Innovation Tip: Pfizer and Exubera

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DATE : Sun, 19 Feb 2006 11:34:22 -0500
Entered in Database : 2006-02-19 16:34:22
length : 1130080
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On 27 January, 2006, the US Food and Drug Administration (FDA) approved Exubera, Pfizer’s new inhalable form of insulin. Will the product succeed? The pharmaceutical industry thinks so, but history demonstrates that its success may not be so assured.



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