio #22: Internal measurement for results – an interview with Angela Sinickas, ABC, IABC Fellow Podcast

CW Radio #22: Internal measurement for results – an interview with Angela Sinickas, ABC, IABC Fellow Episode | IABC Cafe2Go

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CW Radio #22: Internal measurement for results – an interview with Angela Sinickas, ABC, IABC Fellow

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DATE : Wed, 30 Nov 2011 22:34:19 +0000
Entered in Database : 2011-11-30 22:34:19
length : 10192375
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Measuring the results of your communication programs can help you figure out what’s working and what isn’t. But if your survey questions are flawed, or you’re misinterpreting the results, metrics can leave you confused about what to do next. In this inteview, Angela Sinickas, ABC, IABC Fellow, talks about the benefits and limitations of using surveys to measure internal communication, gives tips on [...]

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