Produced By: B2B International Ltd - Market Research Specialists

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A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling

A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling

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DATE : Tue, 12 Jun 2007 08:39:24 +0000
Entered in Database : 2007-06-12 08:39:24
length : 10894351
Link to the Show / Show Notes

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The important terms and definitions that are used in sampling. • The use of the two main types of sampling methods – random samples and quota samples. • How to match the sample plan [...]

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