The Market Research Podcast in a creation of B2B International who specialises in carrying out ad-hoc business to business research that is custom designed for our clients needs. As our name suggests we have carried out research in most industrial sectors with experience spanning all corners of the globe.

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A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings

A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings

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DATE : Mon, 25 Jun 2007 14:24:08 +0000
Entered in Database : 2007-06-25 14:24:08
length : 5271299
Link to the Show / Show Notes

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data. • Different types of quantitative data including ordinal and categorical data. • [...]

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