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10: Promoting Your Business/Corporate Podcast

10: Promoting Your Business/Corporate Podcast

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DATE : Mon, 07 May 2007 14:33:57 PST
Entered in Database : 2007-05-10 17:46:37
length : 18401408
Link to the Show / Show Notes

The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes:

• Time to release the hounds!
• Who is responsible?
• Build it, they will come?
• What we want: Activity that justifies the cost
• Stand-alone or integrated website
• Who to notify first
• Search Engine Optimization
• Real world examples
• Press Releases
• Podcast Directories
• Customer contact methods
• Social bookmarking
• Presence-based applications
• Print/Product Placement
• Out Two Favorites techniques!

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