Ernie Landante of Novita Issue Communications discusses public relations and public affairs news and theory and offers practical ideas you can use.

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Corporate Reputation: Conversation with Jeffrey T. Resnick

Corporate Reputation: Conversation with Jeffrey T. Resnick

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DATE : Fri, 25 May 2007 00:59:08 GMT
Entered in Database : 2007-05-25 00:59:08
length : 9637429
Link to the Show / Show Notes

Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups. Resnick warns executives that they are probably not doing enough to protect their company's reputation and that they lack the information necessary to accurately determine where reputational risks reside in the company. I met with Resnick Thursday (5/24/07) morning in his Princeton, New Jersey office.

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