Episode #2: Video for the Small Screen

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DATE : Mon, 25 Jun 2007 16:47:14 +0000
Entered in Database : 2007-06-25 16:47:14
length : 10972088
Link to the Show / Show Notes

PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:08 Measurement and Tracking 8:43 Advice for Getting Started 9:39 Production Considerations 10:31 Closing Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ]

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