A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research

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DATE : Mon, 04 Jun 2007 12:58:14 +0000
Entered in Database : 2007-06-04 12:58:14
length : 13519814
Link to the Show / Show Notes

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes. • The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing. • The role [...]

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